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TaylorMade Launches the Latest Iteration of the Acclaimed P 790 Irons

TaylorMade Golf’s P·Series irons each have their own unique artistry that positions them among the highest-performing irons in the marketplace. Recently TaylorMade announced the all-new P·790, with each iron individually designed to perform exactly how golfers need it. With precision mass optimisation in each iron, tungsten weighting and SpeedFoamTM Air, every individual iron has a unique internal structure. This AI-optimised construction is engineered to create an unrivaled blend of distance, forgiveness and accuracy. “P 790 is a collision of art and engineering. The allure lies not only in the clean design and visual appeal, but also in the high-performance machine that lives within. It’s the total package, an ideal blend of external elegance and internal power”, says Matt Bovee, the Director of Product Creation Irons.

FLTD CG-Technology for consistent performance

For the first time, P·790 features FLTD CGTM, a strategic design that positions the centre of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set. This intuitive design concept allows for easier launch and more forgiveness in the long irons, while the shorter, weaker lofted irons are designed to control ball flight and optimise spin. In the long irons (3-4), CG has been shifted almost a millimeter lower compared to previous generations, while CG starts to creep up as you go through the set. Overall, there is a linear trend from low-to-high giving the golfer spin exactly where they need it to promote accuracy, control and consistency from top to bottom.

It’s what’s inside that counts

The internal structure of every P·790 iron was uniquely designed with AI-driven mass optimisation, ensuring every gram of weight was strategically placed to deliver the best possible result with that specific iron. The most notable visual difference from one iron to the next is the sound stabilisation bar, which sits above the tungsten weight framework. Located in the three through seven irons, each bar is uniquely shaped and positioned to individually optimise feel and performance by controlling the amount of unsupported space between the internal structure and the topline of the club. The design minimises unwanted vibrations at impact and ensures that every iron creates a premium forged feel with optimal CG placement. In the long irons, the sound stabilisation bar moves more toward the centre of the club while the tungsten weight frame is positioned nearer to the sole. Mass distribution is specifically arranged to lower the centre of gravity, making it easier to launch the golf ball high with low-lofted irons. Compared to prior generations of P·790 irons, a larger face opening gave engineers more space to push tungsten weights farther towards the toe. In conjunction with a thick-thin back wall that creates additional mass savings, this new construction allows for a shift in mass that’s designed to produce more consistency throughout the set. Moving weight lower and towards the perimeter of the club further allowed engineers to design for improved forgiveness and control CG positioning. Within the scoring clubs (8-PW), CG progressively shifts higher for more control, better spin properties and enhanced accuracy.

Refined Aesthetics and proven technologies

P·790 irons have always been revered for their clean and minimalistic appearance, and the latest model upholds that history. A band of tour satin scratch bisects the pearl satin chrome finish to create premium appeal. With refined aesthetics, P·790 irons seamlessly blend with P·770 irons in a combo set to create a unified look throughout the bag. The 2023 P·790 irons still feature SpeedFoamTM Air, which is 69 percent less dense than the original SpeedFoam. A forged 4140 high speed face creates a hollow body construction that houses the internal technology and sustains a premium feel. A staple of TaylorMade designs, the Thru-Slot Speed PocketTM works in unison with unique internals constructions to expand the sweet spot while also protecting ball speeds on low face strikes. P·790 irons include machined grooves for precision craftsmanship, a characteristic that is paramount throughout the P·Series lineup. P·790 features a pearl satin scratch finish and tour satin stripe that runs down the middle of the club, with a sharp tonality on the polishing.

The all-new P·790 irons are available for pre-order on August 8, 2023, with sets hitting the shelves on September 1, 2023. They sell for £172 or €220 per iron for the steel version and £200 or €257 for the graphite version. P·790 irons are offered in 3-PW, AW (RH/LH) with True Temper Dynamic Gold 105 (S) and Dynamic Gold 95 (R) steel shafts and Mitsubishi MMT 75S, 65R and 55A graphite shafts. P·790 irons come equipped with Golf Pride’s Z Grip +2.

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Equipment Products

TaylorMade P-Series: P-7MB – “The Ultimate in Shot Making”

The all-new P·7MB was designed for the best ball strikers in the world who demand surgical control and precision shot making. Each strike with P·7MB is sensory overload, delivering unfiltered feedback and best-in-class feel.

As a result of detailed fee dback from testing with Rory McIlroy and Collin Morikawa, P·7MB features a shorter blade length, brand new sole geometry, and progressive offset to create a minimalist profile that’s designed to control shot shape and trajectory.

TaylorMade P-Series: P-7MB – narrower sole, slightly more bounce

The sole of P·7MB is one millimeter narrower than previous, meaning TaylorMade engineers had to add slightly more bounce to the leading edge which creates a completely different sensation through the turf.

Total effective bounce is a combination of sole width and bounce angle, which engineers were able to perfect by increasing the bounce angle to keep the sole from getting caught in the turf.

“The narrower sole width of P·7MB is a direct result of testing and feedback from Rory McIlroy, Collin Morikawa and our TaylorMade Tour pros. Rory and Collin worked with us to identify the right sole geometry and bounce to match what they were looking for and we perfected that with P·7MB. Having two of the best players in the world being a driving force behind the design of this iron have us extremely excited to bring it to the marketplace.”
(Matt Bovee, Director, Irons Product Creation)

TaylorMade P-7MB: “blend of traditional muscle back with a contemporary look”

P·7MB is a seamless blend of traditional muscle back iron performance with a contemporary look and design. The shorter blade length of P·7MB allowed TaylorMade engineers to create an updated backbar using symmetrical geometry. This allows for more mass to be positioned directly behind the face to support the point of impact and elevate feel. This design creates a timeless look both in the playing position and in the bag. P·7MB also features the Compact Grain Forging and machined face and grooves that are also seen in P·7MC.

TaylorMade P-7MB Specifications, Pricing & Availability

P·7MC & P·7MB are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1,643 / CHF 229 per iron. P·7MC & P·7MB are offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S120g) as well as Golf Pride Z-Grip 360 in Grey/Black
Press Release by TaylorMade Golf

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Equipment Products

TaylorMade P-770: “Built For Those Who Love The Grind”

The all new P·770 features a compact, tour proven shape with a thinner top line, less offset in long irons and a shorter blade length when compared to P·790. With its hollow body construction and forged L-Face, the 2023 P·770 yields elevated distance, forgiveness and excellent feel in a smaller sized head.
P·770 features FLTD CG™, a strategic design that positions the centre of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set to the shorter, weaker lofted irons. The tungsten weighting scheme in the long and middle irons has been redesigned, shifting more weight to the longer irons’ low tungsten mass, and a reduction in the middle irons’ tungsten, resulting in an ascending CG through the set.

New TaylorMade P-770: Forgiving long irons and sportive scoring clubs

This encourages easier launch and playability in the long irons, while optimising trajectory and spin in the scoring clubs. The intuitive concept promotes consistency and control from top to bottom.
The sound and feel of P·770 is pristine with the addition of SpeedFoam Air™, the technology introduced in 2021 with the launch of P·790. SpeedFoam Air dampens sound and strategically supports the face with a material 69 percent less dense than SpeedFoam, which was seen in the prior generation of P·770.

In addition to the added speed made possible by the thinnest P·770 face TaylorMade has produced, the Thru-Slot Speed Pocket™ and Inverted Cone Technology help unlock increased ball speed across the face and forgiveness low in the face, where mis-hits happen most commonly.

TaylorMade P-770: “A clean and classic iron”

“P·Series irons need to be technical, elegant and timeless and the new P·770 design has all of that in spades. We wanted to take as much performance and hide it on the inside of the iron to where you look at it and it looks like a clean and classic iron with the pearl satin chrome finish and a hint of mirror on the toe. On the inside, the technology we have poured into this iron creates a product that we believe is truly one of one in this space.”
(Matt Bovee, Director, Irons Product Creation)

TaylorMade P-770: Specifications, Pricing & Availability

P·770 irons are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £ 165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1, 643 / CHF 229 per iron. P·770 is offered in 3-PW/AW and comes equipped with KBS Tour Steel shafts (X 130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black.
Press Release by TaylorMade Golf

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Equipment Products

TaylorMade P-7MC: “Play as Good as They Look”

With precision playability and a hint of forgiveness, every angle of the all-new P·7MC is meticulously scrutinised to meet the performance demands of the game’s best ball strikers.

The tour-inspired P·7MC fits the eye of discerning players. With minimal offset and perimeter weighting, this classically shaped iron delivers ultimate control and precision. A narrow sole and tight leading edge ensure consistency through the turf.

TaylorMade P-Series: P-7MC – “sophisticated craftsmanship comes to life”

TaylorMade’s Compact Grain Forging™ process uses 2,000 tons of pressure, more than double the industry standard. Used in both P·7MC and P·7MB, the additional force gave TaylorMade engineers precision control at a micro level, producing a tighter grain structure for the best possible feel and strength properties.

Compact Grain Forging delivers a refined composition inside and out. The sophisticated craftsmanship comes to life with a satin finish and forged “Metal-T” within the cavity back, creating the unmistakable aesthetic of a premium TaylorMade iron.

TaylorMade P-7MC: “There’s no better feeling than a solidly hit forged iron”

Precision in P·7MC is paramount, which is why the face of this iron is continued to be machined. Machining the face ensures precision and quality with TaylorMade’s most aggressive score line geometry for exacting shot making.

“There’s no better feeling than a solidly hit forged iron. For pure ball strikers, the consistency of P·7MC rivals anything in the marketplace today and has been a favorite among skilled golfers. For players who chose to combo, our cohesive design language allows you to seamlessly pair it with either P·770 or P·7MB. No two golfers play the game exactly alike, and one of the things I love about our P·Series family is the ability for golfers to personalise a set to match their needs and maintain aesthetic unity.”
(Matt Bovee, TaylorMade Golf, Irons Product Creation)

TaylorMade P-7MC Specifications, Pricing & Availability

P·7MC & P·7MB are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1,643 / CHF 229 per iron. P·7MC & P·7MB are offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S120g) as well as Golf Pride Z-Grip 360 in Grey/Black
Press Release by TaylorMade Golf