Today Callaway Golf, one of the industry’s leaders in golf equipment design, performance, and innovation, and Jon Rahm, one of the best players in the world, announced a new long-term partnership extension.
Rahm joined Callaway in 2021 and earned his first major championship win at the 2021 U.S. Open at Torrey Pines, which moved him to Number One in the World Golf Rankings. He won three more times in 2022 and has continued his remarkable run of form this season. Jon leads the PGA TOUR with four wins in 2023, highlighted by his second major championship in April at Augusta, where he delivered a masterful performance to secure the Green Jacket.
Jon Rahm also on the road with Callaway in 2024
Rahm will continue to play a full bag of Callaway and Odyssey equipment, wear Callaway headwear, TravisMathew apparel and footwear, and support Topgolf’s global golf entertainment venue business. Topgolf Callaway Brands Corp. (NYSE: MODG) will leverage this partnership towards the Company’s strategic goal of strengthening its position as the leader in golf equipment globally, as well as its leadership positions across the modern golf ecosystem.
“I’m so happy to continue this incredible relationship with Callaway and I truly have played the best golf of my career with their equipment,” Rahm said in a provided statement. “From the driver to the golf ball, they continue to set the bar higher with every new product line, and I’m looking forward to many more great years with their team.”
“We’re so proud to have Jon on our staff, and we couldn’t be more excited about this extension of our long-term partnership,” said Topgolf Callaway Brands President & CEO, Chip Brewer. “Jon is an amazing talent, and he’s driven to be one of the very best to ever play the game. Equally important, he is a man of strong integrity and a brand ambassador who shares our passion for making a positive impact on our global sport. It’s a pleasure to work with him, and we look forward to focusing our considerable resources on his continued success.”
This extension includes an equity position for Rahm in Topgolf Callaway Brands, a position that both aligns the Company’s interests and demonstrates Jon’s confidence in the strategic direction of the Modern Golf family of TCB Corp Brands.
Original Penguin Golf, as worn on the PGA Tour by Australian Cameron Smith, today announces the important launch of its first ever collection for women, with a clean, mid-century modern (MiMo) aesthetic to debut the new Spring-Summer 2022 line.
Using a lot of the contouring details taken from Original Penguin’s iconic Earl Polo, the company have curated a striking range of feminine, sophisticated and versatile clothing with a delicate retro edge, designed for those seeking a modern and fashionable look.
Innovative, sustainable and stylish
Equally appealing on the golf course and a general active lifestyle, Original Penguin Golf’s now iconic prints and patterns remain true to the company’s heritage by staying quirky, fun and, at the same time, chic and stylish.
While the Women’s Collection upholds the heritage and tradition synonymous with the Original Penguin’s men’s line, Spring-Summer 2022 sets a new standard for innovation and sustainability required by today’s modern female.
Fabrics are made of recycled materials like an amazing luxe, high-gauge performance blend with flexible-stretch, and ultra-soft pima cotton blends.
The collection also includes a host of crossover pieces like leggings, lightweight sun-protection pieces, track jackets, jogger silhouettes, and biker shorts.
Clothing creates “comfort and confidence”
Commenting on the launch, European Brand Director, Helen Willsmer, commented: “This new launch marks a huge moment in the growth of Original Penguin Golf and recognises the increasing importance the brand puts on female sport and leisure. In creating Spring 2022, after a record year of the company in 2021, we have thought not only of the outer, aesthetic details of the collection, but also the inside details that create comfort and confidence when wearing a great fitting garment.”
Garments include built-in shelf bras with removable inserts, performance shorts with performance inside liners, bloomers with multi-function pockets, built-in tummy control in all bottoms, and soft, elastic gripper tape on all shorts for skirts and dresses.
As part of the new agreement, the Hawaii-based brand, Maui Jim, not only renowned for their superior lens technology and premium collections. But also, it will supply eyewear to DP World Tour staff working at events across the world.
Benefiting from global marketing rights as well as an onsite presence at several tournaments throughout the season. The agreement will also enable Maui Jim to further engage with golf fans around the world across traditional news media and digital platforms.
Besides being the Official Eyewear Supplier to the DP World Tour, Maui Jim will also become the Official Eyewear Supplier to two Rolex Series events each season. The BMW PGA Championship at Wentworth Club in the UK, and the season-ending DP World Tour Championship at Jumeirah Golf Estates in Dubai.
The brand is already a familiar site in professional golf, with brand ambassadors including professionals such as Miguel Angel Jimenez and Jorge Campillo.
About Maui Jim
Invented more than 30 years ago to combat the harsh rays of the Hawaiian sun. All Maui Jim sunglasses cut 100 percent of harmful UV rays and 99.9 percent of glare from above, below and behind each lens.
Maui Jim’s PolarizedPlus2® lenses increase definition and depth perception. This is particularly important for golf, and can be found in a wide variety sport and casual styles for both men and women.
Martijn Van Eerde – Senior Director, Marketing EMEA & APAC of Maui Jim.
“We take great pride in the renewal of our partnership. In 2019 we boosted our presence in golf by becoming official supplier of the Tour. A relationship that quickly proved to work very well. Therefore, we immediately saw a great fit between our teams and culture. The pandemic of course abruptly interrupted progress. However, now we feel very fortunate to be able resume our joint efforts with this milestone agreement.
Golfers around the world, as well as many working in and around the sport, can benefit greatly from using our products and technology. We look forward to working with the European Tour group across the DP World Tour. As well as to further develop that potential alongside our efforts in tennis, Formula 1, SailGP and of course Manchester United partnerships.”
Max Hamilton – Commercial Director at the European Tour group.
“We’re delighted to welcome Maui Jim as our Official Eyewear Supplier. Also excited to see their products in use by our teams across the world during the new DP World Tour season. The brand is premium, high tech, and globally minded. Therefore, this partnership felt like a perfect fit for both parties. We look forward to promoting the brand to golf fans through a series of digital and tournament specific activations.”
Press Release by European Tour Group Communications
When looking for new golf shoes I had a hard time finding the right ones. The big names like Nike, Adidas, Puma, FootJoy and so on were mostly disappointing. They bored me. It seems like there’s just three types of golf shoes out there: 1. unstylish, dull and uninspired shoes for the masses, 2. super technical shoes that try to look like they’re from outer space (and sometimes are close to what the hipsters call “dad shoes”), shoes that might get you easier into Berghain Club than into a club house 3. the super traditional ones that have had basically the same look for over fifty years now. Some even in the “kiltie” style. I mean, to each his own, it’s ok to have any of them, like them, wear them, but it’s just not for me. So I was checking for the underdogs again and well there is more than you might think, definitely more than most of us know of. There’s Tomo Shoes, Goatlane, True Linkswear, Cuater, Jack Grace, Canoos, Back9, Payntr, Straight Down and in the far east there’s Admiral, Beams and Daily Grass. And then there’s Golfkicks. Never heard of any of them? Now you did. I couldn’t go through all of them, but tested a few of these promising brands’ models on various courses and in different conditions and I have to say: next time you’re looking for a good pair of golf shoes you definitely don’t need to make the big names bigger, they already have enough money. Check out these smaller brands, give back to the scene, check the ones run by golfers for golfers. They’re all worth it!
(Just in case you’ll wonder about the „Putting POV“ in my ratings – it actually means that the look straight down on my shoes while putting does [believe it or not] affect my putting ability. What might sound like a rare disease to some of you is really a thing to me and I’m probably not the only visually sensitive person on this planet „suffering“ from this.)
True Linkswear – True Knit II
Appearance and material:
It’s a nice, clean, lightweight and spikeless sock fit sneaker for the summer in a modern look without trying to be futuristic, more like a clean running shoe. As the name implies it’s knitted – 90% Polyester and 10% Spandex, means they’re very flexible. When the package reached me in the office (including a shoe bag, nice!), I immediately put them on, walked around a while and, honestly, I totally forgot to take them off again for the rest of the day. They don’t even feel like a golf shoe. Actually they’re so comfty and light, flexible yet with a proper support that I’m even thinking about taking them on my summer vacation to the greek islands for hiking. Not kidding!
On the course:
Nice: once you get on the club’s parking lot, you don’t have to squat in the car seat or open trunk to put on your shoes as you just slip into them – even unlaced as they’re sock fit. Extra nice: you actually don’t even HAVE to change shoes – they’re suitable for driving (as a good bunch of spikeless golf shoes are). And as I just said, they’re super comfy, flexible, extremely lightweight (coming in at less than 300 g) with a soft walking sole and a proper grip. I didn’t test them in a rainy situation on wet grass, but that’s probably not the conditions you’d wear them anyway – the True Knit II is a summer shoe for the dry and warm rounds of golf from (northern hemisphere’s) April to October. The material actually IS water repelling, but the tiny holes of its knitted fabrics don’t really call for being a rainy day pick. What I really liked is its flexibility of its one-piece shell that makes it comfortable no matter what your feet are shaped, hence with its flex it probably won’t even matter if you’ve bought them slightly too small. You basically don’t feel anything, nothing squeezes, presses, pokes or scratches. I wore them on an 18 hole round on Wilkendorf’s Sandy Lyle course which is an uneven walk with lots of up- and downhill (compared to other Berlin area courses) and after finish I absolutely didn’t have the urge to take them off. While I’m generally cautious with new shoes, usually just take them on a 9-holer or carry a worn-in pair in my bag to change whenever my feet call for it, without a doubt I’d take these directly on 18 holes or more. Note: I can imagine that its flex might be too much for some people that need a really firm stand. They twist and flex and do whatever your feet are up to. Some people don’t like that. I do. We instantly became friends. Me, my feet and the true Knit II. Recommend!
Looks – 7.5/10
Comfort – 10/10
Traction – 8.5/10
Waterproof – 5/10
Innovation – 8/10
Putting POV – 8/10
Colors – 4 (black, grey, dark blue, off white)
Price – 140,- $
Jack Grace – Innovator
Appearance and material:
They have a very classic golf shoe look yet not being „traditional“ or even outdated. In a sleek and dressy aesthetic that resembles a bit of the Callaway Swami 2.0 – except for the saddle -, a spikeless, stylish traction sole in white and rubber and well crafted leather upper material, they’re light and feel durable and quality made, coming in a slick box with extra laces and a shoe bag. Actually you can wear these shoes on a wedding and nobody would recognize (just in case you have to hurry from the course to your best friend’s wedding). The absolute killer feature: interchangeable saddles. There’s dozens of extra saddles (+ laces) in various colors you can buy and simply change and fine tune your dress.
On the course:
Had some little rain on my test turf, the Arnold Palmer course in Bad Saarow, but my feet stayed dry and the sole still had a firm grip. It took me a while to break into them, as my wide foot needs lots of room but after some 9 holers they were worn-in. Looking down at these while putting gave me confidence, leaving me with a putting score below two (which is good for my mediocre level). I’d love to say that the red saddle I got with them (and which I put on for a round) made me feel like Tiger on those black shoes, but, well, it didn’t. I am not Tiger. Not the shoe’s fault, but I put back on the black saddles. Looks cleaner anyway. But I really, really like the idea of the interchangeable extra saddles you can get for this shoe. What a simple but great innovation! There’s three dozen colors and pattern variations for the saddles and with the three basic models and colored laces there’s so many options that it sometimes might be hard to decide. Hmm, the green saddles matching to the belt, the yellow ones to the polo’s embroidery, the grey ones to the cap, the blue ones to the bag and the black ones to the car… darling, would you help me? I’m deeply stuck in decision…
Looks – 7/10
Comfort – 7/10
Traction – 8/10
Waterproof – 8.5/10
Innovation – 9/10
Putting POV – 8/10
Colors – 3 basic models (black, grey, white) and a truckload of saddle colors and designs, too many to count
Price – shoes 129,- $/ saddles 20,- to 35,- $ depending on color, design, material
Oh boy, what a stylish piece of work these are! It can’t get more classier than this one and style wise they’re exactly what I was looking for. In the clean and timeless look of the simplistic sports shoes era of the 70s like Adidas Stan Smith, Puma Suede, Cons Pro Leather or Nike Classic Tennis this Swedish newcomer shoe brand is delivering superior leather craftsmanship. All shoes are made in Portugal with Italian leather. And if someone knows a thing or two about leatherwork then it’s the Italians and the Iberians, thus its first impression was matchless: high quality genuine leather, nicely crafted and sewn, the spikeless traction sole doesn’t even look like a traction sole from the side as its hidden by the outsole that closes with the ground, making the shoe look even more like a casual everyday sports shoe – lovely. Love at first sight. Its super clean look is all I want from a golf shoe. A clean and stylish packaging with an included shoe bag and extra laces completes the whole thing and as an add on you’ll get a small bag with a bunch of Goatlane-green tees. Nice.
On the course:
I took them on a round at Bad Saarow’s Arnold Palmer and some rounds at my home club, Semlin Golf Resort, and as it usually does with handmade leather shoes it also took a little to break into them, but once they’re worn-in they’re comfortable friends. They’re waterproof, so a little rain won’t shock you and the traction sole still grips on wet turf. Looking down on them while putting: I felt like a Tour Pro, it helped my putting. Didn’t even wanted to follow my ball’s line as can’t get enough of looking at those shoes. Felt a bit like Sergio Garcia’s closed eyes putting, but just looking at the shoes.
By the way: my friends also couldn’t. Whenever any of my friends saw them (all kids of the 70s/ early 80s era), they were like “Whoa, nice ones! But they’re not golf shoes, right?”. Indeed, they are! They were blown by their clean Stan Smith-look and were asking for the name (nobody knew – that has to change!) and price tag (not the cheapest, but worth it!). Now they know, now you know. Go, get some Goatlanes!
Actually I like them so much now that I’m even wearing them off the course every now and then.
Looks – 10/10
Comfort – 7.5/10
Traction – 8/10
Waterproof – 8.5/10
Innovation – 5/10 (which is not to be meant as a mediocre rating here – they’re just classy and clean and as these attributes are missing with a lot of golf shoes this could also mean a 10 tbh)
Price – 2.000,- SKR (ca. 195,- €) (free shipping in the EU)
Back9 – Rydergrip Pro
Appearance and material:
Don’t let the aroma of Chinese kids toys’ plastic distract you – these shoes are great (and the smell is gone soon). They look a bit bulky at first sight and aesthetically they probably won’t win a Red Dot Award, but from just even looking at them you know you can take them basically anywhere – dry fairways, moist roughs, dusty waste areas, rainy bunkers, November mud, winter rounds. No visible seams holding its pieces together, it’s either all glued or it’s a one-piece shoe, so there’s no chance for any water, mud or dust to creep inside them on your round of golf. They look absolutely waterproof. It’s the only shoe of this test series with a real spiked sole which gives an impression of a stable base. And yes, even though it doesn’t look lightweight at first, they absolutely are! Another big bonus is their reasonable price tag.
On the course:
When I talked to Peter, the Irish founder of Back9, he told me he started the company as he had some bad foot pain and couldn’t find a shoe comfortable enough to walk 18 holes, so Back9 was born. Easy, right? That’s how you start a company! And yes, I think he solved the problem. Walking 18 on a rainy day was pure delight! No wet feet, a super firm and stable grip even on wet downhill lies and the breathable mesh upper kept my feet dry and cool as if I just took a short walk around the block on a sunny day. Even standing in soaking wet rough or stepping into puddles they kept my feet dry. Easy to clean, all mud and sand was easy to get off. Even though they’re breathable they will probably not be my first choice on hot summer days, but whenever the forecast might show some shower for the day, these will be my option and I know by now this will be my number one pair of shoes for the off season, which, living in the middle of Europe, can be cold and wet, so you definitely need a shoe you can rely on. These are my choice from mid October to March.
A bit outside of the rating in this test, as these aren’t shoes, but still they definitely need to be mentioned here. And tested. Golfkicks is a start-up that probably has the greatest but simplest idea in the golf shoe game ever: they’re not selling shoes, they just sell the grip. A traction kit consisting of 20 soft spikes that you can screw into your favorite non-golf shoe and make them a golf shoe. Easy as that. And what may sound like a makeshift idea from the DIY-store is actually a pretty well thought out and technically full working kit. (See full how-to and test in my blog section – sorry, it’s all in german: https://www.golfpost.de/blogposts/206/) The plastic spikes with a Metallic core screw come in a nice little package the size that resembles a pack of three golf balls. It includes a sharpie to mark the spots on your soles before mounting, a hex hand tool to install the cleats into the soles, a hex bit if you chose the machine to do the work and some shoe goo to dab on the threads before mounting so the cleats and sole get an even tighter connection. Also two ball markers included. So, how great is that? Just pick a shoe you always wished to be a golf shoe, just make sure its soles aren’t some fancy air cushioned ones (the cleats might ruin those) or are whose soles are too thin, watch a mounting video on the Golfkicks page and within about 20 minutes of work – voila! – there they are: your new golf shoes!
I did that on some Vans Eras, a shoe I really like and always wished to have these for golfing.
On the course:
No need to talk about the shoes itself as I know them. I probably had 50 pairs over the years and I definitely know their simple comfiness and with its light canvas outer material for me it’s the timeless perfect summer shoe. I mounted seven spikes in each sole and I was more than curious if it works, if the spikes stick in there, how the grip might be, how it feels. Even though Taylor, the guy running Golfkicks from Denver, states that Vans probably aren’t the perfect shoe for mounting these as its soles are comparatively thin, there’s absolutely no regrets from my side having done so. On the course my Vans have a super stable grip and I was walking 45 holes over three days in a row in them and didn’t feel a thing. Sure, walking on the cart path or on the club house terrace you feel the spikes, but that’s a usual thing with spiked golf shoes. But do they stick? Yes. I didn’t lose any of them or had to tighten them again and by now I’ve probably walked around fifty kilometers in those Golfkicks-Vans and I’m satisfied. Also, the plastic of these spikes is extremely durable. I used to have some spiked Nikes some years ago whose spikes wore out faster than these. So it’s definitely a big recommendation! If by any chance none of these above mentioned and tested sneakers aren’t for you, just get a pair of non-golf shoes you really like, get the Golfkicks kit and build your own! Love this idea, love my Golf-Vans!
On the eve of this week’s Omega Dubai Desert Classic, TravisMathew has unveiled Max Kieffer as a new ambassador on the PGA European Tour.
The young German, who tees it up tomorrow on Emirates Golf Club’s Majlis Course, joins last season’s Scottish Championship winner, Adrian Otaegui, representing TravisMathew throughout the 2021 season.
Commenting on the new signing, Stewart Clare, TravisMathew Regional Sales Manager EMEA: “As our brand continues its rapid rise in popularity in the USA, we are also hugely excited about expanding the European business. Having Max as part of our team will undoubtedly support us as we further develop distribution through a select number of retail partners.”
As the official apparel brand of the European Tour, TravisMathew takes its inspiration from Southern California culture and style, blending perfect performance and functionality, on and off the golf course, with innovative design.
For the Omega Dubai Desert Classic, Max will be wearing the ‘THE ZINNA, a design TravisMathew calls ‘The Perfect Polo’, due to its lightweight, ultra-soft fabric that offers enhanced stretch and wrinkle-resistance, while benefitting from quick-drying and moisture-dispersing qualities.
On joining the team, Max said: “It’s great to be part of the TravisMathew family. I’m a huge fan of the apparel, both in terms of comfort and performance, and I look forward to working with the European team throughout the season.”
In addition to Adrian Otaegui, Max sits alongside a host of golf ambassadors representing the brand on The PGA Tour – Jon Rahm, Keegan Bradley, Will Gordon, Joel Dahmen, Joseph Bramlett, Tyler McCumber and Seamus Power.
European Ryder Cup Captain & Major winners in biggest line-up for over a decade
Wilson Golf, the brand with more Major wins with its irons than any other, has announced its strongest Advisory Staff line-up in more than a decade, with three Major winners and several Tour champions playing its latest clubs on a global basis this season.
In total, they boast no fewer than 42 victories between them on the European and PGA Tours.
Three-time Major champion Padraig Harrington, who is set to lead Europe into Ryder Cup battle at Whistling Straits in September, has signed another multi-year deal with Wilson – making it his 23rd year with the brand and one of the game’s longest running partnerships. Paul Lawrie, the last Scotsman to win The Open Championship in 1999, also continues his long association with Wilson. He is the first Advisory Staff member to switch to the advanced 4-piece Urethane Staff Model ball, which he will play on the PGA Champions and Legends Tours.
Gary Woodland, who captured the US Open title shortly after signing with the brand in 2019, will be playing and promoting Wilson on the PGA Tour with the irons he made famous at Pebble Beach.
The increasing Wilson presence on the European Tour sees six other players signed to multi-year deals. They include 2018 Nordea Masters Champion Paul Waring, who has played Wilson clubs since 2015 and rose to a career high 66th in the world rankings last year. Frenchman Benjamin Hebert joined Wilson in 2019 and had a breakthrough season, rising to a world ranking of 89. Last year, he finished T3 in the ISPS Handa UK Championship and earned a top-20 finish in his first WGC event in Mexico.
Swede Joakim Lagergren, a winner during his rookie season with Wilson in 2018, has renewed his contract along with Scotland’s David Law, who also won during his debut season with Wilson clubs at the ISPS Handa Vic Open in Australia in 2019.
Following impressive performances during the 2020 season, Englishmen Richard Mansell and Jack Senior will also continue to play Wilson clubs. Mansell joined Wilson straight from U.S. College and secured a place in the top tier of European golf after finishing fourth on the Challenge Tour Order of Merit. Former Walker Cup player Senior had four top-20 finishes on the European Tour last year after earning his card the year before.
Playing Wilson clubs alongside Gary Woodland on the PGA Tour once again will be Brendan Steele, Kevin Streelman and Kevin Tway, using a mixture of Staff Model irons and wedges carried in the distinctive Wilson red Tour bag.