Shane Lowry will te it up on the DP World Tour in Singapore this week. (Photo: Getty)
Shane Lowry is aiming to continue his good run of form as he makes his final appearance before the first Major Championship of the year at this week’s Porsche Singapore Classic.
Laguna National Golf Resort Club plays host to the opening event on the DP World Tour’s Asian Swing and the Irishman will tee it up in Singapore for the first time in 12 years as he makes his season bow on the 2024 Race to Dubai.
The 2019 Open Champion and Ryder Cup star arrives in Singapore in a strong vein of form, with last week’s tie for 19th at THE PLAYERS Championship following back-to-back top five finishes and he is now targeting another strong result ahead of next month’s Masters Tournament, the first Major of the year.
Shane Lowry Ahead of DP World Tour Start in Singapore
“I played well the last few weeks, I’ve got a few nice results under my belt, so I’m pretty happy with how things have been going this season so far. I’ve come out pretty good and yeah looking forward to the next few weeks.”
“I think it’s such a long time difference that it doesn’t really matter these days — no problems sleeping last night and might head out today and get some work done and get to know the course a little bit. And hopefully I can get out tomorrow then hopefully I get a good night’s sleep tonight and get out there tomorrow and go after it.
“I’ve got a lot of confidence and feel great about my game coming off the last few weeks so it’ll be nice to continue that on. And then I’ve got a two week break leading into Augusta so you never want to go into a Major off the back of a bad result so there’s a little bit of pressure on me to try and play well this week. But I’ve always got high expectations of myself and I’m hoping to come here and give myself a good chance come Sunday afternoon and hopefully do the business.”
Porsche is continuing its long-standing relationship with the DP World Tour by extending its global golf involvement with a new multi-year deal to become Title Partner of the Porsche Singapore Classic, announced earlier this year.
The Porsche Singapore Classic is the first of five events on the Asian Swing, with visits to India, South Korea, Japan and China on the schedule in weeks to come. (Text by European Tour)
Rory McIlroy finishes 19th at the Players Championship 2024. (Photo: Getty)
Rory McIlroy finishes the Players Championship, the flagship event of the PGA Tour, in 19th place. The Northern Irishman posted a score of 72 (even par) on the final day at the TPC Sawgrass. In the press conference after the final round, he explained why he was not satisfied despite 26 birdies and how the dispute with LIV Golf could continue.
Full Interview with Rory McIlroy after Players Championship
Question: You said at the beginning of the week you were kind of in between swings. I know it’s probably not the week you wanted, but do you feel like you’re closer to whichever one you want?
Rory McIlory: I think overall I probably made a little bit of progress from this time last Sunday at the Arnold Palmer, so, yeah, it’s there. I think, after the first round I sort of my expectations sort of went sky high because I was like, oh, I think I’ve figured it out. Then the last three days were a little bit more of a struggle.
But I think I’m headed in the right direction. I’ve definitely straightened out a few of the iron shots, which was a big key for me coming into this week. I made enough birdies, it’s just a matter of getting rid of the bad stuff.
Question: You’re playing the week before the Masters, but do you think you might visit Augusta in advance, or has that been as good for you as you would have liked?
Rory McIlory: No, I mean, I might go there on the way to San Antonio. Might head up there on the Monday and play and then head to San Antonio. But no trips planned as of yet.
Question: It’s always kind of cool, though, sometimes you go with your dad, I mean just maybe just for the fun of it more than anything?
Rory McIlory: Yeah, I’ve done that a lot and it’s really nice and I can certainly do that after the Masters, but when I do it before, I don’t feel like I get a ton out of it. Like in terms of like preparation for the week and actually getting into the mindset I need to get into. So maybe a quick pit stop on the way to San Antonio to play a practice round and spend some time. But as I said, nothing planned as of yet.
Question: It’s been confirmed that there’s a meeting tomorrow with the player directors and Yasir. Do you welcome that?
Rory McIlory: Absolutely. I think it should have happened months ago, so I am glad that it’s happening. Hopefully that progresses conversations and gets us closer to a solution.
Question: Does Tiger need to be involved in that do you think at this point?
Rory McIlory: I mean, he’s a player director. He’s on the board, so absolutely he needs to be involved.
Question: What you do hope their message is? What do you hope to take away from that meeting?
Rory McIlory: The players or the PIF?
Question: The players.
Rory McIlory: The players? That fundamentally he wants to do the right thing. I think I’ve said this before, I have spent time with Yasir and his — the people that have represented him in LIV I think have done him a disservice, so Norman and those guys.
I see the two entities, and I think there’s a big, I actually think there’s a really big disconnect between PIF and LIV. I think you got PIF over here and LIV are sort of over here doing their own thing. So the closer that we can get to Yasir, PIF and hopefully finalize that investment, I think that will be a really good thing.
Question: What does PIF want do you think that’s different to LIV?
Rory McIlory: Look, they’re a sovereign wealth fund. They want to park money for decades and not worry about it. They want to invest in smart and secure businesses, and the PGA TOUR is definitely one of those, especially if they’re looking to invest in sport in some way.
Question: Back on the golf, 26 birdies is a record around here. I know it’s nice to be leaving with —
Rory McIlory: Woo-hoo. (Laughing).
Question: There’s been a lot of people play here in 50 years.
Rory McIlory: Yeah, no, it feels, I did the same — I did the same thing at the back end of 2020 I remember, the back end of the COVID year I was making a ton of birdies and making a ton of mistakes, as well, and it was just a matter of trying to figure out a way to keep the bogeys off the card and still make the birdies.
So, yeah, look, it’s not all bad. It could be a lot worse, I guess. If these are the worse finishes that I’m going to have 20ths, you know, I feel like that’s my floor and I haven’t quite got to the golf that I’ve wanted to play to get to my ceiling. Hopefully, over the next few weeks I can work at it and get closer to that level of golf.
Question: Is the volatility swing related or is it an approach thing you’ve seen in the last couple weeks?
Rory McIlory: I think it’s swing related. My misses last week were predominantly to the left. So I really tried to eradicate that this week, and for the most part with the irons I did, but started to get a left miss off the tee.
Golf is a very fickle game. It gives you one thing and then takes away something else from you. It’s just, again, like, I feel like I’ve got all the components there, but just trying to put them all together on a given week. That’s the tricky part at the minute.
Question: Is that bigger picture view that you said — or excuse me, when you talked with Yasir, did you sense from him a bigger picture view than what we’re seeing with LIV?
Rory McIlory: Absolutely. I think there’s a way to incorporate — I think, you know, they’re big on team golf and they want to see team golf survive in some way in the calendar. I don’t think it has to necessarily look like LIV. I think in my mind you should leave the individual golf the individual golf and then you play your team golf on the sort of periphery of that.
But, again, it’s going to require patience. People have contracts at LIV up until 2028, 2029. I don’t know if they’re going to see that all the way out, but I definitely see LIV playing in its current form for the next couple years anyway while everything gets figured out. I don’t think this is an overnight solution, but if we can get the investment in, then at least we can start working towards a compromise where we’re not going to make everyone happy, but at least make everyone understand why we’re doing what we’re doing.
Question: What particularly is it about LIV that you see is the disconnect with Yasir?
Rory McIlory: I think their disruptiveness and his — their disruptiveness, and then his, I don’t know what the right word is, I guess his desire to be involved in the world of golf in a productive way.
Wyndham Clark could not believe what he saw at 18 of The Players Championship. (Photo: Getty)
The final of the Players Championship, the flagship event of the PGA Tour, could not have been more dramatic: The world number one plays a magnificent round, with three players chasing him on the final holes to force a play-off. Firstly Brian Harman dropped out of the race, then Xander Schauffele. Finally, Wyndham Clark has the chance to reach the play-off against Scottie Scheffler on 20 under par.
The reigning US Open winner absolutely needs a birdie on the 18th to do so. Clark plays the difficult tee shot courageously and aims straight for the flag as he approaches the green. A good five metres then separate him from the play-off. His putt is good and seems to hold the line until the last second, but it doesn’t want to drop.
“I’m still a bit beside myself. I’m shocked that putt didn’t go in,” Clark said in frustration after the round. He was so sure that the ball would fall that he had already started to cheer, as you can see on another video. By missing the chance, the American made his compatriot Scheffler the immediate winner of the Players Championship. The incident is likely to gnaw at the 30-year-old for a while yet. Perhaps the 1.8 million dollars in prize money he received for finishing in a tie for second place will help.
Rory McIlroy was pleased after his first round at the PGA Tours Players Championship 2024. (Photo: Getty)
Rory McIlroy put in a strong performance on the first day of the Players Championship. But the number one topic of conversation was his controversial drop. In the PGA Tour press conference, he spoke about how everyone just wants to do the right thing and which statistic he is particularly happy with. Read the full press conference with Rory McIlroy here.
Rory McIlroys press conference after round one of The Players
Question: Not a total golf question, but I know you’re a big sports fan. Caleb Williams, who’s never seen a golf tournament in his life, became a golf fan through his coach at Southern Cal, so he specifically wanted to follow you and Spieth. You guys are fans of other things; what’s it like to have a guy who’s never played golf before, probably be the No. 1 pick in the NFL draft, and he wanted to follow your group?
Rory McIlroy: Thank you for telling me what sport he played. (Laughter).
Yeah, it’s really cool. I think golf is hopefully becoming more popular and more mainstream and sort of making it out of its little niche area that it has. Yeah, it is, it’s very cool to have people out there following that take an interest in what we’re doing out there, especially other athletes.
One of my favorite things to do is to go and watch other sporting events and sort of talk to other athletes, how they approach their sport and how they try to master their craft. It’s always nice to hear when other athletes take an interest in us, as well.
Question: That scene on the 7th, was that necessary in your eyes, or was it all needless?
Rory McIlroy: I think Jordan was just trying to make sure that I was doing the right thing. I mean, I was pretty sure that my ball had crossed where I was sort of dropping it. It’s so hard, right, because there was no TV evidence. I was adamant. But I think, again, he was just trying to make sure that I was going to do the right thing.
If anything, I was being conservative with it. I think at the end of the day we’re all trying to protect ourselves, protect the field, as well. I wouldn’t say it was needless. I think he was just trying to make sure that what happened was the right thing.
Question: You talked yesterday about being kind of stuck in between two swings. It seemed like for most of the day it was much, much better, obviously with the two exceptions. How much more comfortable was it today, and what did you find?
Rory McIlroy: Yeah, I’m not sure how the strokes gained approach stats look like, but it’s probably been one of my best days in a while, which is really nice.
Yeah, the feeling is good with the irons, and the feeling with the driver and the 3-wood is just a little bit different, but as long as I remind myself on the tee box that okay, this is a wood, and I get on the fairway, and this is an iron, and I’ve got two different feels and two different thoughts, then it’s okay.
Yeah, much, much improved on the approach play today, which was nice to see.
Question: (Question about the tee shot on 7).
Rory McIlroy: Yeah, they were just a bit guidey, a bit uncommitted, more so than anything else.
Question: You called Sunday a wake-up call. What did it wake you up to?
Rory McIlroy: Just I needed to clean up the technique a little bit, needed to clean up some things. Honestly, just needed to put the time in. I think when you play — I’ve wanted to play a lot to start this year, and I have, but when you play a lot, you don’t maybe get the time to practice all that much. At the same time, say I had a decent day on Sunday at Bay Hill and shot 70, for sure I would have taken Monday off here. But because of not shooting a decent score, I grinded on the range and figured something out and put the time in, and it’s sort of already reaping benefits, so that’s nice.
Question: I know it’s golf, but is it awkward when you have that sort of conversation on the 7th?
Rory McIlroy: I mean, I guess I started to doubt myself a little bit. I was like, okay, did I actually see what I thought I saw.
But I mean, as long as — I was comfortable, and I was just making sure that Jordan and Viktor were comfortable, too.
Question: Seems a bit tough that they’ve got all these cameras all over the course and they’ve got a blind spot there.
Rory McIlroy: Yeah, it is a bit of a blind spot. I think the best view was from the tee, which was the view that we had.
Question: You saw it bounce?
Rory McIlroy: I did, yeah. It was just a matter of whether it was above the line or below, and I thought I saw it pitch above the line.
Question: (Question about where the ball landed.)
Rory McIlroy: Yeah. I mean, yeah, I think so.
Question: 18 was a similar situation.
Rory McIlroy: 18 was a pretty similar situation. Again, adamant it crossed, it’s just a matter of where it crosses. I think this golf course more than any other, it sort of produces those situations a little bit.
Again, like I feel like I’m one of the most conscientious golfers out here, so if I feel like I’ve done something wrong, it’ll play on my conscience for the rest of the tournament. I’m a big believer in karma, and if you do something wrong, I feel like it’s going to come around and bite you at some point.
I obviously don’t try to do anything wrong out there, and play by the rules and do the right thing. I feel like I obviously did that those two drops.
Question: Two in the water and shoot 65, you couldn’t have asked for much more, I would think?
Rory McIlroy: It would be nice to shoot 62 and not have two in the water, I guess. (Laughter).
Question: The last few years you’ve had a tough start here which got you behind the 8-ball. How nice was it to get off to a hot start and attack a round?
Rory McIlroy: Yeah, I think it goes back to I didn’t have many expectations going out there today because I was like, okay, feels good on the range and feels good in practice, but let’s see how it is when you’ve got a card in your hand.
There’s something to be said for that, just sort of lessening the expectations a little bit and going out there and seeing what happens. But yeah, it was obviously a great start.
Question: Is it hard to reset when there’s been a long delay like that and get back into the rhythm?
Rory McIlroy: Yeah, a little bit. It was disappointing not to get that up-and-down on 7, but that’s probably why I give it a little mini-fist pump on 9 to feel like I got one of those shots back.
Yeah, you have to reset and you have to try to get back into the zone that you were in for the 15 previous holes.
Question: When you say you were maybe doubting what you saw with your own eyes in terms of determining where you needed to drop, how do you balance that between the input you’re getting from your playing partners versus what you saw with your own eyes?
Rory McIlroy: Yeah, exactly. I was adamant that I saw it bounce above the red line, but then when someone comes in and says, well, someone thought that it didn’t. Then you’re like — it just puts some doubt in your mind. Again, it’s up to you to be comfortable enough with your decision that you did see what you saw, I guess.
Question: Viktor and Jordan didn’t speak to the media, but from your perspective, did you feel like everybody was comfortable after the round with the decisions made on the course on 18 and 7?
Rory McIlroy: I think so, yeah. I’m comfortable. I think that’s the most important thing. Trancript by ASAP Sports
Adam Hadwin loses his nerve in the first round of the Players Championship. (Photo: Getty)
It could have been a round that motivated Canadian Adam Hadwin to do more. After seven holes, he was already three over par in the first round of the Players Championship, but he fought his way back to even par on the 16th. Two holes remained to bring his score into the red. It turned out differently…
Players Championship 2024: First the ball, then the club
First he sank a ball in the water on the 17th, where the first hole-in-one had already been made on Thursday afternoon, and had to accept a double bogey. But that was not enough. On the last hole at the TPC Sawgrass, his drive was already flirting with the water, but just managed to stay dry. His shot into the green then fell victim to the right-left slope of the fairway in front of the green and rolled into the water. Too much for the one-time PGA Tour winner. His club had to take the hit and flew into the lake immediately afterwards. At least he got away with a bogey on the 18th, but that put him back at three over par, as he had been after seven holes.
Hadwin’s wife Jessica, known for her humorous take on her husband’s golfing misdemeanours, could find nothing wrong with the 36-year-old’s breach of etiquette: “I have seen the moment in question. If I’m going simply on the aesthetic of the toss….10/10” shw wrote on X (formerly Twitter).
I have seen the moment in question. If I’m going simply on the aesthetic of the toss….10/10
Greg Norman, CEO of the LIV Golf League. (Photo: Getty Images)
LIV Golf’s endeavours to obtain world ranking points have come to an end. In a letter to the players, Greg Norman explains the cancellation.
The LIV Golf League is giving up its aim of obtaining world ranking points for its tournaments. Greg Norman, CEO of the tour financed by Saudi Arabia, wrote this in a letter to his players, which was first quoted by Sports Illustrated. According to the letter, it is now hopeless that there will be any points for the LIV players in the near future. LIV Golf had applied to the Official World Golf Ranking (OWGR) for inclusion shortly after it was founded. The application was last rejected in October 2023.
In his letter, Norman accuses those responsible at the OGWR of having no interest in clarifying the current situation: “A resolution which protects the accuracy, credibility and integrity of the OWGR rankings no longer exists”, SI quotes Normans letter. “We have made significant efforts to fight for you and ensure your accomplishments are recognized within the existing ranking system. Unfortunately, OWGR has shown little willingness to productively work with us.”
No points for LIV Golf – “Even if…”
Even more than the refusal of the seven-member committee of OWGR directors to recognise LIV Golf as eligible to participate, Norman now also sees inclusion in the OWGR system as pointless: “Even if LIV Golf events were immediately awarded points, the OWGR system is designed such that it would be functionally impossible for you to regain positions close to the summit of the ranking, where so many of you belong.”
Peter Dawson, Chairman of the OWGR committee, which also includes the PGA Tour Commissioner, the DP World Tour CEO and representatives of the four majors, explained in October that inclusion would fail in particular due to the Tour’s lack of qualification criteria. Although LIV Golf recently held a kind of Q-School, only three players qualified. In addition, the winner of the Asian Tour ranking is eligible to compete. Others, e.g. Jon Rahm or Anthony Kim, are simply bought in and declared eligible to compete. Dawson has not yet issued a statement on Norman’s statements. A total of 24 tours worldwide with thousands of players are eligible to collect world ranking points. Every single LIV player was aware when they switched to the Invitational Series that they would not receive any points for the World Golf Ranking.
This week, LIV Golf will play its fourth tournament of the current season. The event takes place in Hong Kong. Jon Rahm criticised the basis for calculating the world golf rankings during the tournament: “”I’m going to go back to what I said two years ago. I didn’t think it was a good system back then”, Rahm told AFP ahead of the event, which begins on Friday. “If anything, the more time goes on, the more it proves to be wrong”, added the 29-year-old, who is still number three in the world rankings.
The new golf balls from TaylorMade for the 2024 season (Credit: TaylorMade)
TaylorMade is launching two revised versions of its well-known golf balls: the TP5 and the TP5x. These balls are equipped with the latest technologies aimed at improving game performance, according to TaylorMade.
TaylorMade TP5 and TP5x golf balls – new versions for 2024
TaylorMade TP5: TaylorMade states that the TaylorMade TP5 is characterised by its 5-layer design, which offers a softer feel and improved spin control, especially near the greens. This is said to be made possible by a new technology, the “Speed Wrapped Core”, which offers faster ball speed and a more comfortable feel.
TaylorMade TP5x: The TaylorMade TP5x is said to be harder and optimised for speed and distance, with reduced spin on drives and long irons, which could be beneficial for players looking for distance. It shares the 5-layer design of the TP5, but utilises different materials and constructions to achieve the desired properties.
“Our learnings from countless player and Tour tests show that golfers”, explains Michael Fox, Senior Director of Product Creation Golf Balls at TaylorMade, “unsurprisingly, favour a softer more muted sound with added distance. Historically, the challenge has been the inability to improve one without negatively impacting the other. With this understanding, we’ve evolved our golf ball design process by uniquely decoupling feel and speed through material advancement, a complete departure from the conventional. The material-level advancement positions our TP5/TP5x family as having the best feel in the industry with faster constructions.”
TaylorMade TP5 and TP5x – What for whom?
While the TP5 is designed for a softer feel and more spin control close to the greens, the TP5x is aimed at maximising distance and speed, with less spin on longer shots. This makes the TP5 ideal for players who prefer more control and feel, and the TP5x for those looking for distance, according to TaylorMade. Both models are equipped with “ClearPath Alignment” technology, which should make alignment easier. The line on the golf ball has been extended for this purpose and made more contrasting to make it easier to aim on the green.
TaylorMade TP5/x pix – emojis and symbols
In addition to the standard models, TaylorMade also offers the TP5/TP5x pix™ golf balls. These balls feature modified visual technology designed to enable easier alignment and better feedback on the green. They are available in different colours, which also improves visibility. The TP5/x is also available with various colourful logos, emojis and symbols that give golfers personalisation options. “My Symbol” is the name of the programme that allows golf balls to be created according to your own wishes.
Price and availability of TaylorMade golf balls
The new golf balls from TaylorMade, both the TP5 and the TP5x, will be available from 15 February 2024. Both models are available in white and yellow. A dozen of the TP5 and TP5x golf balls will cost €63 each, while the more specialised TP5/TP5x pix golf balls will cost €65 per dozen. These price points position the balls in the premium segment of the market.
The new Titleist Vokey SM 10 Wedges 2024. (Photo: Titleist)
Titleist is launching the tenth generation of its iconic wedges this season. In an interview with Golf Post, Aaron Luttrell, wedge expert at Titleist, talks about the development process of the new Titleist Vokey SM 10 wedges and Bob Vokey’s influence on the development of the new models.
“Bob Vokey is still our wedge guru” – Titleist with the tenth generation of the iconic wedges
Golf Post: Titleist Vokey released the new SM10 wedges. What’s making them better than previous generations?
Aaron Luttrell: A lot of times people ask, what do you do to make a better wedge? So at Vokey, what Bob’s kind of narrowed it down to is if you think about what makes a better wedge player, it’s usually being able to generate spin, being versatile around the greens and having good distance and trajectory control.
That’s really what we design our wedges around. How do we make each of those segments better for all players, not just the better player? What we typically do is we’re looking at improving each one of those areas every time we come out with a wedge. One of the big areas that we worked on for SM 10 was CG placement, which relates to distance and trajectory control.
All of them were kind of interconnected. You can’t really have one without the other. If you’re not striking the club in the right part of the face, you’re probably not going to take advantage of the CG or the grooves. So grind fitting is very important. That’s very related to versatility and shots around the green.
You’re obviously not going to get the spin that you want unless you have like the best grooves in the industry. So really if you look at what we did with trajectory and distance control, it’s a CG movement. So in the higher lofted wedges, in years past, we were able to push CG actually forward in front of the face, which allows the face to square up a bit easier or return to where the players set the club in.
I shouldn’t say square up because some people worry like, Oh, if I open the face, is it going to want to shut? No, it’s just going to want to return to where it started. It’s kind of a dynamic shift. Moving it forward allows that to happen. Moving it high or up keeps that flight down and it allows the player to manage the trajectory.
It also prevents some of those shots that want to roll up the face and take off high and weak. So really what we’re trying to do is push consistency, allow the player to, you know, deliver the club the way they want to deliver it and they get the results that they expect. So that was one thing in the higher lofted wedges and now in the lower lofted wedges, we kind of looked at where CG placement was relative to face center.
Looking at modern iron sets, a lot of those CG placements have started to migrate more toward face center or more toward the toe, not outside face center, but just moving that direction. We realized we were a little more heel-ward than where a lot of our irons are. Again, having the player be able to deliver it in the most consistent way possible.
You want the flow from your irons into your wedges to be very consistent. So we were able to move CG a little more from the heel, more towards the center and saw improvements in accuracy. The players that said that sometimes if they went after it a little bit, the ball, maybe would jump left there on them.
The progressive CG of the new Titleist Vokey SM 10 wedges. (Photo: Titleist)
Once in a while, that kind of has gone away now. So we had a lot of really excited players last few weeks about their gap and pitching wedge, which normally, you know, people get really excited about high lofted wedges because they hit all the tricky shots with it. But it’s nice to hear people saying, I’m really excited about my SM 10 pitching wedge as well.
So those are the things that we’ve kind of worked on as improvements technically. And then as far as profiles go, We worked really hard to make sure that they’re as consistent as possible. Really good look that we’ve gotten feedback on over the many generations, but looking at where the highest peak of the toe is and making it consistent throughout the set, making sure the blade length is very consistent throughout the set.
And then we went through a different process of designing the shapes. Before it was the whole wedge at once. What we did was, we looked at it a different way and designed the profile and then you put the sole on afterward and then manipulate it to get the CG positioning that you want.
So what that allows us to do is when you look down at a wedge and you’re getting fit and you say have four different 56 degrees, the only difference is going to be how the club goes through the turf. You’re not going to see a difference on the ground or in an open or closed position. They’re going to look identical, the only difference in performance is going to be the performance through the turf because of the, the solid ground.
Golf Post: How many different versions of the SM10 are there in total?
Aaron Luttrell: 25 in right hand, 25 in left hand. So, 25 different loft and grind optinons, the lowest lofted being 46, highest lofted being 62.
Golf Post: Obviously they’re called Vokey Wedges and Bob Vokey has been around forever, and he’s still known as the Wedge guru. But there’s probably a huge team behind him and I wonder, how much of Bob Vokey himself is still in these wedges.
Aaron Luttrell: Every step is vetted for, you know, but in truth Bob is in every R and D meeting. What he does is he allows his team or our R and D team to really be free with their ideas. And then he helps us reign everything back in because really he’s the one that really pays attention to what the players want as far as looks and feel and sound and performance through the turf.
So if he feels like anything may jeopardize, you know, the clean, classic look of a Vokey wedge or the feel or the performance, it gets tossed out. So really he’s a part of it, but at the same time he understands he’s not hand shaping the masters anymore. We have CAD design. We have all these things that can continue to push wedge play forward, but it’s in the vein of very classic workman style type. We have 3D printers, and we will 3D print a part and he will hand measure every single one of them and go back to the CAD designer that he worked with and say we need to make slight adjustments to this toe area or the width of the sole here. So he’s still a hundred percent involved. He is at work every day, He is one of the most dedicated people I’ve ever met to the craft.
Golf Post: What about the future of Vokey wedges. Which aspects of wedges will be decisive in the future?
Aaron Luttrell: We’re continually looking at every way that we can improve accuracy and control. There’s a lot in the works. Not much we can talk about yet… We do have a lot of ideas for the next generation, the generation after. The nice part about how we go about a design though, is like we launched on tour a week ago.
That’s when we actually get the most feedback on what we did this last time. So we start for the next one. So literally every time we launch a wedge, we’re learning something to make the next one better.
Golf Post: What was the first feedback from the tour players like?
Aaron Luttrell: It was great. We had 160 wedges in play, which was the most in play for any brand. And Vokey was far and away the most played. So, the number one model was SM 10, the number two model was SM 9. So, we’re our own best competitors and the transition so far has been very seamless. All the things that we worked on for SM 10 was feedback from SM 9.
So, we, all the players were very happy because they just said, well the little tweaks we asked for, you delivered on.
Golf Post: The SM10 come in three different finishes, right?
Aaron Luttrell: We actually added a new finish, yeah. This is the nickel finish. We had a finish called brush steel. It was a bit brighter. Nickel is a little bit more matte. It’s perfect in between finish between jet black and tour chrome. We think the durability is going to be pretty good.
And the look of it at address looks fantastic. So for the player that thinks, you know, Tour Chrome might be a little on the bright side and Jet Black may be a little too dark, Nickel will be that nice in between finish.
The Titleist T-Series irons 2024. (Photo: Titleist)
The Titleist T-Series irons cover a wide range of playing strengths and requirements, from the Players iron to the Game Improvement segment. Tom Fisher, head of the iron and wood product line at Titleist, reveals what exactly is in the various models.
Titleist T-Series Irons 2024: Golf Post interview with Titleist product experts
Golf Post: Let’s talk about the T Series starting with the T 100, all the way up to the T 350.
Tom Fisher: Obviously our products are absolutely superb. We have four new models coming out. So T-100: First of all, it’s our tour model. It’s still the number one model played on the PGA Tour. And there’s a reason why. When you look to try and change this iron, you really can’t change it too much for these guys.
But what you can do is, improve the things that really mattered to them and the things that matter to a tour player. And this type of golfer is feel right. So the team have done a magical job improving the feel of this, whether it’s through improving our back bar, which runs through the middle of the golf club.
So we’ve reinforced that back bar. We put the tungsten in in a different process. So people don’t realize that all of our T-Series irons have the average of 80 grams of tungsten in all of our irons. And what tungsten does, it allows us to strategically place weight where we want it to help with feel, to help with trajectory, and to help with forgiveness, MOI, right?
So in the T100, we strategically placed it to help with that feel aspect. The other thing is how a club feels is through the turf. This is something that we’re very fortunate to have, you know, Mr. Bob Vokey just across the corridor where we work together. We’ve actually taken learnings from his Wedge sole design.
We’ve given a lot more relief on our trailing edge than prior gen. We want a fast iron in and a fast iron out. By having more relief on the trailing edge is allowing that club to just slide and get through the turf a lot easier.
And then we’ve also added our CNC process to our face. So all these faces are milled, which obviously helps with the feel, but more importantly helps with consistency. That’s what tour players want. They want to know consistent distances. They don’t want balls spinning with a wide range of deviation. They want consistent spin, consistent ball speed, consistent launch, because these irons are tuning weapons.
They need to know exactly how far it goes every time. So the summer changes we’ve made to the T 100 from prior gen have been very well received. Our teams did a wonderful job on the new T 100.
Golf Post: Whats special about the T150?
Tom Fisher: As we move into the T 150, this is a brand new naming convention. The prior generation was the T100S. That was basically the T100 two degrees stronger. We just needed it two degrees stronger to help that golfer get a bit more speed, a little bit more distance, but we decided to change it a bit more. Hence why a new name. So the T150 is a little bit bigger, so slightly larger than the T100 in terms of the sole width. But you know, all of the same ideas.
T100 is in the 150, you know: the CNC face, the relief on the sole. The one addition, the changing to the 100 is, like I said, slightly larger. It is two degrees stronger and it also has a through the muscle channel. Through the back here and you can kind of see it there.
The new Titleist T150 model. (Photo: Titleist)
That just helps to preserve ball speed and forgiveness across the face. If you look down at the golf club, this looks like the T100. But it just gives that goal for just a little bit extra right out of the gate. This has been our most popular iron out of the lineup, right out the gate.
A fantastic iron and we’re thrilled with it. Some of the tour players have actually put longer irons of the 150-series in their bag, because they see the extra ball speed. It can give them a little bit more forgiveness. Again, all about feel and performance.
Golf Post: Let’s get to the game improvement irons, the T200 and T350.
The next two irons, there’s been some significant changes. What I mean by that is not only obviously in the performance, but the feel as well. Nothing feels better than a Titleist iron when you hit it straight, when you hit it just so pure. Certainly when you hit the 100s and the 150s.
But then as you start getting into like what we call player game improvement irons and game improvement irons, you kind of have to wrestle a little bit with all the performance you put into an iron. It is kind of going against sound and feel but that’s one thing the team have done. To try and crack that code of how do we make all of our irons sound and feel like a forged product. And the team have done it with the T100 that we’ve talked about here. So again like i said before CNC face on here as well, sole design on here as well.
But the subtle changes to help with the sound and feel is again, we strategically placed tungsten in the right spot. But what we’ve got underneath this hood is an improved max impact. What we’ve got in there is a technology that helps to really dampen vibration and also at the same time, give you preserved ball speed of the off center hits.
The new Titleist T200 model. (Photo: Titleist)
And then last but not least, the biggest change is the badge at the back. This has been inserted a lot differently than the last version. It limits vibrations. Sound is vibration, right? And it has a frequency. So we’d run thousands of simulations to make sure we get the frequency exactly where we want it and how we actually, you know, adhere this badge to the back and the design language.
If you turn this badge the other way around, it’s a different shape behind it. There’s some different patterns on it. And that is by design. So it actually helps us give us a sound that we’re looking for. So this is our player’s distance iron with tons of forgiveness, tons of speed. And with a low CG (center of gravity), really easy to get the ball up in the air.
And then lastly, but not least, T350. It’s our game improvement iron. It’s got everything that I just talked about in the T200. The improved maxed impact, CG low, even lower though than the T200 because we want this to launch higher. Um, it’s got obviously the new sole design, the CNC milled face and then the badges on there, but it’s a different shape.
It’s a slightly larger than the T200. So guess what? The design language on the back of that badge is different, because this iron did a different frequency that we needed to tune. Super, super easy to hit! And again, this has been received really, really well, as being, you know, a fantastic, beautiful sounding playable performance in the game improvement sector. It’s really unique in terms of that design.
And then we’re really obsessed about fitting. These irons were all designed, as you can tell, in different shapes, they have different loft packages. They have different CGs that give you different ball flights. But believe it or not, they all have the same offsets.
So when you transition from one iron into the other, it’s an easy transition. And 90 percent of our tour players play a blended set. And why do they play a blended set? Well, there’s a point where what we call the 3Ds break. What are the 3Ds? The 3Ds are distance, dispersion, and angular descent. And what we want to make sure is that you have a consistent distance every time your standard deviation is really tight.
Your dispersion is tight and your angle of descent is at least 45 degrees or greater of the ball coming down onto the green. So there’s a point where as you transition from a seven iron to a six iron, maybe to a five, you’re going to lose those numbers. You’re going to break at some point. Your ball speed is going to drop or not be consistent because we want five miles an hour ball speed between every iron.
Let’s say your seven iron is 120 miles an hour ball speed. Your five iron needs to be 130 miles an hour, right? So we’ll test you. We have long iron kits out in the marketplace, and we’ll then know what seven iron you want, and then we’ll get you to hit our five iron. And if your ball speed isn’t 130 miles an hour, and your angle descent is not at 45 degrees, we know it’s broken.
That’s when we’ll introduce you a different model. So for example, I’m a T150 player, but I break at the five iron. So guess what got me back? The T200. So I play a T200 five iron. Guess what? It broke it before I played a T 350 iron. We have this really cool process and a really easy fitting philosophy.
And these irons allow us to do that. So it’s been incredibly successful. We’re looking forward to a great 2024 with these new T series, and we recommend everyone go get fit for them.
Golf Post: Let me add one question because, obviously, Titleist is famous for those players irons. But those game improvement irons, the T200 and T350, have taken off so well. Will we see more in this segment in the future?
Tom Fisher: These are sneaky. These are really, really good. Llike I said, 150 came out of the blocks fast. But do not underestimate the 350: performance, feel, looks – it doesn’t look like a game improvement iron, but it has all the performance of a game improvement.
This has been received very well when we’ve done independent player testing. it’s tested off the charts. It’s phenomenal. Will Zalatoris is playing this on tour. He’s got it in his bag right now as his four iron. Why? Because it hits the 3Ds that we just talked about. Don’t underestimate this or any other iron. Go get fit and you’ll find which one’s for you.
Are we going to see more game improvement in the future? I would say watch this space. I think there’s obviously a certain amount of golfers there that, like anyone, seek forgiveness. There are opportunities out there for the slow swinging golfers, certainly for juniors.
And also, as golfers are losing speed, as they get older, losing club head speed, we could do more potentially to help to get their speed back, help them play better golf, help them be more functional with their trajectory. So yeah, watch this space. We got some things in the hopper. We’re not done yet.
Titleist in an interview with Golf Post about the new golf balls for the 2024 season (Photo: Titleist)
This season, Titleist is launching three new versions of its AVX, TruFeel and Tour Soft golf balls. The brand’s 2-piece and 3-piece golf balls are designed to appeal to a wide range of golfers. In this interview, Jeremy Stone from Titleist explains the differences between the models and provides exciting insights into the brand’s development process.
Titleist golf ball expert Jeremy Stone in an interview with Golf Post
Golf Post: Three new golf balls coming this year from Titleist. Can you briefly talk us through them first of all?
Jeremy Stone: Yes. So, three new golf balls from Titleist for 2024. New AVX, new Tour Soft, new TruFeel. AVX is an alternative to Pro V1 and Pro V1X. It flies lower and spins less than than pro V1. So if you’re looking for a golf ball that has that lower flight, lower spin or softer feel, AVX might be your ball. What we’ve learned from AVX players is that they love the distance of AVX. They love the soft feel of AVX. If there’s one thing golfers wish they had was maybe a little more greenside spin.
So new for this year, we have a reformulated Core. That reformulated core lowers the long game spin. We also have a new softer cover that gives us softer feel, but increased green side spin. That’s the magic of AVX. So a golf ball where folks love the distance and love the feel, it gets longer and softer, but it also gets a little more green side spin for players that are looking for just a little bit more.
The new Titleist AVX golfball 2024. (Photo: Titleist)
The new Tour Soft is a golf ball designed for people with very specific preferences about their game. If a golfer just wants to play their best, they should be looking at ProV1 or ProV1x or ProV1x Left Dash. Those are the golf balls that through a fitting process we can fit you into the best ball for your game.
But we do know there are golfers who have preferences for the colour golf ball they use. Maybe they want to use a yellow or a green golf ball. We also know there are golfers who have a price point preference. Tour Soft is at a lower price point. It’s a two piece construction golf ball. It has our largest core. The core is a bit of the engine.
This core is faster, giving us longer distance, but it also gives us a little bit more spin into the green with irons. So it’s a more playable all around golf ball designed to be soft, designed to be at a lower price point than a ProV1 as well.
And then finally TruFeel, I mentioned preferences. TruFeel is going to be our lowest price Titleist golf ball. It’s a very welcoming golf ball. There’s a lot of people coming to the game. But they want to trust the golf ball they play and they trust Titleist. TruFeel is the perfect golf ball for them because it connects them to our brand in a really unique, special way, but comes at a really agreeable price point.
It still goes through all of the rigorous Titleist quality testing because we know that every swing that you make, if you make a good one, you want to be rewarded for a great swing. TruFeel delivers on that promise. TruFeel comes in a white, yellow, and a matte red finish. So again, leaning into those preferences.
Golf Post: I assume that, in terms of customers you’re aiming for, in terms of ability, you went from top, I don’t want to say bottom because, that doesn’t sound very nice.
Jeremy Stone: No, but you know, what’s interesting is I wouldn’t use the word ability. I’d use the word mindset. Right? The way we look at it at Titleist is every player can benefit from the benefits of a well fit golf ball. Our well fit golf balls are going to start at the top. Pro V1, Pro V1X, Left Dash, AVX. And so If you want to play your best and that could be different for a lot of golfers, for some golfers that might mean they have a goal this year to break a hundred for the very first time.
Other golfers, they might have a goal to win their first PGA Tour tournament. Whatever your goal is, a well fit, high performing golf ball can suit you. And that stands out regardless of skill level. And so certainly if a golfer raised their hand and said, I want to play my best this year. We’re going to gravitate towards Pro V1 and we’re going to fit you for that golf ball.
The Titleist Pro V1 golfball. (Photo: Titleist)
But if you have a preference, if you are price point sensitive, we get that. We understand that. We want to have offerings because you shouldn’t have to compromise on the quality of your ball just simply because of the price point.
Golf Post: The ProV1 and ProV1x are still your flagship products. Are there any plans to replace it at some point?
Jeremy Stone: The answer is yes, always. It’s just a matter of when our research and development team is constantly looking for ways to improve performance. And when there comes such a technology that absolutely outperforms Pro V1, that would be the time where we would look to replace our own product with something better.
And that’s happened multiple times throughout our company’s history. Most recently, when we introduced Pro V1 in 2000, it was replacing the current number one ball, which was the Titleist Professional. The Titleist Professional was absolutely the number one ball played on planet Earth.
It was the number one ball across the worldwide professional tours. And it just simply didn’t have the same performance opportunity that this new Pro V1 had due to the innovation of research and development. So, we don’t know when that will happen, but we know it will because this research and development team is constantly tackling the challenge of taking the best golf ball on earth and making it even better. And when that day comes, that will be when we replace Pro V1.
Golf Post: Generally in research and development, what is currently the main focus? Is it more about enhancing the performance of the current products? Is it about widening the range of products, to suit more different types of golfers? Is it both of it?
Jeremy Stone: Yes, it’s both. So we’re always looking at what golfers are striving for, and we’re always looking at how dedicated golfers play the game. That’s going to define the attributes we pursue in new golf ball development. And so when we look at new golf ball development, and we’re investigating the appropriate constructions and the needs of the golfer.
That’s what’s going to drive our decision making. We’re always looking at, to oversimplify it, the flight, the spin, and the feel. If we can fine tune the flight, spin, and feel for you, you’re going to play your best. And so, in the midst of that, we’re going to look at aerodynamics, we’re going to look at chemistries, we’re going to look at construction ratios between different layers of golf balls, and everything that would go into a core, a dual core, a casing layer, a cover, and the dimple pattern in the aerodynamics.
Through that process, we’re also going to look at ways the world around us and golfers are demanding more custom options, more alignment options, different elements to personalize their golf ball. And we love the opportunity to do that as well. So lots of different areas for us to innovate. Um, and that’s why the research and development team has over 80 scientists of a variety of disciplines to help us do that.
