Tag: Golfball

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Equipment

TaylorMade introduces new SpeedSoft golf balls

TaylorMade aims to revolutionize style and performance with the new SpeedSoft and SpeedSoft Ink golf balls. (Source: TaylorMade)
TaylorMade aims to revolutionize style and performance with the new SpeedSoft and SpeedSoft Ink golf balls. (Source: TaylorMade)

The newly released SpeedSoft golf ball plays a critical role in TaylorMade’s dynamic lineup of 2024 golf balls. This low-compression design was developed with one goal in mind: To deliver the softest feel possible while maintaining explosive speeds for the average golfer. Powered by a new PWRCORE technology that makes it the softest ball in the TaylorMade range, combined with competitive pricing, SpeedSoft is the ideal blend of performance and affordability. It features a low compression core that compensates for distance and an ultra-soft feel on iron shots and approach shots around the green.

TaylorMade aims to revolutionize golf ball style and performance

“SpeedSoft represents a significant step forward in our ongoing commitment to deliver performance products for golfers of all abilities. With a deliberate focus on developing a low compression design, this is the first time we have created a TaylorMade golf ball with a compression differential below 50. SpeedSoft stands out as a game changer due to its unprecedented combination of soft feel and explosive speeds.” – Josh Dipert, Director of Product Development Engineering, Golf Ball.

The new SpeedSoft golf balls from TaylorMade. (Source: TaylorMade)

Building on SpeedSoft’s low compression ratio and soft feel, the new SpeedSoft Ink showcases vibrant visual technology expressed through a distinctive ink splatter design. Designed with high contrast and high visibility in mind, SpeedSoft Ink introduces Taylormade’s patented multi-axis printing technology at a more accessible price point, bringing the brand’s leading visual technology capabilities to a wider audience for the first time. Beyond the performance benefits of visual technology, SpeedSoft Ink represents a canvas of personality and style ideal for those who dare to break convention and change the look of golf balls for the core golfer.

The SpeedSoft Ink series is designed to bring color to the golf course. (Source: TaylorMade)

Golf balls with visual technology

“The market demand for golf balls with visual technology is increasing and reflects a growing segment of golfers who are looking for more than just the traditional white ball experience. We feel this segment has been ignored until now, and with SpeedSoft Ink we are meeting this demand while taking a bold step towards the modern golfer’s desire for visual technology without sacrificing performance,” said Michael Fox, Senior Director of Product Creation, Golf Ball. “Offered in four different color options (green, red, blue and pink), the SpeedSoft Ink offers a wide range of options that are bursting with personality.

SpeedSoft and SpeedSoft Yellow are available from retailers at an RRP of 36 euros per dozen. The new SpeedSoft Ink is available for 38 Euro per dozen.

(Text: TaylorMade)

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Equipment

Titleist golf ball trio: the new 2024 golf balls

The new Titleist AVX, TruFeel and TourSoft golfballs. (Photo: Titleist)
The new Titleist AVX, TruFeel and TourSoft golfballs. (Photo: Titleist)

With the three new balls for 2024, Titleist offers an expanded repertoire in terms of performance and variety. Each of these balls is tailored to specific aspects of the game of golf and is designed to provide golfers of all abilities with customized solutions. The TruFeel for consistent performance, the TourSoft with a new core and the AVX for improved distance and control.

Titleist TruFeel: Soft feel and reliable performance

The Titleist TruFeel, which is positioned as the softest ball in the Titleist portfolio, offers golfers a particularly soft feel. The ball is characterized by a gentle feel at impact. TruFeel is an accessible option for all players looking for a good feel with consistent performance. As such, the TruFeel golf ball offers a solid foundation for everyday play. The TruFeel will be available in white from January 24, 2024, followed by the yellow version from March 1 and the matt red version from May 15, starting at 34.99 euros.

The Titleist TruFeel golfball 2024. (Photo: Titleist)

Titleist TourSoft: Modern technology for optimized performance

The TourSoft is characterized by its large core, which enables improved performance on the court, according to the manufacturer. The ball is said to offer optimized aerodynamics thanks to the 346 double pyramid dimple design, improving ball flight. The ball is particularly suitable for those looking for a balanced mix of distance, feel and control. The TourSoft will be available from January 24, 2024 in white, high-optic yellow and green, and will also be available in pink from July 2024 from 44.99 euros.

The Titleist Tour Soft golfball 2024. (Photo: Titleist)

Titleist AVX: Top technology for ambitious golfers

The AVX has been completely redesigned and offers improved performance from core to cup, writes Titleist about the latest version of the golf ball. It is designed for golfers looking for improved distance with increased control. The Titleist AVX offers a lower ball flight and less spin compared to other Titleist models. With its high-gradient, high-speed core, a high-flex mantle layer and a softer urethane shell, the AVX is said to offer a combination of length paired with a softer feel and is ideal for players looking to increase their performance on the green. Available from January 24, 2024 in white and high-optic yellow from 59.99 euros.

The Titleist AVX golfball 2024. (Photo: Titleist)
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Brands Equipment Products

Callaway announces new Chrome Tour and Chrome Soft Golfballs 2024

The new Callaway Chrome Soft, Chome Tour and Chrome Tour X Golfball 2024. (Photo: Callaway)
The new Callaway Chrome Soft, Chome Tour and Chrome Tour X Golfball 2024. (Photo: Callaway)

Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation, announced their new line of Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls. From cover to core, these golf balls are the new gold standard for Callaway in performance, and they will all be available at retail on February 2.

Every detail in this lineup has been optimised, including the new Hyper Fast Soft Core, mantle designs, new Tour Seamless Aero package, and the cover formulation. Each of these technologies are measured through industry-leading manufacturing, with over 100 million proof points, for the most consistent performance. Throughout the development, Callaway’s R&D team has worked extensively with some of the best Tour players in the game, incorporating their detailed feedback into the engineering and performance characteristics of these golf balls.

Callaway Chrome Tour Golfballs: Designed for the best golfers out there

Chrome Tour is engineered for better players who want the best in distance and feel. It provides outstanding performance with exceptional speed, consistent flight, incredible spin, and greenside control. The core is engineered for the optimised balance of long distance and soft feel. The aerodynamic package is built for consistently stable ball flights in any condition. Additionally, better players can aggressively go after shots from added spin through the bag, while the cover system provides outstanding control and Tour-level feel.

Chrome Tour X is for the best players who want speed and the ultimate control from their Tour Ball. It provides outstanding distance, workability, and spin so you can experience your best performance from tee-to-green. The core promotes maximum ball speed and distance, especially off the driver, while the Seamless Tour Aero promotes consistently penetrating flight with enhanced workability for every club. Better players can also take advantage of the spin and workability in Chrome Tour X to hit the most precise iron and wedge shots.

Completing the lineup, Chrome Soft provides outstanding performance with faster ball speeds, a new seamless Tour Aero to optimise your ball flight, increased greenside control, and soft feel. It’s built for aspirational players who are looking for a Tour quality ball. Chrome Tour, Chrome Tour X, and Chrome Soft will be available for purchase on February 2.

Text: Callaway Golf