Tag: Ecco Golf

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Equipment Golfshoes

Ecco Golf and Rick Shiels Collab on Special Edition Biom C4 Drop

The new limited edition Ecco x Rick Shiels Biom C4 golf shoes. (Photo: Ecco Golf)
The new limited edition Ecco x Rick Shiels Biom C4 golf shoes. (Photo: Ecco Golf)

Global footwear pioneers, ECCO GOLF, and the world’s biggest golf YouTuber, Rick Shiels, have dropped a special ‘RICK SHIELS’ EDITION BIOM C4, with Rick Shiels himself collaborating with ECCO Golf’s design team to create the model. 

Limited to just 500 pairs, the Rick Shiels edition of ECCO GOLF’s best-selling BIOM C4 captures the ECCO ambassador’s personality and style, without losing any of the unwavering comfort or performance properties of the original design.

Ecco Golf x Rick Shiels: Modern style with sporty comfort

Inspired by the colour palette for his popular golf YouTube channel and branding, this contemporary, sneaker-style hybrid shoe comes in white with red and black accents, and the design also incorporates Shiels’ logo on the heel and tongue. 

With its breathable comfort and innovative performance, this limited-edition shoe has the same functionality as the regular BIOM C4, which Shiels lauds as his favourite style from the current ECCO Golf collection.

“I’m thrilled to have joined forces with the ECCO GOLF design team to create this Special Edition version of the BIOM C4,” commented Shiels. “The design really reflects my individual style and passions, and I couldn’t have asked for a better model in which to showcase those aspects of my personality.

“I was lucky enough to visit ECCO GOLF HQ in Denmark earlier this year and witness first-hand everything that goes into designing and crafting every pair of shoes that the company makes – it was absolutely mind-blowing. I can’t wait to see my design come to life, and to be able to get the shoes out on the golf course!”

Rick Shiels presents his limited edition Ecco Biom C4 golf shoe. (Photo: Ecco Golf)

The technologies in the Ecco Biom C4 golf shoe

Shiels’ stylistic elements of the shoe are complemented by some of ECCO’s world renowned performance technologies, including 360-degree breathability and waterproofing provided by a GORE-TEX SURROUND construction, which is combined with the ECCO EXHAUST GRID that enables air ventilation towards the sole of the foot. 

Crafted from ECCO Performance Leather and a new, super-stretchy mesh sock, this hybrid is set on the progressive ECCO MTN GRIP outsole and is powered by BIOM® NATURAL MOTION® Technology. The limited edition golf shoe is available in men’s sizes: 39-48.

ECCO GOLF shoes are worn in competition around the world by Henrik Stenson, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Alison Lee, Nanna Koerstz Madsen, Freddy Schott, and Esther Henseleit, among others. For further information about ECCO GOLF, please visit golf.ecco.com.  

Text: Ecco Golf

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Equipment

LPGA Tour player Alison Lee signs as Ecco Golf ambassador

Alison Lee signs as new Ecco Golf ambassador. (Photo: Ecco Golf)
Alison Lee signs as new Ecco Golf ambassador. (Photo: Ecco Golf)

Leaders in golf shoe innovation, ECCO GOLF, have announced the signing of LPGA Tour star Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and joins off the back of her most impressive year on tour to-date.

Alison Lee becomes brand ambassador for Ecco Golf

The World Number 18’s journey into professional golf was meteoric, going from college golfer to LPGA Tour player in just a year and a half, before featuring at the 2015 Solheim Cup for Team USA.

Whilst Lee is still chasing her first LPGA Tour victory, she has stepped into the winners’ circle twice on the Ladies European Tour to-date, having won the Aramco Team Series Sotogrande in 2021, and the Aramco Team Series Riyadh in 2023.

Lee, who has been a fan of ECCO GOLF shoes for a number of years, will step into the 2024 season wearing ECCO GOLF TRAY. “I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity,” she commented.

(Photo: Ecco Golf)

Timo Vollrath, Head of Global Marketing at ECCO GOLF, expressed his excitement about the new partnership: “We are thrilled to welcome Alison to the ECCO GOLF family,” he said. “Her impressive journey in golf perfectly embodies the values we have here at ECCO. We believe this partnership can help to elevate Alison’s game, and we’re excited to work with her in 2024 and beyond.”

The Ecco Golf Tray: a sporty sneaker for the golf course

The breathable and water-repellent golf sneaker seems to have won over Alison Lee. Thanks to Ecco’s Hydromax technology and a hard-wearing leather upper, the white studded shoe is said to be water-repellent and support good performance even in bad weather. The DriTan technology is said to save a lot of chemicals and water during the tanning process of the shoes.
In addition, the E-DTS Twist sole with enlarged studs in high-wear areas ensures good grip in many conditions, according to Ecco Golf. The removable insole is also padded and breathable for even more comfort. With many exciting color variations, the shoe is also a visual highlight, which will also be seen on the fairways of the LPGA Tour in the future.