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Highlights Tours

Brooks Koepka: “I don’t care whether I like the place or not”

Brooks Koepka during his practice round ahead of the British Open 2021. (Photo: Getty Images)

STUART MOFFATT: Good afternoon, everyone. I’m delighted to say that we’re joined by the four-time major champion Brooks Koepka. Welcome to Royal St. George’s. You’ve performed really well this season, two strong finishes in the last two majors. How confident are you of contending this week for The Open title?

BROOKS KOEPKA: Yeah, I feel good. Coming off a couple good finishes. Felt like I was playing well. I’m pretty excited for this week. It’s a major, so I’ll be up for it, and excited to play this week.

Q. You said on several occasions that you find it so much easier to get up for the majors. I just wonder when that starts to kick in. Is it when you set foot on property a few days before or when you start making plans?

BROOKS KOEPKA: I mean, I don’t make plans, but it’s kind of more when I show up. I don’t know, it’s a different feeling. It’s just more focused, more locked in on what I need to do, no distractions. I don’t know, I just simplify everything, and it becomes a lot easier.

Q. How much do you enjoy coming to the UK? I appreciate it’s a very different year with COVID, but tell me about that and about the challenges of coming and playing links golf and taking part in an Open.

BROOKS KOEPKA: Yeah, I mean, I’ve always enjoyed coming over here. I came over here when I was a little kid. Actually here, watched Ben win. Me and my brother and my mom came. I must have been like 10 years old or something.

Yeah, I’ve always enjoyed playing links golf. I think it takes a lot of creativity and imagination. In the States a lot of times you just throw it up high in the air and the ball is going to stop, where you’ve really got to pay attention where the ball is going to bounce into the green. You might have 50 yards but you’ve got about six clubs you could play.

I think that’s fun. It brings out the creative side. It’s fun. I love it. I love it over here.

Q. I can’t use in the circumstances the word Pete Cowan used to describe what you said about not getting the job done at the U.S. PGA; you were rather annoyed shall we say. How would you sum up your feelings about not getting over the line in the last two majors?

BROOKS KOEPKA: Yeah, disappointing. PGA I started off with a double. Made a mental mistake there, so that drives me nuts. I don’t mind making mistakes, making a bad swing, but when you make a mental mistake — I kind of pride myself on not making a mental mistake during a major, and that was unfortunate.

At the end of the day, I just didn’t play good enough. I didn’t putt anywhere remotely good enough to win.

I didn’t deserve it, but still lost, so doesn’t matter.

Q. What do you think of the golf course? How does it compare to some of the other Open venues? And what do you think is its biggest challenge?

BROOKS KOEPKA: I only played the front nine. I don’t know, it’s not my favourite venue that we’ve played. I think Portrush and St. Andrews are definitely the favourites.

I haven’t seen all 18. I’ll see the back nine today. But a couple — quite a few blind tee shots, kind of hitting to nothing. Fairways are quite undulating. I don’t know, it’s not my favourite of the rotation, put it that way.

Q. How would you describe your performances so far in the Open, and do you feel the best is still to come for you in this event?

BROOKS KOEPKA: Yeah, I think I probably haven’t played my best over here. I don’t know, I think over the last couple years — I don’t want to say it’s been a distraction, but I’ve won the PGA or the U.S. Open before, and I’ve enjoyed those weeks after a little too much.

I came over — Sunday was the first time I touched a club since Travelers. Maybe I always don’t have the best of prep coming into this. But I feel good. I feel my game feels solid. I like the way I’m hitting it right now, and definitely more comfortable than I’ve been in years past coming over.

Q. In this country we’ve been quite royally entertained recently by the back-and-forth between you and Bryson. Is there any kind of pantomime element to that, or is it the fact you just genuinely don’t care for each other?

BROOKS KOEPKA: I mean, there’s a story behind it, but I’ve already said the story. Like I said, we had a conversation at Liberty, and he didn’t hold up his end of the bargain and I didn’t like that, so I’ll take my shots.

Q. When you say it’s not your favourite venue and you explained why, how does that affect your confidence or your attitude towards going out there and trying to win the Claret Jug?

BROOKS KOEPKA: Yeah, it doesn’t matter. I’ve won on golf courses that I’m not a big fan of before. It has nothing to do with it. Still got to get up and go hit the shot and do what I’m supposed to do, so that doesn’t bug me.

I don’t care whether I like the place, don’t like it. You’ve still got to play good and go hit the shots.

Like I said, playing St. Andrews is probably my favourite place in the entire world to play. Portrush two years ago was — I don’t know, I love that place. I thought that was just such a good Open. A fun golf course to play. Really enjoyed that.

This one, it’s just not as exciting. I don’t know why. Whether it be a couple shots to nothing, a couple blind — I don’t want to say — a couple blind tee shots or shots in where you can’t really see much. I’m not too big of a fan of that.

Q. Is there a point considering that the Ryder Cup is coming up later this year that you have to start getting along with Bryson somehow if you’re going to be in the same team in September?

BROOKS KOEPKA: You realize it’s only a week, right?

Q. But you are on the same team.

BROOKS KOEPKA: It’s only a week. I mean, look, I can put it aside for business. If we’re going to be on the same team, I can deal with anybody in the world for a week.

I’m not playing with him. I’m pretty sure we’re not going to be paired together; put it that way. I think it’s kind of obvious.

It doesn’t matter. I don’t think they’re — we’re not going to be high fiving and having late-night conversations. I do my thing, he does his thing. Yeah, we’re on the same team, but it’s not an issue at all. I don’t view it as an issue. I don’t think he does.

Like I said, I can put anything aside for a team, business, whatever, just to get the job done. No problem with that.

Q. Last month I think you quite rightly said that your rivalry with Bryson is good for the game. Do you think it would be good for the game if you two were playing in the final group on Sunday, and is that something you relish?

BROOKS KOEPKA: Yeah, I would enjoy it. I would enjoy it. I’ll be close to the final group come Sunday. I always feel like I play well in the big events, the majors. I think it would be a lot more people tuning in, with everything that’s gone on over the last two years, something like that, three years.

So yeah, I think there would be a lot of people tuning in.

Q. Your experience as a four-time major winner, I think you’re the only one who’s won multiple majors in the last five years, will that be crucial going into that final day do you feel?

BROOKS KOEPKA: Maybe a little bit, not much. At the end of the day it just comes down to how well you’re playing. Are you going to make the putts, are you going to hit the right shots at the right time, avoid bunkers out here, keep it out of the rough? The rough is pretty thick out here, probably the thickest I’ve seen of the venues over the last five years maybe, six years.

So you’ve got to be able to drive the ball straight. That’s the big key out here.

Q. In addition to your wins, you’ve obviously contended in the Open and the Masters. Is the career grand slam something you’ve given a thought to going ahead?

BROOKS KOEPKA: Yeah, that’s a goal of mine. We were actually just laughing about it. It would be pretty cool to go back-to-back in all of them. I think that would be pretty cool, so that’s the goal.

Like I said, I just need to get the job done here. I love St. Andrews, so hopefully it’ll happen.

Q. Did I hear you say you came over here in ’03 when Ben won?

BROOKS KOEPKA: Yeah, I did.

Q. That seems like an odd vacation for a Florida kid. What brought you here? What were the circumstances, and what are your strongest memories?

BROOKS KOEPKA: We got the opportunity — I must have been — I don’t know what I was in, fifth, sixth grade, something like that — just to come over here and play St. Andrews, Carnoustie, come watch I think the final round of The Open.

Me, my mom and my little brother, we came over I think a couple days early from when the whole thing was going to start, and just got to play links golf. I thought it was so much fun. That’s kind of when I fell in love with it.

It was cool getting to — I remember my brother at the time, he thought it was so cool. Tiger was playing on 13 and my brother had said something and Tiger said something back to him, and we thought it was the coolest thing at the time.

It’s kind of funny, I think with about three holes left, I remember Thomas took a few out of the bunker, and I think Ben was maybe a group or two behind him, but I ended up falling asleep right in the little pavilion to the right of 18 and didn’t even see the finish.

I remember getting yelled at by my mom, I didn’t bring you over here to fall asleep kind of deal.

But it was fun. We enjoyed the whole trip, and it was a cool family trip.

Q. How big a help has Ricky been to you in relation to plotting your way around links courses?

BROOKS KOEPKA: I mean, Rick is a help anywhere I go. I love that guy to death. I don’t think I would have the success I’ve had without him. He’s a crucial part of the way I game plan. He really understands how I play golf, how I go about things, and he keeps it light out there.

We have a good relationship off the course, good relationship on it. Keep things light. He knows I’m not going to take it too seriously. We’ve been together for eight years now almost, I think. He can pretty much tell exactly what I’m thinking, what I’m doing, and I think when you build that relationship so well on the course, off the course, good things are going to happen.

He’s been a big part of those major wins every win I’ve had, and even coming over to links, just — I mean, he’s grown up on it, so I don’t want to say I lean on him all the time, but he’s definitely got a better understanding of how to play links golf than I do, so it’s definitely been helpful to have him on the bag, and that relationship I’m super grateful for.

Q. Obviously the protocols here are a lot different than what we’re seeing at home, especially in the last couple months. What kind of adjustments did you have to make? Have you found it to be difficult at all to kind of go back to what we were doing maybe a year ago? How are you sort of getting along with the whole thing?

BROOKS KOEPKA: Yeah, I mean, it’s different. I don’t have my full team here this week. I don’t have my trainer, don’t have my chef. The cooking definitely is not as good with me, Rick, my physio, and my manager, Blake. We’re trying our best, but it’s not as good as she would make it.

It’s not too big of a deal. Most of the times I don’t do anything anyway. I come to the course, I go to the gym, and I don’t leave the house.

It’s not too big of an adjustment for me. Obviously just missing those two would be the big thing.

I’ve just got me, my physio, my caddie, and my agent, that’s it, just the four of us. It’s quite fun. We’re all so close, and we enjoy — we’ve always enjoyed this week. It’s fun, the four of us getting to stay together because usually it doesn’t happen.

Q. When you explained recently the start of this thing with Bryson, you said that he went back on his word, which is why you sort of — did you explain what he did? How did he go back on his word? Apologies if you have said that and I missed it. What made you think he had gone back on his word?

BROOKS KOEPKA: Yeah, it was at — I said it a couple weeks ago. It was at Liberty. He didn’t like that I had mentioned his name in slow play, so we had a conversation in the locker room, and then I guess we said something else in the press conference but didn’t mention his name in it, and he walked up to Ricky, said something. It was, You tell your man if he’s got something to say, say it to myself. I thought that was ironic because he went straight to Ricky. Ricky told me when I came out, hit a few putts, and then just walked right over to him, we had a conversation. We both agreed we’d leave each other out of it and wouldn’t mention each other, just kind of let it die off, wouldn’t mention each other’s names, just go about it.

So then he decided I guess he was going on that little, whatever, playing video games online or whatever and brought my name up and said a few things, so now it’s fair game.

STUART MOFFATT: Brooks, very best of luck this week.

Interview transcript by asapsports.com

Categories
Highlights Tours

Rory McIlroy: “Hopefully I can continue that record this week”

Rory McIlroy during his practice round ahead of the British Open 2021. (Photo: Getty Images)

MIKE WOODCOCK: Good afternoon, everyone. We’re joined by the former Open Champion and four-time major champion Rory McIlroy this afternoon. Rory, great to see you. Thank you for coming in.

Leaving aside 2019, you’ve had a remarkably consistent record in the last few years in the Open. How much do you hope to be able to continue that this week and bring that Open form into the championship?

RORY McILROY: Yeah, for sure. Yeah, I think over the last few years, The Open has been my — you know, my best performances in major championships have been at this event. Had a really good chance to — I guess had a good chance to at least put some pressure on Francesco at Carnoustie in 2018 and I didn’t birdie the last there.

It’s been good. Even though I’ve sort of grown up on links courses and played a lot of links golf, still, when you turn professional, 90 per cent, 95 per cent of the golf you play isn’t this style of golf, so you always have to adjust a little bit.

Over the years I’ve just become more and more comfortable with this style of golf, and I think more than anything else, there’s a lot more variables in the Open Championship and on links courses. Once you learn that you can’t control those variables, then you just have to go out and accept whatever is given to you.

I think as I’ve gotten a little more experience and matured, I’ve been able to play this championship a little bit better, and hopefully I can continue that record this week.

Q. Could you put into words just how much of a profound blow it was to have no Open Championship for this sport last year and just how much it means and how special it is now returning?

Rory McIlroy: “It was a really different and weird year”

RORY McILROY: Yeah, profound blow sounds very serious. There was a lot of events that were cancelled last year because of the pandemic. I guess my thought, even you look at — I always compare golf to tennis because two individual sports, four majors a year, and The Open Championship and Wimbledon were cancelled last year, which was — both Wimbledon and here, arguably the biggest tournaments in their respective sports, and for those to be cancelled — even actually walking in our little like open clubhouse here this week, there’s a board with the list of winners and the courses, and it says 2020 championship not played, and you’re just so used to seeing at that like 1941 or 1945, like war years and stuff like that.

The fact that every time now you look at 2020 it’s going to say “championship not played,” it just sort of stuck with me. It was like, Wow, yeah, it was a really different and weird year.

As you said, I think everyone is just so glad to be back and playing again and inching our way back to some sort of normality. Obviously next Monday is going to be a big day here for England and the UK, and I think everyone is looking forward to that.

It’s great to be back and great to have fans and just great to be playing an Open Championship again.

Q. What were your takeaways from the practice round other than the lovely weather? Did anything strike you as unexpected about the course?

Rory McIlroy on his practice rounds

RORY McILROY: I think the biggest thing here is the course, even before the rain yesterday, the course was quite lush, quite green. We maybe weren’t getting the bounces that we’re accustomed to getting here at St. George’s with the bumpy fairways.

Honestly, I think the course plays a little better that way, so I was pleasantly surprised at — I walked away from the golf course on Saturday and Sunday thinking, this is a much better golf course than I remember it being, and I think that’s just because of the way it’s playing right now.

I think it’s perfect, and as the days go on with a little bit of wind and sunshine, by the weekend it should just be absolutely perfect. It should be playing the way it should play.

Yeah, I think more than anything else, I obviously didn’t have great memories from 2011 the way I played, and playing the last few days, it’s — this is just my perception, and because of not playing my best that time, I came back here and it’s much better than I remember.

Q. Related to the first question, you’ve had two years to dwell on what happened in 2019. You weren’t able to banish the memory last year. How much has the fact you missed the cut and it was your home Open, how much has that lived with you as a monkey on your back?

RORY McILROY: I mean, not really. I ended up winning the FedExCup in 2019, so it gave me a few million reasons to feel better (smiling).

I didn’t dwell on it that much. It was tough, but the great thing about golf is there’s always next week. You can always get back on the horse. You can always — and that’s what I did. I moved forward, set my sights on other things like the FedExCup, like — that was basically all there was left to play for that year.

I won a World Golf Championship in China. I got to world No. 1 at the start of 2020, and then the pandemic hit and the world sort of changed.

If anything, it was a catalyst for me to play some of my best golf. I left Portrush obviously very disappointed, but by February of 2020, a few months down the line, I got back to No. 1 in the world.

So I didn’t dwell on it that much.

Q. You never like to miss a cut, but the fact that you’ve been here for a few extra days and been able to taper your practice accordingly, could it turn out to be a blessing in disguise?

RORY McILROY: Yeah, I think so. You never want to miss a cut, as you say, but as missed cuts go, this wasn’t necessarily a bad one. I wasn’t planning on playing the Scottish Open a few weeks ago anyway, so just to get a couple of competitive rounds in and just learn a little bit more and figure out what I need to do — look, it would have been great to stay and play an extra couple days in Scotland, but to be down here and get a few holes in on Saturday, play a full round on Sunday, felt like I got a bit of a head start on the rest of the field, which feels good.

It means now that I didn’t even play any holes yesterday. I played 11 today. I’m probably going to go out early tomorrow and play 18.

But I just meant that I can take it a bit easier the next couple days, not feel like I’m trying to cram all the preparation in.

Q. Given the swing changes obviously Charlotte was such a huge step, but it’s been kind of uneven since. Where do you feel like you are in the process of where you want to be ball-striking wise?

RORY McILROY: Yeah, I feel good. I’ve hit the ball really good in practice the last few days. I feel like I figured something out on Sunday here, which has been really good.

I hit the ball great on the range yesterday, and I hit the ball well today on the course.

It’s hard. You’re going — thinking a swing so much, and it’s really about trying to get that blend of getting your mechanics right but then also letting your athletic ability and your instincts shine through, as well.

It’s just been trying to get that balance. As I said, I feel like I figured something out on Sunday, and I feel good with it. I feel good about where I am going into the week.

Q. An interesting stat that I uncovered: On three occasions in the last sequence of missed cuts, you have bounced back and won three times. Of the last nine times you’ve missed the cut, three occasions, coming out, straight out of the box, you’ve won. I wonder if there’s anything going on there in terms of motivational or psychological that puts you in a better place or are you fighting harder, or is it just a chance statistic?

RORY McILROY: No, I certainly don’t think it’s a chance statistic. Look, I think in golf you always learn more about your game when you’ve missed a cut or struggled or not played as well. I think anyone can play well, anyone can hit the ball great and give themselves chances to win — not anyone, but a lot of people can.

But you just learn more. I’ve always learnt more from disappointments and from not doing as well.

But I’ve always tried to learn. I’ve always tried to figure out, okay, why did this week not go so well, and then you give yourself a couple of thoughts and they’re fresh in your mind going into the next week. That’s why I say in golf there’s always next week, and that’s a great thing, because you can right some wrongs pretty quickly.

I’ve been able to do that in the past. I missed the cut at Memorial a couple years ago, went down and won the Canadian Open the next week. Yeah, missed the cut at the Masters and then went and my next start was Quail Hollow and I won.

Golf always just gives you another opportunity to go out and play well and to see if you’ve learned from your mistakes, and I’ve always made it a priority in my career to really try to learn from my mistakes, all the way back to what happened at Augusta in ’11 and going and winning the U.S. Open the next major.

I had a few things fresh in my mind for a couple of months there, and I made sure if I ever got myself in a position like that again, I wasn’t going to make the same mistakes.

Q. You had a very good U.S. Open; I’m just wondering, would you be happy to play the same as you did in that event this week? Or was it something about that performance you feel you need to improve on to give yourself another chance at this week?

RORY McILROY: I think if I played like I did at the U.S. Open I’d take my chances. But I feel like I can play better. Yeah, look, geez, if I’m — of course sitting here today, if I’m tied for the lead with nine holes to go on Sunday, I’d obviously take it and take my chances, but I still feel like I can play better than that.

Q. I was just listening to a podcast about the Ryder Cup, and Viktor Hovland said you were able to have a chat during The Memorial a couple of weeks ago. I was wondering if you recall what you talked about and also how you see him fitting into the European side.

RORY McILROY: Yeah, Viktor is going to be an instrumental player for the European team for a long time to come. I’ve been really impressed with him and how he’s played. I played a practice round with him at Pebble Beach in 2019 and he was still an amateur then. What he’s done already as a pro, it’s really, really impressive.

Yeah, he’s obviously a great young player. He’s, whatever he is, 23, 24. He’s got a really bright future, and that’s — yeah, having someone like him on the European team can only help.

He’s used to playing in the States. Obviously a great college career, plays most of his golf on the PGA Tour. It’s not as if he’s going to get overwhelmed by anything over there during the Ryder Cup.

I can’t remember the conversation that we had, but I probably told him if he was trying to choose a partner, I’d put my hand up and like to guide him around. But yeah, I’m looking forward to teaming up with him in September.

Q. The notion that you can hit a perfect drive here and it not be rewarded, just curious, is there a place on every hole where you can hit it and know where to hit it so that doesn’t happen, or are you better off taking your chances and hitting it down there and seeing what happens?

RORY McILROY: Yeah, I mean, it’s not as if every hole is like that. There’s a few holes where you might hit a good drive and — but I think, as I was alluding to earlier with how the golf course is playing right now, you’re not going to get these huge bounces where it goes into the long, thick rough. It might go into the first cut, but you can still control your ball from there.

It’s certainly not as penal or unfair as it has been in previous years. 2011 it was a little bit like that, but looking back to ’03, for example, it looked really burnt and crispy then, and it looked like a bit of a pinball machine out there.

But that’s not going to be the case this week. It’s a lot more lush. It’s a lot more green. I think the biggest thing this week is if you do hit it off line, you’ve got some really thick, juicy rough on either side of the fairway, which you just have to avoid.

MIKE WOODCOCK: Rory, thanks for your time and best of luck this week.

Interview transcript by asapsports.com

Categories
European Tour

European Tour: Football superstar Gareth Bale lends support to 2021 Cazoo Open

(Photo: Getty Images)
(Photo: Getty Images)

Global football superstar Gareth Bale is backing his country’s national golf open after the four-time Champions League winner committed to becoming supporting partner of the Cazoo Open, which returns to Celtic Manor Resort, from July 22-25.

The Wales international, who has made 96 appearances for his country and is his nation’s all-time top goal scorer, is an avid golf fan and, in partnership with his management group ICM Stellar Sports, wants to play a role in the development of professional and junior golf in Wales.

“The Cazoo Open had been away from the European Tour for a few years and, after watching the coverage last year, ICM Stellar Sports and I decided we wanted to play a part in the development of golf in Wales,” said Bale. “We want to make golf in Wales bigger and we believe that this event can play a big role in that. Hopefully we can get more people watching and grow the game of golf in Wales.

“We want to make it a real spectacle. To have the Welsh public involved would be amazing. We’ve looked at doing other things with junior golf to try and build up golf in Wales – we want to get youngsters out there to watch the players play and do as much as we can to promote it.”

Golf fans will have the opportunity to book their place at Celtic Manor Resort, with tickets for the Cazoo Open supported by Gareth Bale on sale now.

A strictly limited number of tickets will be available for each of the four competition days and Wednesday’s Pro-Am and a percentage of tickets available will be donated to key frontline workers in recognition of their dedicated work throughout the pandemic.

Celtic Manor Resort hosted two consecutive events on the 2020 Race to Dubai as part of the European Tour’s UK Swing, when the Cazoo Open and Celtic Classic were played at the 2010 Ryder Cup host venue.

“Celtic Manor is an incredible venue,” added Bale, who is an honorary member of the Twenty Ten Club. “It’s grown so much over the years; the facilities are amazing. The Twenty Ten course is hard when the rough is up and if you don’t hit many fairways. Everybody who has been there has loved playing it and it’s always a good test of golf.”

ICM Stellar Sports will also take on the role of co-promoter of the Cazoo Open supported by Gareth Bale after signing a three-year agreement with the European Tour.

Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer, said: “Gareth is a globally-recognisable sports star and we are delighted that he has chosen to throw his support behind his country’s national golf open. We look forward to working with Gareth and ICM Stellar Sports to develop this tournament over the next few years.”

Jonathan Barnett, Executive Chairman at ICM Stellar Sports, said: “With top clients in football, rugby, athletics, American football and other sports it was always natural that we would move into golf but, as with everything we do, it was about getting the timing right. Golf is entering a new era of competitiveness and opportunity and by supporting events like the Cazoo Open we hope to see some great golf and the emergence of some great golfers.”

Romain Langasque, winner of the Amateur Championship in 2015, won the 2020 edition of the event, finishing two strokes ahead of 2020 Sir Henry Cotton Rookie of the Year Sami Välimäki on eight under par. The win earned the Frenchman his first European Tour title.

Dawn Bowden, Deputy Minister for Arts and Sport, Welsh Government, said: “The involvement of a true Welsh sporting icon further cements the long-standing links between Wales and this exciting golf event. Furthermore, Gareth’s involvement will shine a spotlight on the work being undertaken to drive youngsters’ interest and increase participation in the sport which has many health and well-being benefits.”

Cazoo, the UK’s leading online car retailer, was recently announced as the title sponsors of the Cazoo Open supported by Gareth Bale and the Cazoo Classic, which will bring the 2021 UK Swing to a close at London Golf Club from August 12-15, in a multi-year partnership.

All tickets for the Cazoo Open will be subject to Welsh Government health guidelines, with a comprehensive refund policy in place should spectators not be able to take up their place due to on-going COVID restrictions.

The only official sales channel to purchase tickets for the 2021 Cazoo Open supported by Gareth Bale is via the ticketing platform Eventbrite. The resale of tickets on unofficial platforms contravenes the European Tour’s ticket terms and conditions and such sales render the ticket void.

To purchase your tickets for the 2021 Cazoo Open supported by Gareth Bale, click here.

(Text: European Tour)

Categories
Europe

Europe’s best golf venue begins new era as Infinitum

Infinitum golf course at Costa Daurada. (Image: Getty)
Infinitum golf course at Costa Daurada. (Image: Getty)

Costa Daurada, 28th June 2021: The resort known as Lumine has officially unveiled a new chapter in its history with the birth of INFINITUM, a new resort facing the immensity of the Mediterranean Sea and boasting high-end facilities and services. A place that has everything and that is summed up in its “Welcome to everything”.

The resort surfaces as one of Europe’s most highly-sought after lifestyle and leisure experiences, with world-class golf, modern gastronomy, off-course activities, and a contemporary beach club featuring state-of-the-art facilities, including 8 swimming pools, a Tapas Bar, and one of Costa Daurada’s best restaurants. 

Infinitum is home to three outstanding golf courses, each with their own distinct design and layout. Named ‘Europe’s Best Golf Venue’ for two consecutive years, its award-winning facilities play host to the European Tour’s Final Qualifying Stage, delivering unquestionable conditions, across its rolling fairways and undulating greens. Each course, complemented by ocean views of the Mediterranean, challenges the advanced or beginner golfer, with strategic natural and man-made hazards. 

Located only 10 minutes from Tarragona, the resort offers direct access to the beach with stunning front-line views of the Mediterranean Sea. Surrounded also by pine forests, and Olive fields, infinitum is located amongst one of the region’s most important ecosystems: the Sequia Major, a wetland made of reeds, poplars, and willows, meandering around the lakes, that houses one of the best-preserved populations in Catalonia of European Galapagos and Fartet Fish, one of the most endangered species of the Iberian Peninsula.

Burrowed in the natural landscape, the Infinitum Beach Club presents a unique experience with spectacular views of the Mediterranean, a tranquil and peaceful environment to spend an hour or a day. 100 feet above the ocean, perched amongst spectacular Pines, this is one of the finest beach experiences that can be found in Europe.

Infinitum also arrives with a new, premium gastronomy offering; four high-quality choices – Flamma, Gusto, The Lakehouse, and Terra – all offering a tranquil environment, with outstanding service, showcasing the finest fresh local produce, expertly developed by top-quality chefs.  

Flamma, the premium gastronomic offering at the Infinitum Beach Club, presents informal sharing plates, with fresh and local products at the heart of each dish; Gusto, the home to Mediterranean Tapas, a more casual alternative at the Beach Club; The Lakehouse, an ideal setting for golfers and non-golfers alike to sample healthy and traditional dishes overlooking the golf courses from a panoramic terrace, while Terra, a brand-new gourmet shop, opening in the autumn, will exhibit a selection of local, high-quality products, fresh and non-perishable.  

A Sustainable Project 

Infinitum is one of Europe’s most sustainable golf resorts, going above and beyond to protect nature and its surroundings. The resort is committed to leading the way in sustainable practices for golf clubs in Europe, with a host of awards and accolades, including its GEO Certification for the second time. Sequences of olive trees, natural bodies of water, historic ruins, and protected species all form an integral part of the unique experience at the resort. While the resort has created an ‘eco-first’ strategy, the Lakes golf course is recognized for its conservation work as a certified Golf Audubon International Signature Sanctuary. 

Speaking upon the launch of INFINITUM, Agustin Garcia Pascual, Chief Business Officer – Infinitum, said: 

“Today marks an exciting day in our history. Infinitum brings an entire new lifestyle and experience and will become a leading name in Europe. We are excited to begin this journey and create an experience for guests that is unlike any other. A new lifestyle to aspire to will be created with first-class food, beverage and services, whilst the golf courses will continue to renowned as two of Europe’s finest, hosting some of professional and amateur golfs best events.

“Over the next few years, we want to make Infinitum the preferred destination for Europe’s leading golfers, a destination that will provide a peaceful and relaxing environment that plays a significant role in the positive well-being of our members and guests.”

(Text: Infinitum)

Categories
European Tour

Rory McIlroy: “Irish Open was the first time I ever watched Tiger play live”

Rory McIlroy during the press conference on preview day of the Irish Open 2021. (Picture: Getty)
Rory McIlroy during the press conference on preview day of the Irish Open 2021. (Picture: Getty)

Before the start of the tournament Rory McIlroy talks about his return to the Irish Open on the European Tour and the upcoming last Major of the current season.

Q. Welcome back to the Irish Open, and to Mount Juliet. You were out there playing today. Tell us how you got on. How is Mount Juliet looking today?

Rory McIlroy: It’s looking fabulous. Wonderful weather. Great golf course. It’s great. I’ve never played here before. I’ve been here to watch when the World Golf Championships were here in 2002 and 2004; we came down to watch, but a little different playing it. And, yeah, obviously vantage point is a little different, as well.

But yeah, it’s in great shape. I played the back nine today. I’ll play all 18 tomorrow in the Pro-Am. Landed this morning at 5.15 into Dublin, so it’s been a long day and pretty tired, but determined to stay up and watch England and Germany here in a little bit and we’ll go from there.

Q. Wondering about your memories of those tournaments in 2002 and 2004. Many champions here are major winners. Is that something that you feel that this is a course that maybe suits players of that calibre; that you should be up there this week because of that?

Rory McIlroy: Yeah, I hope so. I hope to continue that trend, that’s for sure.

Yeah, I remember quite a bit. I said to Harry, the last time I was on the 18th green here was during the prize ceremony when Tiger won, and I remember I somehow sneaked my way like under the rope onto the back of the green, and I was standing right behind him and his glove was still in his back pocket. And like I could have reached and got it and ran; it would have been a good story to tell him but I obviously didn’t.

It was the first time I ever watched Tiger play live. I remember the first shot I ever saw him hit was a drive off the 5th hole, the par 5, and he hit a 2-iron into the green. It was really cool. I idolised him growing up and to actually see the man in the flesh was pretty exciting.

And then in 2004, I was sort of — I had sort of made a name for myself in the amateur scene at that point and I had gotten to know Chubby and Darren and stuff, so I was a little more in the — I remember being in the clubhouse and stuff and meeting Ernie after he won. Had a little more access then because that have.

But yeah, really good memories coming down here watching. It’s amazing that it’s been 17 years and the tournament hasn’t been back since. Glad to be back and certainly a lot’s changed in the last 17 years since the last time I was here.

Q. You’re working on a few things with Pete Cowen and a couple majors have come and gone. What would be a good second half of the season? You have The Open coming up, the Olympics and The Ryder Cup. What would be a good end of season review if you were looking at it in four months’ time?

Rory McIlroy: Yeah, I think getting myself into contention in another major. So getting myself into contention at The Open would be great. I think having a chance to win both the FedExCup and The Race to Dubai; I think they are two pretty good goals of mine I’d like to try to achieve.

And yeah, like have a great Ryder Cup. Obviously that’s very important. There’s a lot of golf to play up until that point, but I’d say they are the main goals. Just give myself a chance at The Open. Give myself a chance in both FedExCup and Race to Dubai, and try to have a really good Ryder Cup.

Q. Thoughts on being back the at Irish Open for the first time since 2018?

Rory McIlroy: It’s feet like three years. A lot has happened since. I played Ballyliffin obviously in 2018. Made the decision not to play in 2019 because I felt like that was the best preparation for The Open at Portrush, and then obviously last year with the pandemic and everything. Things have started to open back up again, so it is nice to be back.

Yeah, it’s been a while. I haven’t been home. I haven’t been back here for nearly a couple years, and that’s the longest time I’ve spent away for a while. But it is, it’s nice to get back. I think if the weather was like this all the time, I’d probably want to come back more.

But it is, it’s great to be back and great to be playing an Irish Open again and got a look at the back nine at Mount Juliet today and it’s a great golf course.

This is the first time back at the Irish Open since you hosted it for four years, and that in itself brought a lot of extra pressure. Do you feel a weight is lifted? Does it feel different coming back to the Irish Open?

Rory McIlroy: A little bit. I think there’s always going to be a bit of added pressure when you come back and play an Irish Open, especially obviously being from here, but also being the favorite for the tournament and all that sort of stuff. So there’s always those sort of pressures. But I feel like as long as I just stick to my game plan and my own expectations and try to get the most out of myself, then that’s all I can do.

But yeah, I’m looking forward to this week. I feel like the Irish Open that I won at The K Club, it’s a pretty similar set up to what it is here. Might be a little firmer this week because of the weather. But decent parkland courses, it’s something familiar to me. It’s what I’ve been playing for the last couple years. Yeah, I feel good about my game.

So yeah, there’s always going to be pressure there. But I think if I just stick to what I’m doing and put my head down, I’ll be okay.

Q. You haven’t played in front of home fans since The Open; I know you’re excited to play in front of fans again since things opened up, but I’m sure this will be extra special this week?

Rory McIlroy: Yeah, it will. I mean, I wish more — it would be great if more fans were allowed in, but I understand that’s not quite possible at this time in this country. But it’s at least nice that we are playing in front of somebody, right.

Whenever we started back last year, when there was no fans allowed, it was a tough atmosphere to play in, and getting used to playing in front of fans again in the States has been really nice. It was great to get that win at Quail Hollow in front of a lot of people and being in contention at the U.S. Open with quite a few people there, as well.

This is a bit of a step back from what we’re used to over the last few weeks, but it’s better than playing in front of nobody.

Q. What did it mean to you to win this historic championship back in 2016?

Rory McIlroy: It meant an awful lot. The Irish Open has been a big part of my career. I first played this event as an amateur in 2005. I went to watch Irish Opens as a kid and I think as well, 2016 with the involvement with the foundation at that point, as well, and raising so much money and then obviously winning and having that prize money go to charity, as well, it meant a lot for a lot of reasons.

Personally it was great to win an Irish Open but also it meant a lot another ways, too, which was very fulfilling.

Q. Give us your impression of the course so far.

Rory McIlroy: It’s good. I think with the weather, it has the potential to become quite fiery over the week, which is going to make it play pretty short. It’s already a short enough golf course by modern standards. But it’s going to be tricky. Fairways are narrow. I think it’s got the potential to become quite fiddly, a lot of like just putting it in position and going from there.

I think if you’re smart, you can play pretty conservative with the par 4s. You can obviously take advantage of the par 5s and make birdie there. But there’s plenty of chances out there, and pretty sure the scoring is going to be pretty low.

Q. How are you feeling about your game coming in?

Rory McIlroy: I’m feeling good. I played well in the U.S. Open. Had a chance on the back nine. Things didn’t go obviously the way I wanted them to but I felt very encouraged walking away and some of the work I’ve been doing with Pete’s really started to bed in. I didn’t really do much last week because I’m on the road five of the next six weeks and just wanted to spend as much time with my family as possible because they are not on the road with me. I think I hit balls one day. So I’m looking forward to getting back into it this week.

Categories
European Tour

Rory McIlroy to tee it up at Scottish Open on European Tour

Rory McIlroy will tee up at the 2021 Scottish Open. (Foto: Getty)

Four-time Major Champion Rory McIlroy will bring further star power to a world-class field assembling at the 2021 Scottish Open after confirming he will be one of five players from the top ten of the Official World Golf Ranking to tee it up at the Renaissance Club from July 8-11.

McIlroy will make his seventh appearance at Scotland’s national open – and his first since 2019 – as part of a star-studded line-up including World Number One and recent U.S. Open champion Jon Rahm, and the third, fourth and fifth ranked players, Justin Thomas, Collin Morikawa and Xander Schauffele.

Rahm, the current Race to Dubai Rankings in partnership with Rolex leader, will go in search of a fifth Rolex Series title when he makes his Scottish Open debut alongside fellow Major winner Morikawa and four-time PGA Tour winner Schauffele, while the 2017 US PGA Championship winner Thomas returns for a second appearance.

World Number 11 Tyrrell Hatton will also look to add to his multiple Rolex Series titles when he tees it up alongside fellow 2018 Ryder Cup stars Tommy Fleetwood, Francesco Molinari and Henrik Stenson, the current European Ryder Cup Captain Padraig Harrington, and his newly appointed Vice Captains Martin Kaymer and Graeme McDowell.

Reigning Race to Dubai Champion Lee Westwood is also confirmed for this year’s event, alongside 12-time European Tour winner Ian Poulter, fellow Englishman and defending champion Aaron Rai and their compatriots Matt Fitzpatrick, Matt Wallace and 2016 Masters Tournament champion Danny Willett, who have 17 European Tour titles between them.

Leading the home charge will be Robert MacIntyre, the highest-ranked Scotsman in the world at 50 on the Official World Golf Ranking, while American stars Billy Horschel, Scottie Scheffler and Will Zalatoris are amongst the players making their debuts as the second Rolex Series event of the 2021 Race to Dubai takes it’s traditional slot in the week before The Open.

A strictly limited number of tickets are on sale now for each of the four Scottish Open competition days. Tickets must be purchased in advance and will not be available on site during the tournament.  To purchase your tickets, click here.

Categories
Ladies Tours

Meet Sol, the official mascot of the 2023 Solheim Cup

Los Arqueros Golf hosted the unveiling of the mascot of the competition which will be held at the Finca Cortesín (Costa del Sol, Andalucía)

Los Arqueros Golf hosted the unveiling of the mascot of the competition which will be held at the Finca Cortesín (Costa del Sol, Andalucía)

Energy, light, optimism, life, hope, warmth and joy are some of the values transmitted by Sol, the official mascot of the Solheim Cup that was presented Friday afternoon, June 18th in a fun event that took place in the Costa del Sol club of Los Arqueros Golf. The event was attended by Francisco Salado, President of the Provincial Council of Málaga, José Antonio Mena, Mayor of Benahavís, and Nuria Rodríguez, Malaga Tourism Delegate for the Junta de Andalucía, on behalf of all the entities and institutions that sponsor and support this biennial international competition between the United Stated and Europe women teams that will be hosted for the first time in Spain from September 18-24, 2023.
Sol delighted all the guests at the event and the children of the golf schools of the Costa del Sol who accompanied her in Los Arqueros. The mascot wore its finest clothes in a festive exhibition that starred together with Laura Gómez and Ana Peláez, young Spanish golfers from Málaga who dream of being able to play in the first edition of the Solheim Cup to be played in Spain.
The Solheim Cup begins with “Sol” (“sun” in Spanish), an unequivocal link with Andalucía and the Costa del Sol, and a perfect representation of the image that those who visit our country have in mind. Like the star, Sol arrives with the intention of illuminating the future and setting the course for the youngest golfers in Spain, becoming the friendly and unforgettable icon of this competition.
“We are very excited about the role that Sol will play from now on, as it will contribute to bring the competition closer to the younger fans around the world and will serve to identify the tournament with a key element of our country, Andalucía and the Costa del Sol. We would like the whole sporting world orbiting around Sol and the Solheim Cup in 2023, and that’s why all the institutions, organizations and companies that support the competition are doing our best,” explained Alicia Garrido, executive director of Deporte & Business.
The 2023 Solheim Cup, an event of Exceptional Public Interest that will be hosted at Finca Cortesín, is sponsored by PING, Costa del Sol and Rolex as Global Partners; and by AndalucÍa, Acosol, the local council of Marbella and the local council of Benahavís as Official Partners.

Categories
European Tour

European Tour unveils ‘every birdie counts’ campaign to support UNICEF

European Tour is delighted to announce a season-long campaign to support UNICEF (Picture: Getty)

The European Tour is delighted to announce a season-long campaign to support UNICEF’s target to  deliver two billion COVID-19 vaccine doses globally. Through the ‘Every Birdie Counts’ campaign, the Tour’s overarching ‘Golf for Good’ initiative will contribute to the child rights agency’s global role in delivering vaccines for the COVAX Facility.
 
COVID-19 is, without question, the biggest global emergency the world has faced since World War II. Vaccines – delivered through the COVAX Facility – are the key to finding a way out of the crisis.
 
UNICEF is the only global organisation equipped to deliver an operation of this size. Utilising an existing global infrastructure that has provided humanitarian aid and development programmes for children worldwide 75 years, UNICEF is currently leading the supply of two billion doses of COVID-19 vaccines and personal protective equipment (PPE), tests and treatments to frontline workers, teachers and those at highest risk of infection, many of them in the hardest to reach places on the planet.
 
This is the biggest health and logistics operation in history. UNICEF is working round the clock to make sure systems are ready and all the equipment is in place to distribute the vaccines. The plan is ambitious, the scale and speed unprecedented.
 
Now, the European Tour players have the opportunity to do their part on the golf course through the ‘Every Birdie Counts’ campaign, which is an integral part of the Tour’s overarching CSR Programme ‘Golf for Good’.
 
From now until the end of the season – and also counted retrospectively from January – every birdie made in tournaments on the European Tour will see the Tour contribute €1 to the campaign, every eagle seeing €10 donated and every albatross netting €1000.
 
Every birdie could provide four face masks to keep health workers safe as they vaccinate their communities, while every eagle will result in a donation to UNICEF which could cover the in-country delivery costs to fully vaccinate a frontline worker against Covid-19.
 
UNICEF will be the sole charitable beneficiary of the ‘Every Birdie Counts’ campaign across the entire European Tour season, outside of the four Rolex Series events, where charities nominated by tournament sponsors and partners of the Abu Dhabi HSBC Championship, the Aberdeen Standard Investments Scottish Open, the BMW PGA Championship and the DP World Tour Championship will also benefit.
 
Keith Pelley, Chief Executive of the European Tour, said: “One of the key pillars of the Golf for Good initiative we launched last year is our support for worthy causes and communities around the world – I can’t think of a more appropriate, or indeed necessary cause to support under that banner right now than UNICEF and their key role as part of the COVAX Facility.
 
“The work UNICEF have done for the past 75 years and are currently doing in the battle against the pandemic is extraordinary and we are delighted to be able to offer our support, and the support of our players, in any way we can.
 
“Every birdie, eagle or albatross made by any of our players in a tournament is a special moment; this announcement today has just given a greater resonance and meaning to each and every one.”
 
Gordon Glick, Deputy Executive Director for Partnerships at the UK Committee for UNICEF (UNICEF UK), said: “The European Tour’s support of UNICEF’s COVAX appeal is helping ensure rapid and equitable access of COVID-19 vaccines – irrespective of a country’s wealth. By supporting UNICEF, the European Tour is helping the overall effort to procure and deliver two billion doses of life-saving vaccines for all 191 countries participating in the COVAX Facility, including those already facing humanitarian challenges. Together, we can deliver the world’s largest vaccination campaign, in record time, and build a brighter future for the world’s children.’
 
One European Tour member eager to pledge his support to the campaign is England’s Paul Casey, who as well as being a 15-time European Tour champion and four-time Ryder Cup player, is also a UNICEF Supporter.
 
Casey said: “UNICEF does amazing work that is not often seen and if I can do anything to help, it is to raise awareness of what the child rights agency do around the world which, in turn, will hopefully lead to funds being raised so the teams can carry on their efforts.
 
“What UNICEF are doing now on behalf of the COVAX Facility is crucial, delivering two billion doses of COVID-19 vaccines around the world, most notably in very hard-to-reach places. Those vaccines will be used for to health workers, social workers and teachers – the people in high-risk areas, as well as the most vulnerable.
 
“If they succeed, families will finally be able to regain vital access to health, nutrition and protection services that have been compromised during the pandemic. Vulnerable children will be able to return to their schools. The future of the next generation is at risk here and UNICEF can play a massive role in addressing that.”

(Text: European Tour)

Categories
European Tour

Rahm and Thomas set to star in Scottish showpiece

Jon Rahm and Justin Thomas tee off at the Scottish Open. (Photo: Getty)
Jon Rahm and Justin Thomas tee off at the Scottish Open. (Photo: Getty)

Two of global golf’s biggest stars are set to light up the Aberdeen Standard Investments Scottish Open with Justin Thomas and Jon Rahm – the current World Number Two and Three – confirming their participation in the second Rolex Series event of the 2021 Race to Dubai.

The two former World Number One players bring further star power to an impressive field gathering at the Renaissance Club on July 8-11, 2021 and fans can book their places to take in the action now, with a strictly limited number of tickets currently on general sale at ET.GOLF/ASISO2021

Rahm was crowned European Number One in 2019 as the swashbuckling Spaniard continued to impress on the world stage, and the 26 year old will go in search of a fifth Rolex Series title when he makes his debut in Scotland’s national open this summer.

Major winner Thomas returns to the Renaissance Club after recording a top ten finish on his 2019 debut in the Aberdeen Standard Investments Scottish Open. The 28 year old former World Number One is returning to where it all began, after making his first start as a professional in Scotland, the Home of Golf at the 2013 Alfred Dunhill Links Championship.

Rahm and Thomas join fellow World Top Ten stars Tyrrell Hatton, Collin Morikawa and Xander Schaufele in East Lothian as the tournament once again takes its place in the week before The Open at Royal St George’s.

Rahm will attempt to become the only the second Spaniard to win the Aberdeen Standard Investments Scottish Open title since the formation of the European Tour in 1972, after Rafa Cabrera Bello in 2017, while Thomas will look to follow in the footsteps of four fellow American winners – Michael Allen (1989), Tom Lehman (1997), Phil Mickelson (2013) and Rickie Fowler (2015).

European Ryder Cup star Rahm, whose six European Tour victories include four on the Rolex Series at the 2017 and 2019 Dubai Duty Free Irish Open and the season-ending DP World Tour Championship, Dubai in the same seasons, said:

“I’m looking forward to teeing it up at the Aberdeen Standard Investments Scottish Open for the first time. I always enjoy playing in Rolex Series events, and I’ve had success in them in the past few years, so it will be pretty cool to try to add another title in Scotland this summer ahead of The Open.”

Thomas’s impressive CV includes the 2017 US PGA Championship and two World Golf Championship titles and, like Rahm, the American’s impressive form in recent years led to a Ryder Cup debut at Le Golf National in 2018.

He said: “I can’t wait to get back to Scotland and the Renaissance Club. I have a lot of good memories of playing in Scotland and it would be an awesome place to win a first Rolex Series title. I’ve said before it’s a goal of mine to win on different tours and in different countries, and I would love to be successful when I come back to the Aberdeen Standard Investments Scottish Open in July.”

A strictly limited number of tickets are currently available for each of the four Aberdeen Standard Investments Scottish Open competition days at ET.GOLF/ASISO2021

Tickets are priced at £10 for juniors (14-18 years), £30 for concessions and £35 for adults, with under 13s going free. Tickets must be purchased in advance and will not be available on site during the tournament.

A percentage of the tickets available for the Aberdeen Standard Investments Scottish Open will be donated to key frontline workers in recognition of their dedicated work throughout the pandemic.

The only official sales channel to purchase tickets for the 2021 Aberdeen Standard Investments Scottish Open is via the ticketing platform Eventbrite. The resale of tickets on unofficial platforms contravenes the European Tour’s ticket terms and conditions and such sales render the ticket void.

(Text: European Tour)

Categories
Reports

Research: Golf participation growth in GB and Ireland

Research show golf participation growth in GB and Ireland
Research show golf participation growth in GB and Ireland

New figures reveal an increase in golf participation. 2.3 million more adults played on-course in Great Britain and Ireland last year, and the sport is now being encouraged to grasp the opportunity to retain new and returning players.

Research led by The R&A, together with England Golf, Golf Ireland, Scottish Golf and Wales Golf, demonstrates how the sport thrived in 2020 despite the significant challenges of Covid-19.

The two new participation reports, produced by specialist research agency Sports Marketing Surveys, show that a significant number of players enjoyed golf on full-length courses as well as alternative forms of the sport, including the use of driving ranges, Par 3 golf and pitch and putt. Other encouraging findings show an increase in the number of female golfers and a reduction in the average age of participants.

Richard Payne: “We are really excited”

Reflecting on the research, SMS director Richard Payne noted, “For golf participation to have grown in the way it has in the context of the external pressures it has faced is nothing short of amazing. We suspected this might be the case when our figures showed that more rounds were played in 2020 than in 2019 despite course closures, but rounds played is only one part of the story. We now know that the growth wasn’t only down to existing golfers playing more, but also significantly boosted by new players coming into the sport. More people on driving ranges, par 3s and full-length courses is good for the whole game, from course operators to manufacturers to retailers, events and broadcasters. We are really excited to help the golf industry take advantage of this, and we’ve already been having lots of great conversations with clients keen to understand how research can help them build on the momentum.”

Phil Anderton, Chief Development Officer at The R&A, said, “We have seen a real surge in the number of golfers in Great Britain and Ireland playing the sport and this is reflected by the high demand for tee times and clubs reporting a strong interest in membership last year.”

“Golf has shown that it can provide significant health benefits, and this has been important for many golfers during these very challenging times. It is vital that golf seizes the opportunity to maintain this heightened interest by offering new and returning golfers compelling reasons to stay within the sport and enjoy it with friends and family,” he said.

Key highlights from the 2020 Great Britain Golf Participation Report:

  • Total adult golfers on a full-length course (9 or 18 hole) increased by 2.1 million players to 5.2 million – the highest figure recorded this century;
  • Of these golfers, 36% identified as returning or new golfers – with 16% of players starting or trying golf for the first time because of the pandemic;
  • The average age of golfers fell by five years to 41, with the majority of new golfers aged under 55;
  • 25% of female golfers were new to the sport – and tried it for the first time because of the pandemic;
  • Driving range use increased from 2.3 million to 4.3 million players;
  • The number of golfers who only used Par 3 courses more than doubled, and those who only played on pitch and putt courses more than tripled.

Key highlights from the 2020 Ireland Golf Participation Report:

  • Total adult golfers on a full-length course increased by 219,000 to 540,000
  • 18% returned to golf or started or tried golf for the first time because of the pandemic
  • A third of adult golfers who tried golf for the first time were under 25 years old

Following the easing of lockdown restrictions, The R&A identified the need to further understand the new demand and how different types of golfers were engaging with the sport.

Post Covid Opportunity Research

The Post Covid Opportunity Research was a supplementary project carried out by SMS. It assesses the experiences of golfers during the pandemic, their motivations for playing and their long-term plans for the future. Among new golfers, 98% of those interviewed identified they are enjoying playing golf and 95% see themselves playing golf for many years to come.

The impact of Covid-19 restrictions on mental and physical health and loneliness has been considerable, with the research showing how golf has helped in these areas.

Key findings include:

  • Among avid/regular golfers, 31% had experienced some negative impact on their feelings of loneliness/isolation as a result of the pandemic. Of these, 79% believe playing golf had a positive impact.
  • Among lapsed/returning golfers, 44% had experienced some negative impact on their mental health as a result of the pandemic. Of these, 92% felt that playing golf had a positive impact.
  • Among occasional/infrequent golfers, 34% had experienced some negative impact on their physical health as a result of the pandemic. Of these, 70% agreed that playing golf had a positive impact.

The research also outlined recommendations that clubs can take to retain new players. These include making sure golfers feel welcome and valued; cultivating a friendly culture and relaxed atmosphere; promoting participation options based on ability and experience; offering excellent customer service; providing an efficient booking system; and prioritising the quality and maintenance of the course.

Anderton added, “The mental and physical health benefits of golf have helped boost participation in 2020 and that is hugely encouraging given the sport offers a wonderful form of exercise out in the fresh air for all ages and abilities.”

“With more female players also coming into the sport, it presents an opportunity for golf clubs to harness interest from this key demographic and to engage in our #FOREveryone campaign.”

“The campaign encourages clubs to consider how they can attract more women and girls into the sport and challenge unhelpful stereotypes to demonstrate that it is an enjoyable pastime and career for people of all ages and backgrounds.”

(Text: Sports Marketing Surveys)