Keegan Bradley WITB: Ryder Cup captains wins with mixed set. (Source: Getty)
Keegan Bradley won the BMW Championship with a mixed set of clubs. The Ryder Cup captain supplemented his iron set from the Japanese brand Srixon with a hybrid from Callaway, a 3-wood from TaylorMade and a driver from Ping. An Odyssey club was used as the putter. Bradley’s victory in Colorado not only secured him a hefty prize purse, but also vaulted him into the top 5 of the FedExCup rankings and secured his participation in the Tour Championship at East Lake. “I’m a little shocked because this time a week ago I didn’t think I’d be coming here,” Bradley said. He had barely slipped into the BMW Championship field in 50th place in the FedExCup rankings. “A lot of magical things had to happen for me to play in this tournament, and when I got here I was so grateful just to be here. I’ve been playing very steady all week, which is not normal for me.”
Keegan Bradley WITB: Company Mix Ensures Participation in the Season Finale
The new TaylorMade Kalea Gold womens clubs. (Image: TaylorMade)
TaylorMade has taken a further step in the development of golf clubs specifically for women with the introduction of the new Kalea Gold line. The Kalea Gold irons are part of this new premium line characterised by innovative technology and elegant design, according to TaylorMade. The clubs were designed by women for women and are intended to help players of all abilities improve their golf game.
The Kalea Gold irons are the result of a comprehensive development process in which TaylorMade involved a wide range of groups, playing strengths and types. This included the TaylorMade Women’s Advisory Board, which is made up of female golf professionals from different areas of the industry. This group, along with other test panels and feedback from users of the previous model, Kalea Premier, helped to accurately identify the needs and preferences of female golfers. A particular focus was placed on the appearance and performance of the clubs. The Kalea Gold family focuses on elegant colours such as white, blue and gold, a deliberate departure from the pastel shades often used for women’s clubs. The club heads of the irons are slim and modern in design, with a thinner topline that offers a clear, clean look in play.
Image: TaylorMade
TaylorMade Kalea Gold: Optics and performance should go hand in hand
The Kalea Gold Driver utilises the Carbonwood™ construction which allows the mass to be strategically placed in the club head. This optimises energy transfer, increases launch angle and maximises distance while ensuring a high level of forgiveness and stability.
The fairway woods and rescue clubs in the line are also equipped with the latest technologies. The Speed Pocket™ and Inverted Cone Face technology minimise miss-hits on off-centre shots. In addition, the ultra-light carbon construction ensures better launch conditions and higher ball speeds.
TaylorMade Kalea Gold irons: Maximum performance in a new design
Technologically, the Kalea Gold irons are characterised by several features that are designed for maximum performance. They utilise the Cap Back™ design in combination with Speed Pocket™ technology to optimise ball launch and forgiveness. The irons also feature an ECHO® Damper for improved sound and feel. The club faces are specially designed to enable higher ball speeds, which should lead to more length.
Another feature of the Kalea Gold irons is their increased loft option compared to the previous Kalea Premier version. This should better cover the gaps between the different clubs in the set and help players to achieve a consistent trajectory. In addition, the irons have a progressive upright lie angle, which supports a slight draw bias and should therefore help against the slice.
The Kalea Gold irons are not only suitable for beginners, but also for advanced golfers looking for a powerful club that will help them take their game to the next level. TaylorMade offers the irons with customisation options so players can tailor their clubs perfectly to their needs.
The Kalea Gold clubs will be available to pre-order from 20 August 2024 and will be available in stores from 6 September 2024. The prices for the individual clubs are in the premium segment: the driver costs £449 / EURO 599, fairway woods £249 / EURO 329, rescue clubs £199 / EURO 269, irons £122 / EURO 165 per iron and the putter £249 / EURO 329.
Galvin Green unveils its stretchiest ever jackets in multiple colours and sizes. (Photos: Galvin Green)
The latest hi-tech golf apparel collection being introduced today by premium brand Galvin Green includes the most innovative rain gear line-up headlined by a new fully waterproof PFC-free fabric offering a super soft feel and best-in-class stretch designed specifically with serious golfers in mind. The new Part Two range of fully waterproof jackets and pants is spearheaded by four pieces crafted from the highly breathable Pertex® Shield Stretch fabric in a long-lasting three-layer construction, which includes the brand’s stretchiest ever jackets – the AMES and AMY for men and women golfers respectively. The brand also maintains an impressive selection of award-winning jackets and pants in GORE-TEX fabrics in an extended DRYVR™ waterproof collection comprised of a total of 21 garments for men, women and juniors in multiple size options, supported by a wide range of layering pieces to provide protection and comfort when playing in a variety of demanding weather conditions.
“We’ve been a pioneer in golf waterproofs for more than 30 years and this marks another landmark innovation in the sector,” said CEO Nicholai Stein. “Working closely with Pertex® and through rigorous testing, we’ve ensured the advanced fabric performs to our exceptionally high standards and are delighted to welcome it into our market-leading DRYVR™ product range,” he added. Introduced as part of a drive towards greater environmental responsibility as outlined in the recent Sustainability Review, the bluesign® approved Pertex® Shield Stretch fabric is constructed with an advanced Hydrophilic polyurethane membrane that protects the wearer from the rain and disperses surface water quickly at the same time. Its lightweight nature and superior stretch capabilities make it an appealing option for avid golfers seeking 100% waterproof and windproof protection without hindering the swing.
Jacket “Ames” by Galvin Green. (Photo: Galvin Green)
Available in sizes ranging up to 5XL, the men’s DRYVR™ range comprises 10 waterproof jackets and three pants. The all-new AMES full-zip jacket comes in six eye-catching colours and headlines the top-quality line-up delivering impressive stretch and freedom of movement. The design features Pertex® Shield Stretch technology with a smooth ‘slide and glide’ interior; front pockets to keep hands dry; chest width tabs for extra comfort and protection; plus adjustable cuffs and shaped sleeves for the perfect fit and easy movement. The matching ALAN waterproof pant is made from the same super stretchy fabric and is available in up to 17 different size options across waist and leg lengths. It comes in Navy, Black and Cool Grey and incorporates an elasticated waist and drawstring; front pockets with fleece lining for added warmth and a back pocket; plus an adjustable leg width at the hem.
Jacket “Lex” in different colours. (Photo: Galvin Green)
The popular AMOS full-zip hooded jacket in GORE-TEX C-knit™ fabric with a smooth slide and glide interior is now available in Black as well as Navy and Sharkskin, while the feature-packed ALISTER is carried forward due to its best-in-class performance capabilities using super technical materials. A new line is the waterproof ANTON jacket with a lightweight mesh lining and front and inside pockets. The versatile LYNDON jacket is a new addition in the men’s INTERFACE-1™ range providing windproof and water repellency. Available in four colours, it is complemented by the stylish LEX short-sleeve jacket with a stripe motif across the chest, plus the popular LAYTON in a new Cool Grey/Navy option.
The new DOUGLAS half-zip INSULA™ sweater features additional Thermore® padding across the chest and back to deliver top warmth in the coldest weather conditions. Available in two striking colours, it is complemented by the DONNIE hoodie with a spacious front pocket and sporty DAVE half-zip in as many as six colour combinations including the striking Alaskan Blue/Navy, Navy/Red and Black/Atlantis Green styles. Incorporating an all-over pattern inspired by the Dopamine structure, the men’s VENTIL8™ PLUS shirt range is led by the futuristic MANNIX in up to six distinctive colourways, including a standout Cool Grey/Coral option. One of 12 shirt styles, it is accompanied by the sophisticated MILLER and MACOY designs offering an ultra-modern look. The NOX pant is the brand’s first ever jogger style trouser to provide advanced mechanical stretch and top breathability in a super modern design.
Shirt “Mannix” by Galvin Green. (Photo: Galvin Green)
Women golfers can choose from three waterproof jackets in the DRYVR™ collection in sizes up to XXL, plus two pairs of pants. The elegant AMY jacket in Pertex® Shield Stretch fabric comes in three refreshing colours, including a refreshing Alaskan Blue/White combination, and incorporates similar performance-enhancing features as the men’s equivalent in a sleeker eye-catching silhouette. The matching ANGIE pant in the stretchy Pertex® fabric is available in waist sizes from XS up to XXL, plus short and regular leg lengths to complete the ultimate rainsuit for women golfers.
Hoodie “Denise” by Galvin Green. (Photo: Galvin Green)
A super vibrant Camelia Rose colourway headlines the women’s INTERFACE-1™ range led by the dazzling LEORA jacket offering extra warmth via Thermore® padding. It is complemented by the chic LUCILLE vest in a similar diamond look design and the popular LARISSA full-zip jacket in a wide range of size and colour options, plus the versatile LEVANA pant. The stylish DENISE hoodie in three bright colours enhances the women’s INSULA™ range to provide ultimate comfort in colder weather. The ultra-warm DARLENA full-zip sweater and eco-generation DOLLY half-zip are carried over for women golfers seeking a premium and sustainable layering piece. Offering a supremely bold look, the MINNIE sleeveless shirt incorporates a free-flowing DNA helix pattern to deliver a distinctive 3D optical illusion. It pairs well with the MARSHA skort and NICOLINE leggings, designed to be worn both on and off the course, while the soft and comfortable NELLIE trouser is another all-new garment for women golfers to get excited about. The brand new patterned MANDY shirt in highly breathable VENTIL8 PLUS fabric offers UV 20+ protection and comes in three attractive colourways.
Sleeveless shirt “Minnie” by Galvin Green. (Photo: Galvin Green)
The junior collection is bolstered with the addition of the Golf Green and Blue/Navy colours on the popular ROBERT GORE-TEX jacket, while the new RICO INSULA™ hoodie and DNA print ROCCO shirt in VENTIL8™ PLUS fabric are the other new garments aimed at golfers aged nine to 15. Written by Galvin Green
Luxury Italian golf fashion brand Duca del Cosma has teamed up with women’s athletic wear brand Lucky In Love on a special limited-edition golf shoe to offer lady golfers a super eye-catching design that is guaranteed to dazzle and make a bold fashionable statement.
“These shoes will turn heads without any doubt”
Offered in limited quantities across North America and Europe, the standout LIL Bellezza style has seen two of the golf industry’s most fashion-forward brands work in harmony to develop a supremely captivating women’s golf shoe that demands attention from every angle.
Handcrafted using super premium components, the gleaming design incorporates a silver patent-finished microfibre upper treated with a mesmerizing holographic material to provide a mirrored look. Intricate details include both brand logos on the heel, an exclusive insole with the LIL family’s motto: ‘MAKE EVERY DAY YOUR BIRTHDAY, MAKE EVERY NIGHT NEW YEARS EVE’, plus the Lucky In Love logo on the matching kiltie to complete the unmatched appearance.
“I immediately fell in Love with the fashionable sports apparel from Lucky in Love when I first saw it at The Racquets Club in La Manga Club, Spain. I wear it while playing tennis, padel and golf,” said Caroline van Wezel, PR & Brand Director at Duca del Cosma. “It’s great to collaborate with one of the top sports fashion brands as both of our designs can be worn on and off the golf course. These shoes will turn heads without any doubt,” she added.
“This has been such a dynamic collaboration of two amazing families combining 20 years of Italian craftsmanship with one of the leading lady’s contemporary performance fashion houses based in Miami,” said Lucky in Love CEO, Brad Singer. “Working with the Duca team to bring this brilliant shoe to life has been filled with excitement, pleasure, and unrestrained creativity. The design process was driven by a spirit full of light and vibrancy, but it’s the execution that exceeded all our expectations, creating a shoe that will make any woman feel the ultimate sense of exhilaration,” he added.
The shoe is packed with a blend of stylish and functional features to provide a superb look and the top performance demanded by golfers seeking a premium shoe. It comes with the lightweight Airplay 9 spikeless outsole with strategically positioned nubs to offer progressive stability and optimal grip during the swing, while the waterproof sock system – comprised of OnSteam recyclable microfibre and an ARNEFLEX memory foam insert sole – ensures feet remain dry and comfortable all day long. An elevated, see-through midsole provides the perfect stance and added flare to the striking style that oozes quality with every detail.
Duca del Cosma x Lucky in Love
Duca del Cosma was founded in Italy in 2004 by Baldovino Mattiazzo, who still designs the distinctive collections for men and women golfers. Since 2016, the company has been reinvigorated by Frank van Wezel and his wife Caroline to now see its shoes sold in more than 40 different countries worldwide.
Founded in 2010, Lucky In Love is a fashion-focused women’s golf, tennis and pickleball apparel brand to provide bold performance wear that strives to be unique and dares to be different, while helping women of all ages feel amazing so they can venture out into the world as the best versions of themselves wearing premium performance-driven garments.
For more information on the Duca del Cosma x Lucky In Love collaboration shoe, visit www.ducadelcosma.com and www.shopluckyinlove.com.
The new TaylorMade Hi-Toe 4 Wedges. (Source: TaylorMade)
In the world of golf, perfecting the short game can make the difference between a good score and a great score. TaylorMade recently introduced the Hi-Toe 4 wedges, an evolution of their successful Hi-Toe range, designed to set new standards in control and versatility. These wedges are the result of continuous research and development and promise to improve the game around the green for golfers of all abilities and playing conditions.
Source: TaylorMade
TaylorMade Hi-Toe 4 Wedges Continue Successful Series
Building upon the success of its predecessors, the Hi-Toe 4 wedges bring a new level of innovation to the course. As described by Matt Bovee, TaylorMade’s Global Category Director of Irons and Wedges, the new wedges “are a great option for any player who gains confidence from a wedge with a larger face and full-face grooves to ensure maximum spin regardless of where you strike it on the face.Now with Spin Tread RAW face technology and a new array of grinds, the Hi-Toe 4 has more performance and versatility than ever before.”
Larger Profile and Full-Face Grooves for Ultimate Control
One of the most noticeable changes in the Hi-Toe 4 wedges is the more pronounced toe mass pad, which gives the club a larger profile. This design feature provides golfers with an added layer of confidence, which should enable them to execute a full suite of short game shots with ease. Additionally, the wedges feature full-face grooves on lofts of 54°, 56°, 58°, and 60°, allowing golfers to utilize the entire face and strike the ball with good control from various parts of the face.
The Hi-Toe 4 wedges also incorporate an elevated center of gravity (CG), similar to the Milled Grind 4 wedges, promoting a low launch and maximum spin. This results in a penetrating, high-spin ball flight that should remain consistent across different playing conditions.
Debut of the Spin Tread Technology and Enhanced Aesthetics
TaylorMade’s Spin Tread technology makes its debut in the Hi-Toe wedge line with the Hi-Toe 4. This face finish is designed to increase friction and spin, displacing moisture in wet conditions to maintain control. Whether it’s a downpour or a dewy morning, golfers can expect the Hi-Toe 4 wedges to deliver consistent performance. The raw face finish reduces glare and enhances the overall appearance of the club.
Source: TaylorMade
The Hi-Toe 4 wedges not only perform but also stand out visually. The grooves extend across the entire clubface, ensuring maximum spin regardless of where the ball is struck. A distinctive gold bottom groove contrasts with the copper finish, assisting golfers in centering the ball at address and aiming accurately at the target. The copper finish not only reduces glare but also develops a unique patina over time, adding a touch of personalization to each wedge.
All-Terrain Grinds for All Playing Conditions
Recognizing the diverse needs of golfers, TaylorMade offers the Hi-Toe 4 wedges in multiple All-Terrain grinds. Each grind is machine-milled to ensure maximum sole consistency, catering to a wide range of playing conditions and swing styles. As Greg Cesario from the TaylorMade Wedge Design Team explains, these grinds were developed to offer golfers versatility and forgiveness, whether they are tackling bunkers or varying lies on the course.
Grind
Description
Available Lofts
ATS (All Terrain Standard Grind)
The most versatile grind, suitable for players with a neutral club angle. It enables generous manipulation of the clubface.
50°, 52°, 54°, 56°, 58°, 60°
ATV (All Terrain Versatility Grind)
Asymmetrical bounce with concave sole, ideal for flat entry angles and firm terrain.
56°, 58°, 60°
ATC (All Terrain C Grind)
Lowest bounce option with unique C-sole. Suitable for players with flat turns and firm conditions.
58°, 60°
The different grinds. (Source: TaylorMade)
Pricing, Availability, and Customization
Golfers can pre-order the Hi-Toe 4 wedges starting August 14th at a price of £149 / €199 / SEK 2,199 / NOK 2,199 / DKK 1,499 / CHF 199 per wedge. The wedges come standard with the True Temper Dynamic Gold Tour Issue 115g steel shaft and the Lamkin Crossline 360 Black/Copper 52g grip.
For those seeking a personalized touch, the My Hi-Toe 4 feature offers golfers the option to choose from fully raw, chrome, and black finishes, allowing them to tailor their clubs to their specific preferences.
Under Armour launches 2-hour footwear optimisation. (Photo: Under Armour)
Under Armour has announced the launch of its unique Footwear Optimisation Process in collaboration with Stoke Park and Biomecaswing at the new Under Armour Golf Footwear Performance Centre.
Under Armour’s Footwear Optimisation Process
Designed to offer golfers the pinnacle of custom fitted footwear across its Award-Winning Drive Pro Series, customers will experience a 2 hour, four-step footwear fitting like no other in the game.
The Four-Step Custom Footwear Fitting Process
The first step is an initial assessment with the golfer wearing their own footwear. An initial kinetic and kinematic assessment is carried out using the BiomecaForce system. At this point key data metrics such as club speed, ball speed, spin rate, strike location and carry distances are recorded with TrackMan.
From this initial assessment the player will be recommended one of the game-changing Drive Pro Series spiked or spikeless models based on peak force, rotation, translation figures and in line with their swing signature.
Once the selected footwear, further assessment will be conducted on the BiomecaForce system to demonstrate the measured gains in both kinetic and kinematic data and alongside the TrackMan data.
In step three, golfers receive an assessment of their feet using the market-leading SIDAS Podiatech system to better understand the foots anatomy and its impact on their own golf swing. Once completed, custom insoles are built on site to promote optimised stability and an increased ability to create higher peak forces – in turn taking the performance of their footwear even further.
Once the custom insoles are built and fitted into the Drive Pro shoes, final assessment is conducted to highlight the performance gains achieved throughout the session.
Insights on the Footwear Optimisation Process
Richard Palmer Jones, Under Armour Golf UK, said: “The Under Armour Footwear Optimisation Process utilises a unique and proprietary combination of the most advanced athlete performance tracking technology in golf. This allows golfers to understand the importance and impact of their footwear to their on-course performance in simple terms through the data improvements that we see time and again when putting people through our fitting processes. The addition of SIDAS Podiatech technology allows us to take the fitting process further through the use of custom insoles – producing the ultimate experience for any golfer looking to maximise their potential.”
Chris Murtagh, Head of Instruction at Stoke Park, said: “The opportunity to launch the Footwear Optimisation Process at Stoke Park with Under Armour is incredibly exciting. Having fit customers into the Drive Pro Series since it launched in February, we’ve seen how these products have consistently improved golfers. Utilising the BiomecaForce system alongside SIDAS Podiatech technology is the natural progression to deliver the ultimate in performance footwear. Under Armour’s mission to make athletes better has established golf footwear as an essential piece of golf equipment for the first time.”
Each session costs £500 and includes 2 hours of Biomechanical analysis, both pre and post-testing, 1 pair of Drive Pro Series Spiked or Spikeless shoes, and 1 set of custom insoles.
To find out more or book a session please contact Chris Murtagh at Stoke Park on 01753 717184 or via email at [email protected].
Topgolf Callaway Brands Corp. has announced its financial results for the second quarter of 2024. While the company wants to send positive signals in some areas, it is struggling with some challenges and is particularly critical of developments in the Topgolf segment.
Callaway: Financial results for the second quarter
In the second quarter of 2024, the company generated a net income of 62 million dollars. Compared to the previous year, this represents a decline of 47.1 %. However, excluding certain exceptional items, adjusted income rose to $83 million, an increase of 9.9%. Adjusted EBITDA, which represents operating earnings before interest, taxes, depreciation and amortisation, was USD 206 million, exceeding expectations.
Consolidated revenue, on the other hand, fell by 1.9 % to 1,157.8 million dollars. This decline is mainly due to lower demand in the golf equipment and active lifestyle segments. In the golf equipment segment, sales fell by 8.2%, which Callaway said was the result of a planned shift of the market launch of equipment products compared to last year. This was compounded by challenges such as negative FX trends, persistently high inflation and weaker than expected visitor numbers at top golf locations.
Despite the decline in sales, the company was able to maintain its leading position in the US market for golf clubs and golf balls. Callaway’s products, in particular the new Ai Smoke clubs and Chrome Tour golf balls, continued to show strong sales figures.
Sales at Topgolf below expectations
Topgolf, a central component of the company, recorded an overall increase in sales of 5% in the second quarter of 2024, but this was mainly due to new locations. Locations that have been in operation for 24 months or more saw an 8% decline in sales. This development is due to lower customer frequency at existing locations. Commenting on Topgolf’s performance, Chip Brewer, CEO of Topgolf Callaway, said: “We have been disappointed in our stock performance for some time, as well as the more recent same venue sales performance.”
In light of these figures, the company has initiated a strategic review of Topgolf, considering various growth strategies and potential structural changes. Brewer added: “This review includes the assessment of organic strategies to return Topgolf to profitable same venue sales growth, as well as inorganic alternatives, including a potential spin of Topgolf.” However, Brewer also emphasised that the company remains a firm believer in the potential of Topgolf: “We remain convinced that Topgolf is a high-quality business with significant future opportunities. It is transforming the game of golf and we believe it will deliver significant growth and financial returns over time.”
Adjusted annual forecast and financial measures
Due to the current challenges, the company has been forced to revise its annual forecast downwards. The expected annual turnover is now between 4,200 and 4,260 million dollars, while the adjusted EBITDA is estimated at 570 to 590 million dollars.
In order to be in a stronger financial position, the company has also repaid 50 million dollars of its debt ahead of schedule and increased its liquidity, i.e. its available funds, by 136 million dollars compared to the previous year.
The Summer Collection from Callaway Apparel. (Image: Callaway)
Callaway Apparel has unveiled a new micro-line of High Summer 2024 apparel for men and women, presenting a fresh, vibrant product line for the extended summer season.This collection will stay true to the brand’s authentic, performance-driven golf heritage, while delivering fashion-inspired polos, skorts and light layering garments specifically designed for the warmest part of the year.
Callaway Apparel 2024: Cooling Fibers and UV Blocking
A host of leading Callaway Apparel technologies also features across the new apparel capsule, including Eco Cooling, which comprises gel-like fibers interwoven into garments offering an immediate cooling effect, and Swing Tech™, which consists of re-engineered construction and materials that provide noticeably less restriction and more stretch to maximise range of motion.
(Image: Callaway Apparel)
UV Block fabric technology is also an important aspect of the High Summer micro-line and a key feature in the women’s long-sleeved garments, increasing the protection against the sun’s strong and harmful rays.
(Image: Callaway Apparel)
Finally, proven Opti Dry™Technology, a fast-drying Polyamide based fibre technology, offers the wearer the benefit of exceptional moisture management to keep you dry and light during high summer activity. Commenting on this range extension, Helen Willsmer, Brand Director at Callaway Apparel, said: “With our Summers seemingly extending every year, it makes perfect sense to add a new micro-line that has been carefully curated for the warmer temperatures. “As with all Callaway Apparel garments, our new High Summer capsule fuses athletic performance with a classic fit, and game-changing innovation.”
Global golf footwear pioneers, ECCO GOLF, have once again pushed the boundaries of comfort, style and innovation with the introduction of the sneaker-style ECCO GOLF STREET 720 as part of the Danish brand’s Autumn/Winter 2024 collection.
A golf shoe designed to be worn all day and night, the fresh new model offers big city vibes with a birdie mentality, making it perfect for a night out on the town or a quick 9 holes – or both!
Ecco Golf: Sneaker-sytle Street 720 for on and off the course
Based on a sneaker from ECCO’s lifestyle collection, the new ECCO GOLF STREET 720 represents an invitation to the game for everyone, making it simple to lace up, get out on the course, and then head out to enjoy some post-round vibes. With the E-DTS™ TWIST outsole added for multi-directional traction, you can play now and play anywhere, anytime, on and off the course. Sporty, smooth and perforated ECCO leather elevates the urban, versatile look of the hybrid shoe for men and women that comes in a choice of colourways, including all-white and colour-block styles.
From the streets to the fairways, your feet will stay dry and comfortable with GORE-TEX Surround ® for waterproof protection and breathability, along with innovative midsole channels that enable air ventilation. While the ECCO GOLF STREET 720 looks like a sneaker, it performs like a golf shoe, with technical features including enhanced stability.
Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “We are always looking to push the boundaries between what is considered a golf shoe and a shoe that can be worn away from the course – and with STREET 720 we have taken those lines and blurred them even further!
“This design is truly an introduction to the game for anyone who sees golf and lifestyle as two things that go-hand-in hand, and we are excited to see the STREET 720 on fairways and in cities across the world. It’s a fresh new design with the performance qualities that are synonymous with ECCO shoes, and we are proud to continue to drive forward innovation in golf shoe design.”
ECCO GOLF shoes are worn around the world by Rick Shiels, Erik Anders Lang, Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Nanna Koerstz Madsen, Alison Lee, and Freddy Schott among others. For further information about ECCO GOLF, please visit golf.ecco.com.
MotoCaddy announces support for the upcoming Mercedes-Benz After Work Golf Cup. (Photo: MotoCaddy)
Motocaddy, Germany’s #1 electric trolley brand*, is continuing as a premium sponsor of the Mercedes-Benz After Work Golf Cup (AWGC), along with providing a number of game-changing models for golfers taking part in the prestigious MercedesTrophy German Final in September.
The AWGC is the luxury vehicle manufacturer’s most popular domestic event with up to 2,500 tournaments a year on over 200 golf courses throughout Germany. Specially designed for golfers who are looking for a sporting challenge, but rarely have time for day-long rounds of golf, the tournaments are held from May to October, played exclusively over nine holes, are only played on weekdays and start in the afternoon at the earliest.
“We have a long-standing and successful partnership with Mercedes-Benz and we’re looking forward to supporting more than 30,000 golfers that take part in the AWGC throughout the summer,” said Thorsten Kück, Managing Director of Motocaddy EMEA based in Bochum. “Our premium electric trolleys can help golfers play nine-holes without taking too much time, while keeping the enjoyment levels high,” he added.
Annual, monthly and weekly prizes, as well as leaderboard and daily prizes at each AWGC tournament are on offer for the 2024 season with a total value of over €250,000.
The brand that leads global sales in electric trolleys with over 600,000 sold worldwide is also supporting the MercedesTrophy German final at Öschberghof in September, providing a fleet of high-tech electric trolleys for enthusiastic golfers to use while competing for the prestigious title and the chance to compete in the world final at the same venue. An exclusive series of invitational golf tournaments conducted worldwide for Mercedes-Benz owners, the MercedesTrophy is competed in by more than 60,000 players from over 60 countries.
“The MercedesTrophy is such a prominent event in the German amateur golf calendar and we’re delighted to be able to have our game-changing electric trolleys available to those taking part in the National final,” added Kück. “Much like Mercedes cars, our trolleys are innovation pioneers in their field along with leading the way in producing environmentally friendly models,” he added.
For more information about Motocaddy trolleys and other products including bags, batteries and accessories, please visit www.motocaddygolf.de or follow @motocaddy_de on Facebook and Instagram.
*Source: Golf industry research specialists, Datatech. Market share based on units sold July 2023 to June 2024.
