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Equipment

Wilson launches new Triad and DUO Soft Golf balls

Wilson, has launched two new models with game-changing technology to enhance performance and empower players of all skill levels. Wilson promises the all-new Triad and DUO Soft balls offer industry-leading balance and softness so golfers can find more fairways and sink more putts. 

According to Wilson the new Triad is building on the success of its award-winning release two years ago and is recognised as the world’s most balanced golf ball. With its patented Tri-Balanced Construction, the updated design ensures uniform density across all three layers, delivering a perfect center of gravity for the purest roll, describes Wilson.

What’s behind the new Triad Ball from Wilson?

The advanced design on the latest 80-compression Triad ball features a high moment of inertia designed to maximise ball speeds, while reducing driver spin for enhanced accuracy off the tee. In contrast, a thin, high-friction urethane cover increases club face interaction for best-in-class control and feel on approach shots. These enhancements are due to a reduction in compression and a redesign of the core and mantle composition. The homogeneous density of the golf ball allows for a lower spin rate while maintaining distance performance.

“The soft three-piece urethane ball provides performance benefits to help golfers find more fairways, attack more pins, and sink more putts. The re-designed Tri-Balanced Construction makes it more consistent than its predecessor,” said Frank Simonutti, Global Director of Golf Ball Innovation at Wilson Golf.

“During testing, * the new Triad had the longest driver distance and highest iron spin of competitive three-piece urethane balls. This was matched by having the highest average spin rate on 7-iron, 9-iron and 56˚ wedge shots,” he added. Triadis the only perfectly balanced golf ball on the market with no “heavy” spots, which can have a negative effect on putting and prevent a “true” roll.  

The new Wilson Triad ball will be available this month in white and yellow, priced at an RRP €45/ CHF 45 per dozen.

The softest golf ball – the DUO Soft from Wilson

The DUO Soft golf ball from Wilson (Photo: Wilson).

Accroding to Wilson the new DUO Soft remains the world’s softest golf ball, featuring a two-piece surlyn construction that delivers exceptional distance, straight ball flights, and an ultra-soft feel.

With its carefully calibrated design, the newly engineered high-energy core maximises distance off the tee. The soft core and stiff cover result in a compression of 37 for the softest feel of any golf ball. It also provides distance performance longer than any two-piece premium ball while minimizing spin rate for lower sidespin and straighter flight. 

“The new DUO Soft provides golfers with premium performance at an incredible price,” said Simonutti. “During testing** the innovative high energy core showed that the new DUO Soft carried longer than other competitive two-piece balls, yet continues to provide the softest feel of any golf ball, making it great for players looking for straighter flight and help finding the fairway.

The new DUO Soft will be available this month in five highly visible colours — red, orange, green, yellow, and pink — making it easy to track shots in flight and locate the ball quickly in any type of ground cover. It is priced at an RRP of €30/ CHF 30 per dozen.

(Text: Wilson)

*Based on internal testing against leading competitors conducted by Wilson Golf at Humboldt, TN research test facility. 105 mph Driver testing performed – June 7th, 2024 | 7-iron testing performed facility – April 17th, 2024 | 9-iron testing performed – April 17th, 2024 | 56° Wedge testing performed – April 17th, 2024.

**Based on internal testing against leading competitors conducted by Wilson Golf at Humboldt, TN research test facility. 90 mph Driver testing performed – June 9th, 2024 | 105 mph Driver testing performed – May 20th, 2024 | 7-iron testing performed – June 7th, 2024 | 9-iron testing performed – May 31st, 2024.

Categories
Equipment

TaylorMade introduces new SpeedSoft golf balls

The newly released SpeedSoft golf ball plays a critical role in TaylorMade’s dynamic lineup of 2024 golf balls. This low-compression design was developed with one goal in mind: To deliver the softest feel possible while maintaining explosive speeds for the average golfer. Powered by a new PWRCORE technology that makes it the softest ball in the TaylorMade range, combined with competitive pricing, SpeedSoft is the ideal blend of performance and affordability. It features a low compression core that compensates for distance and an ultra-soft feel on iron shots and approach shots around the green.

TaylorMade aims to revolutionize golf ball style and performance

“SpeedSoft represents a significant step forward in our ongoing commitment to deliver performance products for golfers of all abilities. With a deliberate focus on developing a low compression design, this is the first time we have created a TaylorMade golf ball with a compression differential below 50. SpeedSoft stands out as a game changer due to its unprecedented combination of soft feel and explosive speeds.” – Josh Dipert, Director of Product Development Engineering, Golf Ball.

The new SpeedSoft golf balls from TaylorMade. (Source: TaylorMade)

Building on SpeedSoft’s low compression ratio and soft feel, the new SpeedSoft Ink showcases vibrant visual technology expressed through a distinctive ink splatter design. Designed with high contrast and high visibility in mind, SpeedSoft Ink introduces Taylormade’s patented multi-axis printing technology at a more accessible price point, bringing the brand’s leading visual technology capabilities to a wider audience for the first time. Beyond the performance benefits of visual technology, SpeedSoft Ink represents a canvas of personality and style ideal for those who dare to break convention and change the look of golf balls for the core golfer.

The SpeedSoft Ink series is designed to bring color to the golf course. (Source: TaylorMade)

Golf balls with visual technology

“The market demand for golf balls with visual technology is increasing and reflects a growing segment of golfers who are looking for more than just the traditional white ball experience. We feel this segment has been ignored until now, and with SpeedSoft Ink we are meeting this demand while taking a bold step towards the modern golfer’s desire for visual technology without sacrificing performance,” said Michael Fox, Senior Director of Product Creation, Golf Ball. “Offered in four different color options (green, red, blue and pink), the SpeedSoft Ink offers a wide range of options that are bursting with personality.

SpeedSoft and SpeedSoft Yellow are available from retailers at an RRP of 36 euros per dozen. The new SpeedSoft Ink is available for 38 Euro per dozen.

(Text: TaylorMade)

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Equipment

Titleist golf ball trio: the new 2024 golf balls

With the three new balls for 2024, Titleist offers an expanded repertoire in terms of performance and variety. Each of these balls is tailored to specific aspects of the game of golf and is designed to provide golfers of all abilities with customized solutions. The TruFeel for consistent performance, the TourSoft with a new core and the AVX for improved distance and control.

Titleist TruFeel: Soft feel and reliable performance

The Titleist TruFeel, which is positioned as the softest ball in the Titleist portfolio, offers golfers a particularly soft feel. The ball is characterized by a gentle feel at impact. TruFeel is an accessible option for all players looking for a good feel with consistent performance. As such, the TruFeel golf ball offers a solid foundation for everyday play. The TruFeel will be available in white from January 24, 2024, followed by the yellow version from March 1 and the matt red version from May 15, starting at 34.99 euros.

The Titleist TruFeel golfball 2024. (Photo: Titleist)

Titleist TourSoft: Modern technology for optimized performance

The TourSoft is characterized by its large core, which enables improved performance on the court, according to the manufacturer. The ball is said to offer optimized aerodynamics thanks to the 346 double pyramid dimple design, improving ball flight. The ball is particularly suitable for those looking for a balanced mix of distance, feel and control. The TourSoft will be available from January 24, 2024 in white, high-optic yellow and green, and will also be available in pink from July 2024 from 44.99 euros.

The Titleist Tour Soft golfball 2024. (Photo: Titleist)

Titleist AVX: Top technology for ambitious golfers

The AVX has been completely redesigned and offers improved performance from core to cup, writes Titleist about the latest version of the golf ball. It is designed for golfers looking for improved distance with increased control. The Titleist AVX offers a lower ball flight and less spin compared to other Titleist models. With its high-gradient, high-speed core, a high-flex mantle layer and a softer urethane shell, the AVX is said to offer a combination of length paired with a softer feel and is ideal for players looking to increase their performance on the green. Available from January 24, 2024 in white and high-optic yellow from 59.99 euros.

The Titleist AVX golfball 2024. (Photo: Titleist)
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Brands Equipment Products

Callaway announces new Chrome Tour and Chrome Soft Golfballs 2024

Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation, announced their new line of Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls. From cover to core, these golf balls are the new gold standard for Callaway in performance, and they will all be available at retail on February 2.

Every detail in this lineup has been optimised, including the new Hyper Fast Soft Core, mantle designs, new Tour Seamless Aero package, and the cover formulation. Each of these technologies are measured through industry-leading manufacturing, with over 100 million proof points, for the most consistent performance. Throughout the development, Callaway’s R&D team has worked extensively with some of the best Tour players in the game, incorporating their detailed feedback into the engineering and performance characteristics of these golf balls.

Callaway Chrome Tour Golfballs: Designed for the best golfers out there

Chrome Tour is engineered for better players who want the best in distance and feel. It provides outstanding performance with exceptional speed, consistent flight, incredible spin, and greenside control. The core is engineered for the optimised balance of long distance and soft feel. The aerodynamic package is built for consistently stable ball flights in any condition. Additionally, better players can aggressively go after shots from added spin through the bag, while the cover system provides outstanding control and Tour-level feel.

Chrome Tour X is for the best players who want speed and the ultimate control from their Tour Ball. It provides outstanding distance, workability, and spin so you can experience your best performance from tee-to-green. The core promotes maximum ball speed and distance, especially off the driver, while the Seamless Tour Aero promotes consistently penetrating flight with enhanced workability for every club. Better players can also take advantage of the spin and workability in Chrome Tour X to hit the most precise iron and wedge shots.

Completing the lineup, Chrome Soft provides outstanding performance with faster ball speeds, a new seamless Tour Aero to optimise your ball flight, increased greenside control, and soft feel. It’s built for aspirational players who are looking for a Tour quality ball. Chrome Tour, Chrome Tour X, and Chrome Soft will be available for purchase on February 2.

Text: Callaway Golf