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Equipment

Equipment: Ludvig Aberg signs with Titleist

Ludvig Aberg, one of the rising stars of the 2023 golf season, made an impressive debut as a Titleist staff player just before the year-end. Participating in the Grant Thornton Invitational, Aberg showcased his skills with the new T100 irons from Titleist’s 2023 series, simultaneously confirming his fresh sponsorship deal with the equipment provider.

Ludvig Aberg enthusiastic about the Titleist irons

Having previously used the 2018-19 T100 irons, Aberg expressed his excitement about the transition, stating, “I’ve used the 2018-19 T100 before, but I really like the way these (2023 T100) lie, and they can enhance my game.” During the tournament, he highlighted his preference for the 2023 version, not just because of the new design. “One of the reasons I switched is that they (the 2023 set) are very similar to the 2019 version,” he added, revealing his plan to tee off with the blades from 4-iron to 9-iron. Aberg emphasized his inclination to avoid frequent equipment changes, especially with clubs, stating, “I’m not a big fan of changing too much, especially not with the irons, and I like figuring it out for myself.”

Now taking the next step in his professional career, the young tour star has signed with the company that has been a part of his golf bag since his amateur days. Reflecting on the smooth transition, Aberg mentioned, “The switch was very easy, and I feel like this week was a good time to get used to it, having a few weeks off and being ready for the next year.”

Aberg’s bag already features the TSR2 Driver and a 718 T-MB 2-iron from Titleist. His trust in Titleist extends to the greens, where he has been using the Titleist Vokey Spin Milled 9 Wedges from 2022 for an extended period. Completing his setup is the Pro V1x Golfball, showcasing Aberg’s commitment to Titleist across his entire equipment arsenal.

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Equipment Products

The new Callaway Odyssey putters with artificial intelligence

Today Odyssey Golf, an industry leader in putter innovation and the #1 Putter on Tour, announced its exceptional new lineup of Ai-ONE and Ai-ONE Milled Putters. Featuring revolutionary insert technologies for more consistent ball speeds, even on off-centre hits, these new offerings are designed to help you putt smarter.

The new Odyssey AI-One Putter 2023

In the new Ai-ONE, Odyssey has leveraged Callaway’s industry-leading Artificial Intelligence design and super-computing capabilities to create the most advanced insert in golf. A multi-material construction includes unique contours on the back of the face that minimise ball speed losses on off-centre hits, and greatly increase the sweet spot. Their revolutionary Ai-ONE urethane insert delivers more consistent ball speeds, even from off-centre hits, leaving putts up to 21% closer to the hole*.

To achieve this unmatched level of performance, the back of the insert is crafted out of aluminium and a White Hot Urethane is added to the grooved striking surface for the iconic White Hot feel that millions of golfers love. These enhancements provide incredible feel, speed control, and consistency in a design that’s changing the face of putting.

In a unique addition for Ai-ONE, Odyssey’s designers have developed a Panlite® window that makes the contours visible; it’s built from an automotive grade polymer that provides great clarity and scratch resistance. The window truly makes these putters unlike anything that’s come before and highlights this extraordinary technology.

A lightweight SL 90 steel shaft with 20-30 grams (depending on the grip) of counterbalance weight is placed in the butt end, an evolution of Odyssey’s Stroke Lab Weighting that will appeal to even more golfers. These putters all feature a beautiful navy blue PVD finish that really sets them apart and gives them a premium look.

Ai-ONE is already gaining attention on Tour and performing on golf’s biggest stages. Jon Rahm used an Ai-ONE model to go undefeated while earning 3 points for the victorious European Team in Rome, and Sam Burns gamed an Ai-ONE model for the U.S. Team. Plus, Women’s World #1 Ruoning Yin is already using an Ai-ONE in competition.

The milled Version of the AI-One

The new Ai-ONE Milled also leverages Callaway’s industry-leading Artificial Intelligence design and super-computing capabilities. These premium putters feature a 100% milled stainless steel body fit for the beauty and precision that the most discerning golfers appreciate, along with a 100% milled titanium insert.

This multi-material construction includes unique contours on the back of the face that minimise ball speed losses on off-centre hits, and greatly increase the sweet spot. With Ai-ONE Milled, putts finish closer to the hole on average than a traditional milled putter*.

The unique champagne finish complements the navy blue PVD of the head to give the putter a rich and striking look that sets it apart from other offerings. A lightweight SL 90 steel shaft with 20-30 grams (depending on the grip) of counterbalance weight is placed in the butt end, creating an evolution of Stroke Lab Weighting.

Text: Callaway

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Apparel Equipment

Galvin Green unveils Open Skies capsule collection

Leading high-tech golf apparel brand Galvin Green has today unveiled a new premium “Open Skies” capsule collection of top-performing garments in supremely vibrant aquatic colour combinations and patterns that will brighten up any golfing wardrobe and golf trip.

Ideal for serious golfers looking to play in warmer regions this winter, the latest collection from the innovative Swedish brand features six fashionable shirts, a pair of shorts, plus two sweaters and a matching baseball cap centred around the vibrant Aqua colour and lighter shades of Grey and White that form the mix of colours associated with vast open skies.

Drawing upon the positive reaction to several styles in the core collection, Galvin Green has introduced two eye-catching colour combinations to the Mani and Markos Ventil™ Plus shirts, plus a classy new colourway on each of the Manolo, Malcome, Mo and Madden shirt styles. The striking Durante and popular Daxton Insula™ sweaters are now offered in a sharp new colourway for when the weather turns colder, while the Percy shorts and Sanford cap with bold branding complete the technically advanced collection.

“We’ve added a series of pastel, aquatic colours in this stunning range to offer an incredible choice on styles that have proved popular from our core collection,” said Designer Batur Raza Muhammad. “With Aqua being such a prominent colour in each style, we’ve integrated clear points of difference with lighter tones that are easy on the eye to deliver a superb all-round look for golfers jetting off to warmer destinations in the coming months,” he added.

Working with responsibly sourced fabrics, Galvin Green ensures that the garments provide best-in-class and long-lasting performance, while minimising the social and environmental impact in the manufacturing process.

The trendy Mani (Aqua and Cool Grey) and Markos (Aqua/White and Cool Grey/Aqua) shirts both feature an exquisite individual design that projects a bird’s eye view of a glimmering ocean from above to deliver a standout look. The shirts incorporate a tailored collar, as well as open sleeve ends for extra comfort.

The Manolo (Aqua/White) style is a distinctively bright shirt that ties the nautical world and golf together via a fun print of small lighthouses and tee pegs that form a key part of golfing experiences at coastal bucket list venues. Featuring an equally daring design, the Malcome (White/Cool Grey/Aqua) shirt with an all-over bird-print offers something totally different from anything else in the collection and is a perfect choice for those looking to make a bold statement in a supremely vibrant design.

The Madden shirt in the super stylish Aqua/White colourway incorporates a striking wave print to resemble the powerful free-flowing movement of the ocean, while offering a sporty appearance that is sure to turn heads for all the right reasons.

The Mo (Cool Grey/White/Aqua) shirt design also features a maritime theme with a print across the chest that is reminiscent of a sun setting on a distant horizon to provide a shirt that is totally different from anything else on the market.

The matching Percy shorts in Aqua feature a shirt gripper waistband and built-in stretch function for optimum comfort and a perfect fit. They also offer two handy front and back pockets to carry belongings and scorecards. All Ventil™ Plus garments provide excellent moisture-transportation properties and top breathability to keep the body dry, while offering UV 20+ protection in warm conditions.

The smart Durante (White/Cool Grey/Aqua) half-zip sweater in Insula™ fabric delivers outstanding warmth and comfort for when the weather turns chilly on the course. The athletic design incorporates Thermore® padding on the shoulders and back to deliver extra comfort and warmth, while the three-tone colour scheme provides a top-quality look.

The Daxton (Aqua/Cool Grey/White), one of the brand’s best-selling pullover models, features a predominantly Aqua-themed colour scheme in a vivid three-tone design that is guaranteed to brighten up any cold weather day. Providing a soft and stretchy feel, all eco-generation Insula™ sweaters are crafted from 100% recycled plastic bottles to keep the body warm and comfortable.

The smart Sanford baseball cap, which incorporates an adjustable width, is designed with Ventil™ Plus moisture-wicking fabric that dries exceptionally quickly for greater comfort during the round. The all-over Aqua design matched with the stylish ‘G’ logo to the side of the cap delivers a supremely refreshing look on sunny days.

The OPEN SKIES capsule collection from Galvin Green is available from leading stockists and can be viewed at www.galvingreen.com.

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Uncategorized

Under Armour: The “Cold Weather Golf Kit” for 2023

Extend your season with the Under Armour Cold Weather Golf Kit for winter 2023. A full head-to-toe kit designed for golfers who refuse to let cold, wet weather keep them off the golf course, the Cold Weather Golf Kit utilises Under Armour’s best apparel innovations and technologies for winter.
The originators of performance apparel, Under Armour has been the go-to brand for Golfers in the UK looking for the most innovative apparel products year-round.
With a strong heritage of introducing technological advancements in water-repellency in the shape of Under Armour Storm, lightweight insulation through ColdGear Infrared, and adaptive layering with thermal regulation innovations, Under Armour continues to deliver performance to golfers without weighing you down.

Under Armour launches new fall/winter collection

With the Cold Weather Golf Kit, Under Armour is once again pushing the boundaries of innovation and technological advancement further to help golfers fight the cold.
The new Storm Revo Jacket is now 33% lighter while being 74% warmer thanks to a breakthrough in UAs insulation innovations, and delivers more warmth for golfers looking to stay out on the course.
For those grinding on their game through the coldest winter nights at the range, UA introduces the Storm Session Gilet and Storm Session Jacket.
Made possible through an updated Coldgear Infrared print that retains body heat and distributes it back to the wearer, these garments offer the ultimate in thermo-regulation.
The CGI Taper Pants up the ante against the elements in winter by offering an added layer of protection from the cold and rain, these pants are super warm thanks to the Coldgear Infrared print on the inside and highly water-repellent thanks to UA Storm.
As golfers look for even more warmth, new look Storm Sweaterfleece and Storm Daytona franchises will be must-have pieces for the winter wardrobe. With products available in vest, hoody, ½ zip option for both, as well a full-zip Storm Daytona.

The Under Armour fall/winter collection 2023. (Photo: Under Armour)
The Under Armour fall/winter collection 2023. (Photo: Under Armour)

In the rainwear category, Under Armour offers golfers the Stormproof 3.0 Jacket and Trouser as well as an all new Stormproof Cloudstrike Jacket. Highly breathable and stretchy materials make UA’s rainwear offering for FW23 its most extensive and innovative to date while offering total protection from the elements.
Completing the Cold Weather Golf Kit is a full line of cold weather accessories including CGI Winter Gloves, CGI Mitts and winter Headwear including the CGI Pom Beanie.

Shop Under Armour at Amazon

Text: Under Armour

Categories
Brands Equipment Golfshoes

Duca del Cosma presents new shoes for the Cool Season Line

Italian golf fashion brand Duca del Cosma, the market leader in golf boots across Europe, has elevated its popular Cool Season golf boot collection with the introduction of new, eye-catching models and colourways for golfers looking to impress during the cooler golfing months.

Duca del Cosma: Extension of the ‘Cool Season Line’

Handcrafted using the most premium materials, the latest waterproof golf boot line-up offers six new designs and two chic colourways applied to two of the best-selling women’s models. The all-encompassing collection is available from 3 October and is comprised of 31 stylish options featuring ultra-modern golf shoe technologies to deliver top performance.

Leading the latest collection is the all-new FRANCESCA women’s and PRATO men’s boots designed to deliver ultimate grip and stability, plus added warmth in the harshest playing conditions. With fashion, sporty and classic styles to choose from, the collection offers striking looks to gain the attention of playing partners on and off the course.

“Duca del Cosma is proud to be leading the growth of golf boot sales across Europe and Scandinavia for both male and female players”, said Merle Deterink, Global Marketing Director. “As we’ve seen a 30% increase in sales of our golf boots since last year, we believe this offers a great opportunity for golfers to explore footwear that extends their golfing season and retail partners to stock as many choices as possible”, she added.

The new golf shoes from the women’s collection of Duca del Cosma

Spearheading the stylish women’s collection is the FRANCESCA boot, designed for fashion-conscious golfers who place a premium on functionality and unmatched performance in cooler conditions. Introducing hints of the purest Italian design, the waterproof boot boasts a striking print and soft faux fur ankle cuffs for a subtle touch of luxury.

Offering a more sophisticated appearance, the timeless OLIVIA high-top boot will look at home both on and off the course. Handcrafted with a soft premium vintage Nappa leather upper, the boot features fashionable Duca del Cosma detailing down the side and is available in Black and Brown.

The popular and lightweight PALAZZO and PRADO styles feature the Airplay 6 outsole for a supremely cushioned fit, plus a combination of true comfort and stability on the course. The chic PALAZZO features a faux fur collar, while the PRADO quilting detail on soft Italian Nappa leather outer provides an unmatched air of elegance. Both styles are available in the all-new Taupe colourway.

The PALAZZO boot from Duca del Cosma. (Photo: Duca del Cosma)

Another sporty option sure to make a statement is the SONESTA style. Designed for exceptional grip and stability, it is the perfect choice for the fashion and eco-conscious golfer. Handcrafted using sustainable microfibre combined with a recyclable embossed and printed PU patent, its dazzling sparkle design will certainly grab the attention of those on the course and in the clubhouse.

Closing out the standout collection of women’s boots is the all-new SABRINA, featuring a unique buckle and brogue-like design for a distinctive yet classy finish. The cool seasons of golf are no match for this shoe, with premium fleece lining, faux fur cuff and waterproof bootie system to ensure feet stay comfortable and deliver during play.

The new golf shoes from Duca del Cosma men’s collection

A seamless combination of fashionable and sporty looks are bolstered in the men’s range with the introduction of the PRATO model. Constructed using exceptionally soft Nappa leather and the breathable ARNEFLEX® insert sole, this waterproof boot ensures a super stable stance to deliver optimal power in the swing, thanks to the construction of the advanced D-Eva® outsole. With Duca del Cosma branding on the outside the boot, it’s available in the contemporary Dark Grey and Cognac colourways.

The FONTANA boot from Duca del Cosma. (Photo: Duca del Cosma)

Another welcome addition to keep feet warm and dry during the round is the FONTANA style. The classic boot comes with a soft fleece lining for unrivalled comfort, as well as a soft recyclable microfibre upper. Available in Brown and Navy with contrasting soles.

Text: Duca del Cosma

Categories
Equipment Products

Motocaddy launches new Hydroflex Carry Bag

Motocaddy, the UK’s top-selling golf cart bag brand, has unveiled a new lightweight waterproof HydroFlex carry bag with updated modern styling, improved storage options and cutting-edge design to provide golfers with the flexibility they need to extend their season through the wetter winter months. Incorporating game-enhancing features, the lightweight (2.3kg) and waterproof new model offers golfers a comfortable carry bag featuring an integrated stand system that also fits perfectly onto any Motocaddy trolley.

Motocaddy: Perfect fit with the trolley

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HydroFlex Red on Trolley. (Photo: Motocaddy)

“It was always going to be hard to improve on the award-winning HydroFlex, which has been a top seller since it was launched two years ago, but we feel that the sporty styling, subtle branding and colourful trim helps to make the new bag more eye-catching and appealing than ever before,” said Oliver Churcher, Motocaddy Marketing Director.

“The new Hydroflex provides golfers with the perfect bag for winter golf when trolley bans begin and carrying is the only option. We’ve designed it as a traditional carry bag that can also fit perfectly onto any Motocaddy trolley, meaning golfers don’t have to keep changing their bag depending on the condition of their course,” he added.

Features of the HydroFlex from Motocaddy

Features include a moulded hip pad, an adjustable rear stand lock, and an easily adjustable dual carry strap with quick release connectors for comfort when carrying clubs around the course.

This image has an empty alt attribute; its file name is 2023-HydroFLEX-Blue-with-Strap.png
HydroFlex Blue with Strap. (Photo: Motocaddy)

Easy-open Japanese YKK zips, plus thermo sealed and heat-welded seams provides 100%waterproof protection, along with a rain hood, while five full length dividers and five spaciouspockets offers ideal organisation for golfing equipment and valuables. A towel and accessory hook, internal umbrella sleeve and an external beverage pouch are also incorporated.
Available later this month in Blue, Lime or Red colourways making it even easier for golfers to match a bag with the trolley of their choice.

(Text from Motocaddy)

Categories
Equipment

Duca del Cosma: Georgia Hall plays the Solheim Cup in new shoes

Duca del Cosma ambassador and Team Europe superstar Georgia Hall will be striding into her fourth Solheim Cup later this week in the super stable AVANTI shoes as she looks to help her team retain the coveted cup on the pristine fairways of Spain’s Finca Cortesin. Seeking a third win in a row with Team Europe, Georgia has selected to wear this distinctive style from the luxury Italian brand’s advanced Pro Spike collection, offering top performance and modern style features in equal measure.

Duca del Cosma: Maximum stability and comfort

Developed for pro golfers and amateur players alike, the lightweight waterproof shoes feature a striking white design with a distinctive red outsole and Softspikes PULSAR cleats to deliver a sturdy grip during the swing. Additional traction nubs enhance stability and
ensure Georgia can play in ultimate comfort during her forthcoming matches against the United States.

“We’re thrilled that Georgia will be representing Team Europe once again and look forward to seeing our premium shoes being worn at the event for very first time,” said Frank van Wezel, Chairman of Duca del Cosma. “Georgia is a fantastic golfer with a seriously impressive record on golf’s biggest stages, and we’ll be cheering her on in every match,” he added.

Having made her Solheim Cup debut as a 21-year-old in 2017, Hall secured a spot in this year’s European team via world ranking places and is looking to build on her record of 7.5 points from 13 matches when play gets underway on Friday. The top-ranked women’s star signed with Duca del Cosma in August and debuted the brand’s stylish golf shoes at the AIG Women’s Open at Walton Heath.

Duca del Cosma: Premium quality

Duca del Cosma sells premium Italian-designed shoes in 40 different countries across the world and operates from its own subsidiaries in The Netherlands (HQ), United States, UK and South Africa. Each shoe is handcrafted in Portugal using the finest materials available to deliver unrivalled performance, all-day comfort and a super stable fit.

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Equipment

TaylorMade Golf unveils new Spider Tour Series

With unmatched stability and an unmistakable shape, for nearly two decades Spider putters have been claiming major championships and stacking victories across professional tours globally.

Introducing the Spider Tour Series: A New Era of Putter Excellence

Today, TaylorMade revitalises the essence of this iconic franchise with the release of the Spider Tour Series – a family of high MOI putters with five unique models featuring renowned technologies such as True Path™ Alignment, Pure Roll™ and TSS weighting.

Within a design that will always be synonymouswith stability, each Spider Tour Series putter is crafted using multi-material construction to push weight low and back in the head for high levels of inertia. Engineers created superstructuresthat maintain the shape of a classic Spider Tour, then utilised thin wall undercuts to remove excess weight.

Enhancing Stability and Performance: Spider Tour Series Innovations

With the Spider Tour Series, TaylorMade is utilising the same Pure Roll insert that rose to prominence with the original Spider X putter. Moulded from a Surlyn material, it delivers a soft yet responsive feel with grooves that are angled 45° downward to help impart better topspin and anend-over-end roll.

“Spider putters have long been synonymous with stability, which directly translates to high-MOI performance. The unconventional shape creates a more stable platform that protects ball speed on mishits and delivers a more consistent roll across the face. Our new Spider Tour Series maintains our iconic technological features, including True Path and Pure Roll, while also delivering a range of shapes and CG locations to match a variety of putting styles”, says Brian Bazzel, VP of Product Creation.

In this new series we have different weight options with different centreof gravity placements to help different golfers’ putt better.

Models and Prices

Spider Tour

Spider Tour is one of the most recognisable shapes in the putting world, accounting for dozens of victories on professional tours across the globe. TaylorMade is breathing new life into the company’s most popular creations with enhanced materials, a new colour and refined weight distribution. The Spider Tour model has a CG location of 35mmfrom the face, 5,700 MOI and 29° of toe hangon a small slant hosel. Spider Tour has over 700 MOI more than the previous model.

Spider Tour X

Made popular as the putter of choice for Rory McIlroy, the Spider X shape has been one of the most sought-after in the franchise. It was originally designed to convert players who loved blade putters into mallets, using acompact shape and modern look to deliver a more blade-like feel with the added benefits of alignment and forgiveness that are incumbent to Spider putters. TSS weights in Spider Tour X are placed farther forward, generating more face rotation and a CG placement that is 33mm from the face compared to 35mm of Spider Tour. This model has MOI of 5,000 and 30° of toe hang on the small slant hosel.

Spider Tour Z

Spider Tour Z is one of two new shapes in this line-up, paying homage to the Spider Tour with a wing shaped back. The perimeter of this putter sits low in the ground to provide a comfortable feeling at address and help frame the golf ball for easy alignment. TSS weights on this model are placed very far forward to encourage more face rotation and a blade-like feel. It has a CG location of 29mm from the face, 5,050 MOI and 29° of toe hang with a small slant hosel.

Spider Tour V

Spider Tour V eliminates the wing structure and creates a more modern streamlined look. It is the smallest putter in shape and size in the line-up, providing the most rotation of the bunch. Spider Tour V has a CG location of 27mm from the face, MOI of 4,900 and 32° of toe hang with a small slant hosel.

Spider Tour S

The Spider Tour S is a larger version of the original Spider. The putter head is 3 mm longer and 8 mm wider in comparison. Spider Tour S is constructed at a heavier head weight and only offered at 35” and 38” lengths, with both featuring counterbalance grips for maximum stability. Spider Tour S has a CG location of 38 mm from the face, 6,063 MOI and is face balanced. It will be available in Spring of 2024.

Prices, Availability & Specifications

Spider Tour series putters are available at retail on October 27with an RRP of £299/€399/4,299SEK/4,299NOK/2,999DKK/399CHF. All models come equipped with a white/yellow Super Stroke GT 1.0 Pistol grip and gloss black PVD KBS shaft.

Text: TaylorMade

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Equipment Uncategorized

Equipment: Vibrant designs light up new Galvin Green women’s collection

Women golfers seeking the most vibrant outfits for this Autumn can count on the latest collection from premium hi-tech golf apparel brand Galvin Green, with a striking pallete of colours and patterns on offer in every apparel category throughout the extensive line-up.
Featuring more than 30 distinctively bold styles, including seven new garments, the 2023 Part Two range has been designed to ensure women golfers can light up the fairways over the cooler months wearing ultra-modern styles that deliver top performance.
“Women golfers can expect a superior level of style and sophistication from the incredibly vibrant colourways and patterns on offer in our latest performance-driven collection,” said Product Manager Sofia Ask Klason. “We expect the new designs to be especially popular with those golfers seeking some of the most sustainable, long-lasting garments on the market without compromising on the incredible attention to detail that we take great pride in at Galvin Green,” she added.

The use of responsibly sourced bluesign® approved fabrics confirms the brand’s commitment to minimizing its social and environmental impact, while providing golfers with incredible warmth and comfort whatever the weather.

The new Part Two Fall Collection from Galvin Green

The latest addition to the 100% waterproof jacket range is the AIDA style in GORE TEX fabric with a lightweight mesh lining for added warmth and breathability. The chic design features a two-way front zipper in White to deliver an eye-catching appearance; shaped sleeves and adjustable cuffs for easy movement; plus, an elasticated drawstring at the hem to deliver the perfect fit. The bright Coral/White/Cool Grey option is sure to draw attention for all the right reasons. Available in two other colour combinations, the fully waterproof and windproof jacket can be matched with the lined ANNA pants in a wide range of sizes. Other standout waterproof jackets include the mesh-lined ANYA in a refreshing Blue option; the dashing ALLY style in GORE-TEX Paclite® Stretch fabric in as many as four stylish colourways; plus the ALICE GORE-TEX Paclite® in a vibrant Sugar Coral colour. The versatile LEORA full-zip jacket is the latest addition to the water resistant and windproof INTERFACE™ range. Made from stretch fabric and Thermore® padding to deliver a high warming effect, the jacket features a soft quilted pattern across the front and back of the garment for all-day comfort and an exceptional look. The style is available in three classy colours to ensure it can be worn with several outfits both on and off the golf course.
It is joined in the latest outerwear range by the padded LENE gilet constructed from partial stretch bluesign® approved fabric and LARISSA full-zip jacket in four colourways. The three garments are designed to be paired up with the LEVANA INTERFACE-1™ trousers, now available in a new Navy option, to form the ideal outfit for golf in demanding conditions.
The eco-generation INSULA™ range of warm mid-layers crafted using recycled polyester from PET plastic bottles is strengthened by the addition of the DARLENA – the brand’s first ever padded Women’s sweater. The soft and stylish garment provides an extremely warm and breathable option for chilly days, while offering a supremely sophisticated look. It is complemented by the introduction of the trendy DAGMAR hoodie with a subtle ‘GG’ logo and slits at the hip to deliver a sporty appearance, while the DONYA V-neck sweater rounds out the new warm options on offer in the INSULA™ range.
A marine-inspired combination of the MALENA shirt and matching MABEL skort in the Navy/White/Blue Bell colourway spearheads the VENTIL8™ PLUS range offering top breathability and thermal regulation during the round. Designed using soft and comfortable stretch fabric, the stylish pairing delivers an individual look that will be sure to catch the eye of playing partners.
Other top pairings include the popular MELANIE short-sleeve shirt style and smart NICOLE trousers in four matching colour combinations, plus the MEG sleeveless shirt and vivid NESSA skort for warmer days. The highly breathable NICCI leggings are a great option for those seeking a versatile piece that can be worn both on and off the course. The base layer range is comprised of the patterned ELLA shirt in SKINTIGHT™ fresh fabric offering UV 50+ protection for golf in sunny conditions, while the ELAINE shirt and EBBA leggings have been specifically designed to deliver incredible warmth in colder weather.

Categories
Equipment

TaylorMade introduces new Wedge with All-New Spin Tread Technology

TaylorMade unveils its latest breakthrough in wedge design – the Milled Grind 4 (MG4) with the all-new Spin Tread technology. Built upon the success of its predecessors, MG4 represents a significant advancement in the Milled Grind family, offering golfers acombination of spin control, versatility and premium feel.

A Game-Changer in Wet Conditions

Bill Price, the Senior Director of Product Creation, Putter & Wedge is extremly happy about the new wedge: “This is a major step forward in the progression of the Milled Grind family. With MG4 we have evolved our approach to wet spin and developed an all-new Spin Tread technology. We use a laser etching treatment to create face roughness, which translates to better friction and moisture channeling for optimal ball control, especially on partial shots.”

This innovation proves crucial, particularly in wet conditions, where players experience higher launches and reduced spin. By combining the laser treatment with strategically designed grooves and a raw face, TaylorMade has achieved notable improvements in wet spin rates compared to prior models while also increasing face durability. The technology works in a similar fashion to the tread on a tire, which creates space for water to exit so the tire can have direct contact with the pavement and better grip the road. In the case of MG4, the treads channel away moisture and allow the golf ball to stay on the face longer while imparting more spin. With MG4, TaylorMade has not only focused on performance and technology,but also prioritised aesthetics and player feedback. MG4 features a refined finish with a slightly darker tint, minimising glare and providing a more unified appearancethat blends seamlessly with the raw face as it oxidises over time. Furthermore, the redesigned back geometry enhances the wedgewith a more solid and softer feel – all complimenting its refined Tour-inspired shaping and address versatility.

Innovative Wedge Design: Unveiling Enhanced Feel and Versatility

Greg Cesario of the TaylorMade Wedge Design Team says what he thinks is important about new wedges: “The feel component is a significant factor. By replacing thechrome-plated face withraw finishes early in the Milled Grind evolution, we were able to influence spin and also enhance the overall feel of the wedge. Adding our reconstructed backbar, with more weight positioned directly behind the strike zone, allows us to help players achieve their desired shot trajectories and spin rates with premium feel and confidence.”

Sole Grind Options for Performance Excellence

TaylorMade has introduced a comprehensive range of sole grinds in the MG4 lineup,offering golfers more versatility while also simplifying the selection process. The grinds are categorised into three main options: low bounce (LB), standard bounce (SB) and high bounce (HB). However, to cater to different swing dynamics, the company added alternative options in each category, providing a total of six bounces to meet the player’s unique requirements. The new MG4 wedge range features the following sole grinds:

Standard Bounce (SB): All-around performance that prevents excessive digging and allows the clubhead to glide through the turf smoothly. Standard Bounce C (SBC): Provides increased versatility for players who prefer to manipulate face angles, without compromising bounce performance. High Bounce (HB): TaylorMade’s standard high bounce designis playable for skilled golfers and defies the convention that high bounce wedges are only for high handicappers. In fact, Rory McIlroy uses a HB 60° Milled Grind 4 depending on course conditions. High Bounce Wide (HBW): With an increased sole width, this high bounce option offers improved playability and excels in sand play. Tiger Woods Grind (TW): Offered in 56° and 60° lofts, each sole on the MG4 TW was inspired by Tiger’s grind. The 56° wedge is a dual sole with heavy heel relief, while the 60° has an extremely high bounce on the leading edge with a shaved heel. Designed to be supremely versatile, these unique grinds allow Tiger to take on any shot, on any course, anywhere in the world. Milled Grind 4 wedges are available in two premium finishes, Tour Satin Chrome and Tour Matte Black (SB only). Milled Grind 4 will be available at retail on September8, 2023 with an RRP of £159/€199.

(Text: TaylorMade)