Earlier this week you were able to experience the Mercedes-Maybach GLS. What do you think of the car?
BL: I really like it. It’s a fantastic car, both visually and in terms of luxury and space. This for sure is the benchmark when it comes to a luxury SUV. Mercedes-Maybach stands for luxury at its best and this is the proof point. Beyond the interior and exterior design, which I really like, I especially appreciate the comfort. I guess you can’t get more comfort within a SUV. Definitely the perfect choice when you go on a (golf) trip with friends or family.
If you could take your family and friends out on a trip in the Mercedes-Maybach GLS. Where would you go?
BL: I guess in the US it could be almost everywhere, but definitely outside the big cities and closer to mountains and nature. Colorado and Utah would be good spots. In Europe it would be definitely the Alps. I could imagine starting at my hometown in Bavaria and from there straight to the Alps – yes, that would be the perfect route.
This week at The Masters, all players get their very own dedicated Mercedes-Benz. Do you prefer a shuttle service or driving by yourself like this week at the Masters?
BL: Oh, I like being shuttled but it is always nice to hold the steering wheel yourself. It calms me down and lets me have a relaxed start into the day. The approach to the ANGC’s premises on Magnolia Lane towards the club house is always a special sight. In addition, my own vehicle provides me with added safety as part of all the measures to protect against COVID-19.
After a dedicated Mercedes-Benz car at Augusta, what and where will you be driving next?
BL: I will be enjoying my own Mercedes-Benz back in Florida. I really like driving my own car, especially when I have the chance to take it to tournaments on the PGA Tour Champions.
You also were able to take a seat in the all-new Mercedes-Benz EQS with its Hyperscreen. What were your thoughts when you had a look at this feature?
BL: This for sure is the biggest screen I have ever seen in a car. But it makes perfectly sense and means a new level of driving assistance. It is like your personal caddy in your car. With its curved form, it reminds me of a golf hole from above.
Golfers in England have been waiting eagerly for almost 3 months for the chance to get back out on the fairway. (Image: Getty)
After a long wait and a bleak winter, restrictions are finally starting to ease in England.
The sun is shining, birds are chirping, and we can now take part in a limited selection of government sanctioned outdoor activities like tennis, grassroots football and golf.
In accordance with the government’s plan to gradually ease lockdown measures, golf courses across England have been given the green light to reopen from the March 29th.
England’s courses have been closed since January 5th in order to limit community spread of COVID-19.
The decision was confirmed by vaccines minister, Nadhim Zahawi, in a series of televised press interviews on Monday 22nd February.
Golf came back in Wales on Saturday March 13th, while courses in Scotland remained open throughout the Winter, albeit with limited capacity.
Casual golfers or anyone looking to start a new hobby may not be setting up their first post-lockdown tee for a little while yet. A large number of clubs in England have reopened to members only as a way to keep numbers down as restrictions continue to be in place.
Players will still have to maintain social distancing and other measures to limit the risk of spreading COVID-19. (Image: Getty)
Club houses are set to open up to guests on April 12th, with hungry golfers only allowed to bring takeaway food and drink in the meantime.
Attempts to reopen courses earlier than March 29th were unsuccessful.
England Golf and the All-Party Parliamentary Group for Golf published a report detailing how golf could be played safely in accordance with COVID-19 health guidelines, which led to strong public criticism of the government’s decision to close golf courses.
Criticism of the decision frequently centred on impacts on mental and physical health.
A petition to reopen golf courses immediately gained more than 130,000 signatures. It was debated in parliament one week ago on the 22nd of March, with no decision reached to open earlier than the planned date.
“Sport is crucial for our mental and physical health,” the government responded to the petition in a statement on the 18th of January.
Other outdoor activities like tennis and football are allowed from today. Prime minister Boris Johnson has described such activities as the “best way to restore freedom while minimising risk”.
March 29th is a big step forward in the government’s reopening programme which is currently still on track to be over by the 21st of June 2021.
After being diagnosed with MS, former European Tour pro felt he had little reason left to live (Image: Azalea)
Chris Bibby went from the career high of fourth place at the 1998 Portugal Open on the European Tour, to the depths of contemplating taking his own life on a motorway bridge, as he was racked with constant pain and confined to a wheelchair.
But after discovering the life-changing effects of Golfer’s CBD, the 42-year-old is now looking forward to a far brighter future and even has ambitions to reignite his competitive playing career.
A European Tour player in 1998-1999, Manchester-based Bibby went into teaching before his diagnosis with Multiple Sclerosis in 2015 and became head professional at Whitefield Golf Club in 2019. But he then dealt with increasing health issues with excessive inflammation of the joints and muscle spasms which deteriorated so much that he was unable to even walk.
After feeling that his long career in golf was effectively over, Bibby is not ashamed to admit that he even got to the point where he wondered whether life was still worth living.
Bibby said: “It had got to a stage where it had got really bad. I’m not going to lie – it got to a stage where I said to my wife ‘I think this is it. I can’t even stand on the range and watch people hit balls’. I was just in agony.
“How could I teach if I couldn’t show people?
“But I look back on my darkest time when I was in an electric wheelchair and just wanted to end it all. I took myself down to a motorway bridge but then realised I couldn’t get out of the chair to get over the barrier.
“Thankfully, I’m a lot more positive about the future now. It has changed my life. In a nutshell, I think Golfer’s CBD has saved my career – 100 per cent.”
CBD is short for cannabidiol, one of 113 cannabinoids identified by scientific research into the cannabis plant. The health benefits are a result of the gold standard extract used in Golfer’s CBD products. In addition to cannabidiol their broad spectrum CBD oil contains other beneficial cannabinoids, phytonutrients, flavonoids and terpenes. These compounds are known to reduce the risk of cancer, boost the immune system, fight disease and increase overall wellness.
There are significant benefits on the golf course where CBD positively influences mood, stress response and motor-function. The combined benefits on and off the golf course makes Golfer’s CBD the perfect supplement for players who want to feel healthy and produce their best golf.
Bibby only started trying the products in December 2020 but has noticed a huge difference already with the joint inflammation reduced significantly, his spasms almost eradicated and psoriasis effectively cleared in the space of a few weeks.
He said: “I heard about it and felt I had nothing to lose. I noticed an improvement within a couple of weeks and now I’m even back running and hitting balls again.
“I know some people will not believe it can make this kind of difference, but it has to me. It’s just helped me in so many different ways.
“There is no new treatment or any other medication or change in lifestyle. It’s this and nothing else.”
Now Bibby, who turned professional in 1994 with a handicap of plus-three, is contemplating another tilt at Tour golf.
He said: “I’m aiming to compete on the region and possibly some EuroPro events. But my ultimate goal would be to play on the Seniors Tour in eight years’ time.
“This has given me a new lease of life.”
Golfer’s CBD director, Andy Dixon, said: “When you get this sort of response from someone, it is inspiring and makes it all worthwhile. Chris believes we have helped save his career and changed his life in so many ways. We are just delighted we have been able to help him along the road to recovery.”
Rory McIlroy signing an Autograph for a very keen young fan in Abu Dhabi, 2013. (Image: Getty)
It’s Friday and January 2021 is almost over. Woohoo! Between the pandemic and the lockdowns, it’s been a long and hard winter so far.
So, despite all that, we wanted to give you something that might make you smile for a second. At Golf Post, we’re dipping our toes in to the wonderful (and at times, terrifying) world of meme culture.
We’re a little late to the game with this one, but here we go with our favourite European Tour players’ throwbacks. These hilarious pictures are perfect if you need a little cheering up.
The state of the Tokyo Summer Olympics is still uncertain. (Source: Getty)
Financial concerns are mounting as the Tokyo Olympic Games -postponed due to the pandemic- is now among the most over budget Olympic Games of all time. But what does this mean for golf?
Yet another consequence of the ongoing pandemic is the ever dwindling prospect of a business-as-usual (whatever that means) Tokyo Summer Olympics. The games were postponed in 2020 due to the pandemic and official sources estimated this has set the country’s Olympic preparations back $7.2B at the time of writing.
One year on: is it really still worth it?
Then prime Minister Shinzo Abe announced in late March 2020, after many countries had entered a full or partial lockdown, that the Games will be postponed until 2021. Since then, the estimated budget has reached an alarmingly unexpected high, with initial estimates of the total cost of the delay ranging from only $2B to $6B.
According to Safebettingsites, the postponement of the games has become a source of tension between the International Olympic Committee (IOC) and the Japanese government, with both sides disagreed on who will foot the bill for the delay.
In recent years, the financial burden of hosting the Summer Olympics has cast an inescapable shadow on the event’s marketability to the countries who compete to host them. On top of this, with the pandemic affecting more people around the world than ever before, many in Japan are starting to ask whether the Tokyo Olympics should take place at all.
Should the games still go ahead in 2021?
If you were to ask someone from Japan, their answer may very well be no.
The pandemic continues to fan the flames of uncertainty in many aspects of our daily lives. In Japan, like in many countries, the daily death toll reached an all time high at the end of December.
With this uncertainty in mind, it may not be surprising that according to Safebetttingsites, a survey of 1000+ Japanese participants, conducted in August, found that 70% of respondents believed that the event should be postponed further, or in some cases (33.7%) outright cancelled.
What does this mean for golf?
2020 would have been only the second chance in recent history to see golf played at the Olympics. The most recent Summer Olympics in Brazil saw 120 players from 41 nations, including Justin Rose (GB) and Henrik Stenson (Sweden), play at the Olympic golf course in Rio de Janeiro. Before 2016, the last Olympic tee-off was in 1904 in St. Louis, Missouri.
Sadly, we missed out on the chance to relive the excitement of the 2016 games in 2020. However, the good news for golf fans is that even in the event of an outright cancellation of the Tokyo Olympics, the pandemic has so far not had such a noticeable impact on much of the global professional calendar for 2021, with the PGA Tour starting again on Friday (08/01).
While the near future of the Olympics doesn’t look good for spectators or organisers, golf fans are lucky enough to still have plenty to look forward to in the upcoming year.
Christmas is coming. As a passionate golfer, we see a bunch of gifts coming, for which we still have to thank somehow: the small pen golf bag for the desk (which will never make it there), the ugly lamp made from an old 7 iron (hidden somewhere in a dark corner) and if you are really lucky, you’ll get at least a dozen balls of a brand that you’d actually play. And even if it’s the new driver you wanted so badly for months, we still have to wait all winter for the golfing season to come. And golf travels aren’t a smart idea either in these pandemic times. We have a few nice last-minute ideas with which you can make the winter a beautiful one by yourselves (because those giving presents will hardly read here) and transform your home discreetly and tastefully into a stylish understatement clubhouse. Whether all of this will arrive before Christmas is an open question, but winter is (unfortunately) still long – that’s why you should make yourself nice at home.
The Golfer’s Journal
In my honest opinion this is the world’s best golf magazine. You won’t find any product tests of the 30 best drivers of 2021, home stories with a DJ and tips for better putting here. Instead, there are stories about interesting places and people you’ve most likely never heard of (a 97-year-old pro, slum golfer in Mumbai or a man who for almost 20 years has built a full 18-hole course with his son every day after work on his property etc.), Trivia, entertaining and really readable articles in short and long form, rich and well illustrated with great photographs in a good layout and with very little advertising. I devour every issue from cover to cover. Single issue for $ 20 or subscription from $ 60 via golfersjournal.com
Evan Schiller – Photo Prints
Evan Schiller not only seems to have traveled to pretty much all the relevant courses on earth, he also took impressive photos of them. Almost every photo by him creates the desire to be there immediately. You can order each of your photos as art prints in various sizes on photo paper or metal from $ 95 in his shop – as seen here the 15 in Tralee. Of course, everyone should have our Golf Post calendar, but there is nothing against ordering Evan Schiller’s one as there is also a calendar with his best pics on evanschillerphotography.com
Evalu18 – Old Course Fine Art Print
A good selection of photos by various photographers, but also many graphic art prints, colored course maps and views of individual world-famous tracks are available at Evalu18. Playing the course is certainly more desirable for most, but hanging the Old Course on Hahnemühle museum paper over the couch or behind the desk, as in this example, also has something and is after all for less than the price of one To get green fees. Various designs and sizes from € 83.95 (including shipping) on shop.evalu18.com
Good Boy Originals – Match Play Poster
This idea is almost more charming for wall hanging: the Match Play poster from Good Boy Originals. The signature match boxes of the Top 10 (Golf Digest) courses, i.e. Pine Valley, Cypress Point, Sand Hills and others, combined on a fine art print on approx. A3 size, so it looks good in a 40 x 50 cm frame. Fits great in the smoking area. But actually on every wall. In addition to many other beautiful motifs available for $ 100 via goodboyoriginals.com
Hazard Golf – Mullet Poster
A bit for the funnier ones: John “Long John” a.k.a. “Wild Thing” Daly, the chain-smoking, game-addict and beer-drinking white trash version of the pro golfer who, despite all his trashy appearnce, somehow amiable mullet wearer, here abstracted to the essentials, on a poster of approx x 30 cm. Something for the true fans. Available for $ 25 on hazardgolf.co
Sweetens Cove – Stash Box
Sweetens Cove, the pearl of the Appalachians. After a unique renovation, this run-down and almost bankrupt goat track became a must-play destination for many within a few years, a course that made it into the bucket list of the very big ones with only nine (!) holes (ranked 21st place in the Best Courses You Can Play in the US, Golfweek). Now the very sympathetic owners also have a small line of really nice shirts, caps, prints and other accessories in their shop. And since we have already presented a lot of art for the wall, we go for the wooden stash box. It comes with an engraving and 100 logo tees. We’ll use the tees out in the fields upcoming season and then we use it for the love letters, keys, smoke wear, souvenirs, the scorecard collection, whatever. Pretty. For $ 120 from sweetenscovegolfclub.com
Caddie Magazine – Lofted „Remarkable & Farflung Adventures for the Modern Golfer“
Unfortunately I couldn’t grab a copy of this 1.5kg hardcover tome from Caddie Magazine called “Lofted”. But since the Australian Caddie Magazine is my personal No. 2 of the best golf magazines and the best articles from the first eight issues are collected here and displayed on more than 260 pages, it should be worth every penny. The photos in the magazine, which is more specialized in travel destinations, have always been unique and make you wanna crawl into the mag. € 24.99 on amazon
Tight Lies – Kingsbarns Golf Links Poster
Back to the walls: Tight Lies has a great collection of beautiful and graphically fine crafted course maps as prints. Reduced to the essence, in minimalist colors, these maps of the great courses of the world are real eye-catchers. Carnoustie, Machrihanish, Bandon Dunes or, as here, Kingsbarns Golf Links as A3 posters for £ 25 (unframed) available from tightlies.club
Course Maps – Tobacco Road Poster
Similarly reduced, but different, based more on classic monochrome course maps, there is a large selection of well-known course classics with a greater focus on the states. Kiawah, TPC Sawgrass, Oakmont, Erin Hills, Royal Dornoch or here Mike Strantz’masterpiece in North Carolina, Tobacco Road. All with course information and selectable basic colors. Without frame for $ 45, with frame for $ 94 via course-maps.com
Lie + Loft – Quiet Pennant
Also cool: not only on the wall, but you can also hang it on your bag or cart if that one flight partner really annoys – the Quiet Please pennant. Of course, it fits just as well on the desk if you really have to concentrate in a shared office space. Or on the coffee table during the next tournament broadcast. Understatement for golf fanatics, available for $ 24.99 at lieandloft.com
The International Golf Federation Board convened a virtual meeting yesterday focused on long-term strategic planning and progress toward next summer’s Tokyo 2020 Olympic Games.
Originally scheduled for the Olympic House in Lausanne but moved online due to the continued impact of COVID-19, the Board was addressed by International Olympic Committee President Thomas Bach on the status of the Olympic movement and then followed by IOC Sports Director Kit McConnell, who provided updates and answered questions regarding preparations for Tokyo. The overarching message was one of determination and confidence that the Olympic competition will proceed as scheduled with particular focus on health, safety and the simplification and reduction of the complexity of the Games. The Board expressed support and a shared commitment to deliver the golf competition with safety for the athletes and all involved a top priority.
During his presentation at the beginning of the meeting, Bach recognized and thanked outgoing IGF President Peter Dawson for his 10 years of leadership and service. Dawson notified the Board that he would not seek reappointment when his current two-year term expires at the end of the year.
In light of Dawson’s decision, the IGF Board has elected Annika Sorenstam as the IGF President, effective January 1, 2021.
“It has been a great pleasure and privilege to serve as IGF President,” Dawson said. “Golf’s reinstatement to the Olympic programme was a landmark for our sport and it was a true thrill to witness our return at Rio 2016. Our Olympic status has been a strong catalyst for increasing cooperation and coordination between the major organisations in golf and has significantly strengthened the bonds between the IGF and our National Federations.
“My thanks go to so many people in golf and in the Olympic family for their support over the past 10 years,” he added. “Their help and goodwill have been invaluable. I wish my successor, Annika Sorenstam, every success. The IGF could not be in better hands.”
IGF Board Chairman Jay Monahan commended Dawson for his decade of service with the IGF.
“On behalf of the IGF Board, I want to extend our sincere gratitude to Peter for the outstanding job he has done over the past decade on behalf of the IGF, including helping to assure golf’s highly successful return to the Olympic Games,” said Monahan, Commissioner of the PGA TOUR. “Peter has had a distinguished career dedicated to the growth of golf and the IGF has been fortunate to have him as such a strong advocate.
“With Peter’s impending departure, we are thrilled to have someone as accomplished and universally respected as Annika Sorenstam to move into the role as IGF President. As a generational talent in women’s golf, Annika played a prominent role in golf’s successful Olympic bid by serving as a Global Ambassador with Jack Nicklaus and since retiring from competition, has been dedicated to promoting women’s golf at all levels through her foundation. She is the ideal person to succeed Peter in this role.”
“Peter did a great job the last 10 years as IGF President and I am humbled and honored to have been asked to succeed him,” Sorenstam said. “As an international player, having golf back in the Olympics means so much to me and to our sport. I very much look forward to working with the Board, the IOC and the governing bodies of golf in their efforts to continue to grow the game globally.”
In addition to naming Sorenstam as the new IGF President, the Board appointed PGA TOUR executive Ty Votaw to another term as IGF Vice President.
Many golf rounds were played after the lockdown (Photo: Unsplash)
Sports Marketing Surveys can reveal that Q3 rounds played across Great Britain reached record levels* between July and September 2020.
Overall, the average number of rounds played across the country was up 59% compared to 2019. The recent surge means that total rounds for the year to date (up to September) were up 7% against 2019. In the context of the complete closure of golf courses in April, and then of ensuing periods of two ball only play, or increased gaps between tee times, this represents an extraordinary performance for the golf industry.Leading the charge has been the South, where the year to date figure was an astonishing 22% up.
Even in Scotland, where hotels and resorts did not reopen until 15th July, strong inroads are being made into the year to date deficit.
The news comes as golf clubs brace themselves for another month of closed doors. There had been hope that golf might be spared to some degree, and that national provisions that allow exercise with one person from another household might mean two ball golf could continue. However, England Golf, who led the arguments to government, announced with “deep regret” on Wednesday 4th November that they had been unable to secure an exemption.
Golf courses have reacted stoically, with many pledging to use the four-week closure to work on facilities in preparation for what, if 2020 trends were to be repeated, could be a bookings bonanza in the final weeks of the year.
SMS director Richard Payne reflected: “We know this news will be bittersweet for golf courses who have put in so much effort throughout this year to react to the changing coronavirus situation and keep golfers safe. Like many, we had hoped that golf would be able to remain open in any national lockdown. Nevertheless, the record results are a credit to the hard work of course owners, secretaries, professionals, and greenkeeping staff, and should give great heart to clubs as they face the next four weeks. With the delayed Masters driving interest in the sport in November, and consumers more aware than ever of the importance of socialising and exercising outdoors, golf should be well poised – regulations allowing – to rebound in December and end this topsy-turvy year on a high.”
A look at the current situation regarding Covid-regulations throughout Europe.
The numbers of Covid infections in Europe have been rising drastically for weeks now, which has led to new rules and guidelines. It is not easy to keep track of in which country golf can still be played. Here is a little overview over the respective regulations that currently apply in several European countries.
In Germany there are currently contact restrictions which only allow golf flights with an maximum amount of 2 people. However, this means that the golf courses will remain open. Decisions are ultimately taken by the regional authorities, which means that stricter regulations can still come in German states with high infection numbers.
In Spain, there is a nationwide nighttime curfew and almost all of Spain’s regions have imposed regional border closures to prevent long-distance travel. Within Spain, however, it is still permitted to travel. Concerning golf, the central government has empowered the individual regions to take further decisions. So it depends on where exactly you are in Spain and what the local authorities decide.
In England there will be a country-wide lockdown coming into effect on Thursday, the 5th of November, which will last until December the 2nd. The Government has confirmed that golf courses and driving ranges will be among the businesses and venues ordered to close when the country begins a month-long shutdown. Ireland and Wales are in a two-week lockdown since the 23rd of October. Golf is also affected by this, as the courses are currently all closed. In Scotland the golf courses are not affected and golf can still be played.
Despite stricter regulations in some regions of Sweden, golf courses may remain open and golf can be played when keeping distance.
While all indoor activities must be stopped in Austria with the new lockdown in November, the golf courses will remain open.
In France, the situation has been declared by the French Golf Association, who published a notice giving details of new restrictions. These have a direct impact on the golf sector and will result in a temporary closure of French golf clubs throughout the country from Thursday, the 29 of October to the first of December.
In the Netherlands, golf can still be played in accordance with the distance rules. Under certain conditions even tournaments are allowed
The respective guidelines are constantly changing and are appointed according to the current situation of infections. What is currently valid may already be out of date by tomorrow. If you are unsure whether you can currently play in your region, you should check with your golf club in advance.
The "9 Worlds of Golf" in Amstelveen are settled around a circular driving range. (Photo: Golfcentrum Amsteldijk)
Change in golf is a hot topic. Social transformations influence the demands of the golf market and of the golf clubs themselves. The approaches to mastering the challenges ahead are as unique as every club itself. Golf Post talks to the people managing golf clubs and shows how they envision the sport in the future. To learn more about the wide variety of golf courses in Europe, read our article series on Golf Post, the digital home for golfers.
Golfcentrum
Amsteldijk
Located in Amstelveen on the outskirts of Amsterdam, Golf Amsteldijk is a 30-minute ride from the very center of Amsterdam and it takes 20 minutes from Amsterdam Airport Schiphol. The club is embedded in a rather idyllic scenery on the border between urban and rural environments.
The fully-fledged 9-hole golf course with a-status was built next to the river Amstel. It was designed by Alan Rijks and opened in 2012. A main characteristic of this course is it’s abundance of water hazards given the course’s location in a typical Dutch polder landscape. Few trees hold back the wind that can be quite strong at times and forms a challenging environment for the long game. “Yes, our 9 hole course very unique and fun to play, but our main business is practice, coaching, and training”, explains Nick Verschoor operational manager at Golf Amsteldijk.
Focus on being a training center
In fact, Golf Amsteldijk puts its focus more on being a golf training center open to everyone than on running a golf course. The vision was an accessible golf center, where golfers can develop in every facet of this sport without going on a professional course straightaway. This was Tineke Loogman’s vision. Loogman herself is missing her left hand. She trained a lot and made up for lack of strength and lack of balance. Soon she played at a high level in the European Disabled Golf Tour and even won it in 2006. She is the owner of the Golfcentrum Amsteldijk, which is quite possibly the largest golf practice facility in Europe.
The bunker game can be trained in a special facility or on an a-level 9 hole course near the capital of the Netherlands. (Photo: Golfcentrum Amsteldijk)
Golf Amsteldijk offers „9 Golf Worlds“ dedicated to the different disciplines of the sport. “Every aspect of golf can be trained”, says Verschoor. A 300-meter long driving range has many targets at different distances. The world of chipping has over forty tee-off points with nine targets at a distance of 15 to 81 meters. Next to a pitching and a separate putting area of 5000 square meters, there is a special bunker training facility and many other options like 9 hole par 3 course for training purposes next to the a-level 9 hole course mentioned before. Except for the latter, you don’t need a handicap (the Dutch license to play is called “golfvaardigheidsbewijs“) and for the training facilities you don’t need to bring balls: “This is a unique service, but all golf balls you need to train are included”, says Verschoor, “we want to be a very accessible club and organize trial courses to give an affordable opportunity to try if golf is your sport.”
So, Golf Amsteldijk is specialized in golfer acquisition and tying them onto the sport and it holds pre-set 9 hole tournaments that count towards your handicap. “If golfers want to experience an 18 hole tournament, they have to go somewhere else. But if they want to play 9 hole or train their game again, they are always welcome back”, says Verschoor.
The golf course is located in a typically Dutch polder landscape. (Photo: Golfcentrum Amsteldijk)
However, the attitude towards accessibility or low-threshold access is impressively reflected in the golfing education of children. 70 children take part in each training program that place in summer (March to October) and winter (November to February). “We developed these programs in the past years. Our teaching pros are particularly qualified to work with minors and we connected to many schools in the neighborhood to present our services to them”, explains Verschoor and adds: “To be honest, the project didn’t work that well in the beginning. We started with less than 15 participants. It took a lot of time and effort until the people got familiar with the idea and valued it in the end.”
Today the golf school at Golf Amsteldijk is well-known in the area and contributes its part in rejuvenating the sport. As always it needs some stamina introducing new ideas to society but in the end, it pays off. There’s still a long way to go, Verschoor is convinced, if the Netherlands wants to catch up with Great Britain or the US. “I’ve been to the UK recently. People of all ages play there. The average age in the Netherlands is much higher.”
People are preferring 9 hole golf
But there are some general tendencies in the Netherlands that imply a change in golf. “People are preferring 9 hole golf. They can’t fit a long 18 hole round into their schedule anymore. Be it because of other leisure activities, be it because of work, in the end, people do not want to invest so much time in golf anymore.” This is why an extension on the golf course at Amsteldijk is no option at the moment.
Instead of expanding Amsteldijk intensifies the member-club-relationship. Next to small persuasive deals Amsteldijk offers a golf trip abroad once a year. “2019 some of our golf professionals organized a trip and a tournament in Cadiz in Spain and many members joined in. 2020 we’ll go to Morocco”, says Verschoor.
Verschoor and Amsteldijk don’t work in a trial-and-error method. In order to meet all requirements, they collect and analyze data concerning how many people are using the facilities, when, and where. In addition, Amsteldijk analyses the interdependency of people using the Golfcentrum and visiting the restaurant. “We hope that our data analysis systems will offer more and broader packages in the future”, says Verschoor. Because it is of utmost importance to monitor reliable data on customer trends. Verschoor is aware of the fact that his club is located almost perfectly on the outskirts of the Dutch capital. Many projects may work very well because the catchment area is densely populated and very good connected to public infrastructure, yet still embedded in rather idyllic scenery.
Golfcentrum Amsteldijk is embedded in a rather idyllic scenery on the border between urban and rural environments. (Photo: Golfcentrum Amsteldijk)
Based on
meaningful data the Golfcentrum decided to use the winter for implementing urban
offers by making some expensive but important changes to its facility. Golf
Amsteldijk now comes with a new restaurant and Top Tracer Range.
The previous restaurant had a good reputation and therefore slightly more non-golfing customers in the past already, but still, Golf Amsteldijk decided to renovate the Brasserie 10. “The restaurant won’t only re-open with new furniture, it is supposed to be an open place for everyone, golfing and non-golfing guests”, says Verschoor. The center of the new restaurant concept is a warm and welcoming atmosphere and a good price-performance ratio.
Freshly renovated is the restaurant Brasserie 10. (Photo: Golfcentrum Amsteldijk)
A recently started highlight is Top Tracer Range. Even though it’s out of season, all 10 bays are fully booked most of the time. “Top Tracer suits us very well. Firstly it is an excellent training device and secondly, it is a lot of fun. I think tracking technology is key to golf in the future and we want to be part of that”, says Verschoor. But, he adds, “Amsteldijk still focuses on golf training. Although Top Tracer attracts young people who have never played golf before, the main function remains sporting progress.” Both improvements of this winter correspond to the club’s philosophy of easy or low-threshold access to our sport.
Golf Amsteldijk celebrates the beginning of the new season with the public every April. “We call it the ‘Kick-off Dagen’ (Kick-off Days). It means free entrance for everyone, free trial lessons, workshops and demos with our pros, club fitting offers and a lot of fun”, says Verschoor. Because of the measures due to Corona, the feast had to be cancelled in 2020. “We’ll celebrate 2021 all the better for that,” says Verschoor. Now, after the lockdown golfing is possible at Amsteldijk since mid-May, the restaurant re-opened on the 1st of June 2020.
Thanks to all these efforts Amsteldijk is a growing and developing club. “Because of our monthly membership options, our numbers are decreasing in winter and increasing in summer. But the all-season comparison over the years shows that we are growing constantly”, Verschoor explains. The club has roughly 1600 members, about 200 of whom have a full membership. Full membership means that you have access to all the facilities and the 9 hole golf course all the time and may use the Top Tracer Range twice a month for free. Golf Amsteldijk offers further membership models in different price categories. “A full membership doesn’t make sense for every golfer, so why shouldn’t we offer other possibilities”, Verschoor asks rhetorically. Golf Amsteldijk is a good example of how to integrate an open and welcoming culture into a successful golf concept.
