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Motocaddy launches new Hydroflex Carry Bag

Motocaddy releases a new bag available in three colours. (Photo: Motocaddy)

Motocaddy, the UK’s top-selling golf cart bag brand, has unveiled a new lightweight waterproof HydroFlex carry bag with updated modern styling, improved storage options and cutting-edge design to provide golfers with the flexibility they need to extend their season through the wetter winter months. Incorporating game-enhancing features, the lightweight (2.3kg) and waterproof new model offers golfers a comfortable carry bag featuring an integrated stand system that also fits perfectly onto any Motocaddy trolley.

Motocaddy: Perfect fit with the trolley

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HydroFlex Red on Trolley. (Photo: Motocaddy)

“It was always going to be hard to improve on the award-winning HydroFlex, which has been a top seller since it was launched two years ago, but we feel that the sporty styling, subtle branding and colourful trim helps to make the new bag more eye-catching and appealing than ever before,” said Oliver Churcher, Motocaddy Marketing Director.

“The new Hydroflex provides golfers with the perfect bag for winter golf when trolley bans begin and carrying is the only option. We’ve designed it as a traditional carry bag that can also fit perfectly onto any Motocaddy trolley, meaning golfers don’t have to keep changing their bag depending on the condition of their course,” he added.

Features of the HydroFlex from Motocaddy

Features include a moulded hip pad, an adjustable rear stand lock, and an easily adjustable dual carry strap with quick release connectors for comfort when carrying clubs around the course.

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HydroFlex Blue with Strap. (Photo: Motocaddy)

Easy-open Japanese YKK zips, plus thermo sealed and heat-welded seams provides 100%waterproof protection, along with a rain hood, while five full length dividers and five spaciouspockets offers ideal organisation for golfing equipment and valuables. A towel and accessory hook, internal umbrella sleeve and an external beverage pouch are also incorporated.
Available later this month in Blue, Lime or Red colourways making it even easier for golfers to match a bag with the trolley of their choice.

(Text from Motocaddy)

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Equipment Products

More Carbon, More Fargiveness: Taylor Made Introduces the Stealth 2 Drivers

Taylor Made Golf Company Introduces the Stealth 2 Family of Carbonwood Drivers. (Source: TaylorMade)
Taylor Made Golf Company Introduces the Stealth 2 Family of Carbonwood Drivers. (Source: TaylorMade)

One year ago, Taylor Made Golf Company transformed the trajectory of driver technology with the groundbreaking Stealth CarbonwoodTM drivers, featuring the first-of-its-kind lighter and faster 60X Carbon Twist FaceTM. After a strong year in the marketplace and on professional tours across the world, carbon-face driver performance is just getting started as TaylorMade introduces the Stealth 2 Plus, Stealth 2 and Stealth 2 HD drivers.

Stealth 2 Carbonwood drivers combine the speed of Stealth with technological advancements that create a new level of forgiveness.

This is Fargivness

Building on the speed producing success of the original 60X Carbon Twist Face that optimised energy transfer for fast ball speeds, the new face design in Stealth 2 features an advanced version of Inverted Cone Technology (ICT). The new ICT is designed to maintain ball speed on off-centre strikes and increase forgiveness, or as we like to call that combination: Fargiveness.

A more pronounced ICT produces a thinner face on the edges and a thicker centre face, engineered to spread speed around the perimeter. Stealth 2’s face weighs just 24g (2g lighter than the original Stealth face) and is designed to have an expanded COR area for a larger sweet spot and boosted performance across the entire face.

“There are two main ways to produce forgiveness in a driver, by optimising the face and by optimising the body. Building off the 60X Carbon Twist Face in the original Stealth that led to ball speed gains for golfers across various skill levels, with Stealth 2 we challenged ourselves to bring more forgiveness in each of the three models. We accomplished that through introducing our modified face construction focused on forgiveness on the outside of the face, and a brand-new carbon-based modular body construction.”

– Tomo Bystedt, Senior Director Product Creation, CarbonwoodTM and Metalwoods

The More Carbon the better

Stealth 2 is the first driver in TaylorMade’s history that has more carbon (including composites) than any other material by volume. TaylorMade has gradually increased the usage of carbon over the last five years and when compared to first generation Stealth there is a 75 percent increase in carbon in Stealth 2 Plus and nearly double in Stealth 2 and Stealth 2 HD.

What does more Carbon mean? More Carbon creates more discretionary mass that can be re-located for a higher Moment of Inertia (MOI) and optimal CG location. The additional carbon has enabled our engineers to increase total MOI in the Stealth 2 Plus driver by nine percent from Stealth Plus.

Carbon is seen in Stealth 2 drivers with a: Carbon Crown, Carbon Reinforced Composite Ring, Carbon Sole and the 60X Carbon Twist Face. The only parts made of metal in Stealth 2

clubheads are the titanium collar on the front of the club that holds the hosel and frames the face, and front and rear weights that vary by model.

The added Carbon Reinforced Ring provides constructional strength, durability and mass savings that allowed engineers to form a more complex and functional shape.

“The modular carbon body construction of Stealth 2 represents our commitment to carbon as the leading material in every TaylorMade driver we produce. It was clear that the breakthroughs we had with Stealth were just the beginning in terms of the performance we can extract from this technology platform. A primarily carbon-based head construction is revolutionising where we are able to position mass in a driver and this allows us to finely tune the launch, spin and MOI in each of the three Stealth 2 driver models.”

– Tomo Bystedt, Senior Director Product Creation, Carbonwood and Metalwoods

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Groundbreaking Technology remains

Stealth 2 maintains various technological innovations that made the original Stealth driver a powerhouse at all levels of golf.

The 60X Carbon Twist Face is encased by a polyurethane nanotexture cover that is used to fine tune launch and spin to optimise total distance regardless of playing conditions.

The Inertia Generator remains the foundational source of refined aerodynamic properties. The result is a slippery-fast head shape that aids in swing speed generation on the downswing while retaining high MOI, for golfers at every level.

TaylorMade’s flexible Thru-Slot Speed PocketTM design is engineered to maximise ball speeds and produce additional forgiveness on low-face strikes.

Our engineers obsessed over creating the perfect acoustics with Stealth 2 in order to produce a sound and feel that TaylorMade drivers are known for. We used a combination of carbon panel curvature, shape, and thickness to finely tune acoustics, delivering a sound profile that is both bright and powerful.

Performance Comparison of Stealth 2 Plus, Stealth 2 and Stealth 2 HD

STEALTH 2 PLUS

Because of weight savings from the usage of carbon materials, engineers were able to incorporate the use of a 15g sliding weight track designed to help golfers dial in shot shape by shifting mass on the sole to create the desired ball flight. Stealth 2 Plus is the lowest spinning driver in the family.

STEALTH 2

The reconstructed Stealth 2 driver delivers high MOI performance with a heavy 25g tungsten weight positioned on the Inertia Generator. The TSS (TaylorMade Swingweight System) weight is strategically located on the sole to encourage optimal launch and spin properties, delivering complete performance while allowing the driver to be tuned for

swingweight in custom. The carbon ring on Stealth 2 and Stealth 2 HD stands out, as it is completely red and visible at address unlike Stealth 2 Plus.

STEALTH 2 HD

Engineers utilised weight savings from the full-body carbon construction to shift the Inertia Generator with its heavy 30g weight closer to the heel in Stealth 2 HD, creating high launch and draw-bias with extreme MOI. Stealth 2 HD is the most stable and forgiving driver in the family.

STEALTH 2 HD WOMEN’S

Featuring a lighter head weight than the standard HD model and a unique colourway, Stealth 2 HD Women’s driver is designed to enhance clubhead speed. It maintains the high MOI head design for easy, high launch with a draw bias.

SPECIFICATIONS, AVAILABILITY AND PRICING

Stealth 2 Plus, Stealth 2 and Stealth 2 HD drivers will be available for preorder on January 10 and at retail on February 17.

Stealth 2 Plus has an RRP of £529 / EURO 669 / SEK 7,299 / NOK 6,799 / DKK 4,999 / CHF 689 and will be offered in 8°, 9° and 10.5° lofts. Shaft offerings include Mitsubishi Kai’li Red 60 (X, S, R) and Project X HZRDUS Black (Gen 4) 60 (X/6.5, S/6.0). Stealth 2 Plus comes stock with Golf Pride’s Z-Grip Plus 2 Black/Red (52g).

Stealth 2 and Stealth 2 HD have an RRP of £499 / EURO 649 / SEK 6,999 / NOK 6,499 / DKK 4,899 / CHF 669 and will be offered in 9°, 10.5° and 12° lofts. Stealth 2 shaft offerings included Fujikura Ventus Red TR 5 (S, R, A) and Mitsubishi Diamana S+ 60 (X, S, R). The Stealth 2 HD shaft offering is Fujikura Speeder NX Red 60 (S) and 50 (R, A). Both models come with Golf Pride’s Z-Grip Plus 2 Black/Red (52g) grip.

Stealth 2 HD Women’s comes in 10.5° and 12° lofts with Adila Ascent Ladies 45 shaft and Lamkin Ladies Sonar (38g) grip.

For all offerings, numerous custom shaft and grip options are available through our Custom department. The custom process allows us to build the ideal club for any golfer – it’s not women’s equipment or men’s equipment, but the right equipment.

MYSTEALTH 2 PLUS – IN YOUR ELEMENT

TaylorMade continues its investment in personalisation with the MyStealth 2 programme to allow golfers to have advanced personalisation in the Stealth 2 Plus Model:

  • Face Colour: Red, Black, Yellow, Blue, Light Blue, Bright Green, Pink, Orange, Purple
  • Ring Colour: Red, Black, Gold, Silver, White, Charcoal
  • Crown Finish: Gloss or Satin
  • Top Line: Black or White
  • Sightline: Logo or No Logo
  • Weight Colours: Black or Chrome
  • Custom MyStealth 2 Headcover MyStealth 2 has an RRP of £599 / EURO 759 / SEK 8,349 / DKK 5,699 / CHF 779 and is offered in the Stealth 2 Plus model in 9° and 10.5° loft in both RH and LH. Preorder begins January 10 at TaylorMadeGolf.com and available at select retailers starting February 17.

(Text: TaylorMade)

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Equipment Products

TaylorMade Stealth 2 Fairways: Versatile Designs and Breakthrough Technologies to Fit Golfers of All Abilities

TaylorMade Announces New Family of Stealth 2 Fairways and Hybrids. (Source: TaylorMade)
TaylorMade Announces New Family of Stealth 2 Fairways and Hybrids. (Source: TaylorMade)

TaylorMade Golf Company continues its technological innovation in the fairway wood and RescueTM categories with the announcement of the Stealth 2 fairway and Stealth 2 Rescue family. The latest line of Stealth 2 fairway woods and RescueTM clubs continues to feature with breakthrough movable weight technologies and versatile designs.

TaylorMade presents new Stealth 2 Plus fairway

The flagship model of the line is Stealth 2 Plus fairway, which features a heavy 50g sliding weight on the sole. This weight allows for three main settings, each with its own performance characteristics – creating three different fairway woods in one. The middle setting is the most versatile for optimal playability off the deck or off the tee. This standard setting will fit a wide range of golfers and has mid launch, mid-spin and consistently powerful distance.

Players can manipulate the weight to fit their swing or desired launch conditions. Shifting it to the front reduces spin and creates a piercing trajectory for added distance off the tee. This setting is also ideal for high-spin golfers who want to knock off spin for increased roll out and distance.

“We anticipate the forward setting being popular on Tour, particularly among players like Collin Morikawa who have historically used our 13.5° Rocket 3-wood for increased distance and a low spin/low launch. The versatility of Stealth 2 Plus will allow for this type of “rocket” setting but ultimately its versatility is its greatest appeal. Adjusting the movable weight creates noticeable performance differences in terms of launch, spin and distance, allowing golfers to dial in the preferred flight characteristics that their game, course and conditions require.”

–Tomo Bystedt, Senior Director of Product Creation

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Positioning the weight all the way back is the most forgiving setting. It adds spin and increases MOI for enhanced performance on off-centre strikes. This setting also encourages a steeper descent angle with more spin, creating a performance option for players who possess the power and speed to attack par 5s with their second shots – helping them to hold the green more easily.

The combination of the sliding weight along with an FCT Loft Sleeve gives Stealth 2 Plus a massive spin and loft range, checking in at +/- 2° of loft and approximately +/- 550 RPMs of spin. These two functions allow players to customise the club to fit their specific needs and playing style.

The Stealth 2 fairway builds on the success of the original Stealth fairway, which was among the most played fairway woods on the PGA Tour in 2022. It features a slightly lower profile 3D carbon crown that pushes CG down and pulls mass away from the high toe area, allowing more weight to be positioned rearward for optimal forgiveness and maximum playability.

The V SteelTM sole continues to play a pivotal role with the Stealth 2 fairway. This iconic TaylorMade technology is dual-purpose:

  1. 1)  Helping to drive weight low for deeper CG.
  2. 2)  Improving turf interaction and providing the versatility to take on a variety of lies.

Joining the TaylorMade Family: Stealth 2 HD

Another unique addition to the TaylorMade fairway family is the all-new Stealth 2 HD, engineered to maximise forgiveness and deliver easy playability for golfers at every level. A radical departure from traditional TaylorMade designs, it features an ultra-high MOI construction with an oversized 200cc head.

A larger, low-profile sole helps the club hug the ground at address and makes it easier to achieve a high launch, while internal weighting encourages a draw-bias ball flight. Stealth HD has the highest MOI of any TaylorMade fairway wood and expands the limits of forgiveness in terms of off-the-deck playability. For golfers who have historically struggled to produce successful shots with their fairway woods, this ground-breaking design will be an exciting and easy-to-hit alternative.

Every Stealth 2 fairway and Rescue features a new Advanced Inverted Cone Technology, an intelligent design that optimises the face thickness profile of each individual club type to ensure peak performance regardless of face size, shape or material. Engineered to maximise speed and enhance durability, the design is thinnest at true centre and around the edges, with a thicker mantle surrounding centre face.

“Advanced ICT takes a proven TaylorMade concept and pushes it to the next level. We’ve now optimised variable face thickness for each individual club, so that every face on a Stealth 2 fairway or Rescue has been specifically engineered for that club. This design feat is a testament to our team’s relentless drive to improve on every aspect of our products year after year.”

-Matt Johnson, Principal Engineer, Advanced Design

SPECIFICATIONS, AVAILABILITY & PRICING

Stealth 2 Plus, Stealth 2 and Stealth 2 HD fairways will be available for preorder on January 10 and at retail on February 17, 2023. Stealth 2 Plus has an RRP of £379 / €479 / SEK 5,299 / NOK 4,999 / DKK 3,699 / CHF 489 and will be offered in 3/15° and 5/18° lofts. It will be offered in the Mitsubishi Kai’li Red FW (75X, 75S, 65R), with a variety of custom shaft options available. Stealth 2 Plus fairways come stock with the Golf Pride’s Z-Grip (52g).

Stealth 2 and Stealth 2 HD have an RRP of £299 / €379 / SEK 4,199 / NOK 3,999 / DKK 2,999 / CHF 389. Stealth 2 will be offered in lofts of 3/15°, 3HL/16.5°, 5/18°, 7/21° and 9/24°. Shaft offerings include Fujikura Ventus TR Red FW (6-S, 5-R, 5-A), with a variety of custom shaft options available. Stealth 2 HD will be offered in lofts of 16°, 19° and 22°. Fujikura Speeder NX

Red is the stock shaft offering with a variety of custom shaft options available. Both models come stock with Golf Pride’s Z-Grip (52g).

Stealth 2 HD Women’s Fairway is offered in lofts of 16°, 19° and 22°, and comes stock with the Aldila Ascent Ladies 45 shaft and Lamkin Ladies Sonar grip.

STEALTH 2 PLUS, STEALTH 2 AND STEALTH 2 HD RESCUE CLUBS

For the first time, TaylorMade is releasing a trio of Rescue clubs within the same family: Stealth 2 Plus, Stealth 2 and Stealth 2 HD, each designed with a specific golfer and performance goal in mind.

Stealth 2 Plus Rescue features a compact tour-inspired shape that lends itself to enhanced shot making. It combines the control and workability of a long iron with the added forgiveness of a Rescue.

Compared to the original Stealth Rescue, CG is positioned lower in the Stealth 2 head for a more centred CG projection that leads to optimal launch and spin. A mass pad positioned at the back of the club further increases MOI for forgiveness and playability.

Stealth 2 HD is new to the family and utilises a larger but lower overall profile along with internal draw-bias weighting to deliver high launch and easy-to-hit performance. Higher lofts than traditional Rescue clubs promote better launch and help golfers get the ball airborne faster at moderate swing speeds.

With versatile designs and breakthrough technologies, the Stealth 2 family of fairway woods and Rescue clubs has the potential to change the trajectory of fairway and hybrid design for years to come. Golfers of all abilities will be able to find a club that fits their needs and helps them improve their game.

SPECIFICATIONS, AVAILABILITY & PRICING

Stealth 2 Plus, Stealth 2 and Stealth 2 HD Rescues clubs will be available for preorder on January 10 and at retail on February 17, 2023. Stealth 2 Plus has an RRP of £249 / €329 / SEK 3,499 / NOK 3,299 / DKK 2,499 / CHF 329 and will be offered in lofts of 2/17°, 3/19.5° and 4/22°. It will be offered in the Mitsubishi Kai’li Red HY (95X, 85S, 75R) shaft, with numerous custom shaft options available. It comes stock with the Golf Pride’s Z-Grip (52g).

Stealth 2 Rescue has an RRP of £239/ €299 / SEK 3,299 / NOK 3,099 / DKK 2,299 / CHF 299 and will be offered in lofts of 3/19°, 4/22°, 5/25°, 6/28° and 7/31°. It will be offered in the Fujikura Ventus Red TR HB (7-S, 6-R, 5-A) shaft, with numerous custom shaft options, as well as Lamkin’s Crossline 360 grip (47g).

Stealth 2 HD Rescue has an RRP of £239/ €299 / SEK 3,299 / NOK 3,099 / DKK 2,299 / CHF 299 will be offered in lofts of 3/20°, 4/23°, 5/27° and 6/31°. It will be offered in the Fujikura Speeder

NX Red (60-S, 50-R, 50-A) shaft, with numerous custom shaft options available. Stealth 2 HD Rescue comes stock with the Lamkin Crossline 360 grip (47g).

Stealth 2 HD Women’s Rescue offerings include the Aldila Ascent Ladies shaft and the Lamkin Ladies Sonar grip (38g). Loft offerings include 4/23°, 5/27° and 6/31°.

(Text: TaylorMade)

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Equipment Products

TaylorMade Golf Unveils Stealth HD Irons

New TaylorMade Stealth HD irons. (Source: TaylorMade)
New TaylorMade Stealth HD irons. (Source: TaylorMade)

TaylorMade Golf, the industry leader in innovation and technology, today announces the all-new Stealth HD irons – an unconventional approach to helping developing golfers find success in the game.

TaylorMade presents all-new Stealth HD irons

The original Stealth iron featuring Cap BackTM design for more forgiveness excelled at bringing golfers everywhere better shots more often and will continue as the brand’s marquee game improvement iron. With the addition of Stealth HD, the company welcomes a wider breadth of golfers to Team TaylorMade with a more forgiving, easy-to-launch max game improvement option.

Development of this iron started from the ground up, as TaylorMade embarked on a journey to create an iron unlike any other in the brand’s history. Product creationists and engineers surveyed golfers in the max game improvement demographic to understand what they need, how they play golf and gather data on their performance. Research included extensive product testing as well as in-depth interviews with the target golfers for Stealth HD.

Taking design inspiration from the data, Stealth HD was engineered to deliver performance where this player needs it most. An ultra-low-profile head shape in the long irons drives CG lower to help get the ball airborne with ease – a critical component for defining success among this player set. Progressive head sizes, meaning that each club is uniquely shaped and gets incrementally larger from 5-iron through pitching wedge, help independently optimise the performance of each iron.

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An increased sole radius and innovative step-down design along the bottom of the club round out the all-new shape. Testing confirmed that increasing the sole arc from heel to toe led to more shots high on the face, which translates to higher launch and further helps this golfer get the ball airborne. The step-down sole is designed to boost playability by reducing the amount of surface area that contacts the turf.

An asymmetric draw-bias face was incorporated in direct response to golfer interviews, as players within this demographic associated “successful shots” with any result that flew straight or had a draw shape. High COR and fast ball speeds are an added benefit of the new face construction.

In addition, TaylorMade increased loft throughout the Stealth HD iron set to correspond with findings from a proprietary simulation tool – which factors in relevant design variables to optimise carry distance, launch angle and spin at slow to moderate swing speeds.

“A high launching, easy-to-hit iron with surprisingly exceptional feel.“

“In working with players in this category, we exhausted all optimisation tools to determine the ideal loft for each iron in the set. Incorporating higher lofts was done purposefully and with intent. Our goal was to provide as much launch and spin as possible without sacrificing distance, and what we found was this design strategy often led to increased carry distance for the

developing golfer when compared to traditional super game improvement irons with stronger lofts. By combining this totally unique construction with our existing technologies, we created a high launching, easy-to-hit iron with surprisingly exceptional feel.”

– Matt Bovee, Director, Product Creation Irons

While the head was made for slow to moderate swing speeds, performance effects are seen at every level of skill and speed. The Stealth HD iron is a great option for fitters and any player who struggles to launch the ball consistently. The full package of design elements provides forgiveness and distance for developing golfers, all while maintaining a premium aesthetic.

In addition, Stealth HD irons incorporate proven TaylorMade technologies such as Cap BackTM Design, a Thru Slot Speed PocketTM and the ECHO® Damping System, a trio that creates a flexible and responsive face with exceptional feel.

SPECIFICATIONS, AVAILABILITY & PRICING

Stealth HD irons will be available for preorder on January 10 and at retail on February 17, 2023. Stealth HD irons have an RRP per iron of £129/ €170 / SEK 1,815 / NOK 1,715 / DKK 1,286 / CHF 170 for steel and £143/ €190 / SEK 2,029 / NOK 1,929 / DKK 1,429 / CHF 190 for graphite and will be available from 5-PW with AW, SW and LW (RH Only) available. Stock shaft offerings include KBS Max 85 MT (steel) and Fujikura NX Red/Silver (graphite), with a variety of custom shaft options. Stealth HD irons come stock with the Lamkin Crossline Black/Red grip (47g).

Stealth HD Women’s Irons offering includes the Aldila Ascent Ladies shaft and the Lamkin Ladies Sonar grip (38g).

(Text: TaylorMade)

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TaylorMade P-Series: P-7MB – “The Ultimate in Shot Making”

Renewed TaylorMade P-Series P-7MB. (Credit: TaylorMade)
Renewed TaylorMade P-Series P-7MB. (Credit: TaylorMade)

The all-new P·7MB was designed for the best ball strikers in the world who demand surgical control and precision shot making. Each strike with P·7MB is sensory overload, delivering unfiltered feedback and best-in-class feel.

As a result of detailed fee dback from testing with Rory McIlroy and Collin Morikawa, P·7MB features a shorter blade length, brand new sole geometry, and progressive offset to create a minimalist profile that’s designed to control shot shape and trajectory.

TaylorMade P-Series: P-7MB – narrower sole, slightly more bounce

The sole of P·7MB is one millimeter narrower than previous, meaning TaylorMade engineers had to add slightly more bounce to the leading edge which creates a completely different sensation through the turf.

Total effective bounce is a combination of sole width and bounce angle, which engineers were able to perfect by increasing the bounce angle to keep the sole from getting caught in the turf.

“The narrower sole width of P·7MB is a direct result of testing and feedback from Rory McIlroy, Collin Morikawa and our TaylorMade Tour pros. Rory and Collin worked with us to identify the right sole geometry and bounce to match what they were looking for and we perfected that with P·7MB. Having two of the best players in the world being a driving force behind the design of this iron have us extremely excited to bring it to the marketplace.”
(Matt Bovee, Director, Irons Product Creation)

TaylorMade P-7MB: “blend of traditional muscle back with a contemporary look”

P·7MB is a seamless blend of traditional muscle back iron performance with a contemporary look and design. The shorter blade length of P·7MB allowed TaylorMade engineers to create an updated backbar using symmetrical geometry. This allows for more mass to be positioned directly behind the face to support the point of impact and elevate feel. This design creates a timeless look both in the playing position and in the bag. P·7MB also features the Compact Grain Forging and machined face and grooves that are also seen in P·7MC.

TaylorMade P-7MB Specifications, Pricing & Availability

P·7MC & P·7MB are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1,643 / CHF 229 per iron. P·7MC & P·7MB are offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S120g) as well as Golf Pride Z-Grip 360 in Grey/Black
Press Release by TaylorMade Golf

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TaylorMade P-770: “Built For Those Who Love The Grind”

Renewed TaylorMade P-Series P-770. (Credit: TaylorMade)

The all new P·770 features a compact, tour proven shape with a thinner top line, less offset in long irons and a shorter blade length when compared to P·790. With its hollow body construction and forged L-Face, the 2023 P·770 yields elevated distance, forgiveness and excellent feel in a smaller sized head.
P·770 features FLTD CG™, a strategic design that positions the centre of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set to the shorter, weaker lofted irons. The tungsten weighting scheme in the long and middle irons has been redesigned, shifting more weight to the longer irons’ low tungsten mass, and a reduction in the middle irons’ tungsten, resulting in an ascending CG through the set.

New TaylorMade P-770: Forgiving long irons and sportive scoring clubs

This encourages easier launch and playability in the long irons, while optimising trajectory and spin in the scoring clubs. The intuitive concept promotes consistency and control from top to bottom.
The sound and feel of P·770 is pristine with the addition of SpeedFoam Air™, the technology introduced in 2021 with the launch of P·790. SpeedFoam Air dampens sound and strategically supports the face with a material 69 percent less dense than SpeedFoam, which was seen in the prior generation of P·770.

In addition to the added speed made possible by the thinnest P·770 face TaylorMade has produced, the Thru-Slot Speed Pocket™ and Inverted Cone Technology help unlock increased ball speed across the face and forgiveness low in the face, where mis-hits happen most commonly.

TaylorMade P-770: “A clean and classic iron”

“P·Series irons need to be technical, elegant and timeless and the new P·770 design has all of that in spades. We wanted to take as much performance and hide it on the inside of the iron to where you look at it and it looks like a clean and classic iron with the pearl satin chrome finish and a hint of mirror on the toe. On the inside, the technology we have poured into this iron creates a product that we believe is truly one of one in this space.”
(Matt Bovee, Director, Irons Product Creation)

TaylorMade P-770: Specifications, Pricing & Availability

P·770 irons are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £ 165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1, 643 / CHF 229 per iron. P·770 is offered in 3-PW/AW and comes equipped with KBS Tour Steel shafts (X 130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black.
Press Release by TaylorMade Golf

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TaylorMade P-7MC: “Play as Good as They Look”

Renewed TaylorMade P-Series P-7MC. (Credit: TaylorMade)

With precision playability and a hint of forgiveness, every angle of the all-new P·7MC is meticulously scrutinised to meet the performance demands of the game’s best ball strikers.

The tour-inspired P·7MC fits the eye of discerning players. With minimal offset and perimeter weighting, this classically shaped iron delivers ultimate control and precision. A narrow sole and tight leading edge ensure consistency through the turf.

TaylorMade P-Series: P-7MC – “sophisticated craftsmanship comes to life”

TaylorMade’s Compact Grain Forging™ process uses 2,000 tons of pressure, more than double the industry standard. Used in both P·7MC and P·7MB, the additional force gave TaylorMade engineers precision control at a micro level, producing a tighter grain structure for the best possible feel and strength properties.

Compact Grain Forging delivers a refined composition inside and out. The sophisticated craftsmanship comes to life with a satin finish and forged “Metal-T” within the cavity back, creating the unmistakable aesthetic of a premium TaylorMade iron.

TaylorMade P-7MC: “There’s no better feeling than a solidly hit forged iron”

Precision in P·7MC is paramount, which is why the face of this iron is continued to be machined. Machining the face ensures precision and quality with TaylorMade’s most aggressive score line geometry for exacting shot making.

“There’s no better feeling than a solidly hit forged iron. For pure ball strikers, the consistency of P·7MC rivals anything in the marketplace today and has been a favorite among skilled golfers. For players who chose to combo, our cohesive design language allows you to seamlessly pair it with either P·770 or P·7MB. No two golfers play the game exactly alike, and one of the things I love about our P·Series family is the ability for golfers to personalise a set to match their needs and maintain aesthetic unity.”
(Matt Bovee, TaylorMade Golf, Irons Product Creation)

TaylorMade P-7MC Specifications, Pricing & Availability

P·7MC & P·7MB are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1,643 / CHF 229 per iron. P·7MC & P·7MB are offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S120g) as well as Golf Pride Z-Grip 360 in Grey/Black
Press Release by TaylorMade Golf

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What golf ball fits you best to achieve your goals – Performance or Distance

Don't forget the golf ball - enough pros call it the most important part of the bag. (Photo: Getty)

“I only ever play balls that I find in the rough”, this statement sounds familiar to you or you could be behind this statement yourself? In any case, this behaviour is deadly for consistent shots. You wouldn’t play with different golf clubs every time, would you?

Play with one ball

Golf balls can be vastly different from each other. This means that consistent reproducibility of shots is impossible if you use different golf ball models over and over again. Some balls are designed for distance, some deliver more spin – with one and the same movement there is then a difference of 10 to 15 metres in the hitting distance. Therefore, it is best to choose only one golf ball.

Performance golf balls

All professionals play performance golf balls. The manufacturers pay the most for these models, but they deliver the total package of playing advantages. Spin in the short game, distance on long shots, stop function on shots into the green, long durability and pleasant feel – all combined in one golf ball.

The most successful balls in history are the Titleist Pro V1 and Pro V1x. No other balls have won so many tournaments. (Photo: Titleist)

This mixture of advantages is made possible by a multi-layer construction. This is known as 3-piece, 4-piece or even 5-piece construction. Several core and cover layers are combined under the shell to cover as many playing characteristics as possible. Performance golf balls therefore score above average in every discipline, which is why they are played by all the stars.

What also unites performance balls is the last layer, the shell. This is made of urethane, which kills several birds with one stone. The durability is increased, the feel is softer and more spin is made possible. The latter happens because the soft urethane is easier to press into the grooves of the clubs, resulting in more friction and more spin. As a rule, every golf ball manufacturer has a performance ball in its product range. Contract players then use these balls.

Professionals use performance golf balls. (Photo: Getty)

The one-ball rule

In almost all professional tournaments, this rule applies, which prohibits the playing of different golf ball models. For example, Martin Kaymer plays with the white 2019 TaylorMade TP5x golf ball. For the entire tournament, he is only allowed to use balls of exactly this model type. He is not allowed to use the TP5, a coloured TP5x or a TP5x golf ball from 2017. Professionals would not change balls anyway because they rely on the consistent results of their preferred ball model, but it is still prohibited.

Distance golf balls

Three guesses as to what sets Distance balls apart. The technologies used are designed to get the maximum distance out of a shot. However, this is at the expense of other game advantages, such as spin. In direct comparison to the higher-priced performance golf balls, distance balls rank in the lower price segments.

Distance golf balls are usually available in colourful models in addition to the classic white. (Photo: Titleist)

A large core serves as the motor for fast golf balls, which is why distance balls often consist of “only” two layers. This leaves more room for only the one large core. Furthermore, the spin generated is lower on all shots, so that the balls still roll out after impact. The problem with distance golf balls is the short game. There is significantly less spin delivered and the feel is harder. If distance is the most important thing for you, distance golf balls are just right for you.

To clear things up.

In summary, it can be said that Performance golf balls deliver the total package. These balls perform in every aspect of the game. Due to the multi-layer construction and the urethane shell, which is expensive to produce, the balls are more expensive than distance golf balls. The latter convince with a lower price and provide you with more length. Between the two extremes (distance and performance), there are an almost infinite number of other options on the market that offer a middle ground between the two worlds.

However, you should only trust one golf ball model to bring consistency into your game. It is up to you to decide which advantages you want and how much money you want to spend. Whether it is a low-priced distance ball, a high-end performance ball or a golf ball from the mid-range segment – the main thing is that you choose a golf ball.

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Equipment Knowledge Panorama Products Tips

The Golf ball – New out of the box or recycled from the lake?

Spoilt for choice - which golf balls are hidden behind Lakeballs, X-Out, Refinished and Practice. (Photo: Getty)

When it comes to golf balls, opinions differ. While some golfers simply play the balls they find in the rough, others rely exclusively on brand new balls out of the box. The pros exemplify the latter, because completely new balls deliver the consistency and quality that are crucial in the game of millimetres.

New balls are the optimum

This much in advance: New golf balls fresh out of the box are the best in terms of quality, consistency and performance. Whether the high price justifies these characteristics for one’s own golf game is something everyone has to decide for themselves. However, if you only look at the performance, this is where you will find the best golf balls. It would be ideal if you always played the same ball model from one manufacturer. That’s what all the professionals in the world do. Coincidence? Hardly!

The same manufacturer, the same model – professionals always rely on just one golf ball model. (Photo: Getty)

Lakeballs – the solution to the problem?

The main problem with lake balls is the uncertainty of how good the ball really is. It borders on a lottery whether you get good balls or they are of inferior quality. Depending on how long a golf ball has been in the water, it takes more or less damage. Here it also depends on the temperature, the substrate and the water – all factors that are impossible to determine when the balls are fished out of a pond.

After a certain amount of time, the water penetrates the golf balls, causing damage to the cover layers and/or cores. How extensive this is is anyone’s guess. Usually, lake balls are classified into different categories that are supposed to reflect the quality. However, optical parameters such as markings, shine and abrasion are emphasised here. Sometimes a distinction is also made as to whether there are cuts in the shell. What the inside of the golf ball looks like, however, is not taken into account.

How damaged a ball is out of the water cannot be determined. (Photo: Getty)

When it comes to lakeballs, you can get lucky and get your hands on a high-quality or flawless ball at an unbeatable price. However, this can backfire just as badly – you simply don’t know. For those who see the price factor as the decisive criterion, this alternative is ideal if you are prepared to accept compromises in quality.

Refinished with new lacquer

Some lakeballs receive a refinish before they are sold. In the refinishing process, the ball is repainted and a new logo is applied. However, since the balls were originally intended by the manufacturers with a different paint finish, which then influences the dimple depth, refinished golf balls cannot be compared with the original golf balls. Often, the new coating is not even enough because it is applied to golf balls that have already been used.

Without wanting to offend the manufacturers of the refinished golf balls – but there are indeed some black sheep here. A name of an expensive golf ball is simply printed on cheap golf balls to suggest higher quality. For example, you buy a Pro V1x Refinished and underneath is a cheap two-piece ball. Therefore, you should always keep your eyes open or your fingers off Refinished golf balls.

Practice and X-Out balls

There are also Practice and X-Out balls. These have either small defects in the colour, the markings or the ink, so that they do not quite meet the quality standards of the ball manufacturer 100%. Sometimes there are also minor physical deviations, so that the performance is reduced, even if only very slightly. This is why they are labelled Practice or X-Out, while some manufacturers simply destroy these balls and they do not even enter circulation.

Professionals use practice balls on the driving range and pitching greens. (Photo: Getty)

Due to the minor defects, the sales price naturally drops, which is why money can be saved here. But watch out! Not every practice or X-Out ball is officially approved and complies with the rules. For tournaments, it is therefore better to play it safe and use the “normal” golf balls. However, for practice and fun rounds as well as for training on the pitching green, these balls offer a quality alternative at lower prices.

To conclude

With Practice and X-Out balls you can save money and get new golf balls in high quality that have only minimal deviations from the standard – ideal for practice rounds. With lake balls or refinished balls, you run the risk of getting poorer quality balls that could have a negative impact on your golf game, but this is where your wallet will be the happiest. If you want to invest more money, brand new golf balls are the best choice.

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Equipment Products Tips

How to look after your clubs – Cleaning tips for golfers

If only one also had the luxury of a professional golfer and a caddy. (Image source: Getty)

The golf clubs are still dirty from the last round in bad weather? The mud sticks to the clubs and the grooves are barely recognisable. In the meantime, a dusty brown tone has settled over the clubs. But how do you get your clubs clean again and what should you keep in mind? Who hasn’t experienced it when the ball on the course is full of mud, but has to be played as it lies? You get annoyed because the shot becomes a lottery.

The mud on the ball influences the ball flight immensely and this is also the case with dirty clubs. In a game where centimetres or even millimetres matter in some situations, you don’t want to leave your good scores up to fate. Spoiler alert: taking care of your golf clubs is a factor that should not be underestimated.

Household products fight dirt

To rid the clubs of simple dirt, it is often enough to go over the dirty area with a toothbrush or a simple brush. In tougher cases, where cleaning with water is no longer sufficient, a conventional household remedy can be used to help.

Try to clean your clubs after every round played, preferably after every single shot – even the grips need regular care. (Photo: Getty)

Dishwashing liquid not only cleans your cutlery, plates and cups at home, but also your golf clubs in the future. To do this, simply pour some dishwashing liquid into a bucket full of water. Then, just immerse the golf club in it so that the clubface is no longer visible. It is important not to immerse the hosel, as the club is glued there and the glue is not resistant to the dishwashing liquid.

In general, you should try to clean the rough dirt off your golf clubs after each use to avoid consequential damage. Also make sure that you clean the grips with a cloth. Usually, machines for cleaning clubs are not the best option from numerous experiences, as they contribute to the detachment of the glue on the golf club.

Cleaning grooves as the key to more spin?

Surely, every golfer knows that millimetres are important in golf. That’s why you should leave nothing to chance and give the ball the best possible spin by cleaning the face of your clubs. But when cleaning the grooves, you must make sure that you do not make them deeper. For instance, it can happen with conventional tools that the grooves then change in such a way that they no longer comply with the regulations.

Miracle cure for flash rust

Have you not cleaned and cared for your clubs properly over the winter? A light rust film has already formed. But you can get rid of it quickly with simple remedies. To begin with, you should try using a wet cloth, as it is possible that the rust can be removed by this means. If this is not the case, you will have to resort to harder solutions.

A familiar sight for professionals: After each shot, the clubs are cleaned of dirt. (Photo: Getty)

Pour vinegar essence into a glass and rub it over the clubface again and again so that the flash rust goes away. Many golf coaches rely on a real miracle remedy in the fight against rust on golf clubs. A little sewing machine oil is said to work wonders. By the way, the latter is also suitable as a thin protective layer for putters to prevent rusting.