TaylorMade announced the acquisition of Logan Olson Putters on Tuesday. The Logan Olson brand from the company founder of the same name produces putters for the luxury segment and is particularly popular and well-known in specialist and collector circles. Like Tiger Woods’ Sun Day Red, Logan Olson Putters will operate as a sub-brand in the TaylorMade portfolio.
The 27-year-old Logan Olson is the boss and main designer of the company of the same name. The entrepreneur has built up a reputation with high-quality blade-style putters. Olson’s putters have also been used at professional level, for example Scottie Scheffler won the Hero World Challenge in the Bahamas with a 2023 model. The putters from Logan Olson are limited, high-priced and usually sell quickly. Olson’s company is located in Fortuna, California, several hundred kilometers north of Carlsbad, California, the headquarters of TaylorMade.
Logan: “I Am Incredibly Proud”
In a press release from TaylorMade, Brian Bazzel, TaylorMade Vice President of Product Creation, said of Olson, “It’s not every day you stumble upon someone like Logan. His ability to merge creativity with such a technical process is nothing short of remarkable. Whether you’re a professional on Tour, someone who plays the game for the sheer love of it, or even a collector with a keen eye for finely crafted putters, Logan’s creations embody a level of craftsmanship that resonates with golfers of all abilities.”
Olson himself shared via a post on social media, “I am incredibly proud to announce that I’ve partnered with TaylorMade to bring my unique perspective on putters to professional tours as well as share my vision with the world. I can’t wait to take this brand to the next level.”
I am incredibly proud to announce that I’ve partnered with @TaylorMadeGolf to help bring my unique perspective on putters to professional tours as well as share my vision with the world.
I can’t wait to take this brand to the next level. #OlsonMFG pic.twitter.com/qi4PYbw3ay — @olsonmfg (@olson_mfg) December 3, 2024