Tag: Under Armour

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Equipment

Under Armour: Golf Collection With New Layers For Winter

The new Under Armour collection for fall/winter 2024 (Photo: UA)
The new Under Armour collection for fall/winter 2024 (Photo: UA)

Under a new all-encompassing identity for the Golf category that ties into the success of its performance footwear products in the Under Armour Drive Pro Spiked and Spikeless, the all-new UA Drive apparel layers and Drive Pro insulated outerwear will offer golfers modern silhouettes in new fabrications for maximum comfort, as well as the elevated performance and protection from the rain and cold that consumers trust Under Armour to deliver throughout the winter season.

Under Armour 2024: New layers for fall and winter

The standout new layering piece for FW24 is the UA Drive Midlayer. Available in a Crewneck, Hoodie, or ¼ Zip Pullover styles, the new Drive Midlayer is a must-have item for golfers that want a clean, simple design that delivers a super luxe fit and feel.

The new UA Drive Storm Sweaterfleece offers a modern take on one of the brands biggest franchises in Golf apparel, using subtle styling details to the zipper, cuffs and logo applications, plus woven overlays treated with Storm protection.

Stay Warm Through the Cold Season

In the insulated outerwear category, UA has expanded on the range from FW23 by introducing more levels of insulation than before.The full assortment of the UA Drive Pro Insulated Jacket and Vest, Drive Pro Storm Lightweight Insulated Jacket and Vest, and Drive Pro Storm Hybrid range, gives golfers a choice of over 20 different outerwear pieces, with each featuring unique technical properties to allow golfers to perform at their best by keeping them at the perfect temperature in the variable conditions golfers face through the Fall/Winter season.

The UA Drive Pro Insulated Jacket and Vest offer the most protection from the cold through a combination of UA ColdGear Infrared to the interior lining and recycled insulation materials. UA Drive Pro Insulation products feature quilting panels and hybrid blocking, as well as new metallic logo details to deliver an elevated look. Both the Jacket and Vest also feature full-zippered hand pockets to stash your essentials.

For true warmth without weight, golfers can trust in the UA Drive Pro Storm Lightweight Insulated Jacket and Vest. Using a durable stretch woven fabric with octafleece liner, which feels lighter and keeps you warmer, these garments also use UA Storm technology to repel water and without sacrificing breathability. Both pieces also utilise the metallic silver trim package across the zipper and logos, tying into the elevated look and feel of the other items in the Drive Pro outerwear range.

Perhaps the biggest update to the range, the UA Drive Pro Storm Hybrid Full-Zip and ½ Zip are now 70% warmer while being 33% lighter than the silhouette it replaces in the range for FW24. Utilising a hybrid design as the name suggests, Storm Daytona Spacer fabrication and a Storm stretch woven fabric are paired with lightweight insulation in different zones to optimise fit, warmth, comfort and performance.

Pro Storm Lightweight, Drive Pro und Drive Pro Storm (links nach rechts) von Under Armour. (Foto UA)
Pro Storm Lightweight, Drive Pro and Drive Pro Storm (left to right) from Under Armour. (Photo: UA)

Pants & Polos

In bottoms, UA is adding even more breadth to the range with the addition of new Matchplay Pants and Jogger options to complement the Drive Pants range carrying through from SS24, to sit alongside the ColdGear Infrared Winter Pants.T2G, Playoff and Iso-Chill Polos complete the apparel offering for FW24 with new print applications and colour stories to tie in with the full range.

Women & Kids

The Women’s and Kids ranges include all the new fabrics and technologies found in Men’s in appropriate silhouettes, colours and designs. Women’s UA Golf will include the Drive Midlayer a hero piece of the Men’s range, as well as a new Drive Flare Pant and Drive Storm Insulated products. All ranges are backed by a comprehensive selection of seasonal accessories including gloves, mitts, caps and winter headwear.

Text: Under Armour

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Brands

Under Armour Launches Footwear Optimisation

Under Armour launches 2-hour footwear optimisation. (Photo: Under Armour)

Under Armour has announced the launch of its unique Footwear Optimisation Process in collaboration with Stoke Park and Biomecaswing at the new Under Armour Golf Footwear Performance Centre. 

Under Armour’s Footwear Optimisation Process

Designed to offer golfers the pinnacle of custom fitted footwear across its Award-Winning Drive Pro Series, customers will experience a 2 hour, four-step footwear fitting like no other in the game. 

The Four-Step Custom Footwear Fitting Process

The first step is an initial assessment with the golfer wearing their own footwear. An initial kinetic and kinematic assessment is carried out using the BiomecaForce system. At this point key data metrics such as club speed, ball speed, spin rate, strike location and carry distances are recorded with TrackMan.

From this initial assessment the player will be recommended one of the game-changing Drive Pro Series spiked or spikeless models based on peak force, rotation, translation figures and in line with their swing signature.

Once the selected footwear, further assessment will be conducted on the BiomecaForce system to demonstrate the measured gains in both kinetic and kinematic data and alongside the TrackMan data.

In step three, golfers receive an assessment of their feet using the market-leading SIDAS Podiatech system to better understand the foots anatomy and its impact on their own golf swing. Once completed, custom insoles are built on site to promote optimised stability and an increased ability to create higher peak forces – in turn taking the performance of their footwear even further.

Once the custom insoles are built and fitted into the Drive Pro shoes, final assessment is conducted to highlight the performance gains achieved throughout the session.

Insights on the Footwear Optimisation Process

Richard Palmer Jones, Under Armour Golf UK, said: “The Under Armour Footwear Optimisation Process utilises a unique and proprietary combination of the most advanced athlete performance tracking technology in golf. This allows golfers to understand the importance and impact of their footwear to their on-course performance in simple terms through the data improvements that we see time and again when putting people through our fitting processes. The addition of SIDAS Podiatech technology allows us to take the fitting process further through the use of custom insoles – producing the ultimate experience for any golfer looking to maximise their potential.”

Chris Murtagh, Head of Instruction at Stoke Park, said: “The opportunity to launch the Footwear Optimisation Process at Stoke Park with Under Armour is incredibly exciting. Having fit customers into the Drive Pro Series since it launched in February, we’ve seen how these products have consistently improved golfers. Utilising the BiomecaForce system alongside SIDAS Podiatech technology is the natural progression to deliver the ultimate in performance footwear. Under Armour’s mission to make athletes better has established golf footwear as an essential piece of golf equipment for the first time.”

Each session costs £500 and includes 2 hours of Biomechanical analysis, both pre and post-testing, 1 pair of Drive Pro Series Spiked or Spikeless shoes, and 1 set of custom insoles.

To find out more or book a session please contact Chris Murtagh at Stoke Park on 01753 717184 or via email at [email protected].

Text provided by Under Armour

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Equipment Live

TaylorMade and Under Armour Sign Young Prodigy Kris Kim

Young prodigy takes his first steps on the PGA Tour: Kris Kim. (Image: Getty)
Young prodigy takes his first steps on the PGA Tour: Kris Kim. (Image: Getty)

For young talent Kris Kim, the past weeks must have been really exciting. This week, Kim ist making his debut on the big stage of the PGA Tour at the The CJ Cup Byron Nelson at TPC Craig Ranch. Apart from his debut, the 16-year-old has also signed a contract with Under Armour and TaylorMade, as the two brands have revealed.

Kris Kim now signed to Under Armour and TaylorMade

As the two major brands have revealed, they both signed Kris Kim this week. As the English player stated in an interview, he has been in contact with Under Armour for some time now. “Under Armour has helped me for some time now. I’m very grateful for their support and very happy to continue the partnership”, says Kim.

The same goes for TaylorMade who have been surveying the progression of his game and keeping in touch with him for the past three years. In his bag, Kim has switched to the P-7MB irons providing him with a good feel and control over the ball. His interesting choices also include a P-770-2-iron, which he likes to tee off with. Here is a full list with his set of golf clubs.

Kris Kim WITB

Driver: TaylorMade Qi10 (9°)

Fairway Wood: TaylorMade Qi10 (15°)

2-iron/4-iron: TaylorMade P-770

5-iron to PW: TaylorMade P-7MB

Wedges: TaylorMade Milled Grind 4 (50°/56°/60°)

Putter: TaylorMade Spider Tour

Ball: TaylorMade TP 5

“No doubt Kris is among the very best”

The exceptional talent also has the officials of the two brands raving. “It’s great to be working with such an exciting talent as Kris. His hard work ethic and humble nature aligns with the values of Under Armour perfectly. We look forward to supporting Kris reach his goals over the coming years.” says Kevin Ross, Managing Director at Under Armour EMEA.

Mark Thistleton, Senior Tour Representative at TaylorMade, also only has kind words for the Englishman. “There is no doubt Kris is among the very best of not just young British Golfers, but junior golfers from around the World. He showed his skills on the big stage during a successful Junior Ryder Cup in 2023 which capped off a very dominant year in junior golf for him.” states Thistleton and adds: “We at TaylorMade are all about using our equipment expertise to help nurture young talented golfers like Kris as they develop skill, speed and power at an increasingly young age and fast pace. We are thrilled to see his success to date and that he continues to put his trust in us and our products.”

The stage is definitely set for Kris Kim, with lots of expectations to be met. With the The CJ Cup Byron Nelson underway, Kim is making his first steps in a possibly promising career.

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Equipment Golfshoes

Under Armour sets the new standard with Drive Pro and Drive Pro SL footwear

The new Under Armour Drive Pro and Drive Pro SL golfshoes of the 2024 season. (Photo: Under Armour)
The new Under Armour Drive Pro and Drive Pro SL golfshoes of the 2024 season. (Photo: Under Armour)

Designed with direct feedback from three-time major winner Jordan Spieth and Under Armour’s other PGA Tour athletes, including Maverick McNealy, Under Armour works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels in both Spiked and Spikeless models.

Under Armour Drive Pro golf shoe: Stability, traction and performance

The new Drive Pro and Drive Pro SL deliver golfers the ultimate stability, traction, and performance through the innovative Swing Support System TM.

Developed with world-renowned biomechanist JJ Rivet, the revolutionary 3-layer Swing Support System TM supports the natural motion of the foot, with biomechanically correct diagonal and lateral support for golfers to unlock the power of their swing.

The Swing Support System is made up of three key advancements to take performance to new levels, while being lighter than common tour shoes in the market.

Starting from the ground up, smarter traction is delivered through a combination of Under Armour’s new custom S3 Spikes and the Tour Flex Pro Spike. Developed exclusively for Under Armour with CHAMP MacNeill Engineering, the S3 Spikes are utilised in the medial heel and lateral forefoot at the optimal angle to resist rotation in the golf swing, allowing you to harness more power.

(Photo: Under Armour)

In the midsole, Under Armour has developed the only dual-density midsole in golf. Featuring Under Armour’s HOVR TM foam and more supportive Charged Cushioning TM where it’s needed to help guide the foot in the golf swing. By using softer HOVR foam in the medial side, your foot is able to sink into the shoe when you apply your peak force and helps transition your weight more efficiently through the ball.

In the upper, Under Armour’s Swing Support Strap is fully connected to the with the S3 Spikes and integrated lacing system, providing optimised 360-degree lock-in from lateral ball to medial instep.

Under Armour Drive Pro SL: The innovative spikeless model

The Drive Pro SL replicates the same innovations in the midsole and the upper but with some notable innovations in its spikeless outsole. With a traction control plate and a hybrid outsole utilizing rubber and TPU, the Drive Pro SL provides ground penetration & torsional rigidity through the use of TPU, with rubber adding flexibility and friction to ensure there’s no compromise in performance by moving from a spiked to spikeless outsole.

Every spikeless traction point has been mapped to different heights and positions throughout the sole to ramp up performance further. By removing uniformity, Under Armour has been able develop an outsole that truly performs at the same level as spiked tour shoes.

“We’re excited to kick the new year off by releasing industry-leading footwear that help golfers take their game to the next level. The Drive Pro Series is years in the making, and we’re excited to get golfers’ reactions as they test them out on the course. Utilising Under Armour’s unique technologies, such as HOVR and the Swing Support System, we were able to create a golf shoe that pushes the boundaries of performance innovation to stand out in the market.” – Jake Haley, Senior Product Line Manager for Golf Footwear, Under Armour.

“Being a golfer isn’t a traditional 9-5 job. You’re on your feet walking the course for such a long time so it’s so important to be equipped with footwear that will help your body achieve its best on the course. I’m ecstatic that Under Armour has developed the Drive Pro, that combines comfort, style, and performance throughout the long days that we endure on the green. I look forward to showing firsthand the impact that Under Armour makes on the course with the release of the Drive Pro.” – Jordan Spieth

The Drive Pro Series can be found on UA.com and at golf retailers throughout the UK. The Drive Pro and Drive Pro SL retail for £150 GBP (EUR €170) and £130 GBP (EUR €150), respectively and carry a 1-year waterproof warranty.

Text: Under Armour

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Uncategorized

Under Armour: The “Cold Weather Golf Kit” for 2023

The Under Armour fall/winter collection 2023. (Photo: Under Armour)
The Under Armour fall/winter collection 2023. (Photo: Under Armour)

Extend your season with the Under Armour Cold Weather Golf Kit for winter 2023. A full head-to-toe kit designed for golfers who refuse to let cold, wet weather keep them off the golf course, the Cold Weather Golf Kit utilises Under Armour’s best apparel innovations and technologies for winter.
The originators of performance apparel, Under Armour has been the go-to brand for Golfers in the UK looking for the most innovative apparel products year-round.
With a strong heritage of introducing technological advancements in water-repellency in the shape of Under Armour Storm, lightweight insulation through ColdGear Infrared, and adaptive layering with thermal regulation innovations, Under Armour continues to deliver performance to golfers without weighing you down.

Under Armour launches new fall/winter collection

With the Cold Weather Golf Kit, Under Armour is once again pushing the boundaries of innovation and technological advancement further to help golfers fight the cold.
The new Storm Revo Jacket is now 33% lighter while being 74% warmer thanks to a breakthrough in UAs insulation innovations, and delivers more warmth for golfers looking to stay out on the course.
For those grinding on their game through the coldest winter nights at the range, UA introduces the Storm Session Gilet and Storm Session Jacket.
Made possible through an updated Coldgear Infrared print that retains body heat and distributes it back to the wearer, these garments offer the ultimate in thermo-regulation.
The CGI Taper Pants up the ante against the elements in winter by offering an added layer of protection from the cold and rain, these pants are super warm thanks to the Coldgear Infrared print on the inside and highly water-repellent thanks to UA Storm.
As golfers look for even more warmth, new look Storm Sweaterfleece and Storm Daytona franchises will be must-have pieces for the winter wardrobe. With products available in vest, hoody, ½ zip option for both, as well a full-zip Storm Daytona.

The Under Armour fall/winter collection 2023. (Photo: Under Armour)
The Under Armour fall/winter collection 2023. (Photo: Under Armour)

In the rainwear category, Under Armour offers golfers the Stormproof 3.0 Jacket and Trouser as well as an all new Stormproof Cloudstrike Jacket. Highly breathable and stretchy materials make UA’s rainwear offering for FW23 its most extensive and innovative to date while offering total protection from the elements.
Completing the Cold Weather Golf Kit is a full line of cold weather accessories including CGI Winter Gloves, CGI Mitts and winter Headwear including the CGI Pom Beanie.

Shop Under Armour at Amazon

Text: Under Armour

Categories
Equipment

Jordan Spieth signs equipment deal until 2029

Jordan Spieth and Under Armour extend der collaboration till 2029. (Photo: Getty)
Jordan Spieth and Under Armour extend der collaboration till 2029. (Photo: Getty)

Jordan Spieth has been an integral part of the Under Armour team since 2013. The then 19-year-old golfer, mind you without a PGA Tour card, signed with the textile manufacturer and has remained with it to this day. Now Under Armour is extending its profitable deal with Spieth for another four years. The American will wear the brand’s golf shoes, clothing and accessories until 2029.

Jordan Spieth: “Under Armour took a chance on me”

“I was just leaving school and I guess in other sports I would have been considered a high draft pick, but at the same time I didn’t have PGA Tour status, which in golf means everything,” Spieht explained. The then 19-year-old had recently turned pro and has been playing at Under Armour ever since. He currently has a ten-year deal, which has now been extended by another four. The decisive factor for this is probably his victory at the RBC Heritage in mid-April.

“I’ve really enjoyed being on this journey with Under Armour since I turned pro, and I can’t wait to accomplish great things together in this next phase of my career,” Spieth said. “Like me, everyone at Under Armour challenges themselves to get better every day. I’m looking forward to continuing to test their newest innovations as I know their products will help me train and perform my best for years to come.”

Golfing for a good cause

In addition to the partnership extension, Under Armour will also support the Jordan Spieth Family Foundation with one million dollars (just under 920 thousand euros) over the next eight years. The non-profit organization under Spieth’s patronage aims to make it easier for young people to get into golf. It awards scholarships and creates open golf programs for young people. The focus is particularly on breaking down socio-economic barriers and thus making it easier to get into the sport. Spieth commented, “I think access is a big thing in golf. It’s a game that I love. So, I figure maybe there’s some people that don’t know that they love it yet. It’s a game that gets you outside. It’s active. It gets you moving around. And I think that’s obviously very healthy, no matter what background, or who you are.”

Under Armour looks forward to continued collaboration

Sean Eggert, vice president of sales at Under Armour, said, “We are incredibly honored to continue our relationship with Spieth in the years to come. He is an athlete who truly embodies what it means to strive for more. Jordan’s future is bright, as evidenced by his spectacular performance at Hilton Head this weekend, and we look forward to joining him on this journey as he continues to grow with us, challenge us and make us even better at what we do. We couldn’t be more proud to have him on our team.”