Categories
European Tour

The DP World Tour and BMW Group sign five-year partnership extension

The DP World Tour and BMW Group have signed an extension to their partnership that will see the leading premium automotive brand BMW remain an Official Partner, and the Official Car, of the DP World Tour until the end of the 2027 season.

As part of the agreement, BMW will also remain as Title Partner until 2027 of both the BMW PGA Championship – a Rolex Series event – and the BMW International Open, where it will remain the promoter of the tournament.

This partnership extension cements BMW as one of the Tour’s longest standing partners. The relationship dates back to 1989, when BMW ran and promoted the first BMW International Open in its hometown of Munich. BMW then became Title Partner of the BMW PGA Championship at Wentworth in 2005.

BMW Group underpins position as global partner in golf

As an Official Tour Partner, BMW will benefit from highly visible branding and product placement at DP World Tour tournaments each season and across the Tour’s media and digital platforms. BMW will also enjoy access to the Tour’s premium hospitality services and Pro-Ams to create unique customer experiences. As Official Car of the DP World Tour, BMW will continue to supply its luxury high end and fully electric vehicles to the DP World Tour and make a valuable contribution to a sustainable tournament experience for players, staff and fans.

“The close collaboration with the European Tour group, which started back in 1989 with the inaugural BMW International Open, played an important role in the BMW Group becoming one of the most reliable and dedicated partners in international golf. We are delighted to continue along this successful path with the DP World Tour, and to bring innovative developments to both the sport and our events,” said Bernhard Kuhnt, Senior Vice President BMW Group Europe. “The BMW International Open and the BMW PGA Championship are tournaments that are very popular with golf fans and players alike, thanks to their long tradition and the excellent sporting and BMW brand experience. Based in two core markets in Europe, these events will form important pillars of our worldwide commitment to golf going forward.”

Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the European Tour group, added: “The BMW brand stands for luxury, innovation, and sportiness – all values that closely match our own and the Tour benefits significantly from partnering with such an iconic brand and respected partner of the game of golf. Over the last 33 years we have developed an extremely close working relationship that continues to drive strong value to BMW’s global engagement in sport. With this extended partnership, we will have ample opportunities to use the DP World Tour to showcase both their range of products and our collective leadership credentials in passion areas such as sustainability and technology innovation.

Together, we will also make sure that the BMW PGA Championship and BMW International Open keep innovating to elevate the fan experience and continue to be key moments on the sporting and entertainment calendars in Germany and the UK each year.” 

(Text: DP World Tour)

Categories
LPGA Tour

Lydia Ko: Despite mom’s insult, the former prodigy is better than ever at 25

Lydia Ko will probably have to put up a new wardrobe at home in Orlando – with all the trophies she brings home from the CME Group Tour Championship: the glass globe for winning the LPGA final tournament, the silver bowl of the Vare Trophy, the “Player of the Year” awards and everything else the 25-year-old was presented with at the Tiburon Golf Club in Naples. “The winner takes it all,” ABBA once warbled. But despite the record check for two million dollars and a total of 4,364,403 dollars for three victories and a total of seven top-five finishes since the Amundi Evian Championship in July, the most successful prize money season of all time didn’t work out. Lorena Ochoa was “better” by $591 in 2007.

“She’s made peace with herself”

But money, as we all know, isn’t everything. Especially when the “main prize” is standing on the edge of the 18th green: Ko’s fiancé Jun Chung. “He makes me smile, motivates and inspires me to become a better person and a better player,” says the New Zealander. “Since she met him, she has made peace with herself,” confirms her sister Sura.

Lydia Ko and Jun Chung have been a couple for almost two years, writing letters to each other for six months until the Corona pandemic allowed the first real date. Meanwhile, Chung, who lives in San Francisco, is the son of a Hyundai manager, works in the finance department of the Korean car company and first had to Google his new pen pal’s golf career, had taken up golf himself. On December 30, the two will marry in Kos and Chung’s native Seoul.

But after that, not much will change, says Chung, who likes to stay out of the camera’s focus: “She’ll keep playing. I don’t want to get involved in that. I want ‘Lyds’ to give all she can in the time she has ahead of her at this top level.” In turn, she says, “Since I’ve been with him, I want to make better use of the time I have to work on my game. To then be able to really enjoy the time off. I feel like that helps me train better and focus more.”

Three “meager” years already count as a crisis there


Time is the key word in every sense of the word for change, for the development of exceptional golfer Lydia Ko, who began as a teenage sensation, won her first professional tournament at 14, became the youngest tour winner in LPGA history at 15 years, four months and two days at the Canadian Open in August 2012, was number one in the world amateur rankings for 130 weeks and won her first professional tournament at the age of 18. Before the age of 20, she had already won two majors and the silver medal in golf’s Olympic comeback, and now has 19 LPGA victories to her name.

With such a golfing career, three years, the period between July 2016 and April 2021, with only one tournament title and a drop to 46th in the world rankings, can seem like a sporting crisis: “When you’re not playing so well, you have these weaker moments that feel so long. All too often, she has linked her existence exclusively to the numbers on the scorecard, identifying herself by her results on the golf course, Ko admits self-critically and unapologetically.

Interviewer rendered speechless

As bluntly as she spoke in June about her menstrual cramps and their effects on her back muscles (“It’s that times of the month”) after asking for medical help during the round – which literally left the interviewer from the “Golf Channel” speechless.

Equally candid, she says Jun Chung has given her “a new outlook on golf and life”: “How he perceives me doesn’t depend on my performance on the course.” And that’s precisely why “above all, I really wanted to win the BMW Ladies Championship last month in both our motherland, South Korea, with him by my side.” Mission accomplished. If Rosamunde Pilcher had written this plot, the whole world would have called it kitsch.

“You played better when you were 15”

So be it. From Ko’s point of view, the balance in her life has never been better. Without the period of the so-called form crisis, “I probably wouldn’t have the attitude I have today,” she says after her first season of multiple wins since 2016. “I feel like I matured a lot during that time.” And then isn’t fazed by a “You played better when you were 15” comment from her mother Tina: “What am I supposed to do with that information?” After nine years on the tour, you act differently, you’re simply more experienced, more familiar with the processes and conditions.

“Experience is the reason why some players play successfully on the tour for 15, 20 years. They hit their balls and know what’s going to happen. That comes naturally over time. Experience is like having a 15th club in the bag.”

Lydia Ko

On and off the court – starting with training on “more different types of grass than you can name in the same breath,” grins the new world number two behind Nelly Korda. “I used to play up liberated because I was young and clueless. Today I’m freer because I’ve learned to take things as they come and deal with them.”

Soon to be youngest Hall of Fame member

No question, the former child prodigy has grown up. And will probably soon become even the youngest member “ever” in the LPGA Hall of Fame. Until now, or since 2016, this privilege has gone to Inbee Park, who had to turn 27 to become a member. Ko, meanwhile, is only two points short.

Categories
Panorama

Top ways to get more involved in golf

Golf is a fantastic sport with a long history. Unlike other sports, however, there is less of a communal viewing culture. You don’t typically see groups of friends meeting up to tailgate at the Ryder Cup or sports bars full of golf fans going wild during the final holes of the Korn Ferry Tour Finals.


Watching golf can be a bit of an isolated activity. It can also feel like there isn’t much else that you can do besides watch the tournaments and read news about what’s going in the various Championships.
Here are our top four suggestions for things you can do to get more involved in golf.

Bet on tournaments

Betting on sports is a great way to get more involved. When you have a little bit of money riding on the outcome of an event it makes it even more exciting. With the PGA, you can bet on the winners of individual Championships. Another popular bet type is futures bets, including on the winner of the FedEx Cup.


Golf isn’t just an American sport, in fact, it was invented in Scotland. The United Kingdom and Ireland both have extensive histories with golf. Betting on golf has been growing in popularity in Ireland in particular, likely due in part to the number of high-profile tournaments the country hosts.

The 112th Irish PGA Championship Pro-Am at the Wild Atlantic Dunes in Belmullet is just one example of the rich golfing culture the country has, and just one example of the tournaments you can bet on.

Make your voice heard about LIV

Sportswashing is a fairly new term, but the problem has been around for quite a while, and it has finally reached the golf world. If you’re unfamiliar with the term, sportswashing is when a corporation or government tries to improve its reputation by investing heavily in a sports team or tournament. It is a form of reputation laundering and incredibly problematic.


In Saudi Arabia’s case, the Public Investment Fund is being used to fund the LIV Golf Invitational Series in the hopes of distracting the public from their ongoing human rights violations. The massive payouts they are using to attract leading golfers are working and LIV is growing.


You can get involved by contacting top golfers, either through their agents or social media – whatever way the golfer has made themself accessible to fans – to either thank them for refusing to participate in LIV if they have already rejected an offer or encouraging them to do so if they are currently being scouted. You can also reach out to major golf sponsors to encourage them to pull any support from LIV.


This is not only an important human rights issue, but also a golf issue. By splitting professional golfers into two tours, both will be weakened. If half the top competitors aren’t in the PGA Tour, it will make wins less impressive. A split viewership will also drop viewing numbers, which can lead to loss of advertising revenue and less golf on TV.

Use a course app

There is an app for everything, and golf is no different. Some are designed to help you with your swing, some give club recommendations or track your progress over time. These are all great for your personal golf game.

There are also some great apps that can increase your engagement with professional golf. The PGA Tour App allows you to follow every shot as it happens and includes 3D shot tracking too. There are apps that also have all the breaking news, highlights and coverage.


Golfshot GPS is another app that adds another interesting element to the Tour — it allows you to navigate through over 40,000 courses worldwide. You can see all the distances between holes, the hazards and the lay of every inch of the course. This year’s BMW Championship is being held at the Wilmington Country Club for the first time in its history, making it a perfect opportunity to explore the course along with the players.

Get out on the course

Playing a sport is possibly the best way to get more involved with it. There is only so much you can learn about a sport by reading about it or atching it on TV, the best way to understand a sport is to play it yourself. You don’t have to go play on world famous courses or use top of the line clubs. Just spending some time at your local course with friends is a great way to turn golf from something you like to something you love.

Categories
Panorama

Survey shows: The golf boom in the UK continues

The average number of rounds of golf played at courses across Great Britain was down 9% compared to Q2 2021. Despite this, the numbers continue to highlight growth above pre-pandemic levels.

A strong Q1 means that even with the Q2 numbers, rounds played in Great Britain are up 24% compared to the first half of 2021, although it is worth remembering that the first quarter of last year was affected by ongoing lockdowns, while April-June benefitted from the easing of restrictions and working from home.

Viewed even in their fuller historical context, the Q2 2022 figures represent a strong industry performance. April and May’s national rounds were the highest in the last five years with the exception of 2021.

(Photo: Sports Marketing Surveys)

This explains why rounds played remain up 19% in Q2 compared to 2019. That in turn indicates, encouragingly, that many of the new golfers attracted during and after lockdowns, including through successful efforts from governing bodies to change perceptions of the game, remain engaged.

The North was the best performing region in Q2 2022, down only 1% compared to 2021, but up 51% against 2019.

“We do expect growth against 2021 to continue to slow in the second half of the year”, cautioned Richard Payne, director of SMS. “Q2 2021 was an exceptional time, with the release from lockdown but still widespread working from home. We also expect the cost of living crisis to have an effect on leisure spend, in golf and other sports. This is likely to affect visitor rounds and equipment sales first, with many having already paid memberships for the rest of 2022, but there will undoubtedly be pressure on renewals in the coming months. So, whether rounds played can remain above 2019 is, in our view, one of the key metrics to look out for over the next six months and into 2023.”

Text: Sports Marketing Surveys

Categories
Panorama

British Open preparation: Tiger Woods and Rory McIlroy on the course together

Earlier this week, Rory McIlroy and Tiger Woods competed in the famous JP McManus Pro-Am together with many other stars of the (golf) world. But while most professionals are now using the Scottish Open as a final rehearsal for the upcoming British Open 2022, the two superstars are preparing in their own way. McIlroy and Woods played a round of golf at Ballybunion Golf Club, one of Ireland’s top courses.

Tiger Tracking on Twitter

When Tiger Woods gets on a plane or plays a practice round, the golf world looks intently at social media. So it was before the other majors this year that the 15-time major winner played again a year after his nasty car accident. When Tiger landed at Augusta, crazy scenes played out on Twitter. Well, before the British Open, Tiger had flown across the pond early for the charity pro-am – not unnoticed by the attentive fan community either, of course.

Several pictures and videos of the relaxed round on the links course of Ballybunion GC with his friend Rory McIlroy are circulating on social media. In typically dreary weather, preparations are underway for the 150th Open Championship, which will be played on the Old Course at St Andrews next week. The Scottish Open followed by a Major would probably be too much for the convalescent who had cancelled the US Open. The superstar was also out in a cart at the JP McManus in order to rest the leg that had been so badly injured.

Together with Rory McIlroy, who is also taking a break from tournaments after energy-sapping weeks, Tiger seems to be enjoying the round of links golf. McIlroy shares memories of “back in the day”, as a video reveals. “I used to aim down the middle of the fairway, it would start down the right edge and then draw back to the middle of the fairway,” “Rors” told his playing partner, demonstrating his skills.

Tiger Woods and Rory McIlroy ahead of the British Open 2022

Of course, we don’t want to deny you the pictures and videos of the two superstars. Simply two legends of golf playing a casual round of links golf – delightful!

Categories
Panorama

The “Tiger Effect”: Tiger Woods’ Path to Billions

So far, there have only been two athletes who have become billionaires: American basketball legends LeBron James and Michael Jordan. According to Forbes, probably the best-known business magazine in the world, another athlete has now joined the circle of billionaires: Tiger Woods cracked the 10-digit mark. The composition of the fortune of the golfer, who has so far celebrated more victories than any other, is surprising.

The importance of winning money

Tiger Woods’ net income, estimated by Forbes Magazine at at least one billion dollars, is based only to a small extent on his sporting successes and prize money. After hard years in golf, marked by tour victories, major wins and records, the 46-year-old can boast total prize money of 120,895,206 dollars. A horrendous sum, but one that represents only a small portion of the billions he has earned.

Tiger Woods’ most profitable sources of income

Woods’ key to making money has always been his income from endorsements. As a world-renowned athlete who regularly generates buzz among non-golf fans, Tiger Woods could hardly be more valuable to his advertising partners. Joe Favorito, a veteran sports business consultant, analyzes, “He hit the right time in the right sport, being an athlete with a diverse background who was approachable. Brands love knowing they’re getting someone who is embraced not just by the traditional but also by the casual fans.”

Brands like Monster Energy, TaylorMade, Rolex and Gatorade all benefit from their contracts with the legend – as does Tiger Woods himself. Woods has been working with Nike, his biggest backer, since as early as 1996. James and Jordan were also under contract with the sporting goods manufacturer.

In addition, Woods used his earnings to buy and found companies. Whether golf design, live events, a restaurant or miniature golf courses: Tiger Woods always knows how best to invest his money. ““[He’s] been extremely skillful in taking parts of businesses, in creating their own business, in ways that athletes before them just weren’t,” explains sports agent Leigh Steinberg. Off the golf course, Tiger Woods earns more than $100 million annually.

The “Tiger Effect”

Digitization, which has undergone tremendous development over the last few decades, also made itself felt in golf. Golf tournaments without a TV broadcast have been unthinkable for many years. 95 of the 100 most-watched TV broadcasts last year were sporting events: TV contracts, and with them player salaries, have been skyrocketing since the early 21st century. The influence of Tiger Woods was clearly evident here: the ratings of tournaments in which Woods did not compete were 30 to 50 percent lower than those of tournaments in which Woods did compete. This “Tiger effect” ensured that PGA Tour earnings almost tripled between 1996 and 2008 – Woods’ most successful period.

Phil Mickelson, another major-winning golfer, is also clear about the golf legend’s influence: “Tiger has been the instigator. He’s been the one that’s really propelled and driven the bus because he’s brought increased ratings, increased sponsors, increased interest, and we have all benefited.”

Woods turned down several $100 million from Greg Norman

Considering these incredibly high earnings that have now made Woods a billionaire, it is hardly surprising that Woods turned down an “mind-blowingly enormous” offer from Greg Norman and LIV Golf. According to reports, the Saudi Golf League offered Tiger Woods a high nine-figure sum if he would participate in the LIV Golf Invitational Series. For Woods, who is at home on the PGA Tour, the offer might not have been too tempting – the estimated net worth of at least one billion dollars seems to be enough for him…

Categories
Panorama

PGA Championship 2022 without defending champion Phil Mickelson

Phil Mickelson announced a few months ago that he would take a break and retire from the public eye. This break already extended over the 2022 Masters, in which he did not participate for the first time in 28 years. The next major is coming up next week: the 2022 PGA Championship. For a long time, it was unclear whether Mickelson would end his hiatus to defend his title at the PGA Championship. Last year, he became the oldest Major winner ever here. Now there is an answer.

PGA Championship: Statement of the PGA of America

On Twitter, the PGA Championship posted the following statement: “We have just been informed that Phil Mickelson has withdrawn his participation in the PGA Championship. Phil is the defending champion and currently eligible to become a lifetime PGA member, and we would have welcomed him to participate. We wish Phil and Amy [ed. note: Phil’s wife] the very best and look forward to his return to golf.”

The reason for Mickelson’s hiatus was his involvement in heated controversies between the PGA Tour and the LIV Golf Invitational Series created by Greg Norman. In a lengthy statement about his words and actions, Mickelson announced in February 2022, “It was reckless, I offended people, and I am deeply sorry for my choice of words. I’m beyond disappointed and will do everything I can to self-reflect and learn from this.”

Will Phil Mickelson be competing in London?

The first event of the eight-event LIV Golf Invitational Series will be held in London in June. Which golf stars will be part of the starting field has not yet been announced. While a majority of the players have spoken out against participating on the competing tour, a few days ago some players asked for permission from the PGA Tour to participate in the first event of the LIV Golf Invitational Series: Phil Mickelson was one of those players, along with Lee Westwood and Sergio Garcia. The PGA Tour rejected the request and threatened with sanctions. Whether Phil Mickelson’s cancellation of the PGA Championship has anything to do with his participation in the controversial “Saudi League” is unclear so far. In the coming weeks, Greg Norman wants to announce the field of participants.

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Panorama

Henrik Stenson names first vice-captain for 2023 Ryder Cup

The team around Ryder Cup captain Henrik Stenson is starting to grow. Thomas Bjørn has been named first vice-captain for the match between Europe and the United States. The 51-year-old Dane already brings a lot of Ryder Cup experience with him. He has already taken part in the event eight times: three times as a player, four times as vice-captain and once as the winning captain at the 2018 Ryder Cup in Paris. More than 20 years ago, in 1997, Thomas Bjørn’s Ryder Cup career began when he became the first Dane ever to be part of the European team led by Seve Ballesteros.

Stenson trusts Thomas Bjørn “implicitly”

The two Scandinavians Henrik Stenson and Thomas Bjørn have known each other for many years. For Stenson, that’s one point that significantly influenced his decision to go with Bjørn: “I trust him implicitly and I know any advice he will give me will be honest and direct. He will not simply tell me what he thinks I want to hear and that will be important, so I’m delighted to have him as my first Vice Captain for Rome.”

In addition, Stenson said he trusts Bjørn’s years of experience already with the Ryder Cup. Considering the fact that the Ryder Cup will not take place for over a year, Stenson is looking forward to the long preparation period: “I will be depending on him a lot and I’m really looking forward to those chats.”

Bjørn is looking forward to the Ryder Cup 2023

For Thomas Bjørn, Henrik Stenson’s request seemed to have come as a surprise: “I probably thought that after 2018 that was it for me, but Henrik called me to talk about Captaincy in general and that led into him asking me if I wanted to do another stint as Vice Captain, which I agreed to. I’m excited to work with him.” Thomas Bjørn intends to fulfill his role as vice captain as best he can: “I will help him prepare in the best possible way and as we get closer to the match, to be an additional support to the players.”

The Dane has high hopes for captain Henrik Stenson, both golf-wise and personally. He describes Stenson as a “hard-working golfer” who will make a fantastic captain. For Bjørn, Stenson is “somebody who is true to himself, and his team will represent that. He has a great sense of humour that the players will take to, and he is very well liked across the whole Tour.”

Categories
Panorama

Palheiro Gardens Golf Classic to fundraise for Ukrainian refugees

Players and dignitaries are being encouraged to donate as much as possible towards the worthy cause when the event takes place at Palheiro Golf on Saturday, May 7.

Ukrainians have fled in increasing numbers to Madeira in the last two months since the outbreak of hostilities in their homeland, with around 300 people already having taken refuge in the Portuguese archipelago.

Jonathan Fletcher, president of Palheiro Nature Estate, said: “The Palheiro Gardens Golf Classic is an important event on our golfing calendar, and we wanted to support a charity that reflected its importance.

“At this time, there is no bigger cause in the world than the plight of the Ukrainian refugees and we’re delighted to do whatever we can to help ease the suffering of these poor people in their time of need.”

Madeira awaits their golf fans

Taking place on the idyllic island destination of Madeira for the second time this year, the 2022 Palheiro Gardens Golf Classic forms the centrepiece of a wider five-day event which will be staged from May 5-9. As well as providing the opportunity to enjoy world-class golf, guests will also experience a slice of the archipelago’s famous culture and history – including Madeira’s globally acclaimed annual ‘Festa da Flor’ Flower Festival.

And golfers have added incentive to take part in this year’s Palheiro Gardens Golf Classic with anyone taking up the chance to buy a Madeira Golf Passport over the weekend of May 6-8 automatically being entitled to a place in the 18-hole Stableford competition.

Providing holders with an unrivalled golf experience, the Madeira Golf Passport features three golf courses – Clube de Golf Santo da SerraPalheiro Golf and Porto Santo Golf – is available to both individuals and groups and can be booked on a three or five-round basis.

Costing €225 per person for three rounds and €360 for a five-round package, the standard passport – which is valid for a two-week period – includes golf at Clube de Golf Santo da Serra and Palheiro Golf and free golf course transfers to and from your hotel.

There is also the opportunity to book tee times directly with the clubs prior to travel, while, for an additional fee from €91.50 per person, golfers can upgrade to Madeira’s premium golf passport, which includes return ferry travel to Porto Santo, transfers and 18 holes on the island’s acclaimed golf course.

Located approximately 1,000km from the European mainland – and just 500km from the African continent – Madeira enjoys an amazingly mild climate, ranging from 25°c in the summer to 17°c in the winter, with very mild average temperatures and moderate humidity, making it the perfect year-round destination for a golf break.

For more details and to buy a Madeira Golf Passport, please visit https://madeiragolfpassport.com/ and to view a video of the inaugural Palheiro Gardens Golf Classic, go to https://youtu.be/n-tmdZ7E2PM . The ‘2022 Palheiro Gardens Golf Classic’ will take place on May 7, 2022, and for more details and to book, please email [email protected], phone +351 291 790 120 or visit www.palheironatureestate.com/  

(Text written by Pete Simm – The Azalea Group)

Categories
Panorama

Speechless: Nobody expected this answer from Lydia Ko

Lydia Ko finished the Palos Verdes Championship in California on the shared third place. On the fourth and final day, it was noticeable that she had to be treated by her physiotherapist during the round. Her problem area: her back. Jerry Foltz of the news portal Golf Channel asked the 25-year-old after her round about the cause of this treatment.

Lydia Ko: “Honesty it is”

For Lydia Ko, there was a very simple answer to this question. However, she completely upset her interview partner with her honest explanation. He lost concentration and had no choice but to end the interview with a simple “thank you.” The South Korean woman’s words, “It’s that time of the month. I know the ladies watching are probably like, yeah, I got you. So, when that happens, my back gets really tight, and I’m all twisted. It’s not the first time that Chris has seen me twisted, but it felt a lot better after he came. So, yeah, there you go.” When Foltz didn’t know a response to Ko’s statement, she followed up with a laugh, “I know you’re at a loss for words Jerry. Honesty it is.”