Categories
Equipment Highlights Tours

WITB Jon Rahm: The Winning Equipment at the LIV Chicago Event

Another win for Jon Rahm at the LIV Tour. In Chicago Rahm captured the victory with a three shot lead in front of Sergio Garcia and Joaquin Niemann. The Spaniard thus crowned his debut season on the tour. with the “Individual Champion” title. In his golfbag is an array of old and new club from his longterm partner Callaway. With the new Ai Smoke series and the Chrome Soft golf ball Rahm trusts the 2024 innovations coming from Callaway as well.

WITB Jon Rahm 2024

(Image: Callaway)

Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5°)

(Image: Callaway)

Fairways Woods: Callaway Paradym Ai Smoke Triple Diamond T (16° and 18°)

Image: Callaway

Irons: Callaway Apex UT 

Image: Callaway

Irons: Callaway Apex Pro (4)

(Image: Callaway)

Irons: Callaway Apex TCB (5-10) 

(Image: Callaway)

Wedges: Callaway Jaws Raw (52-10, 56-12, 60-10)

(Image: Callaway)

Putter: Odyssey Ai-One Rossie S 

(Image: Callaway)

Ball: Callaway Chrome Soft X 

Categories
Equipment

Big Max Presents New Products for the Fall Golf Season

Big Max has unveiled new products for September 2024, ensuring you are well-equipped for your autumn rounds. The right golf equipment can make all the difference. The latest products from Big Max and Zoom set new standards in terms of lightness, comfort, and functionality. Here’s an overview of some of the most exciting new items in the golf world.

Big Max: Two New Bags for Autumn

DRI LITE FEATHER – Ultra-Light Design for Maximum Comfort

The DRI LITE Feather Stand Bag impresses with its ultra-light design, especially appealing to golfers who value comfort and functionality. Weighing only 1.6 kg and made from lightweight nylon, this bag is barely noticeable on the shoulder. Despite its light weight, it offers ample storage space for equipment and personal items with its 5-way full-length divider and six water-resistant pockets. With the Leg Lock system and a trolley-compatible base, the bag is perfect not only for carrying but also for use on a golf cart.

The new feather-light golf bag from Big Max (Source: Big Max)

DRI LITE SEVEN G – Compact Lightness for a Quick Round

The DRI LITE Seven G is the ideal choice for golfers looking for a quick 9-hole round or a short practice session without sacrificing functionality. Despite its compact size, it provides ample space to store all the essentials. The winter top and four storage compartments are well-suited to the needs of golfers who play even in wet conditions. Water-resistant materials and zippers keep your equipment dry. Weighing 2.0 kg, it is slightly heavier than the Feather but remains light and comfortable to carry.

Optimally equipped for the fall. (Source: Big Max)

Precision at Every Distance

With the ZOOM Focus Tour, measuring distances becomes effortless. This premium rangefinder features a compact, elegant design and is incredibly easy to use. The device accurately measures distances up to 800 meters and offers brilliant optical clarity, thanks to its 7.5° field of view and 6x magnification. Practical functions like target vibration mode and the slope function, which can be disabled for tournaments, make the ZOOM Focus Tour an essential companion on the course. With an excellent price-performance ratio, this device is one of the top contenders in its category.

High-precision measuring. (Source: Big Max)

Protection from Wet Autumn Weather

The AQUA UV Umbrella is the perfect companion for both rain and sun. With a diameter of 132 cm, the umbrella provides generous coverage, while its special UV coating (50+) offers excellent protection from harmful sun rays. The automatic opening function allows for quick and easy handling, and the soft grip ensures maximum comfort. This umbrella is available in six different colors and comes with an included fabric cover for easy storage.

Perfect protection in any weather. (Source: Big Max)
Categories
Equipment

WITB: Matt Wallace Triumphs with Four Different Brands

Matt Wallace wins the European Masters in Switzerland with clubs from Ping, TaylorMade, Titleist and Callaway. It is the Englishman’s fifth victory on the DP World Tour.

WITB: Four brands for the win

The Englishman currently uses the Ping G430 LST driver (10.5˚). With the Ping model, he finished twelfth in the “Strokes Gained: Off the Tee” statistics at the European Masters and eighth in driving accuracy. With the Qi10 Tour (16.5˚), he also has a TaylorMade club in his bag as a fairway wood. For the hybrid, Wallace currently relies on the TSR2 (18˚) from Titleist. The fourth brand in the 34-year-old’s bag is Callaway. From the 4-iron to the 9-iron, he relies on the Callaway X Forged CB model. The rest of the golf bag is filled with Titleist clubs. Wallace plays the Titleist Vokey SM10’s wedges with 46, 50 and 54 degrees of loft and the SM10-WW Proto model with 60 degrees of loft. The Titleist Scotty Cameron Tour Only T-9 putter and Titleist Pro V1 X-balls (2023) complete the set.

Matt Wallace WITB

Image: Ping

Driver: Ping G430 LST

Image: TaylorMade

Fairway wood: TaylorMade Qi10

Image: Titleist

Hybrid: Titleist TSR2

Image: Callaway

Irons: Callaway X Forged

Image: Titleist

Ball: Titleist Pro V1x

Wallace moves up the Race to Dubai Rankings

Matt Wallace, currently in 73rd place in the world rankings, improved to 22nd place in the Race to Dubai with his victory at the traditional tournament in Crans Montana. He is therefore currently safely in the top 50 of the season rankings. The top 50 players are allowed to compete at the DP World Tour Championship in November.

Categories
Apparel

Callaway Launches Autumn/Winter 2024 Collection for Golfers

Callaway has unveiled its Autumn/Winter 2024 collection for men and women, showcasing designs that prioritize comfort and functionality, even in challenging weather conditions.

Across both the men’s and women’s collections, Callaway has incorporated a series of technologies aimed at enhancing performance on the golf course. PrimaLoft® insulation is engineered to provide warmth without adding extra bulk, while Singtex® Stormfleece™ offers lightweight protection against the wind. Additionally, Nanotex Aquapel® technology delivers eco-friendly water repellency, making the garments ideal for wet weather.

Thermal Performance for Women by Callaway

The collection features a wide range of layering options, including wind jackets, vests, and fleeces. With the inclusion of lightweight materials, such as WeatherSeries™ layering and PrimaLoft® insulation, the garments are designed to protect golfers from cold, wind, and rain.

A standout item is the Chev PrimaLoft Vest, available in the new rumba red color. It features PrimaLoft® fill for warmth and a Chev-patterned quilt.

Chev PrimaLoft Vest in rumba red. (Photo: Callaway)

Other key pieces include the Insulated Jacket with Sherpa Fleece lining and the StormLite Liberty Rain Suit, designed for optimal waterproof performance.

Callaway uses its Swing-Tech® Technology to ensure unrestricted movement during play, making this collection both functional and stylish for female golfers.

Advanced Weather Protection for Men

For men, Callaway’s Autumn/Winter 2024 collection offers a range of garments built to combat all weather conditions on the golf course. This collection is built around Callaway’s WeatherSeries™ products, which include wind jackets, vests, and fleeces that offer protection from cold, wind, and rain. Key technologies such as PrimaLoft® insulation, Singtex® Stormfleece™, and Nanotex Aquapel® are supposed to ensure warmth, breathability, and water repellency.

The new Callaway Sherpa Vest. (Photo: Callaway)

Callaway introduces its new Sherpa Vest, as both wind and water-resistant, while the StormLite II Waterproof Rain Suit will provide protection during wet conditions. The thermal Hex Fleece is another collection staple, utilizing Callaway’s Opti-Dri™ moisture-wicking technology for added comfort.

The StormLite II Waterproof Rain Jacket. (Photo: Callaway)

(Text provided by Callaway)

Categories
Equipment

WITB Keegan Bradley: BMW Championship

Keegan Bradley won the BMW Championship with a mixed set of clubs. The Ryder Cup captain supplemented his iron set from the Japanese brand Srixon with a hybrid from Callaway, a 3-wood from TaylorMade and a driver from Ping. An Odyssey club was used as the putter. Bradley’s victory in Colorado not only secured him a hefty prize purse, but also vaulted him into the top 5 of the FedExCup rankings and secured his participation in the Tour Championship at East Lake. “I’m a little shocked because this time a week ago I didn’t think I’d be coming here,” Bradley said. He had barely slipped into the BMW Championship field in 50th place in the FedExCup rankings. “A lot of magical things had to happen for me to play in this tournament, and when I got here I was so grateful just to be here. I’ve been playing very steady all week, which is not normal for me.”

Keegan Bradley WITB: Company Mix Ensures Participation in the Season Finale

Image: Ping

Driver: PING G430 LST (10,5°)

Image: TaylorMade

3-wood: TaylorMade Qi10 (16,5°)

Image: Callaway

Hybrid: Callaway Apex Utility Wood

Image: Srixon

Irons (3-5): Srixon ZX5 Mk II

Image: Srixon

Irons (6-PW): Srixon ZX7 Mk II

Image: Cleveland

Wedges: Cleveland RTX ZipCore

Image: Srixon

Ball: Srixon Z-Star Diamond

Categories
Equipment

TaylorMade: The new Kalea Gold family for women of all handicap levels

TaylorMade has taken a further step in the development of golf clubs specifically for women with the introduction of the new Kalea Gold line. The Kalea Gold irons are part of this new premium line characterised by innovative technology and elegant design, according to TaylorMade. The clubs were designed by women for women and are intended to help players of all abilities improve their golf game.

The Kalea Gold irons are the result of a comprehensive development process in which TaylorMade involved a wide range of groups, playing strengths and types. This included the TaylorMade Women’s Advisory Board, which is made up of female golf professionals from different areas of the industry. This group, along with other test panels and feedback from users of the previous model, Kalea Premier, helped to accurately identify the needs and preferences of female golfers. A particular focus was placed on the appearance and performance of the clubs.
The Kalea Gold family focuses on elegant colours such as white, blue and gold, a deliberate departure from the pastel shades often used for women’s clubs. The club heads of the irons are slim and modern in design, with a thinner topline that offers a clear, clean look in play.

Image: TaylorMade

TaylorMade Kalea Gold: Optics and performance should go hand in hand

The Kalea Gold Driver utilises the Carbonwood™ construction which allows the mass to be strategically placed in the club head. This optimises energy transfer, increases launch angle and maximises distance while ensuring a high level of forgiveness and stability.

The fairway woods and rescue clubs in the line are also equipped with the latest technologies. The Speed Pocket™ and Inverted Cone Face technology minimise miss-hits on off-centre shots. In addition, the ultra-light carbon construction ensures better launch conditions and higher ball speeds.

TaylorMade Kalea Gold irons: Maximum performance in a new design

Technologically, the Kalea Gold irons are characterised by several features that are designed for maximum performance. They utilise the Cap Back™ design in combination with Speed Pocket™ technology to optimise ball launch and forgiveness. The irons also feature an ECHO® Damper for improved sound and feel. The club faces are specially designed to enable higher ball speeds, which should lead to more length.

Another feature of the Kalea Gold irons is their increased loft option compared to the previous Kalea Premier version. This should better cover the gaps between the different clubs in the set and help players to achieve a consistent trajectory. In addition, the irons have a progressive upright lie angle, which supports a slight draw bias and should therefore help against the slice.

The Kalea Gold irons are not only suitable for beginners, but also for advanced golfers looking for a powerful club that will help them take their game to the next level. TaylorMade offers the irons with customisation options so players can tailor their clubs perfectly to their needs.

The Kalea Gold clubs will be available to pre-order from 20 August 2024 and will be available in stores from 6 September 2024. The prices for the individual clubs are in the premium segment: the driver costs £449 / EURO 599, fairway woods £249 / EURO 329, rescue clubs £199 / EURO 269, irons £122 / EURO 165 per iron and the putter £249 / EURO 329.

Categories
Apparel

New 100% Waterproof Fabric Headlines Latest Galvin Green Range

The latest hi-tech golf apparel collection being introduced today by premium brand Galvin Green includes the most innovative rain gear line-up headlined by a new fully waterproof PFC-free fabric offering a super soft feel and best-in-class stretch designed specifically with serious golfers in mind. The new Part Two range of fully waterproof jackets and pants is spearheaded by four pieces crafted from the highly breathable Pertex® Shield Stretch fabric in a long-lasting three-layer construction, which includes the brand’s stretchiest ever jackets – the AMES and AMY for men and women golfers respectively. The brand also maintains an impressive selection of award-winning jackets and pants in GORE-TEX fabrics in an extended DRYVR™ waterproof collection comprised of a total of 21 garments for men, women and juniors in multiple size options, supported by a wide range of layering pieces to provide protection and comfort when playing in a variety of demanding weather conditions.

“We’ve been a pioneer in golf waterproofs for more than 30 years and this marks another landmark innovation in the sector,” said CEO Nicholai Stein. “Working closely with Pertex® and through rigorous testing, we’ve ensured the advanced fabric performs to our exceptionally high standards and are delighted to welcome it into our market-leading DRYVR™ product range,” he added. Introduced as part of a drive towards greater environmental responsibility as outlined in the recent Sustainability Review, the bluesign® approved Pertex® Shield Stretch fabric is constructed with an advanced Hydrophilic polyurethane membrane that protects the wearer from the rain and disperses surface water quickly at the same time. Its lightweight nature and superior stretch capabilities make it an appealing option for avid golfers seeking 100% waterproof and windproof protection without hindering the swing.

Jacket "Ames" by Galvin Green. (Photo: Galvin Green)
Jacket “Ames” by Galvin Green. (Photo: Galvin Green)

Available in sizes ranging up to 5XL, the men’s DRYVR™ range comprises 10 waterproof jackets and three pants. The all-new AMES full-zip jacket comes in six eye-catching colours and headlines the top-quality line-up delivering impressive stretch and freedom of movement. The design features Pertex® Shield Stretch technology with a smooth ‘slide and glide’ interior; front pockets to keep hands dry; chest width tabs for extra comfort and protection; plus adjustable cuffs and shaped sleeves for the perfect fit and easy movement. The matching ALAN waterproof pant is made from the same super stretchy fabric and is available in up to 17 different size options across waist and leg lengths. It comes in Navy, Black and Cool Grey and incorporates an elasticated waist and drawstring; front pockets with fleece lining for added warmth and a back pocket; plus an adjustable leg width at the hem.

Jacket "Lex" in different colours. (Photo: Galvin Green)
Jacket “Lex” in different colours. (Photo: Galvin Green)

The popular AMOS full-zip hooded jacket in GORE-TEX C-knit™ fabric with a smooth slide and glide interior is now available in Black as well as Navy and Sharkskin, while the feature-packed ALISTER is carried forward due to its best-in-class performance capabilities using super technical materials. A new line is the waterproof ANTON jacket with a lightweight mesh lining and front and inside pockets. The versatile LYNDON jacket is a new addition in the men’s INTERFACE-1™ range providing windproof and water repellency. Available in four colours, it is complemented by the stylish LEX short-sleeve jacket with a stripe motif across the chest, plus the popular LAYTON in a new Cool Grey/Navy option.

The new DOUGLAS half-zip INSULA™ sweater features additional Thermore® padding across the chest and back to deliver top warmth in the coldest weather conditions. Available in two striking colours, it is complemented by the DONNIE hoodie with a spacious front pocket and sporty DAVE half-zip in as many as six colour combinations including the striking Alaskan Blue/Navy, Navy/Red and Black/Atlantis Green styles. Incorporating an all-over pattern inspired by the Dopamine structure, the men’s VENTIL8™ PLUS shirt range is led by the futuristic MANNIX in up to six distinctive colourways, including a standout Cool Grey/Coral option. One of 12 shirt styles, it is accompanied by the sophisticated MILLER and MACOY designs offering an ultra-modern look. The NOX pant is the brand’s first ever jogger style trouser to provide advanced mechanical stretch and top breathability in a super modern design.

Shirt "Mannix" by Galvin Green. (Photo: Galvin Green)
Shirt “Mannix” by Galvin Green. (Photo: Galvin Green)

Women golfers can choose from three waterproof jackets in the DRYVR™ collection in sizes up to XXL, plus two pairs of pants. The elegant AMY jacket in Pertex® Shield Stretch fabric comes in three refreshing colours, including a refreshing Alaskan Blue/White combination, and incorporates similar performance-enhancing features as the men’s equivalent in a sleeker eye-catching silhouette. The matching ANGIE pant in the stretchy Pertex® fabric is available in waist sizes from XS up to XXL, plus short and regular leg lengths to complete the ultimate rainsuit for women golfers.

Hoodie "Denise" by Galvin Green. (Photo: Galvin Green)
Hoodie “Denise” by Galvin Green. (Photo: Galvin Green)

A super vibrant Camelia Rose colourway headlines the women’s INTERFACE-1™ range led by the dazzling LEORA jacket offering extra warmth via Thermore® padding. It is complemented by the chic LUCILLE vest in a similar diamond look design and the popular LARISSA full-zip jacket in a wide range of size and colour options, plus the versatile LEVANA pant. The stylish DENISE hoodie in three bright colours enhances the women’s INSULA™ range to provide ultimate comfort in colder weather. The ultra-warm DARLENA full-zip sweater and eco-generation DOLLY half-zip are carried over for women golfers seeking a premium and sustainable layering piece. Offering a supremely bold look, the MINNIE sleeveless shirt incorporates a free-flowing DNA helix pattern to deliver a distinctive 3D optical illusion. It pairs well with the MARSHA skort and NICOLINE leggings, designed to be worn both on and off the course, while the soft and comfortable NELLIE trouser is another all-new garment for women golfers to get excited about. The brand new patterned MANDY shirt in highly breathable VENTIL8 PLUS fabric offers UV 20+ protection and comes in three attractive colourways.

Sleeveless shirt "Minnie" by Galvin Green. (Photo: Galvin Green)
Sleeveless shirt “Minnie” by Galvin Green. (Photo: Galvin Green)

The junior collection is bolstered with the addition of the Golf Green and Blue/Navy colours on the popular ROBERT GORE-TEX jacket, while the new RICO INSULA™ hoodie and DNA print ROCCO shirt in VENTIL8™ PLUS fabric are the other new garments aimed at golfers aged nine to 15.
Written by Galvin Green

Categories
Golfshoes

Duca del Cosma Teams Up With Lucky in Love on Special Golf Shoe

Luxury Italian golf fashion brand Duca del Cosma has teamed up with women’s athletic wear brand Lucky In Love on a special limited-edition golf shoe to offer lady golfers a super eye-catching design that is guaranteed to dazzle and make a bold fashionable statement.

“These shoes will turn heads without any doubt”

Offered in limited quantities across North America and Europe, the standout LIL Bellezza style has seen two of the golf industry’s most fashion-forward brands work in harmony to develop a supremely captivating women’s golf shoe that demands attention from every angle.

Handcrafted using super premium components, the gleaming design incorporates a silver patent-finished microfibre upper treated with a mesmerizing holographic material to provide a mirrored look. Intricate details include both brand logos on the heel, an exclusive insole with the LIL family’s motto: ‘MAKE EVERY DAY YOUR BIRTHDAY, MAKE EVERY NIGHT NEW YEARS EVE’, plus the Lucky In Love logo on the matching kiltie to complete the unmatched appearance.

“I immediately fell in Love with the fashionable sports apparel from Lucky in Love when I first saw it at The Racquets Club in La Manga Club, Spain. I wear it while playing tennis, padel and golf,” said Caroline van Wezel, PR & Brand Director at Duca del Cosma. “It’s great to collaborate with one of the top sports fashion brands as both of our designs can be worn on and off the golf course. These shoes will turn heads without any doubt,” she added.

“This has been such a dynamic collaboration of two amazing families combining 20 years of Italian craftsmanship with one of the leading lady’s contemporary performance fashion houses based in Miami,” said Lucky in Love CEO, Brad Singer. “Working with the Duca team to bring this brilliant shoe to life has been filled with excitement, pleasure, and unrestrained creativity. The design process was driven by a spirit full of light and vibrancy, but it’s the execution that exceeded all our expectations, creating a shoe that will make any woman feel the ultimate sense of exhilaration,” he added.

The shoe is packed with a blend of stylish and functional features to provide a superb look and the top performance demanded by golfers seeking a premium shoe. It comes with the lightweight Airplay 9 spikeless outsole with strategically positioned nubs to offer progressive stability and optimal grip during the swing, while the waterproof sock system – comprised of OnSteam recyclable microfibre and an ARNEFLEX memory foam insert sole – ensures feet remain dry and comfortable all day long. An elevated, see-through midsole provides the perfect stance and added flare to the striking style that oozes quality with every detail.

Duca del Cosma x Lucky in Love

Duca del Cosma was founded in Italy in 2004 by Baldovino Mattiazzo, who still designs the distinctive collections for men and women golfers. Since 2016, the company has been reinvigorated by Frank van Wezel and his wife Caroline to now see its shoes sold in more than 40 different countries worldwide.

Founded in 2010, Lucky In Love is a fashion-focused women’s golf, tennis and pickleball apparel brand to provide bold performance wear that strives to be unique and dares to be different, while helping women of all ages feel amazing so they can venture out into the world as the best versions of themselves wearing premium performance-driven garments.

For more information on the Duca del Cosma x Lucky In Love collaboration shoe, visit www.ducadelcosma.com and www.shopluckyinlove.com.

Categories
Equipment Uncategorized

Versatility and Control: TaylorMade Introduces Hi-Toe 4 Wedges

In the world of golf, perfecting the short game can make the difference between a good score and a great score. TaylorMade recently introduced the Hi-Toe 4 wedges, an evolution of their successful Hi-Toe range, designed to set new standards in control and versatility. These wedges are the result of continuous research and development and promise to improve the game around the green for golfers of all abilities and playing conditions.

Source: TaylorMade

TaylorMade Hi-Toe 4 Wedges Continue Successful Series

Building upon the success of its predecessors, the Hi-Toe 4 wedges bring a new level of innovation to the course. As described by Matt Bovee, TaylorMade’s Global Category Director of Irons and Wedges, the new wedges “are a great option for any player who gains confidence from a wedge with a larger face and full-face grooves to ensure maximum spin regardless of where you strike it on the face.Now with Spin Tread RAW face technology and a new array of grinds, the Hi-Toe 4 has more performance and versatility than ever before.”

Full-face grooves ensure optimum spin. (Source: TaylorMade)

Larger Profile and Full-Face Grooves for Ultimate Control

One of the most noticeable changes in the Hi-Toe 4 wedges is the more pronounced toe mass pad, which gives the club a larger profile. This design feature provides golfers with an added layer of confidence, which should enable them to execute a full suite of short game shots with ease. Additionally, the wedges feature full-face grooves on lofts of 54°, 56°, 58°, and 60°, allowing golfers to utilize the entire face and strike the ball with good control from various parts of the face.

The Hi-Toe 4 wedges also incorporate an elevated center of gravity (CG), similar to the Milled Grind 4 wedges, promoting a low launch and maximum spin. This results in a penetrating, high-spin ball flight that should remain consistent across different playing conditions.

Debut of the Spin Tread Technology and Enhanced Aesthetics

TaylorMade’s Spin Tread technology makes its debut in the Hi-Toe wedge line with the Hi-Toe 4. This face finish is designed to increase friction and spin, displacing moisture in wet conditions to maintain control. Whether it’s a downpour or a dewy morning, golfers can expect the Hi-Toe 4 wedges to deliver consistent performance. The raw face finish reduces glare and enhances the overall appearance of the club.

Source: TaylorMade

The Hi-Toe 4 wedges not only perform but also stand out visually. The grooves extend across the entire clubface, ensuring maximum spin regardless of where the ball is struck. A distinctive gold bottom groove contrasts with the copper finish, assisting golfers in centering the ball at address and aiming accurately at the target. The copper finish not only reduces glare but also develops a unique patina over time, adding a touch of personalization to each wedge.

All-Terrain Grinds for All Playing Conditions

Recognizing the diverse needs of golfers, TaylorMade offers the Hi-Toe 4 wedges in multiple All-Terrain grinds. Each grind is machine-milled to ensure maximum sole consistency, catering to a wide range of playing conditions and swing styles. As Greg Cesario from the TaylorMade Wedge Design Team explains, these grinds were developed to offer golfers versatility and forgiveness, whether they are tackling bunkers or varying lies on the course.

Grind Description Available Lofts
ATS (All Terrain Standard Grind) The most versatile grind, suitable for players with a neutral club angle. It enables generous manipulation of the clubface. 50°, 52°, 54°, 56°, 58°, 60°
ATV (All Terrain Versatility Grind) Asymmetrical bounce with concave sole, ideal for flat entry angles and firm terrain. 56°, 58°, 60°
ATC (All Terrain C Grind) Lowest bounce option with unique C-sole. Suitable for players with flat turns and firm conditions. 58°, 60°
The different grinds. (Source: TaylorMade)

Pricing, Availability, and Customization

Golfers can pre-order the Hi-Toe 4 wedges starting August 14th at a price of £149 / €199 / SEK 2,199 / NOK 2,199 / DKK 1,499 / CHF 199 per wedge. The wedges come standard with the True Temper Dynamic Gold Tour Issue 115g steel shaft and the Lamkin Crossline 360 Black/Copper 52g grip.

For those seeking a personalized touch, the My Hi-Toe 4 feature offers golfers the option to choose from fully raw, chrome, and black finishes, allowing them to tailor their clubs to their specific preferences.

Text: TaylorMade

Categories
Brands

Under Armour Launches Footwear Optimisation

Under Armour has announced the launch of its unique Footwear Optimisation Process in collaboration with Stoke Park and Biomecaswing at the new Under Armour Golf Footwear Performance Centre. 

Under Armour’s Footwear Optimisation Process

Designed to offer golfers the pinnacle of custom fitted footwear across its Award-Winning Drive Pro Series, customers will experience a 2 hour, four-step footwear fitting like no other in the game. 

The Four-Step Custom Footwear Fitting Process

The first step is an initial assessment with the golfer wearing their own footwear. An initial kinetic and kinematic assessment is carried out using the BiomecaForce system. At this point key data metrics such as club speed, ball speed, spin rate, strike location and carry distances are recorded with TrackMan.

From this initial assessment the player will be recommended one of the game-changing Drive Pro Series spiked or spikeless models based on peak force, rotation, translation figures and in line with their swing signature.

Once the selected footwear, further assessment will be conducted on the BiomecaForce system to demonstrate the measured gains in both kinetic and kinematic data and alongside the TrackMan data.

In step three, golfers receive an assessment of their feet using the market-leading SIDAS Podiatech system to better understand the foots anatomy and its impact on their own golf swing. Once completed, custom insoles are built on site to promote optimised stability and an increased ability to create higher peak forces – in turn taking the performance of their footwear even further.

Once the custom insoles are built and fitted into the Drive Pro shoes, final assessment is conducted to highlight the performance gains achieved throughout the session.

Insights on the Footwear Optimisation Process

Richard Palmer Jones, Under Armour Golf UK, said: “The Under Armour Footwear Optimisation Process utilises a unique and proprietary combination of the most advanced athlete performance tracking technology in golf. This allows golfers to understand the importance and impact of their footwear to their on-course performance in simple terms through the data improvements that we see time and again when putting people through our fitting processes. The addition of SIDAS Podiatech technology allows us to take the fitting process further through the use of custom insoles – producing the ultimate experience for any golfer looking to maximise their potential.”

Chris Murtagh, Head of Instruction at Stoke Park, said: “The opportunity to launch the Footwear Optimisation Process at Stoke Park with Under Armour is incredibly exciting. Having fit customers into the Drive Pro Series since it launched in February, we’ve seen how these products have consistently improved golfers. Utilising the BiomecaForce system alongside SIDAS Podiatech technology is the natural progression to deliver the ultimate in performance footwear. Under Armour’s mission to make athletes better has established golf footwear as an essential piece of golf equipment for the first time.”

Each session costs £500 and includes 2 hours of Biomechanical analysis, both pre and post-testing, 1 pair of Drive Pro Series Spiked or Spikeless shoes, and 1 set of custom insoles.

To find out more or book a session please contact Chris Murtagh at Stoke Park on 01753 717184 or via email at [email protected].

Text provided by Under Armour