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The Ryder Cup in a parallel reality.

Not everything is what it seems to be. The Ryder Cup is about to start and the Europe Team broadcaster wanted to provide us with a different view of this event.

The sport competitions tend to bring people together and to make the audience feel as if they were at the field or the stadium, although they are not. The same way, magic happens and The Ryder Cup brings two sides of the world together joined by the same passion for golf. It is a matter of story-telling together with the emotions of the videos and pictures that allow you to feel through the screen.

Funny but real, this short video shows that words can be just words, and there is nothing like connecting them to images and giving life to them. The power behind every comment grows through images as they become real and meaningful. The Ryder Cup goes beyond the game of golf, it is about seeing the tear rolling down the number one golfer in the world because he just made his last putt to give a win to his team, captain, country, or even continent. To be able to see the tear of joy in the face of thousands of fans, and to hear the voice of the broadcaster breaking while speaking by the contagion of the emotion of the game, that is what the Ryder Cup is about.

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