Jon Rahms WITB for the Masters Tournament 2024. (Image: Getty)
Another win for Jon Rahm at the LIV Tour. In Chicago Rahm captured the victory with a three shot lead in front of Sergio Garcia and Joaquin Niemann. The Spaniard thus crowned his debut season on the tour. with the “Individual Champion” title. In his golfbag is an array of old and new club from his longterm partner Callaway. With the new Ai Smoke series and the Chrome Soft golf ball Rahm trusts the 2024 innovations coming from Callaway as well.
Callaway AW24 Collection: Style Meets Performance On and Off the Course (Photos: Callaway)
Callaway has unveiled its Autumn/Winter 2024 collection for men and women, showcasing designs that prioritize comfort and functionality, even in challenging weather conditions.
Across both the men’s and women’s collections, Callaway has incorporated a series of technologies aimed at enhancing performance on the golf course. PrimaLoft® insulation is engineered to provide warmth without adding extra bulk, while Singtex® Stormfleece™ offers lightweight protection against the wind. Additionally, Nanotex Aquapel® technology delivers eco-friendly water repellency, making the garments ideal for wet weather.
Thermal Performance for Women by Callaway
The collection features a wide range of layering options, including wind jackets, vests, and fleeces. With the inclusion of lightweight materials, such as WeatherSeries™ layering and PrimaLoft® insulation, the garments are designed to protect golfers from cold, wind, and rain.
A standout item is the Chev PrimaLoft Vest, available in the new rumba red color. It features PrimaLoft® fill for warmth and a Chev-patterned quilt.
Chev PrimaLoft Vest in rumba red. (Photo: Callaway)
Other key pieces include the Insulated Jacket with Sherpa Fleece lining and the StormLite Liberty Rain Suit, designed for optimal waterproof performance.
Callaway uses its Swing-Tech® Technology to ensure unrestricted movement during play, making this collection both functional and stylish for female golfers.
Advanced Weather Protection for Men
For men, Callaway’s Autumn/Winter 2024 collection offers a range of garments built to combat all weather conditions on the golf course. This collection is built around Callaway’s WeatherSeries™ products, which include wind jackets, vests, and fleeces that offer protection from cold, wind, and rain. Key technologies such as PrimaLoft® insulation, Singtex® Stormfleece™, and Nanotex Aquapel® are supposed to ensure warmth, breathability, and water repellency.
The new Callaway Sherpa Vest. (Photo: Callaway)
Callaway introduces its new Sherpa Vest, as both wind and water-resistant, while the StormLite II Waterproof Rain Suit will provide protection during wet conditions. The thermal Hex Fleece is another collection staple, utilizing Callaway’s Opti-Dri™ moisture-wicking technology for added comfort.
The StormLite II Waterproof Rain Jacket. (Photo: Callaway)
The Summer Collection from Callaway Apparel. (Image: Callaway)
Callaway Apparel has unveiled a new micro-line of High Summer 2024 apparel for men and women, presenting a fresh, vibrant product line for the extended summer season.This collection will stay true to the brand’s authentic, performance-driven golf heritage, while delivering fashion-inspired polos, skorts and light layering garments specifically designed for the warmest part of the year.
Callaway Apparel 2024: Cooling Fibers and UV Blocking
A host of leading Callaway Apparel technologies also features across the new apparel capsule, including Eco Cooling, which comprises gel-like fibers interwoven into garments offering an immediate cooling effect, and Swing Tech™, which consists of re-engineered construction and materials that provide noticeably less restriction and more stretch to maximise range of motion.
(Image: Callaway Apparel)
UV Block fabric technology is also an important aspect of the High Summer micro-line and a key feature in the women’s long-sleeved garments, increasing the protection against the sun’s strong and harmful rays.
(Image: Callaway Apparel)
Finally, proven Opti Dry™Technology, a fast-drying Polyamide based fibre technology, offers the wearer the benefit of exceptional moisture management to keep you dry and light during high summer activity. Commenting on this range extension, Helen Willsmer, Brand Director at Callaway Apparel, said: “With our Summers seemingly extending every year, it makes perfect sense to add a new micro-line that has been carefully curated for the warmer temperatures. “As with all Callaway Apparel garments, our new High Summer capsule fuses athletic performance with a classic fit, and game-changing innovation.”
Cam Davis claimed his second PGA Tour title with his victory at the Rocket Mortgage Classic. Davis began his round with a bogey and responded with three birdies over the next six holes. A strong performance around the greens set him apart from the rest of the field, despite another bogey on 14, and a birdie on 17 moved him to 18 under par and into the shared lead, saving a par on 18 after missing the green with his second shot. His bag contains only Titleist clubs.
Nacho Elvira at the Soudal Open on the DP World Tour. (Photo: Getty)
Nacho Elvira wins on the DP World Tour for the second time in his career. After his victory at the Cazoo Open in 2021, the Spaniard secured victory at the Soudal Open 2024 in Belgium on a thrilling final day. After three dominant days, Nacho Elvira had his problems, especially after a rain interruption on the final day, allowing his two pursuers Niklas Norgaard Moller and Romain Langasque to close the gap. In the end, however, a round of 71 was enough for the triumph in Antwerp. For his victory, Elvira opted for a bag similar to the one Xander Schauffele used at the PGA Championship the previous week and therefore put his trust in the equipment supplier Callaway.
Nacho Elvira has the latest Paradym AI Smoke Driver in the Triple Diamond Max edition in his bag. This has a neutral to fade-oriented clubface, which is particularly aimed at low handicappers and tour pros. The club offers good handling from the tee, which should ensure a high ball launch and low spin. Among the fairway woods, Elvira also uses the same Triple Diamond model for golfers with a higher swing speed who are looking for precise ball control and a penetrating, low-spin ball flight. A Callaway X Forged Utility Wood bridges the gap to the Callaway Apex TCB irons. The Spaniard relies on the latest model from this year. When it comes to wedges, the newly crowned Tour winner puts the Callaway JAWS MD5 (50° and 54°) and the Callaway JAWS Raw (58°) in his bag. For the putter, Elvira opts for the White Hot OG Rossie from Callaway’s Odyssey brand, which specializes in the manufacture of putters. The Callaway Chrome Tour golf ball completes the Spaniard’s bag.
Xander Schauffele's Bag at the PGA Championship 2024. (Photo: Getty)
It was a thrilling competition, but in the end Xander Schauffele won the 2024 PGA Championship under his own steam and with it his first major victory. With seven PGA Tour victories and six top five finishes in major tournaments, he was considered one of the best golfers without a major title – until now.
Even though it’s been two years since his last victory, it was his mental assertiveness that carried Xander Schauffele all the way to his major win. Especially with Bryson DeChambeau and Viktor Hovland breathing down his neck, the 30-year-old was aware that he had to play his game patiently. Even though he did not reach his target of 22 under par, 21 under par was enough for him to win and set the all-time record for the lowest major score. He relied mainly on Callaway for this performance.
WITB Xander Schauffele – The Equipment for the PGA Championship 2024
In his bag he has the latest Paradym AI Smoke Driver in the Triple Diamond edition. This has a neutral to fade-orientated clubface, which is aimed particularly at low handicappers and tour pros. It offers good handling from the tee, which should ensure a high ball launch and low spin. Schauffele also uses the same Triple Diamond model among the fairway woods for golfers with a higher swing speed who are looking for precise ball control and a penetrating, low-spin ball flight. A Callaway Apex Utility Wood bridges the gap to the Callaway Apex TCB irons. In doing so, he seems to favour the 21′ version of the UW over the newer 2023 version. In addition to a Callaway JAWS Raw (52°), Schauffele complements his bag with Vokey SM 10 wedges (56°, 60°) from Titleist. His Odyssey Las Vegas putter is a prototype.
Akshay Bhatias winning WITB with Callaway and Odyssey at the Valero Texas Open 2024 (Image: Getty)
The 22 year old Akshay Bhatia secured his top spot on the leaderboard early on. But in a stunning final round Denny McCarthy closed Bhatias lead and forced a playoff. But Bhatia stayed cool and secured his second PGA Tour win at the Valero Texas Open 2024. In his Bag is a mix of Callaway Classics and new models of the 2023/24 season.
Callaway is said to be up for sale. The truth behind the rumors and what the PIF has to do with it. (Source: Getty)
A report in the South Korean newspaper Chosun Daily suggests that one of the leading manufacturers of golf equipment could be up for sale. According to the report, the major shareholders of Topgolf Callaway have instructed a key manager to look into the possibility of spinning off the golf equipment and hardware business to focus solely on the state-of-the-art Topgolf driving ranges. The report states that Callaway would be valued at nearly $3 billion and that a South Korean “strategic investor is reportedly interested in acquiring the company.” To put the reported value in perspective: Korea-based Centroid Investment Partners acquired TaylorMade Golf in 2021 from New York-based KPS Capital Partners for $1.7 billion – a figure that remains the largest acquisition in the history of the golf equipment industry. After the report was published on Wednesday, Topgolf Callaway’s share price rose by more than ten percent.
Callaway denies rumors
When asked by Golf.com, a Callaway representative issued the following statement: “While it is our long-standing practice not to respond to market rumors and speculation, in light of the unusual market activity today and a recent media report in Korea about discussions of a possible sale of the company or its golf equipment business, we confirm that we are not aware of any such discussions. We do not intend to comment further on this matter and we assume no obligation to make any further announcements or disclosures should circumstances change.”
Topgolf Callaway CEO Chip Brewer emphasized that Callaway equipment would remain a big part of the message at Topgolf, particularly the Chrome Tour golf ball. “The business has performed exceptionally well from a brand perspective in 2023,” he said. “Our U.S. dollar market share positioned us as the No. 1 club brand and the No. 2 golf ball brand. In clubs alone, we were No. 1 in total clubs, drivers, fairway woods, hybrids and irons.”
PIF reportedly interested in Callaway
Shortly after the rumor that Callaway was up for sale emerged, wild speculation arose on social networks. Even multiple major winner and LIV golfer Phil Mickelson commented on one of them. Golf journalist Bob Ball published the idea on X (formerly Twitter) that the Saudi Arabian sovereign wealth fund PIF could be interested in a takeover of the manufacturer and explained why he thought this was likely: “The acquisition of Callaway Golf by PIF would create an alliance between LIV Golf, Top Golf and Callaway,” Ball explained. “This would be a direct counter-offensive against the alliance of Tiger Woods, the PGA Tour, TGL, Popstroke and TaylorMade.” The integration of LIV Golf into Top Golf would lead to a wider audience, he explained: “With LIV Golf integrated into every Top Golf, local amateur teams could compete in fun local competitions – league play days with lots of food and free drinks. This would attract a lot of new and younger fans to LIV Golf.”
Finance insiders have known for a while that Callaway Golf is for sale. I think there’s a good chance that PIF might buy it for a couple big reasons.
First, it creates an alliance of LIV Golf, Top Golf, and Callaway. That is a direct counter offense to Tiger’s alliance; the… pic.twitter.com/HsD4FsjmYw
— Bob “Golf” Ball (@BobBallPdx) March 21, 2024
Ball also pointed out that a purchase of Callaway Golf by PIF would thwart the plans of TGL and the PGA Tour to utilize Top Golf to compete with the team concept introduced by LIV. Lastly, Ball emphasized that the purchase would likely be cheaper than investing in the PGA Tour and that Callaway is a solid revenue source. Additionally LIV stars Jon Rahm and Phil Mickelson are strongly associated with Callaway. The latter has already shown enthusiasm for Ball’s idea on X. Even after Callaway dismissed the rumors as false, Ball remained steadfast in his belief that the acquisition of the equipment giant would be a good deal for PIF and LIV Golf.
I haven’t heard anything about this but what a great idea and I pray this happens ?
Minjee Lee joines Callaway as staff professional in 2024. (Photo: Callaway)
Today Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation, announced a new multi-year staff pro agreement with global women’s golf superstar, Minjee Lee. With this announcement, Lee will carry 14 Callaway clubs in the bag, including an Odyssey Putter, plus a Callaway golf ball, bag, and glove.
Minjee Lee joins Callaway Golf for 2024
The 27-year-old Australian native has been a dominant player throughout her golf career. Lee was the #1 ranked Women’s Amateur prior to turning professional in 2014, and since then she has won 10 LPGA Tour events, including major victories at the 2021 Amundi Evian Championship and the 2022 U.S. Women’s Open. She recently won two LPGA events in 2023 at the Kroger Queen City Championship and the BMW Ladies Championship. Her brother Min Woo Lee is also a Callaway PGA TOUR Professional.
“I’m thrilled to be joining the Callaway Staff, and I’m excited to see how their equipment will help my performance going forward,” Lee said. “They’re the most played club brand on the LPGA, so I’ve seen how good the product is, and how much it’s helped my brother take his game to the next level. Now that I’ve had a chance to try their new driver and the Chrome Tour Ball, I feel confident in my setup, and I know that this is the right decision for me.”
“Minjee is such a special talent, and we want to help her reach her goals, win more events, and compete on the biggest stages,” said Tim Reed, SVP of Pro Tour at Callaway Golf. “Our fitters have had a great experience so far working with her, listening to her feedback, and getting everything dialed for her game. We can’t wait to see what she achieves with our equipment in play.”
