Author: Elena Reiter

Categories
Equipment Highlights Tours

WITB Jon Rahm: The Winning Equipment at the LIV Chicago Event

Jon Rahms WITB for the Masters Tournament 2024. (Image: Getty)
Jon Rahms WITB for the Masters Tournament 2024. (Image: Getty)

Another win for Jon Rahm at the LIV Tour. In Chicago Rahm captured the victory with a three shot lead in front of Sergio Garcia and Joaquin Niemann. The Spaniard thus crowned his debut season on the tour. with the “Individual Champion” title. In his golfbag is an array of old and new club from his longterm partner Callaway. With the new Ai Smoke series and the Chrome Soft golf ball Rahm trusts the 2024 innovations coming from Callaway as well.

WITB Jon Rahm 2024

(Image: Callaway)

Driver: Callaway Paradym Ai Smoke Triple Diamond (10.5°)

(Image: Callaway)

Fairways Woods: Callaway Paradym Ai Smoke Triple Diamond T (16° and 18°)

Image: Callaway

Irons: Callaway Apex UT 

Image: Callaway

Irons: Callaway Apex Pro (4)

(Image: Callaway)

Irons: Callaway Apex TCB (5-10) 

(Image: Callaway)

Wedges: Callaway Jaws Raw (52-10, 56-12, 60-10)

(Image: Callaway)

Putter: Odyssey Ai-One Rossie S 

(Image: Callaway)

Ball: Callaway Chrome Soft X 

Categories
Travel

Southworth Receives Green Light For Major Machrihanish Dunes Resort Expansion

The Machrihanish Resort (Image: Azalea)
The Machrihanish Resort (Image: Azalea)

Southworth – a Boston-based, privately-held global golf company specialising in the development and management of clubs and residential communities – has unveiled plans for a significant resort expansion to The Village at Machrihanish Dunes in Argyll, Scotland and is actively vetting hospitality investors and operators regarding potential partnerships.

New Links Course Added to Historic Golf Venue

Southworth is honoured and excited to expand Scotland’s most sustainable golf resort, which currently includes the renowned Machrihanish Dunes golf course, an authentic, David McLay Kidd-designed links. Machrihanish Dunes has been dubbed “one of the most natural golf courses in the world” and is proud to be the first-ever GEO-certified golf course in the UK. In addition to the celebrated golf course, the resort includes two historic hotels, lovingly restored to modern hospitality standards, five restaurants and pubs, and eight seaside golf cottages.

The expansion project will add a seaside links course adjacent to Machrihanish Dunes – and is to be developed in the same manner.

Tommy Southworth, President of Southworth, said: “Machrihanish Dunes lies on one of the most unique pieces of land in the world, so it is only fitting that we expand our offerings for all types of visitors to this special corner of Scotland, while being sensitive to the stunning natural landscape. In combination with Machrihanish Dunes and other area links courses, including the acclaimed Machrihanish Golf Club, a world top 100 links designed by Old Tom Morris, the addition of another 18-hole links will help turn the Kintyre Peninsula into the next great golfing destination in Scotland.”

Along with the new golf course, these approvals include an expansive golf training facility and practice facility, 73 additional hotel rooms, and 50 golf cottages, and a myriad of additional amenities. Upon completion, Southworth’s assets within the resort will total more than 200 rooms and seven food and beverage outlets to support the 36 holes of golf along with the surrounding acclaimed courses.

Southworth has sought out these expansion permits with the goal of partnering with a world-class hospitality partner to create a resort destination with broad appeal and generous amenity sets that offer something for everyone and expand interest in this beautiful location. Preliminary discussions are underway.

The new golf course sits, in part, on a Site of Special Scientific Interest (SSSI) and will be created and maintained using the same sustainable practices in use on the existing course. An unwavering dedication to preserving and enhancing the biodiversity of this special landscape has proven successful at Machrihanish Dunes, as evidenced by the re-emergence and flourishing of a number of wildlife and plant species. The new 18-hole routing will meet Machrihanish Dunes in the linksland along the ocean’s edge and meander its way through the rugged dunescape and into the foothills, creating a unique design that features a mix of awe-inspiring views, dramatic elevation changes and traditional seaside links.

Eleanor Brown, Director of Sustainability with Southworth, said: “Southworth believesit is paramount that we support and protect the communities and environments where we operate, ensuring we keep each club setting spectacular for generations to come. Being stewards of land and community means operating with a sustainability-first mindset from ideation through the execution of any project or initiative. It also means supporting the communities in which we operate, through local hiring and training, philanthropic initiatives and more.”

The project, true to Southworth’s ethos, has included significant input from the local community through regular contact and focus groups. The project aims to not only be respectful to its surroundings but also go a step further by increasing the area of dune vegetation habitat.

To ensure a wealth of species thrive, Southworth will partner with NatureScot on a long-term habitat management plan for the lifetime of the golf course, in keeping with the successful model in place at Machrihanish Dunes.

One of the largest teaching facilities in the UK is planned for the site, with indoor and outdoor practice bays, and a nine-acre short-game area. To complement the golf amenities, a new sports and racquet centre will provide visitors with state-of-the-art tennis, pickleball and football facilities.

The development will also include an approximately 35,000-square-foot clubhouse with a 150-seat restaurant and a large function room that will host up to 250 guests – making it ideal for weddings and corporate events. The clubhouse will also be home to an indoor and outdoor swimming pool, fitness area and spa for members to use at their leisure.

These additions join the historic Ugadale Hotel, which sits just steps from the “Best Starting Hole in Golf” and the Old Tom Morris Pub, and the captivating Royal Hotel, which is located in the heart of Campbelltown and overlooks its impressive harbour, among the components of a resort steeped in history and situated at one of the world’s most beautiful and preserved locations.

Southworth added: “We will ensure the pure and authentic surroundings of Machrihanish remain, while creating a significant boost to the local economy, not only through the creation of hundreds of jobs upon completion, but through utilising the skillsets of a myriad of local companies,” Southworth adds.

“We remain hopelessly in love with Machrihanish Dunes – the place, the people and the golf experience.”

Text: Azalea

Categories
Equipment What's in the Bag

FedExCup 2024: Scottie Scheffler’s Winning WITB

Scottie Scheffler's WITB 2024 with TaylorMade. (Image: Getty)
Scottie Scheffler's WITB 2024 with TaylorMade. (Image: Getty)

After an exciting season start, Scottie Scheffler secured the win back at the Players Championship 2024, the Masters Tournament 2024 and the RBC Heritage. Scheffler continued to rely on TaylorMade and the new Spider Tour X putter, which his Tour colleague and TaylorMade staff player Rory McIlroy recommended to him in March and won back to back. After he secured a gold medal at the Olympics 2024 in Paris he now claims the seasons top spot in the FedExCup ranking with his victory at the Tour Championship.

The Tour Championship Leaderboard

WITB Scottie Scheffler for the Olympics 2024

(Image: TaylorMade)

Driver: TaylorMade Qi10 (8°)

(Image: TaylorMade)

3 wood: TaylorMade Qi10 (15°)

(Image: Srixon)

Driving Irons: Srixon ZU85 (3, 4)

(Image: TaylorMade)

Irons: TaylorMade P7TW (5-PW)

(Image: Titleist)

Wedges: Titleist Vokey SM8 (50, 56)

Titleist Vokey WedgeWorks Proto (60.5)

(Image: TaylorMade)

Putter: TaylorMade Spider Tour X

(Image: Titleist)

Ball: Titleist Pro V1

Categories
Uncategorized

Under Armour Achieves Landmark – Number 1 Selling Shoe in UK Golf

The Under Armour HOVR Fade 2 Golf Shoe. (Image: Under Armour)
The Under Armour HOVR Fade 2 Golf Shoe. (Image: Under Armour)

Under Armour’s HOVR Fade 2 SL has become the Number 1 Selling Shoe in Men’s UK Golf for 2024 (according to Golf Datatech Retail Audits January 2024 – July 2024) after an incredible month of unit sales in July saw it outstrip the next top-selling model in the market by nearly 2 to 1. 

Under Armour with New Highligh Golf Shoe in HOVR Franchise

Offering golfers performance and comfort in a lightweight package, the HOVR Fade franchise has been developed and improved upon since it first came to market in 2020, whilst maintaining an incredible price-to-value relationship for retailers and consumers alike. 

For the period January-July 2024, the brand has seen its footwear sales accelerate rapidly in the on and off course channel, cementing itself as an even more dominant Number 2 in the UK Golf Footwear market with a share now standing at 21.5% in units sold.

In the off-course market for January-July 2024, Under Armour now sits clear as the Number 1 Golf Footwear Brand in the UK with 27.5% in unit share, 20% more than its nearest competitor.

For 2025, Under Armour continues to develop the Fade franchise with an all-new Drive Fade, that has been receiving incredible feedback from retailers during the SS25 Footwear pre-book period.

These industry-leading results follow hot on the heels of the brand’s official launch of ‘Footwear Optimisation’ – in collaboration with Stoke Park and Biomecaswing. This unique process was designed to offer golfers the pinnacle of performance through the re-invention of how footwear can be ‘custom fitted’ to an individual through the use of AI driven athlete tracking software.

Commenting on the latest Under Armour news, Richard Palmer-Jones (Under Armour Golf UK) said: “To achieve the milestone of No.1 selling shoe in UK Golf is truly a magical moment for the UA brand. The consumer decides the fate of any brand and to see them choose Under Armour ahead of any other brand for their favourite shoe illustrates the trust and affection with which the UK Golfer increasingly holds the Under Armour brand.

“We started the Fade Franchise journey back in 2018 through a European specific footwear development brief designed to speak to the golfer in this specific market – the success of the franchise has propelled us to the position of No.2 in the overall market and Year-on-Year unit sales growth of over 19% within an increasingly depressed market.

“Our thanks go to our amazing retail partners for their faith in our ability to build a better product that delivers an enhanced consumer experience – we remain truly excited by where we can take the Under Armour footwear category in the future.”

In the latest market share data published by Golf Datatech, the HOVR Fade 2 SL had a 9% share by units sold in the Men’s Golf UK On and Off-course combined market for the month of July, with the nearest competitor at 4.6%, according to Golf Datatech Retail Audits July 2024.

Text: Under Armour

Categories
Equipment

TaylorMade: The new Kalea Gold family for women of all handicap levels

The new TaylorMade Kalea Gold womens clubs. (Image: TaylorMade)
The new TaylorMade Kalea Gold womens clubs. (Image: TaylorMade)

TaylorMade has taken a further step in the development of golf clubs specifically for women with the introduction of the new Kalea Gold line. The Kalea Gold irons are part of this new premium line characterised by innovative technology and elegant design, according to TaylorMade. The clubs were designed by women for women and are intended to help players of all abilities improve their golf game.

The Kalea Gold irons are the result of a comprehensive development process in which TaylorMade involved a wide range of groups, playing strengths and types. This included the TaylorMade Women’s Advisory Board, which is made up of female golf professionals from different areas of the industry. This group, along with other test panels and feedback from users of the previous model, Kalea Premier, helped to accurately identify the needs and preferences of female golfers. A particular focus was placed on the appearance and performance of the clubs.
The Kalea Gold family focuses on elegant colours such as white, blue and gold, a deliberate departure from the pastel shades often used for women’s clubs. The club heads of the irons are slim and modern in design, with a thinner topline that offers a clear, clean look in play.

Image: TaylorMade

TaylorMade Kalea Gold: Optics and performance should go hand in hand

The Kalea Gold Driver utilises the Carbonwood™ construction which allows the mass to be strategically placed in the club head. This optimises energy transfer, increases launch angle and maximises distance while ensuring a high level of forgiveness and stability.

The fairway woods and rescue clubs in the line are also equipped with the latest technologies. The Speed Pocket™ and Inverted Cone Face technology minimise miss-hits on off-centre shots. In addition, the ultra-light carbon construction ensures better launch conditions and higher ball speeds.

TaylorMade Kalea Gold irons: Maximum performance in a new design

Technologically, the Kalea Gold irons are characterised by several features that are designed for maximum performance. They utilise the Cap Back™ design in combination with Speed Pocket™ technology to optimise ball launch and forgiveness. The irons also feature an ECHO® Damper for improved sound and feel. The club faces are specially designed to enable higher ball speeds, which should lead to more length.

Another feature of the Kalea Gold irons is their increased loft option compared to the previous Kalea Premier version. This should better cover the gaps between the different clubs in the set and help players to achieve a consistent trajectory. In addition, the irons have a progressive upright lie angle, which supports a slight draw bias and should therefore help against the slice.

The Kalea Gold irons are not only suitable for beginners, but also for advanced golfers looking for a powerful club that will help them take their game to the next level. TaylorMade offers the irons with customisation options so players can tailor their clubs perfectly to their needs.

The Kalea Gold clubs will be available to pre-order from 20 August 2024 and will be available in stores from 6 September 2024. The prices for the individual clubs are in the premium segment: the driver costs £449 / EURO 599, fairway woods £249 / EURO 329, rescue clubs £199 / EURO 269, irons £122 / EURO 165 per iron and the putter £249 / EURO 329.

Categories
Professionals

Surgery: Jordan Spieth Uses Early End of Season to Take a Big Step

Jordan Spieth will undergo wrist surgery after FedExCup out. (Image: Getty)
Jordan Spieth will undergo wrist surgery after FedExCup out. (Image: Getty)

After more than a year in which his wrist has repeatedly caused problems, Jordan Spieth will now undergo an operation. He made the announcement on Sunday after the first PGA Tour play-off event, in which he finished third last. The problem is a torn tendon sheath in his left wrist, which holds the tendon in place. The tear first appeared a week before the 2023 PGA Championship, and Spieth has tried various treatments to avoid surgery. Spieth did not comment on the details of the upcoming procedure, saying only that doctors need to “recreate the tendon” in his left wrist “so it doesn’t dislocate.”

Unavoidable: Jordan Spieth needs an operation

Jordan Spieth’s season has ended early for only the second time in his career, as his performance was not good enough to qualify for the remaining play-off events. Spieth now wants to make the most of this time and have an operation as soon as possible. Spieth reckons it will take around three months for his wrist to recover. “Yeah I’m going to get operated on ASAP, we’ll go through the process from there.” said Spieth after the FedEx St. Jude Championship 2024.

As Spieth explained to reporters a few weeks ago, the injury began with a broken bone in his wrist, which caused inflammation. This injury had even occurred in 2018. However, as he played golf largely pain-free, he tried to treat the problem without surgery. Since the 2023 season, the condition of his wrist deteriorated and he dropped from 10th place in the world rankings to 43rd. The former world number 1 missed the cut eight times in 21 tournament starts.

‘I am very hopeful’

The wrist treatment gives Spieth hope of finally emerging from his slump, although he has never had any pain in his wrist while swinging: “But it doesn’t seem coincidental based on the amount of time, and really the results being the exact same every single week. So I’m very hopeful.” Apart from playing off the tee, the injury has been a constant burden: “Anything that impacted the ground was not a good situation for me this year,”

As Spieth has no firm plans for upcoming tournaments, he wants to approach the wrist surgery with as much patience as possible, which he finds difficult.”Other than two kids under 3, which makes it quite a bit harder with one arm,” he said.

Categories
Panorama

Swedish Double Win at the Girls’ and Boys’ Amateur Championships

The two Swedish winners of the Girls' and Boys' Amateur Championships 2024. (Image: R&A)
The two Swedish winners of the Girls' and Boys' Amateur Championships 2024. (Image: R&A)

Torstensson surged to a 8&7 triumph over Matylda Krawczynska of Poland in the 36-hole Final at Alwoodley to win the 95th staging of the Girls’ Amateur. In the 97th edition of the Boys’ Amateur at nearby Moortown, Olsson Mörk came back from five down after 12 holes to defeat Scott Woltering from the Netherlands 4&3 in their showdown. Both players emerged victorious from the global 144-player fields at the renowned West Yorkshire venues this week.

Boys’ Amateur Championship

Olsson Mörk capped a glorious week for Sweden with his impressive comeback in the Final. By virtue of his win, he earns exemptions into Final Qualifying for The Open, The Amateur Championship and the US Junior Boys’ Championship. The first Swedish winner since his friend, Albert Hansson in 2022, he joins other past champions including Sir Michael Bonallack, José María Olazábal, Sergio Garcia, Matthew Fitzpatrick and David Howell.

While Woltering was more attack-minded with the driver, the 17-year-old – who went to the same high school as PGA TOUR winner and Ryder Cup team member Ludvig Åberg – opted for a different strategy and used his long irons regularly.

In a topsy-turvy morning session, Woltering, 18, settled quickest and surged to a four-up lead after only seven holes. Birdies at the 1st and 7th and bogeys from his opponent at the 5th and 6th secured the advantage. Woltering then made key putts from 15 feet and five feet to halve both the 10th and 11th before he highlighted the Final at the par-5 12th.

Having pushed his tee shot into the right rough, Woltering chipped out before flighting a pitching wedge down the hill from 160 yards into the hole for a stunning eagle. Olsson Mörk refused to buckle and replied with a winning birdie at the 13th and soon claimed three holes in-a-row after costly errors from Woltering at the 14th and 15th to reduce his deficit to two.

A roar of delight took the Netherlands player back three ahead after a nine-feet birdie putt on the 16th, but he took two shots from a greenside bunker on the short 17th and then pulled his drive on the 18th to take a penalty drop and lose both holes.

Woltering – winner of the Dutch national open match play this year – claimed the 19th with a birdie but a run of three bogeys then allowed his rival to lead for the first time at the 22nd. Woltering immediately replied after a glorious tee shot set up a winning birdie at the next but he was one down again when Olsson Mörk birdied the par-5 25th. He then misjudged his approach putt at the 28th for bogey and a two-hole deficit. As the Swede continued his steady play, Woltering bogeyed at the 31st to fall three down and another bogey at the 33rd ended the contest.

Girls’ Amateur Championship

Havanna Torstensson savoured the biggest win of her young career at the Girls’ Amateur. The 16-year-old put in a composed and clinical display to beat Krawczynska and join a decorated roll of honour which includes major champions and Solheim Cup players such as Suzann Pettersen, Anna Nordqvist, Azahara Munoz and Georgia Hall.

Torstensson’s victory also gains her an exemption into Final Qualifying for the AIG Women’s Open, The Women’s Amateur Championship, the US Girls’ Junior Championship and, by tradition, an invitation to compete at the Augusta National Women’s Amateur.

Torstensson seized an early advantage with a six-feet birdie putt on the 3rd hole of the morning’s opening round and, from then on, she was in total control.

As Krawczynska, a three-time Polish junior champion, struggled to replicate the form that had swept her into the Final, Torstensson’s assured play fortified her position of authority and she was six-up through 11 holes. Krawczynska could not gain a foothold in the tussle but the 18-year-old trundled in a 25-footer on the 15th for a birdie to give herself a much-needed lift.

The Pole then clawed another hole back on the 17th when Torstensson shanked her second shot into the trees but the Swede moved back into a five-hole lead on the 18th.

Having won the opening two holes of the afternoon to extend her lead to seven, Torstensson was in charge and Krawczynska’s day would unravel on the 28th hole when she thinned a bunker shot over the green and lost her ball.

Her concession there meant that Torstensson was seven-up with just eight to play and the victory was sealed on the short 29th when Krawczynska’s par putt lipped-out and Torstensson tidied up a title-winning three.

She becomes just the third Swede, after Nordqvist and Maria Hjorth, to win the Girls’ Amateur.

Categories
Uncategorized

WITB Hideki Matsuyama 2024: FedEx St. Jude Championship

Hideki Matsuyamas PPGA Tour WITB with Srixon and TaylorMade. (image: Getty)
Hideki Matsuyamas PPGA Tour WITB with Srixon and TaylorMade. (image: Getty)

Hideki Matsuyama’s golf bag this week is not being carried by his regular caddie Shota Hayafuji, who had to return to Japan due to a stolen passport, but by Taiga Tabuchi, Ryo Hisatsune’s actual caddie. Thanks to the quick replacement, Matsuyama doesn’t have to lug his Srixon, TaylorMade and Cobra equipment around the TPC Southwind himself and even changes his putter at the last minute before the tournament.

Hideki Matsuyama WITB: Woods From Three Companies Ensure Success in the FedExCup Playoffs

Image: Srixon

Driver: Srixon ZX5 Mk II LS (9,5°)

Image: TaylorMade

3-wood: TaylorMade Qi10 (15°)

Image: Cobra

5-wood: Cobra King RadSpeed Tour (17,5° at 19°)

Image: Srixon

Irons: Srixon ZX5 Mk II (3), Srixon Z-Forged II (4-9)

Image: Cleveland

Wedges: Cleveland RTX 4 Forged Prototype (48°, 52°, 56°, 60°)

Putter: Scotty Cameron Prototype

Image: Srixon

Ball: Srixon Z-Star XV

Categories
PGA Tour

Tropical Storm Debby: Round 1 of the PGA Tour Postpones to Friday

Storm troubles PGA Tour Wyndham Championship 2024. (Image: Getty)
Storm troubles PGA Tour Wyndham Championship 2024. (Image: Getty)

Tropical Storm Debby is causing weather chaos on the PGA Tour. Large amounts of water were already coming down in the practice rounds and now it looks like the storm will further hamper the 2024 Wyndham Championship at Sedgefield Country Club. What initially looked like a simple storm has developed into a tropical storm over the last few days, forcing the organisers to not only ban spectators from visiting the course on the first day of the tournament but to later postpone the whole first round to Friday.

“Difficult decision” – Tournament Director Powell on the decision on the PGA Tour

In an initial statement on Wednesday morning, there was no mention of the exclusion of spectators, “Debby is expected to move inland Thursday and continue to the northwest before shifting northward across Central North Carolina Friday morning,” wrote the TOUR’s official weather forecast on Wednesday morning. “This will produce widespread rain and a few thunderstorms throughout the day Thursday with showers and isolated t-storms continuing into Friday morning.”

In the afternoon, however, the fears of the organisers and the tour were confirmed. Spectators will have to stay at home on Thursday in Round 1 and the match will be played as far as possible. “This decision was a difficult one for us to make with our partners at the PGA TOUR, but everyone’s safety is our top priority,” Tournament Director Bobby Powell said. “The most-recent forecast looks like the storm could clear our area sometime Friday,” according to a statement on the PGA Tour website.

There was another development on Thursday, when the tournament was supposed to start. The entire first round had to be postponed to Friday because a flash flood warning was in effect for the Greensboro area. “This is a dangerous and life-threatening situation,” wrote the National Weather Service.

Spectators with tickets for the first day can use them on the three following tournament days should the weather improve.

The last tournament before the FedEx Cup playoffs could be a last chance for some players to qualify for the FedEx St. Jude Championship the following week.

Categories
Uncategorized

TaylorMade: The P-Series Gets Two New Iron Models

The new P-Series models from TaylorMade. (Image: TaylorMade)
The new P-Series models from TaylorMade. (Image: TaylorMade)

TaylorMade Golf introduces the new P-770 and P-7CB irons, bringing new options for skilled amateurs and tour stars to their portfolio. These irons offer a combination of performance, feel and consistency. The P-770 irons promote consistent shot shaping and clean ground contact, while the P-7CB irons are designed for precise and consistent shots.

TaylorMade P-770 irons promise performance and feel

TaylorMade Golf expands the P-Series with the new P-770 irons, which promise outstanding performance and precise feedback. These irons are specifically designed for golfers looking for a combination of forgiveness and control without compromising feel. The P-770 irons are characterised by a forged construction that offers a pure feel at impact as well as accurate sound, responsiveness and feedback. With the modified Leading Edge in the P-770 irons, TaylorMade aims to provide both consistent shot shaping and clean ground contact.

Another feature of the P-770 irons is the FLTD CG system. This system positions the centre of gravity (CG) lower in the long irons and higher in the short irons, which should ensure ideal launch conditions for every club. In addition, a tungsten weight and a slightly wider sole ensure a consistent flight in the short and medium irons, while the long irons are easier to launch and particularly forgiving. These features make the P-770 irons an excellent option for players looking for a combination of performance and feel.

“We’ve done a lot of work to fine-tune the feel of the new P·770. This is the ideal iron for the player that needs some forgiveness and performance benefits but doesn’t want to sacrifice any feel or control. In my opinion, this is our most forgiving, best feeling P·770 to date.”
–Matt Bovee, Global Category Director – Irons and Wedges

P-7CB irons: Precision and consistency for the discerning golfer

TaylorMade’s P-7CB irons are designed for players looking for precision and consistency in a compact club head. These irons have been manufactured using the Compact Grain Forging process and 2,000 tonnes of pressure, resulting in a soft carbon steel. As a result, the P-7CB irons offer outstanding feel and feedback designed specifically for the demanding golfer, says TaylorMade of the new P-Series Cavity Back irons. Consistent shots throughout the club set are made possible by precision-milled faces and grooves that promote consistent launch and spin. The forged club head offers better feedback at impact thanks to the softer carbon and can therefore favour a significantly differentiated feel, especially for stronger handicaps and pros.

The P-7CB irons are characterised by a special sole chamber and progressive bounce profiles, which are designed to ensure consistent ground contact across the entire club set. This has been confirmed by feedback from Tour pros such as Rory McIlroy and Collin Morikawa, who have successfully used the P-7CB irons in major tournaments in 2024. With a consistent centre of gravity, the TaylorMade P-7CB gives players the confidence that every shot will launch in a predictable window with the right spin, TaylorMade writes about the new CB version. However, the focus here is on high control and much less on forgiveness. The P7CB irons are therefore not suitable for every level of player, but promise control and spin with the right technique.

Both models, the P-770 and the P-7CB irons, will be available for pre-order from 31 July and in retail stores from 6 September. The price per iron will be 230 euros. In addition, custom fit options will be available in retail stores from 31 July, giving golfers the opportunity to have their clubs customised.