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Equipment What's in the Bag

Hero World Challenge 2024: Scottie Scheffler’s Winning WITB

After an exciting season start, Scottie Scheffler secured the win back at the Players Championship 2024, the Masters Tournament 2024 and the RBC Heritage and finally the FedExCup. He know ends the season with a ninth win at the Bahamas and the Hero World Challenge. Scheffler continued to rely on TaylorMade and the new Spider Tour X putter, which his Tour colleague and TaylorMade staff player Rory McIlroy recommended to him in March and won back to back. 

WITB Scottie Scheffler for the Olympics 2024

(Image: TaylorMade)

Driver: TaylorMade Qi10 (8°)

(Image: TaylorMade)

3 wood: TaylorMade Qi10 (15°)

(Image: Srixon)

Driving Irons: Srixon ZU85 (3, 4)

(Image: TaylorMade)

Irons: TaylorMade P7TW (5-PW)

(Image: Titleist)

Wedges: Titleist Vokey SM8 (50, 56)

Titleist Vokey WedgeWorks Proto (60.5)

(Image: TaylorMade)

Putter: TaylorMade Spider Tour X

(Image: Titleist)

Ball: Titleist Pro V1

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Equipment

TaylorMade Acquires Logan Olson Putters

TaylorMade announced the acquisition of Logan Olson Putters on Tuesday. The Logan Olson brand from the company founder of the same name produces putters for the luxury segment and is particularly popular and well-known in specialist and collector circles. Like Tiger Woods’ Sun Day Red, Logan Olson Putters will operate as a sub-brand in the TaylorMade portfolio.

The 27-year-old Logan Olson is the boss and main designer of the company of the same name. The entrepreneur has built up a reputation with high-quality blade-style putters. Olson’s putters have also been used at professional level, for example Scottie Scheffler won the Hero World Challenge in the Bahamas with a 2023 model. The putters from Logan Olson are limited, high-priced and usually sell quickly. Olson’s company is located in Fortuna, California, several hundred kilometers north of Carlsbad, California, the headquarters of TaylorMade.

Logan: “I Am Incredibly Proud”

In a press release from TaylorMade, Brian Bazzel, TaylorMade Vice President of Product Creation, said of Olson, “It’s not every day you stumble upon someone like Logan. His ability to merge creativity with such a technical process is nothing short of remarkable. Whether you’re a professional on Tour, someone who plays the game for the sheer love of it, or even a collector with a keen eye for finely crafted putters, Logan’s creations embody a level of craftsmanship that resonates with golfers of all abilities.”

Olson himself shared via a post on social media, “I am incredibly proud to announce that I’ve partnered with TaylorMade to bring my unique perspective on putters to professional tours as well as share my vision with the world. I can’t wait to take this brand to the next level.”

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Equipment Highlights Tours

Rory McIlroy WITB with TaylorMade at the DP World Tour Championship

Victory in the Race to Dubai was safe for Rory McIlroy, but the outcome of the DP World Tour Championship remained exciting right down to the last few holes. With two late birdies, McIlroy prevailed over Rasmus Hojgaard and his Callaway bag to win the DP World Tour season finale and the season ranking for the third time in his career. A look inside the Northern Irishman’s golf bag reveals that he remains loyal to his sponsor TaylorMade.

DP World Tour Championship 2024: WITB Rory McIlroy

(Image: TaylorMade)
Driver: TaylorMade Qi10 (9°)
(Image: TaylorMade)
Wood: TaylorMade Qi10 (15°, 18°)
(Image: TaylorMade)
Irons: TaylorMade P 760 (4) Irons: TaylorMade Rors Proto (5-9)
(Image: TaylorMade)
Wedges: TaylorMade MG4 (46, 50, 54, 60)
(Image: TaylorMade)
Putter: TaylorMade Spider Tour X
(Image: TaylorMade)
Ball: TaylorMade TP5X
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Equipment

WITB: Nelly Korda Wins Seventh Tournament on LPGA Tour

Nelly Korda has once again prevailed and claimed her seventh victory shortly before the end of the season. her sixth win of the season. At the beginning of the year, she won six titles in seven starts on the LPGA Tour, including a major victory at the 2024 Chevron Championship. A look inside the American’s golf bag shows a set of TaylorMade clubs.

WITB: Nelly Korda 2024

(Image: TaylorMade)

Driver: TaylorMade Qi10 Max (10.5°)

Nelly Korda on why she plays the Qi10 Max Driver: “The reason why I picked the Qi10 Max driver is the look of it compared to the other models. When I put it down and look at it I feel like I can hit any shot I want with the subtle blue face and silver topline. When I look down at it I feel like I can aim it really well and I know where the center of the clubface too. For a golfer, if you don’t like the look of the club, you’re never going to be able to it hit. Once I put the Qi10 Max down and teed it up, I feel like I could hit any shot I wanted to.”

(Image: TaylorMade)

Woods: TaylorMade Stealth 2 (15°, 21°)

(Image: TaylorMade)

Irons: TaylorMade P770 (5)

(Image: TaylorMade)

Irons: TaylorMade P7MC (6-PW)

(Image: TaylorMade)

Wedges: TaylorMade Milled Grind 4 (50°,54°,60°)

Putter: TaylorMade Spider Tour X L-Neck

(Image: TaylorMade)

Ball: TaylorMade TP5x

“Nelly was looking to bring the spin down, especially on her driver, so we did some testing in September,” said TaylorMade Senior Tour Manager Ressa. “We saw the benefits of TP5x in her driver and irons bringing the spin down a couple hundred RPMs. Then, around the greens, her launch on chips was a little bit lower and she generated more spin around the greens with TP5x than TP5. She produced a lot more check in a preferred trajectory coming off of the TP5x versus the TP5. She’s been happy with the ball ever since.” 

Text created with Quotes from TaylorMade Golf.

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Equipment What's in the Bag

WITB: Full TaylorMade Set Drives Charley Hull to Victory

Starting the day two shots behind the overnight leader, and fellow Team TaylorMade staffer Pia Babnik, Hull continued her sparkling form for the event. Hull began her charge sinking five birdies in the first seven holes to continue her dominance of the front nine. Once Hull reached the summit of the leaderboard, she never looked like relinquishing control.

With a vital birdie on 12 and two further birdies on the back nine Hull concluded on the best round of the day (66). Throughout the tournament Hull showcased incredible shot making and total control with her TP5x golf ball and Qi10 LS driver in the breezy conditions, whilst also slotting in a number of clutch putts throughout the event with her TP Juno putter. This hot streak in Riyadh represents Hull’s second win an Aramco Team Series event following her success in New York in 2021 and has found her back at the top of the podium following a series of near misses over the past couple of seasons.

Charley Hull WITB

Image: TaylorMade

Driver: TaylorMade Qi10 LS (10.5°)

Image: TaylorMade

Fairway wood: TaylorMade Stealth2 (15°)

Image: TaylorMade

Hybrid: SIM Max (19°)

Image: TaylorMade

Irons: TaylorMade P7MB (4-PW)

Image: TaylorMade

Wedges: TaylorMade MG4 (50°, 54°, 60°)

Putter: TaylorMade TP Juno

Image: TaylorMade

Ball: TaylorMade TP5x

Charley Hull Need to Know

  • Driving Distance average has increased 7 yards versus 2023
  • Second win on the Aramco Team Series (New York 2021)
  • 15th on the Rolex World Rankings
  • Hull has also placed 2nd at the other two completed events on the Aramco Team Series this season (Tampa and Korea)

Text: TaylorMade

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Equipment

Guide: Driving Iron – A Safe Choice for Hitting the Fairway

Driving irons, also known as utility irons, close the gap between irons and fairway woods. They are becoming increasingly popular. The fitting experts at HIO Fitting explain why this alternative to hybrids can be an advantage in the long game.

Guide: Everything you need to know about the driving iron

Strong performance from the tee box

Driving irons have long been established among professionals, but they are also becoming increasingly interesting for amateurs. In the following, the experts from HIO Fitting show how these clubs work, who they might be suitable for and which models are currently in vogue.

Driving irons: efficiency and control

Long irons have always been difficult to play, which is why many golfers prefer to use hybrids or woods. However, for those who prefer the classic look of an iron, driving irons could be the solution. These clubs combine the traditional style of an iron with modern technologies to increase forgiveness and make longer shots easier. Most utility irons also use graphite shafts, which allow for easier acceleration of the club head. This combination of components and special technologies is intended to make driving irons easier to play.

Technology and construction

Driving irons initially have a wider profile in order to distribute more weight in the edges and on the underside of the club head. This increases forgiveness and makes it easier to launch the ball. Modern models are also often equipped with cavity technology and special fillings to improve club head speed and sound. The chosen head shape thus supports a ball flight with less spin, which achieves more distance due to the flatter flight curve and longer roll.

Target group and use

Driving irons tend to fly flatter than hybrids and are particularly suitable for tee shots. They can also be used for shots into the green, but this requires high swing speeds and therefore high ball speeds in order to achieve a higher ball flight and less roll. Players who often play from the fairway or semi-rough into the green and want a club that is easier to play than a long iron and also generates more spin may be better off with a hybrid.

Example models based on TaylorMade

Different manufacturers use different technologies in the development of their utility irons. Which of the models is best suited to individual use should therefore be analyzed as part of a professional club fitting. In the following, the experts from HIO Fitting present different concepts of driving irons based on three TaylorMade models.

TaylorMade has three clubs in its range that fall into the category of driving irons: the P UDI, the P DHY and the new P790 UDI. The abbreviation UDI stands for Utility Driving Iron, which means that TaylorMade strategically covers both common names for this category of clubs. While the P790 UDI is still very reminiscent of a traditional iron, the other two clubs in the P family are characterized by more exotic designs. The P DHY is more like a hybrid and is therefore also referred to as a driving hybrid. The P UDI, on the other hand, has a futuristic, thick and powerful design. All models promise increased precision and optimum trajectories with maximum forgiveness.

The fitter’s view on driving irons

So much for the theory, but practice can differ considerably. Thanks to 15 years of fitting experience, the HIO experts have been able to accompany countless customers in their search for the perfect golf clubs. There are always people who would like to play a driving iron, after all, its characteristics sound quite conclusive and also advantageous in many aspects. Already during the fitting, or at the latest out on the course, fitters notice that utility irons perform worse than hybrids in one area in particular, namely when it comes to the forgiveness of the club types. A driving iron is significantly more difficult to hit, flies flatter and is not as consistent behind the ball as the hybrid. The typical slice is also amplified with a driving iron. The hybrid, on the other hand, has a natural draw tendency, which benefits many golfers, especially in the long transport clubs. For these reasons, the experts at HIO Fitting find that driving irons are by far the least used and fitted clubs at HIO, as most fitting customers are won over by the strong performance of hybrid clubs.

Nevertheless, the experts can draw important conclusions for the iron game from the technology of the driving irons: In general, a wider iron is always advantageous to approach precision play with even more control. It can also be helpful to use a wider model in the long 5 or 4 irons in order to increase forgiveness. Ultimately, the clear advantage of graphite shafts can also be seen in the irons, as the club is easier to move without compromising precision – even for athletic players.

To summarize, driving irons are an interesting alternative to hybrids, especially for players who prefer the classic look and controllability of an iron. Utility irons are characterized by their special design, which is intended to improve precision and fault tolerance. However, hybrids often offer greater forgiveness and consistency, making them the more popular choice for most golfers. Ultimately, however, it all comes down to individual playing style, which is why a professional fitting is essential to find the club that best suits your needs.

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Equipment

TaylorMade: The new Kalea Gold family for women of all handicap levels

TaylorMade has taken a further step in the development of golf clubs specifically for women with the introduction of the new Kalea Gold line. The Kalea Gold irons are part of this new premium line characterised by innovative technology and elegant design, according to TaylorMade. The clubs were designed by women for women and are intended to help players of all abilities improve their golf game.

The Kalea Gold irons are the result of a comprehensive development process in which TaylorMade involved a wide range of groups, playing strengths and types. This included the TaylorMade Women’s Advisory Board, which is made up of female golf professionals from different areas of the industry. This group, along with other test panels and feedback from users of the previous model, Kalea Premier, helped to accurately identify the needs and preferences of female golfers. A particular focus was placed on the appearance and performance of the clubs.
The Kalea Gold family focuses on elegant colours such as white, blue and gold, a deliberate departure from the pastel shades often used for women’s clubs. The club heads of the irons are slim and modern in design, with a thinner topline that offers a clear, clean look in play.

Image: TaylorMade

TaylorMade Kalea Gold: Optics and performance should go hand in hand

The Kalea Gold Driver utilises the Carbonwood™ construction which allows the mass to be strategically placed in the club head. This optimises energy transfer, increases launch angle and maximises distance while ensuring a high level of forgiveness and stability.

The fairway woods and rescue clubs in the line are also equipped with the latest technologies. The Speed Pocket™ and Inverted Cone Face technology minimise miss-hits on off-centre shots. In addition, the ultra-light carbon construction ensures better launch conditions and higher ball speeds.

TaylorMade Kalea Gold irons: Maximum performance in a new design

Technologically, the Kalea Gold irons are characterised by several features that are designed for maximum performance. They utilise the Cap Back™ design in combination with Speed Pocket™ technology to optimise ball launch and forgiveness. The irons also feature an ECHO® Damper for improved sound and feel. The club faces are specially designed to enable higher ball speeds, which should lead to more length.

Another feature of the Kalea Gold irons is their increased loft option compared to the previous Kalea Premier version. This should better cover the gaps between the different clubs in the set and help players to achieve a consistent trajectory. In addition, the irons have a progressive upright lie angle, which supports a slight draw bias and should therefore help against the slice.

The Kalea Gold irons are not only suitable for beginners, but also for advanced golfers looking for a powerful club that will help them take their game to the next level. TaylorMade offers the irons with customisation options so players can tailor their clubs perfectly to their needs.

The Kalea Gold clubs will be available to pre-order from 20 August 2024 and will be available in stores from 6 September 2024. The prices for the individual clubs are in the premium segment: the driver costs £449 / EURO 599, fairway woods £249 / EURO 329, rescue clubs £199 / EURO 269, irons £122 / EURO 165 per iron and the putter £249 / EURO 329.

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WITB Hideki Matsuyama 2024: FedEx St. Jude Championship

Hideki Matsuyama’s golf bag this week is not being carried by his regular caddie Shota Hayafuji, who had to return to Japan due to a stolen passport, but by Taiga Tabuchi, Ryo Hisatsune’s actual caddie. Thanks to the quick replacement, Matsuyama doesn’t have to lug his Srixon, TaylorMade and Cobra equipment around the TPC Southwind himself and even changes his putter at the last minute before the tournament.

Hideki Matsuyama WITB: Woods From Three Companies Ensure Success in the FedExCup Playoffs

Image: Srixon

Driver: Srixon ZX5 Mk II LS (9,5°)

Image: TaylorMade

3-wood: TaylorMade Qi10 (15°)

Image: Cobra

5-wood: Cobra King RadSpeed Tour (17,5° at 19°)

Image: Srixon

Irons: Srixon ZX5 Mk II (3), Srixon Z-Forged II (4-9)

Image: Cleveland

Wedges: Cleveland RTX 4 Forged Prototype (48°, 52°, 56°, 60°)

Putter: Scotty Cameron Prototype

Image: Srixon

Ball: Srixon Z-Star XV

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Equipment Uncategorized

Versatility and Control: TaylorMade Introduces Hi-Toe 4 Wedges

In the world of golf, perfecting the short game can make the difference between a good score and a great score. TaylorMade recently introduced the Hi-Toe 4 wedges, an evolution of their successful Hi-Toe range, designed to set new standards in control and versatility. These wedges are the result of continuous research and development and promise to improve the game around the green for golfers of all abilities and playing conditions.

Source: TaylorMade

TaylorMade Hi-Toe 4 Wedges Continue Successful Series

Building upon the success of its predecessors, the Hi-Toe 4 wedges bring a new level of innovation to the course. As described by Matt Bovee, TaylorMade’s Global Category Director of Irons and Wedges, the new wedges “are a great option for any player who gains confidence from a wedge with a larger face and full-face grooves to ensure maximum spin regardless of where you strike it on the face.Now with Spin Tread RAW face technology and a new array of grinds, the Hi-Toe 4 has more performance and versatility than ever before.”

Full-face grooves ensure optimum spin. (Source: TaylorMade)

Larger Profile and Full-Face Grooves for Ultimate Control

One of the most noticeable changes in the Hi-Toe 4 wedges is the more pronounced toe mass pad, which gives the club a larger profile. This design feature provides golfers with an added layer of confidence, which should enable them to execute a full suite of short game shots with ease. Additionally, the wedges feature full-face grooves on lofts of 54°, 56°, 58°, and 60°, allowing golfers to utilize the entire face and strike the ball with good control from various parts of the face.

The Hi-Toe 4 wedges also incorporate an elevated center of gravity (CG), similar to the Milled Grind 4 wedges, promoting a low launch and maximum spin. This results in a penetrating, high-spin ball flight that should remain consistent across different playing conditions.

Debut of the Spin Tread Technology and Enhanced Aesthetics

TaylorMade’s Spin Tread technology makes its debut in the Hi-Toe wedge line with the Hi-Toe 4. This face finish is designed to increase friction and spin, displacing moisture in wet conditions to maintain control. Whether it’s a downpour or a dewy morning, golfers can expect the Hi-Toe 4 wedges to deliver consistent performance. The raw face finish reduces glare and enhances the overall appearance of the club.

Source: TaylorMade

The Hi-Toe 4 wedges not only perform but also stand out visually. The grooves extend across the entire clubface, ensuring maximum spin regardless of where the ball is struck. A distinctive gold bottom groove contrasts with the copper finish, assisting golfers in centering the ball at address and aiming accurately at the target. The copper finish not only reduces glare but also develops a unique patina over time, adding a touch of personalization to each wedge.

All-Terrain Grinds for All Playing Conditions

Recognizing the diverse needs of golfers, TaylorMade offers the Hi-Toe 4 wedges in multiple All-Terrain grinds. Each grind is machine-milled to ensure maximum sole consistency, catering to a wide range of playing conditions and swing styles. As Greg Cesario from the TaylorMade Wedge Design Team explains, these grinds were developed to offer golfers versatility and forgiveness, whether they are tackling bunkers or varying lies on the course.

Grind Description Available Lofts
ATS (All Terrain Standard Grind) The most versatile grind, suitable for players with a neutral club angle. It enables generous manipulation of the clubface. 50°, 52°, 54°, 56°, 58°, 60°
ATV (All Terrain Versatility Grind) Asymmetrical bounce with concave sole, ideal for flat entry angles and firm terrain. 56°, 58°, 60°
ATC (All Terrain C Grind) Lowest bounce option with unique C-sole. Suitable for players with flat turns and firm conditions. 58°, 60°
The different grinds. (Source: TaylorMade)

Pricing, Availability, and Customization

Golfers can pre-order the Hi-Toe 4 wedges starting August 14th at a price of £149 / €199 / SEK 2,199 / NOK 2,199 / DKK 1,499 / CHF 199 per wedge. The wedges come standard with the True Temper Dynamic Gold Tour Issue 115g steel shaft and the Lamkin Crossline 360 Black/Copper 52g grip.

For those seeking a personalized touch, the My Hi-Toe 4 feature offers golfers the option to choose from fully raw, chrome, and black finishes, allowing them to tailor their clubs to their specific preferences.

Text: TaylorMade

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TaylorMade: The P-Series Gets Two New Iron Models

TaylorMade Golf introduces the new P-770 and P-7CB irons, bringing new options for skilled amateurs and tour stars to their portfolio. These irons offer a combination of performance, feel and consistency. The P-770 irons promote consistent shot shaping and clean ground contact, while the P-7CB irons are designed for precise and consistent shots.

TaylorMade P-770 irons promise performance and feel

TaylorMade Golf expands the P-Series with the new P-770 irons, which promise outstanding performance and precise feedback. These irons are specifically designed for golfers looking for a combination of forgiveness and control without compromising feel. The P-770 irons are characterised by a forged construction that offers a pure feel at impact as well as accurate sound, responsiveness and feedback. With the modified Leading Edge in the P-770 irons, TaylorMade aims to provide both consistent shot shaping and clean ground contact.

Another feature of the P-770 irons is the FLTD CG system. This system positions the centre of gravity (CG) lower in the long irons and higher in the short irons, which should ensure ideal launch conditions for every club. In addition, a tungsten weight and a slightly wider sole ensure a consistent flight in the short and medium irons, while the long irons are easier to launch and particularly forgiving. These features make the P-770 irons an excellent option for players looking for a combination of performance and feel.

“We’ve done a lot of work to fine-tune the feel of the new P·770. This is the ideal iron for the player that needs some forgiveness and performance benefits but doesn’t want to sacrifice any feel or control. In my opinion, this is our most forgiving, best feeling P·770 to date.”
–Matt Bovee, Global Category Director – Irons and Wedges

P-7CB irons: Precision and consistency for the discerning golfer

TaylorMade’s P-7CB irons are designed for players looking for precision and consistency in a compact club head. These irons have been manufactured using the Compact Grain Forging process and 2,000 tonnes of pressure, resulting in a soft carbon steel. As a result, the P-7CB irons offer outstanding feel and feedback designed specifically for the demanding golfer, says TaylorMade of the new P-Series Cavity Back irons. Consistent shots throughout the club set are made possible by precision-milled faces and grooves that promote consistent launch and spin. The forged club head offers better feedback at impact thanks to the softer carbon and can therefore favour a significantly differentiated feel, especially for stronger handicaps and pros.

The P-7CB irons are characterised by a special sole chamber and progressive bounce profiles, which are designed to ensure consistent ground contact across the entire club set. This has been confirmed by feedback from Tour pros such as Rory McIlroy and Collin Morikawa, who have successfully used the P-7CB irons in major tournaments in 2024. With a consistent centre of gravity, the TaylorMade P-7CB gives players the confidence that every shot will launch in a predictable window with the right spin, TaylorMade writes about the new CB version. However, the focus here is on high control and much less on forgiveness. The P7CB irons are therefore not suitable for every level of player, but promise control and spin with the right technique.

Both models, the P-770 and the P-7CB irons, will be available for pre-order from 31 July and in retail stores from 6 September. The price per iron will be 230 euros. In addition, custom fit options will be available in retail stores from 31 July, giving golfers the opportunity to have their clubs customised.