Categories
Equipment

TaylorMade Golf Introduces Team TaylorMade Junior Set

TaylorMade Golf introduces the Team TaylorMade Junior set, the results of extensive research and engineering by the same engineers that design equipment for Tiger Woods, Rory McIlroy and Nelly Korda. The Team TaylorMade Junior Set is unisex and was designed to be offered in three different sets by age groups of 4-6, 7-9 and 10-12.

TaylorMade: Exclusive content from the World’s best Golfers

Team TaylorMade athletes and ambassadors created exclusive content for juniors available to those who purchase the Team TaylorMade Junior Set. Rory McIlroy, Tommy Fleetwoodand Brooke Henderson, as well as brand ambassadors Gabby Golf Girl, Chris Trott and Grant Horvat help unlock the secrets of the game with tips, tricks and drills to help junior golfers jumpstart their golf journeys.

The Team TaylorMade Junior Set is unisex and available for three different age groups. (Photo: TaylorMade Golf)

This makes the set a blend of introductory golf content for parents looking to get their kids into the game of golf, while also being a high performing product specifically designed for different age groups.

Junior Equipment designed with a purpose

Led by a 400cc 17° Titanium driver with a large flexible face and a low Centre of Gravity (CG) designed for maximum distance and forgiveness, each club in the set is built to allow for proper fundamentals to be developed from an early age. The set has the appropriate weight, length and loft to avoid poor technique arising from having to counteract for improper equipment.

The Team TaylorMade Junior Set 1 Driver. (Photo: TaylorMade Golf)

Fairways and hybrids feature a low-profile face, ample loft and low CG to make the clubs as easy to hit as possible. Team TaylorMade Junior Set irons and wedges are both designed for high launch and playability. The irons are equipped with TaylorMade’s inverted conetechnology seen in Qi Irons featuring a flexible face and lightweight components.

The Team TaylorMade Junior Set 3 Wedge. (Photo: TaylorMade Golf)

Compared to P·Series irons at 270g, the TaylorMade Junior Set heavy 7-iron is 248g and the light 7-iron is 205g. The TaylorMade Junior Set putter measures 315g compared to the average TP Collection Blade at 350g.

The Team TaylorMade Junior Set 3 7-iron. (Photo: TaylorMade Golf)

The bag and headcover colours are blue and white with the Team TaylorMade Junior Set logo. The stand bag itself is water and stain resistant with a large ball pocket, water bottleholder and adjustable double strap to make it easy to carry.

The Team TaylorMade Junior Set 2 Bag. (Photo: TaylorMade Golf)

This text is a Press Release by TaylorMade Golf.

Categories
Equipment What's in the Bag

WITB Scottie Scheffler: The Winning Equipment for the Masters Tournament 2024

After an exciting final day, Scottie Scheffler secured his victory back at the Players Championship 2024. Now the first major of the season is going to challenge his equipment line up at Augusta National. For the Masters Tournament 2024 Scheffler continues to rely on TaylorMade and the new Spider Tour X putter, which his Tour colleague and TaylorMade staff player Rory McIlroy recommended to him in March.

WITB Scottie Scheffler at the Masters Tournament 2024

(Image: TaylorMade)

Driver: TaylorMade Qi10 (8°)

(Image: TaylorMade)

3 wood: TaylorMade Qi10 (15°)

(Image: Srixon)

Driving Irons: Srixon ZU85 (3, 4)

(Image: TaylorMade)

Irons: TaylorMade P7TW (5-PW)

(Image: Titleist)

Wedges: Titleist Vokey SM8 (50, 56)

Titleist Vokey WedgeWorks Proto (60.5)

(Image: TaylorMade)

Putter: TaylorMade Spider Tour X

(Image: Titleist)

Ball: Titleist Pro V1

Categories
Equipment Highlights Tours

WITB Rory McIlroy: The Equipment for the Masters Tournament 2024

Rory McIlroy attempts his 16th run for a Masters Tournament victory and the completion of his career Grand Slam. Take a look at the equipment of the Northern Irishman for the first major of the 2024 season. As always McIlroy trusts his longterm sponsor TaylorMade from driver to golf ball.

WITB Rory McIlroy at the Masters Tournament 2024

(Image: TaylorMade)

Driver: TaylorMade Qi10 LS (9°)

(Image: TaylorMade)

3 wood: TaylorMade Qi10 (15°, 18°)

(Image: TaylorMade)

Driving Irons: TaylorMade Stealth UDI (16°)

(Image: TaylorMade)

Irons: TaylorMade P760 (4)

Irons: TaylorMade P730 Rors Proto (5-9)

(Image: TaylorMade)

Wedges: TaylorMade MG4 (46, 50, 54, 60)

(Image: TaylorMade)

Putter: TaylorMade Spider Tour X

(Image: TaylorMade)

Ball: TaylorMade TP5x

Categories
Equipment Professionals

McIlroy, Tiger And Co.: Golf Stars Compete In New TaylorMade Challenge

In this challenge organised by TaylorMade, the staff players of the well-known brand compete against each other. The accuracy of the professionals’ drives on the range is put to the test. Naturally, Tiger Woods, Rory McIlroy, Nelly Korda and co. will be using the latest driver from TaylorMade, the Qi10.

TaylorMade Challenge: Who hits the perfect centre?

TaylorMade wanted to answer this question and set its high-calibre staff players a demanding challenge. Using the Qi10 driver, the PGA Tour and LPGA Tour stars have to hit a narrow corridor on a slightly sloping fairway. Ten points are awarded for hitting the centre of the fairway, five points are awarded for hitting the slightly wider second area to the left and right of the centre and two points are awarded for hitting the fairway completely outside the markings.
It was by no means a one-on-one competition, with TaylorMade putting “Team USA” with Tiger Woods, Scottie Scheffler and Nelly Korda against “Team International” with Rory McIlroy, Tommy Fleetwood, Charlie Hull and Brooke Henderson.

Who can claim victory in TaylorMades “Accuracy Alley”?

Categories
Equipment

TaylorMade introduces new SpeedSoft golf balls

The newly released SpeedSoft golf ball plays a critical role in TaylorMade’s dynamic lineup of 2024 golf balls. This low-compression design was developed with one goal in mind: To deliver the softest feel possible while maintaining explosive speeds for the average golfer. Powered by a new PWRCORE technology that makes it the softest ball in the TaylorMade range, combined with competitive pricing, SpeedSoft is the ideal blend of performance and affordability. It features a low compression core that compensates for distance and an ultra-soft feel on iron shots and approach shots around the green.

TaylorMade aims to revolutionize golf ball style and performance

“SpeedSoft represents a significant step forward in our ongoing commitment to deliver performance products for golfers of all abilities. With a deliberate focus on developing a low compression design, this is the first time we have created a TaylorMade golf ball with a compression differential below 50. SpeedSoft stands out as a game changer due to its unprecedented combination of soft feel and explosive speeds.” – Josh Dipert, Director of Product Development Engineering, Golf Ball.

The new SpeedSoft golf balls from TaylorMade. (Source: TaylorMade)

Building on SpeedSoft’s low compression ratio and soft feel, the new SpeedSoft Ink showcases vibrant visual technology expressed through a distinctive ink splatter design. Designed with high contrast and high visibility in mind, SpeedSoft Ink introduces Taylormade’s patented multi-axis printing technology at a more accessible price point, bringing the brand’s leading visual technology capabilities to a wider audience for the first time. Beyond the performance benefits of visual technology, SpeedSoft Ink represents a canvas of personality and style ideal for those who dare to break convention and change the look of golf balls for the core golfer.

The SpeedSoft Ink series is designed to bring color to the golf course. (Source: TaylorMade)

Golf balls with visual technology

“The market demand for golf balls with visual technology is increasing and reflects a growing segment of golfers who are looking for more than just the traditional white ball experience. We feel this segment has been ignored until now, and with SpeedSoft Ink we are meeting this demand while taking a bold step towards the modern golfer’s desire for visual technology without sacrificing performance,” said Michael Fox, Senior Director of Product Creation, Golf Ball. “Offered in four different color options (green, red, blue and pink), the SpeedSoft Ink offers a wide range of options that are bursting with personality.

SpeedSoft and SpeedSoft Yellow are available from retailers at an RRP of 36 euros per dozen. The new SpeedSoft Ink is available for 38 Euro per dozen.

(Text: TaylorMade)

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Products Uncategorized

TP5 and TP5x: TaylorMade’s golf ball novelties 2024

TaylorMade is launching two revised versions of its well-known golf balls: the TP5 and the TP5x. These balls are equipped with the latest technologies aimed at improving game performance, according to TaylorMade.

TaylorMade TP5 and TP5x golf balls – new versions for 2024

TaylorMade TP5: TaylorMade states that the TaylorMade TP5 is characterised by its 5-layer design, which offers a softer feel and improved spin control, especially near the greens. This is said to be made possible by a new technology, the “Speed Wrapped Core”, which offers faster ball speed and a more comfortable feel.

TaylorMade TP5x: The TaylorMade TP5x is said to be harder and optimised for speed and distance, with reduced spin on drives and long irons, which could be beneficial for players looking for distance. It shares the 5-layer design of the TP5, but utilises different materials and constructions to achieve the desired properties.

“Our learnings from countless player and Tour tests show that golfers”, explains Michael Fox, Senior Director of Product Creation Golf Balls at TaylorMade, “unsurprisingly, favour a softer more muted sound with added distance. Historically, the challenge has been the inability to improve one without negatively impacting the other. With this understanding, we’ve evolved our golf ball design process by uniquely decoupling feel and speed through material advancement, a complete departure from the conventional. The material-level advancement positions our TP5/TP5x family as having the best feel in the industry with faster constructions.”

TaylorMade TP5 and TP5x – What for whom?

While the TP5 is designed for a softer feel and more spin control close to the greens, the TP5x is aimed at maximising distance and speed, with less spin on longer shots. This makes the TP5 ideal for players who prefer more control and feel, and the TP5x for those looking for distance, according to TaylorMade. Both models are equipped with “ClearPath Alignment” technology, which should make alignment easier. The line on the golf ball has been extended for this purpose and made more contrasting to make it easier to aim on the green.

TaylorMade TP5/x pix – emojis and symbols

In addition to the standard models, TaylorMade also offers the TP5/TP5x pix™ golf balls. These balls feature modified visual technology designed to enable easier alignment and better feedback on the green. They are available in different colours, which also improves visibility. The TP5/x is also available with various colourful logos, emojis and symbols that give golfers personalisation options. “My Symbol” is the name of the programme that allows golf balls to be created according to your own wishes.

Price and availability of TaylorMade golf balls

The new golf balls from TaylorMade, both the TP5 and the TP5x, will be available from 15 February 2024. Both models are available in white and yellow. A dozen of the TP5 and TP5x golf balls will cost €63 each, while the more specialised TP5/TP5x pix golf balls will cost €65 per dozen. These price points position the balls in the premium segment of the market.

Categories
Equipment Satellite Tours

TaylorMade: Look to the Next Generation with New Team TaylorMade Athletes

TaylorMade Golf Company, an industry leader in product innovation and technology, announced today the signings of some of the youngest and hottest prospects on the Challenge Tour to play TaylorMade equipment from 2024. With an average age of 22 they join an already incredibly talented stable of athletes plying their trade on both the DP World Tour and Challenge Tour as part of Team TaylorMade.

Four new players for Team TaylorMade Golf in the 2024 season

Angel Ayora

Angel, who won the first stage of Qualifying School at Donnington Grove Golf Club at the end of September, 2023, joins Team TaylorMade after he secured his Challenge Tour card for 2024. At just 19-years-old from Spain, Angel played both the AfrAsia Bank Mauritius Open and ISPS Handa Australian Open at the beginning of the 2023/2024 DP World Tour season, making the cut on both occasions, finishing 33rd and tied-21st, respectively.

Angel Ayora sings with TaylorMade. (Photo: TaylorMade Golf)
Angel Ayora sings with TaylorMade. (Photo: TaylorMade Golf)

Angel is one the quicker players so getting him dialled in was very important. Tour Representative Sam Day started with a heavier driver shaft which offered him more control with little to no trade-off in club speed. Because of the better strikes and more connected feel with the driver, he was able to gain ball speed and play something that is designed to be more stable. His miss is to the right, so going down in head loft and using the FCT sleeve to change loft and face angle helped fix this problem (9.0 head set two clicks higher playing at 10.5 – the more loft added to a driver will close the face angle and therefore less likely to miss right).
During golf ball testing, the soon-to-be-released 2024 TP5x was testing 3mph quicker with the driver, and when it came to irons, Sam actually moved his iron lofts a full 1 degree weaker to help him get better spin rates and land angles into the greens. Angel constantly works with his coach to increase his peak height, and with the new ball and iron lofts he gained 20 feet with his longer irons helping that stopping distance coming into greens.

Angel Ayora Expected WITB

  • Qi10 LS 9.0 driver
  • Qi10 16.5 3HL fairway
  • P770 3 iron
  • P7MC 4-9 iron
  • MG4 46.SB, 52.SB, 56.TW and 60.TW wedges
  • TP Reserve B13 putter
  • 2024 TP5x golf ball

Martin Couvra

Former French Number One Amateur, Martin Couvra, joins Team TaylorMade after becoming only the seventh player in history to win on the Challenge Tour as an amateur. Following his victory at the Challenge de España in September, 2023, Martin made the decision to turn professional. Martin finished the 2023 season ranked 46th on the Road to Mallorca rankings, solidifying a full Challenge Tour card for 2024 for the 21-year-old.

Martin Couvra sings with TaylorMade. (Photo: TaylorMade Golf)
Martin Couvra sings with TaylorMade. (Photo: TaylorMade Golf)

Martin likes to see a fade with the driver so he likes to see the ball starting left and falling to the right. Tour Representative Mark Thistleton worked with Martin a lot around face angle, and they found that the more Mark opened the face, the more fade Martin produced, reacting to what he saw at address. Couvra settled on a 10.5 head set a little lower playing at 10 degrees with a little open face angle that gives him the look of a fade club at address.
Mark then worked on wedge options to better fill his distances after spotting that Martin previously carried a 52 & 58 degree Hi Toe wedge and left himself a 20-metre gap between PW & 52. Martin ended up in the new MG4 50 & 54 wedges to have his approach play dialled in ahead of the season. They both spent a lot of the session working with the new TP5 ball, which Martin loved right away. Martin is not one of the longer hitters out there and found speed especially in the top end of the bag with the new ball which he was sold on right away.

Martin Couvra Expected WITB

Mark Power

Two-time Walker Cup star and Wake Forest University graduate, Mark Power (23), has put his trust in TaylorMade equipment as he starts the next phase of his career. Prior to heading to the US College system in 2019, Mark was a three-time winner of the Irish Boys Order of Merit (2016, 2017,2018) and two-time winner of the Irish Open Boys Championship (2016, 2017). Mark graduated in 2023 before making his professional debut on the DP World Tour at the Horizon Irish Open last year, finishing tied-33rd. He also made the cut at the ISPS Handa Australian Open this season on the DP World Tour and will ply his main trade on the Challenge Tour this year.

Mark Power sings with TaylorMade. (Photo: TaylorMade Golf)
Mark Power sings with TaylorMade. (Photo: TaylorMade Golf)

Mark likes to play with a draw, and with the new Qi10 LS driver he was able to match the correct amount of launch and spin to make his go-to shot a lot easier and perform better. His drop-off in spin with his previous gamer was penalising his miss shot and therefore performance off the tee.
Again, during ball testing, Mark gained 2mph ball speed switching into the 2024 TP5x golf ball from the 2021 TP5, and this was a massive step forward for him. Tour Representative Sam Day looked at the wedge and putter performance with the new ball to make sure the feel and sound married up with performance, which it did. The soft feel and low spin numbers he gained at the top end of the bag made this a clear winner.

Mark Power Expected WITB

  • Qi10 LS 9.0 driver
  • Qi10 Tour 15.0 fairway
  • P7MC 4-PW
  • MG4 50.SB, 54.SB and 58.LB wedges
  • TP Reserve M47 putter
  • 2024 TP5x golf ball

Maximilian Steinlechner

North Carolina State University scholar, Max Steinlechner (24), from Austria, completes the roster for 2024. Max, a former Austrian Number One Amateur, had a stellar amateur career before heading off to play for the Wolfpack. He won the Austrian International Amateur Championship as a 17-year-old with a score of 11-under par, and won the Austrian Boys Strokeplay Championship for three consecutive years between 2015-2017. Max played the majority of his golf on the Challenge Tour in 2023, where he will look to build on a strong foundation moving into 2024.

Max Steinlechner sings with TaylorMade. (Photo: TaylorMade Golf)
Max Steinlechner sings with TaylorMade. (Photo: TaylorMade Golf)

Max is very much a feel player and likes to focus on feel when testing clubs almost as much as performance. He does not change equipment easily or without validation, but he very quickly fell in love with the Qi10 driver. Tour Representative Mark Thistleton tested a couple of new shaft options, settling on the new Graphite Design VF in a 60 TX, tipped 1.25”, which is a little more than standard. Max has lots of speed and an extremely good ball striker, he offers precise feedback and any small changes Mark made to his equipment were seen instantly in the resulting ball flight.
During pre-season was Max’s first testing session with a TaylorMade Golf Ball. This made up a huge part of the testing procedure, testing the range of TaylorMade golf balls, diligently looking at the numbers and giving his precise feedback on sound and feel. Mark and Max soon concluded that the soon-to-be-released 2024 TP5x ball was the perfect fit for his game. It controlled his spin in the long game and offered great feedback and feel through the rest of the bag.

Maximilian Steinlechner Expected WITB

  • Qi10 LS 9.0 driver
  • Qi10 Tour 15.0 fairway
  • P7MC 4-6 iron
  • P7MB 7-9 iron
  • MG4 46.SB, 50.SB, 54.SB and 58.SB wedges
  • TP Reserve M47 putter
  • 2024 TP5x golf ball

“The golfing world all sees the success stories at the top with the likes of Rory, Tommy and Nelly when they win golf tournaments. But what they don’t see is how much work goes on behind the scenes in Team TaylorMade to find and develop the next generation of top class players. We believe this crop of talented young players from across Europe all have what it takes to compete and succeed on a world stage in the very near future. Each has their own successes as an amateur to be proud of, but more than that, we see a maturity and an attitude in these guys that stands them apart from their peers and because of this they are a great fit for the TaylorMade family. We are excited to continue this journey with them and look forward to seeing the individual success stories from each of them over the coming months and years.”

-Mark Thistleton, Tour Representative, TaylorMade Golf

Text: TaylorMade Golf

Categories
Equipment

TaylorMade introduces new Wedge with All-New Spin Tread Technology

TaylorMade unveils its latest breakthrough in wedge design – the Milled Grind 4 (MG4) with the all-new Spin Tread technology. Built upon the success of its predecessors, MG4 represents a significant advancement in the Milled Grind family, offering golfers acombination of spin control, versatility and premium feel.

A Game-Changer in Wet Conditions

Bill Price, the Senior Director of Product Creation, Putter & Wedge is extremly happy about the new wedge: “This is a major step forward in the progression of the Milled Grind family. With MG4 we have evolved our approach to wet spin and developed an all-new Spin Tread technology. We use a laser etching treatment to create face roughness, which translates to better friction and moisture channeling for optimal ball control, especially on partial shots.”

This innovation proves crucial, particularly in wet conditions, where players experience higher launches and reduced spin. By combining the laser treatment with strategically designed grooves and a raw face, TaylorMade has achieved notable improvements in wet spin rates compared to prior models while also increasing face durability. The technology works in a similar fashion to the tread on a tire, which creates space for water to exit so the tire can have direct contact with the pavement and better grip the road. In the case of MG4, the treads channel away moisture and allow the golf ball to stay on the face longer while imparting more spin. With MG4, TaylorMade has not only focused on performance and technology,but also prioritised aesthetics and player feedback. MG4 features a refined finish with a slightly darker tint, minimising glare and providing a more unified appearancethat blends seamlessly with the raw face as it oxidises over time. Furthermore, the redesigned back geometry enhances the wedgewith a more solid and softer feel – all complimenting its refined Tour-inspired shaping and address versatility.

Innovative Wedge Design: Unveiling Enhanced Feel and Versatility

Greg Cesario of the TaylorMade Wedge Design Team says what he thinks is important about new wedges: “The feel component is a significant factor. By replacing thechrome-plated face withraw finishes early in the Milled Grind evolution, we were able to influence spin and also enhance the overall feel of the wedge. Adding our reconstructed backbar, with more weight positioned directly behind the strike zone, allows us to help players achieve their desired shot trajectories and spin rates with premium feel and confidence.”

Sole Grind Options for Performance Excellence

TaylorMade has introduced a comprehensive range of sole grinds in the MG4 lineup,offering golfers more versatility while also simplifying the selection process. The grinds are categorised into three main options: low bounce (LB), standard bounce (SB) and high bounce (HB). However, to cater to different swing dynamics, the company added alternative options in each category, providing a total of six bounces to meet the player’s unique requirements. The new MG4 wedge range features the following sole grinds:

Standard Bounce (SB): All-around performance that prevents excessive digging and allows the clubhead to glide through the turf smoothly. Standard Bounce C (SBC): Provides increased versatility for players who prefer to manipulate face angles, without compromising bounce performance. High Bounce (HB): TaylorMade’s standard high bounce designis playable for skilled golfers and defies the convention that high bounce wedges are only for high handicappers. In fact, Rory McIlroy uses a HB 60° Milled Grind 4 depending on course conditions. High Bounce Wide (HBW): With an increased sole width, this high bounce option offers improved playability and excels in sand play. Tiger Woods Grind (TW): Offered in 56° and 60° lofts, each sole on the MG4 TW was inspired by Tiger’s grind. The 56° wedge is a dual sole with heavy heel relief, while the 60° has an extremely high bounce on the leading edge with a shaved heel. Designed to be supremely versatile, these unique grinds allow Tiger to take on any shot, on any course, anywhere in the world. Milled Grind 4 wedges are available in two premium finishes, Tour Satin Chrome and Tour Matte Black (SB only). Milled Grind 4 will be available at retail on September8, 2023 with an RRP of £159/€199.

(Text: TaylorMade)

Categories
Equipment

TaylorMade Launches the Latest Iteration of the Acclaimed P 790 Irons

TaylorMade Golf’s P·Series irons each have their own unique artistry that positions them among the highest-performing irons in the marketplace. Recently TaylorMade announced the all-new P·790, with each iron individually designed to perform exactly how golfers need it. With precision mass optimisation in each iron, tungsten weighting and SpeedFoamTM Air, every individual iron has a unique internal structure. This AI-optimised construction is engineered to create an unrivaled blend of distance, forgiveness and accuracy. “P 790 is a collision of art and engineering. The allure lies not only in the clean design and visual appeal, but also in the high-performance machine that lives within. It’s the total package, an ideal blend of external elegance and internal power”, says Matt Bovee, the Director of Product Creation Irons.

FLTD CG-Technology for consistent performance

For the first time, P·790 features FLTD CGTM, a strategic design that positions the centre of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set. This intuitive design concept allows for easier launch and more forgiveness in the long irons, while the shorter, weaker lofted irons are designed to control ball flight and optimise spin. In the long irons (3-4), CG has been shifted almost a millimeter lower compared to previous generations, while CG starts to creep up as you go through the set. Overall, there is a linear trend from low-to-high giving the golfer spin exactly where they need it to promote accuracy, control and consistency from top to bottom.

It’s what’s inside that counts

The internal structure of every P·790 iron was uniquely designed with AI-driven mass optimisation, ensuring every gram of weight was strategically placed to deliver the best possible result with that specific iron. The most notable visual difference from one iron to the next is the sound stabilisation bar, which sits above the tungsten weight framework. Located in the three through seven irons, each bar is uniquely shaped and positioned to individually optimise feel and performance by controlling the amount of unsupported space between the internal structure and the topline of the club. The design minimises unwanted vibrations at impact and ensures that every iron creates a premium forged feel with optimal CG placement. In the long irons, the sound stabilisation bar moves more toward the centre of the club while the tungsten weight frame is positioned nearer to the sole. Mass distribution is specifically arranged to lower the centre of gravity, making it easier to launch the golf ball high with low-lofted irons. Compared to prior generations of P·790 irons, a larger face opening gave engineers more space to push tungsten weights farther towards the toe. In conjunction with a thick-thin back wall that creates additional mass savings, this new construction allows for a shift in mass that’s designed to produce more consistency throughout the set. Moving weight lower and towards the perimeter of the club further allowed engineers to design for improved forgiveness and control CG positioning. Within the scoring clubs (8-PW), CG progressively shifts higher for more control, better spin properties and enhanced accuracy.

Refined Aesthetics and proven technologies

P·790 irons have always been revered for their clean and minimalistic appearance, and the latest model upholds that history. A band of tour satin scratch bisects the pearl satin chrome finish to create premium appeal. With refined aesthetics, P·790 irons seamlessly blend with P·770 irons in a combo set to create a unified look throughout the bag. The 2023 P·790 irons still feature SpeedFoamTM Air, which is 69 percent less dense than the original SpeedFoam. A forged 4140 high speed face creates a hollow body construction that houses the internal technology and sustains a premium feel. A staple of TaylorMade designs, the Thru-Slot Speed PocketTM works in unison with unique internals constructions to expand the sweet spot while also protecting ball speeds on low face strikes. P·790 irons include machined grooves for precision craftsmanship, a characteristic that is paramount throughout the P·Series lineup. P·790 features a pearl satin scratch finish and tour satin stripe that runs down the middle of the club, with a sharp tonality on the polishing.

The all-new P·790 irons are available for pre-order on August 8, 2023, with sets hitting the shelves on September 1, 2023. They sell for £172 or €220 per iron for the steel version and £200 or €257 for the graphite version. P·790 irons are offered in 3-PW, AW (RH/LH) with True Temper Dynamic Gold 105 (S) and Dynamic Gold 95 (R) steel shafts and Mitsubishi MMT 75S, 65R and 55A graphite shafts. P·790 irons come equipped with Golf Pride’s Z Grip +2.

Categories
Equipment

TaylorMade survey: clear majority against golf ball change

The announcement by the USGA and R&A to introduce a Modal Local Rule (MLR), which would limit the maximum length of golf balls for elite tournaments, has found more opponents than supporters in the professional sector. TaylorMade has now surveyed almost 45,000 everyday golfers from over 100 countries on their opinion of the possible split between professional and amateur golf – and the opinion picture is quite clear.

81 per cent of respondents said they were against the proposed rule change and the division it would create between the professionals and amateurs and believed it would not be good for the game of golf. 77 per cent of respondents to the TaylorMade survey also believe that there is no need to restrict the hitting distances of the pros at all.

Will golf ball changes divide pros and amateurs?

While the R&A and USGA officials are interested in regulating only the stroke lengths for professionals, as they would otherwise “become a significant problem for the next generation” thanks to ever-improving training and equipment possibilities, as USGA boss Mike Whan points out, many people, however, fear a drifting apart of professionals and amateurs if they play different balls. Almost half (48 percent) of the respondents affirmed that it was extremely important for them to be able to play the same equipment as the pros, and only 17 percent did not attach any importance to this.

The context of this survey on the part of the equipment manufacturer Taylormade is also that the majority of the respondents are good and experienced players who have a great interest in professional golf. 87 percent of the participants stated a handicap of under 20, 33 percent even a handicap of under 10. Almost three quarters of the respondents (73 percent) played golf for more than ten years, more than half (51 percent) for more than 20 years.

The results of the survey speak for themselves. (Photo: TaylorMade)

However, almost four-fifths of the participants (79 per cent) said they mainly play golf for recreation and only one-fifth play competitive golf. Accordingly, 85 per cent of participants believe that the Modal Local Rule (if it is actually introduced) would have no impact on their own playing behaviour. Some consider the rule proposal “fair”, ” needed” and “good”. However, the overwhelming opinion in the survey is that the proposed change to golf balls is “stupid”, “unnecessary”, “ridiculous”, “wrong” and “confusing”.

TaylorMade to provide feedback to USGA and R&A

“The goal of our survey was to give golfers the opportunity to voice their opinion on this proposed ruling as we absorb the MLR and its potential effects on the everyday golfer,” David Abeles, TaylorMade CEO, said. “The overwhelming amount of responses show the passion, knowledge and care for the game our audience possesses. Each response and data point is being reviewed as we will utilize this feedback in our preparation to provide a response to the USGA and R&A.”