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Equipment

WITB Viktor Hovland: The Norwegian Returns to the Winner’s Circle

Viktor Hovland wins in Florida. (Photo: Getty)

Viktor Hovland is back in style. At the 2025 Valspar Championship, the Norwegian staged a dramatic finish, carding three birdies over his final five holes to secure his seventh PGA Tour title—and his first since winning the FedExCup in 2023. His equipment? A trusted blend of Ping, a new power-packed TaylorMade fairway wood, and familiar Titleist tools.

Driver: Still Trusting the Ping G425 LST

When it comes to the big stick, Hovland sticks with what works. The Ping G425 LST driver, set at 9 degrees, continues to offer him consistent distance and control off the tee. The “LST” stands for Low Spin Technology, and it delivers a strong combination of accuracy and power. Hovland has long favored this model, and it once again proved reliable on the tight fairways of Innisbrook’s Copperhead Course.

(Image: Ping)

New Addition: TaylorMade SIM Ti 3-Wood

One of the fresh additions to Hovland’s bag is the TaylorMade SIM Ti 3-wood. Set at 15 degrees, this titanium-built fairway wood features a hefty 80-gram V-shaped sole weight designed to reduce turf interaction and generate more clubhead speed. It’s a potent weapon both off the tee and from the fairway—perfect for aggressive play on longer holes.

(Image: TaylorMade)

Long Game Tools: Titleist Utility and Classic Ping Irons

Complementing his long game setup is the Titleist U505 utility iron, which Hovland continues to rely on in the 3-iron slot. This driving iron is known for its solid feel, high launch, and precision—ideal for controlled tee shots and approach play where hybrids might deliver too little spin.

(Image: Titleist)

From 4-iron through pitching wedge, Hovland remains loyal to the Ping i210 irons, a 2018 classic. These players’ irons pair a compact muscle-back look in the shorter irons with a thinner, more responsive face in the longer irons. It’s a setup that’s served him well over the years—and continues to do so on tour.

(Image: Ping)

Short Game Update: Ping s159 Wedges

For his wedge play, Hovland has recently transitioned to the Ping s159 wedges in 50° and 56°, both with the versatile S grind. Released in 2024, the s159 line boasts sharper grooves, optimized spin, and a buttery-soft feel—ideal for a variety of conditions around the green.

(Image: Ping)

Completing his wedge setup is a familiar piece: the Ping Glide 2.0 lob wedge at 60° with a T grind, allowing Hovland to get creative with delicate shots and challenging lies close to the pin.

(Image: Ping)

On the Greens: Trusting the Ping PLD Prototype

On the putting surface, Hovland continues to roll with his Ping PLD DS72 prototype—the same model he wielded with confidence during his FedExCup run. Its milled face and copper finish make it both a performer and a standout in the bag. On Sunday’s back nine, it once again proved its worth.

(Image: Ping)

The Ball: Titleist Pro V1

Hovland rounds out his setup with the Titleist Pro V1. Known for its slightly flatter flight and consistent spin profile, the Pro V1 delivers in all phases—especially in the short game, where its soft feel and responsive touch give Hovland the control he needs.

(Image: Titleist)
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Equipment

Callaway Golf announces new equipment partnership with Jon Rahm and Legion XIII

Jon Rahm with his Callaway driver. (Photo: Callaway Golf)
Jon Rahm with his Callaway driver. (Photo: Callaway Golf)

Today, Callaway Golf, the industry leader in equipment design, performance, and innovation, announced a new equipment partnership with Jon Rahm and his LIV Golf team Legion XIII.

“We are happy to partner with a world-class athlete in Jon Rahm, and his Legion XIII team,” said Chip Brewer, President and CEO of Topgolf Callaway Golf Brands. “We’re committed to being an equipment leader wherever top players are competing. Now the time is right to cement our relationship with Jon and his team – utilizing his exceptional talent and stature within the game to help engage and excite fans around the globe.”

Rahm initially joined Callaway in 2021 and has earned both of his major championship wins – the 2021 U.S. Open and The Masters at Augusta in 2023 – while playing their equipment.

For the 2025 season, the current setup in Rahm’s bag includes the all-new Elyte Triple Diamond Driver, Apex TCB Irons, a Chrome Tour X Golf Ball, and an Odyssey Ai-One Putter. By partnering with Rahm, one of the best players in the world, and his team the Company can further showcase their innovative equipment at the highest levels.

“I’m so happy to enhance this incredible relationship with Callaway and also extend it with Legion XIII,” Rahm said. “I’ve played the best golf of my career with their equipment over the past four years, and they continue to set the bar higher with every new product line. I know this partnership will have a tremendously positive impact for me and my teammates.”

Text: Press release Callaway Golf

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More data, better decisions: Arccos Gen 4 adds new tracking features

(Photo: Arccos)
(Photo: Arccos)

The introduction of the Arccos Gen 4 Smart Sensors could take digital tracking in golf to a new level. Arccos, the world’s leading on-course tracking system and official game tracker of the PGA Tour, has not only modernised its game interface, but also introduced a sophisticated mapping system. These innovations could help golfers to analyse their game even more precisely and improve it more effectively.

The new Arccos Gen 4 Smart Sensors

The new Gen 4 Smart Sensors, which are available in the colour variants ‘Green’ and ‘Smoke’, offer numerous advantages. These include a revised, intuitive in-play design, which is intended to make it easier to access relevant game data. High-resolution 2D and 3D maps with zoom function enable detailed navigation on the course. The system is complemented by an improved AI range finder that can calculate distances based on various factors.

The Gen 4 Smart Sensors (RRP: $249.99) will be available from 18 February (Green) and 18 March (Smoke). Key features upon purchase include: 16 sensors (two extras to allow seamless swapping of clubs in/out of the bag), an annual free sensor replacement programme (to ensure members always have sensors for every club and all situations) and access to exclusive benefits from Arccos and its brand partners.

With over 1.2 billion strokes recorded and an immense database, Arccos could be considered an indispensable tool for ambitious golfers. Professionals such as Matthew Fitzpatrick, Edoardo Molinari and Erik Anders Lang are already using the system to optimise their game. By combining artificial intelligence and real-time data analysis, Arccos offers one of the most advanced solutions in golf for improving strategic decisions and enhancing performance.

(Photo: Arccos)

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Equipment

Contract extension: Rickie Fowler stays with Cobra Puma

Rickie Fowler stays with Cobra Puma. (Image: Getty)
Rickie Fowler stays with Cobra Puma. (Image: Getty)

COBRA PUMA GolfTM, a leader in golf club and apparel innovation, is pleased to announce the signing of Rickie Fowler to a long-term extension that will keep the California native in the CPG family for years to come. Fowler, who initially signed with PUMA Golf in ’09 and COBRA Golf in ’12, will continue to wear head-to-toe PUMA Golf apparel and carry a full bag of COBRA clubs.

Rickie Fowler: “Cobra Puma is like family”

“The COBRA PUMA Golf brands are like family to me,” said Fowler. “The clubs and apparel are as good as it gets and the fact that they know what I look for in fashion and style gives me extra confidence on and off the course. While their products are incredible, I also truly value all the relationships I’ve built here throughout my career. Extending this partnership was a simple decision and I’m excited to stay part of these amazing brands.”
A six-time winner on the PGA Tour including the ’15 Players Championship, Fowler has been a stalwart in team competitions over the years as a five-time US Ryder Cup team member and three-time member of the US Presidents Cup team. The Oklahoma State alum also boasts top three finishes in all four majors and multiple international wins including the Scottish Open.
In addition to his success on the course, Fowler has also been a style icon since turning professional in ’09. Initially known for wearing his signature Sunday Orange, Fowler continues to lead the way in bringing style and fashion to the golf course, making him an ideal partner for COBRA PUMA Golf.
“We are thrilled to officially extend our relationship with Rickie and look forward to continuing our work with him for many years,” said Dan Ladd, President of COBRA PUMA Golf. “Rickie is a special talent who brings a competitive spirit and style to the game that we absolutely love. We’re very excited to keep him in the fold and watch how his career continues to develop.”

Text: Cobra Puma Golf

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Equipment

Wilson launches new Triad and DUO Soft Golf balls

The new Triad golf ball from Wilson (Photo: Wilson).
The new Triad golf ball from Wilson (Photo: Wilson).

Wilson, has launched two new models with game-changing technology to enhance performance and empower players of all skill levels. Wilson promises the all-new Triad and DUO Soft balls offer industry-leading balance and softness so golfers can find more fairways and sink more putts. 

According to Wilson the new Triad is building on the success of its award-winning release two years ago and is recognised as the world’s most balanced golf ball. With its patented Tri-Balanced Construction, the updated design ensures uniform density across all three layers, delivering a perfect center of gravity for the purest roll, describes Wilson.

What’s behind the new Triad Ball from Wilson?

The advanced design on the latest 80-compression Triad ball features a high moment of inertia designed to maximise ball speeds, while reducing driver spin for enhanced accuracy off the tee. In contrast, a thin, high-friction urethane cover increases club face interaction for best-in-class control and feel on approach shots. These enhancements are due to a reduction in compression and a redesign of the core and mantle composition. The homogeneous density of the golf ball allows for a lower spin rate while maintaining distance performance.

“The soft three-piece urethane ball provides performance benefits to help golfers find more fairways, attack more pins, and sink more putts. The re-designed Tri-Balanced Construction makes it more consistent than its predecessor,” said Frank Simonutti, Global Director of Golf Ball Innovation at Wilson Golf.

“During testing, * the new Triad had the longest driver distance and highest iron spin of competitive three-piece urethane balls. This was matched by having the highest average spin rate on 7-iron, 9-iron and 56˚ wedge shots,” he added. Triadis the only perfectly balanced golf ball on the market with no “heavy” spots, which can have a negative effect on putting and prevent a “true” roll.  

The new Wilson Triad ball will be available this month in white and yellow, priced at an RRP €45/ CHF 45 per dozen.

The softest golf ball – the DUO Soft from Wilson

The DUO Soft golf ball from Wilson (Photo: Wilson).

Accroding to Wilson the new DUO Soft remains the world’s softest golf ball, featuring a two-piece surlyn construction that delivers exceptional distance, straight ball flights, and an ultra-soft feel.

With its carefully calibrated design, the newly engineered high-energy core maximises distance off the tee. The soft core and stiff cover result in a compression of 37 for the softest feel of any golf ball. It also provides distance performance longer than any two-piece premium ball while minimizing spin rate for lower sidespin and straighter flight. 

“The new DUO Soft provides golfers with premium performance at an incredible price,” said Simonutti. “During testing** the innovative high energy core showed that the new DUO Soft carried longer than other competitive two-piece balls, yet continues to provide the softest feel of any golf ball, making it great for players looking for straighter flight and help finding the fairway.

The new DUO Soft will be available this month in five highly visible colours — red, orange, green, yellow, and pink — making it easy to track shots in flight and locate the ball quickly in any type of ground cover. It is priced at an RRP of €30/ CHF 30 per dozen.

(Text: Wilson)

*Based on internal testing against leading competitors conducted by Wilson Golf at Humboldt, TN research test facility. 105 mph Driver testing performed – June 7th, 2024 | 7-iron testing performed facility – April 17th, 2024 | 9-iron testing performed – April 17th, 2024 | 56° Wedge testing performed – April 17th, 2024.

**Based on internal testing against leading competitors conducted by Wilson Golf at Humboldt, TN research test facility. 90 mph Driver testing performed – June 9th, 2024 | 105 mph Driver testing performed – May 20th, 2024 | 7-iron testing performed – June 7th, 2024 | 9-iron testing performed – May 31st, 2024.

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Equipment

TaylorMade Golf presents the new Qi35 series: Revolutionary technology for drivers and irons

Moreover TaylorMade Golf announces the release of Qi35 fairway woods and hybrids. Collectively, the family gives golfers of all abilities added levels of versatility, adjustability, and consistent performance with optimised CG projections, high MOI designs, and the addition of loft sleeves in many of the heads.

To unlock another level of performance, the Qi35 driver combines lowered CG projection with maximum MOI resulting in more distance from more of the face.

CG projection is a measurement of the balance point of the head projected onto the face. This metric can help define the inherent launch conditions of the driver. When the ball is struck above that balance point, it is launched higher with less spin for a longer drive. When the ball is struck below that balance point, it creates more spin, lower launch and a shorter drive.

By lowering the balance point and optimising weight in the head, TaylorMade engineers activated a larger area of opportunity on the face for improved launch conditions. These improved launch conditions result in more distance from more of the face for each driver in the Qi35 driver family.

Through interchangeable Trajectory Adjustment System (TAS) weights, the CG projection of Qi35 LS and Qi35 can be further optimised to create the most mass efficient CG adjustments for shot shape and control.

The use of chromium carbon fibre in various parts of the head paired with a fourth generation Carbon Twist Face™ and Infinity Carbon Crown allowed engineers to remove excess weight and apply it farther back to increase MOI in Qi35. The result is a considerable jump in forgiveness creating 13 percent tighter dispersion than Qi10* when the 13-gram weight is in the rear setting. Qi35 Max continues to offer maximum forgiveness with 10K MOI.

Qi35 drivers deliver the ultimate suite of technologies when combining the above features with prior TaylorMade innovations such as Carbon Twist Face, Thru-Slot Speed Pocket™ and a 4° loft sleeve.

The drivers:

  • Qi35: The compromise model that ideally combines performance and forgiveness (from €689).
  • Qi35 Max: Perfect for golfers who need high launch conditions and maximum forgiveness (from €689).
  • Qi35 LS: Low-spin variant for golfers with strong handicaps and precise demands (from €689).
  • Qi35 Max Lite: Ideal for players who want to increase their clubhead speed with an ultra-light design (from €689).
  • Qi35 Designer Series: Exclusive design for players who value performance and aesthetics (from €719).

Fitting Has a New Face with Qi35 SelectFit Heads

To further improve accuracy and efficiency of the fitting process, TaylorMade introduces a groundbreaking technology by creating the first launch monitor enabled fitting heads. For the first time ever, reflective fitting markers are built directly into every Qi35 SelectFit driver face and will be available at all TaylorMade experiential events and retail fitting locations. The built-in fitting markers deliver the most accurate face delivery and impact information
possible allowing fitters to fully optimise the technology of Qi35 drivers exactly to the golfer’s skillset without needing to apply stickers onto the face.

In conjunction with Foresight Sports’ camera-based technology, the reflective fitting markers are tracked by GCQuad or Quad Max launch monitors within the impact interval. Additionally, TaylorMade has provided Trackman clubhead measurements for the most accurate face impact and club delivery data possible. Within the Trackman app, fitters can select the Qi35 head model which will automatically populate the clubhead measurements.

TaylorMade Golf fairway woods and hybrids of the Qi35 family

The new Qi35 fairways from TaylorMade. (Photo: TaylorMade)

Qi35 fairway woods are packed with proven TaylorMade technologies like Twist Face, Thru-Slot Speed Pocket, and an Infinity Carbon Crown. These same technologies made
TaylorMade fairway woods the most played on the PGA TOUR in 2024. All Qi35 fairway woods utilise multi-material construction that optimises mass placement for maximum performance in a way that seamlessly blends form and function.

A New Level of Fitting

Like never before, Qi35 fairway woods allow golfers to unlock another level of optimisation through the incorporation of 4° loft sleeves in all 3 and 5-woods and the Qi35 Tour 7-wood.
At the same time, the Qi35 fairway wood family gives them plenty of different head styles to unlock their full potential with this part of their bag.

The fairway woods: 

  • Qi35: For all-rounders looking for fast ball speeds, great distances and adjustment options (€399).
  • Qi35 Max: Perfect for players who need maximum forgiveness and an easy ball launch (€399).
  • Qi35 Tour: Designed for experienced golfers who prefer compact heads and precise adjustments (€479).
  • Qi35 Max Lite: Ideal for golfers who want to achieve higher swing speeds through an ultra-light design (€399).

The hybrids:

Qi35 hybrids feature multi-material construction consisting of chromium carbon, steel and aluminum to provide golfers consistent performance and versatility from any lie. Qi35 hybrids also utilise optimised CG locations to promote high launch conditions. TSS weights are aligned centre with the CG to enhance energy transfer between the clubface and ball, while also allowing for optimisation of custom swing weights during the assembly process. Qi35 hybrids incorporate proven TaylorMade technologies like Twist Face™ and an ultralightweight Carbon Crown. The Thru-Slot Speed Pocket™ has been engineered to provide consistent face performance in every loft.

  • Qi35: Versatile; for golfers looking for easy loft adjustment and precise gapping (€349).

  • Qi35 Max: Ideal for players who need maximum forgiveness, easy launch and exceptional distance (€349).

  • Qi35 Max Lite: Ultra-light design for increased swing speed (€349).

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Equipment

TaylorMade Acquires Logan Olson Putters

TaylorMade acquires the luxury brand from Logan Olson (top right in small picture). (Photos: TaylorMade)
TaylorMade acquires the luxury brand from Logan Olson (top right in small picture). (Photos: TaylorMade)

TaylorMade announced the acquisition of Logan Olson Putters on Tuesday. The Logan Olson brand from the company founder of the same name produces putters for the luxury segment and is particularly popular and well-known in specialist and collector circles. Like Tiger Woods’ Sun Day Red, Logan Olson Putters will operate as a sub-brand in the TaylorMade portfolio.

The 27-year-old Logan Olson is the boss and main designer of the company of the same name. The entrepreneur has built up a reputation with high-quality blade-style putters. Olson’s putters have also been used at professional level, for example Scottie Scheffler won the Hero World Challenge in the Bahamas with a 2023 model. The putters from Logan Olson are limited, high-priced and usually sell quickly. Olson’s company is located in Fortuna, California, several hundred kilometers north of Carlsbad, California, the headquarters of TaylorMade.

Logan: “I Am Incredibly Proud”

In a press release from TaylorMade, Brian Bazzel, TaylorMade Vice President of Product Creation, said of Olson, “It’s not every day you stumble upon someone like Logan. His ability to merge creativity with such a technical process is nothing short of remarkable. Whether you’re a professional on Tour, someone who plays the game for the sheer love of it, or even a collector with a keen eye for finely crafted putters, Logan’s creations embody a level of craftsmanship that resonates with golfers of all abilities.”

Olson himself shared via a post on social media, “I am incredibly proud to announce that I’ve partnered with TaylorMade to bring my unique perspective on putters to professional tours as well as share my vision with the world. I can’t wait to take this brand to the next level.”

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Equipment Highlights Tours

Rory McIlroy WITB with TaylorMade at the DP World Tour Championship

Rory McIlroy's WITB. (Photo: Getty).
Rory McIlroy's WITB. (Photo: Getty).
Victory in the Race to Dubai was safe for Rory McIlroy, but the outcome of the DP World Tour Championship remained exciting right down to the last few holes. With two late birdies, McIlroy prevailed over Rasmus Hojgaard and his Callaway bag to win the DP World Tour season finale and the season ranking for the third time in his career. A look inside the Northern Irishman’s golf bag reveals that he remains loyal to his sponsor TaylorMade.

DP World Tour Championship 2024: WITB Rory McIlroy

(Image: TaylorMade)
Driver: TaylorMade Qi10 (9°)
(Image: TaylorMade)
Wood: TaylorMade Qi10 (15°, 18°)
(Image: TaylorMade)
Irons: TaylorMade P 760 (4) Irons: TaylorMade Rors Proto (5-9)
(Image: TaylorMade)
Wedges: TaylorMade MG4 (46, 50, 54, 60)
(Image: TaylorMade)
Putter: TaylorMade Spider Tour X
(Image: TaylorMade)
Ball: TaylorMade TP5X
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Equipment

WITB: Nelly Korda Wins Seventh Tournament on LPGA Tour

Nelly Korda's WITB with TaylorMade. (Photo: Getty)
Nelly Korda's WITB with TaylorMade. (Photo: Getty)

Nelly Korda has once again prevailed and claimed her seventh victory shortly before the end of the season. her sixth win of the season. At the beginning of the year, she won six titles in seven starts on the LPGA Tour, including a major victory at the 2024 Chevron Championship. A look inside the American’s golf bag shows a set of TaylorMade clubs.

WITB: Nelly Korda 2024

(Image: TaylorMade)

Driver: TaylorMade Qi10 Max (10.5°)

Nelly Korda on why she plays the Qi10 Max Driver: “The reason why I picked the Qi10 Max driver is the look of it compared to the other models. When I put it down and look at it I feel like I can hit any shot I want with the subtle blue face and silver topline. When I look down at it I feel like I can aim it really well and I know where the center of the clubface too. For a golfer, if you don’t like the look of the club, you’re never going to be able to it hit. Once I put the Qi10 Max down and teed it up, I feel like I could hit any shot I wanted to.”

(Image: TaylorMade)

Woods: TaylorMade Stealth 2 (15°, 21°)

(Image: TaylorMade)

Irons: TaylorMade P770 (5)

(Image: TaylorMade)

Irons: TaylorMade P7MC (6-PW)

(Image: TaylorMade)

Wedges: TaylorMade Milled Grind 4 (50°,54°,60°)

Putter: TaylorMade Spider Tour X L-Neck

(Image: TaylorMade)

Ball: TaylorMade TP5x

“Nelly was looking to bring the spin down, especially on her driver, so we did some testing in September,” said TaylorMade Senior Tour Manager Ressa. “We saw the benefits of TP5x in her driver and irons bringing the spin down a couple hundred RPMs. Then, around the greens, her launch on chips was a little bit lower and she generated more spin around the greens with TP5x than TP5. She produced a lot more check in a preferred trajectory coming off of the TP5x versus the TP5. She’s been happy with the ball ever since.” 

Text created with Quotes from TaylorMade Golf.

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Equipment What's in the Bag

WITB: Full TaylorMade Set Drives Charley Hull to Victory

Charley Hull secured a victory on the LET using a full set of TaylorMade clubs. (Photo: flickr)
Charley Hull secured a victory on the LET using a full set of TaylorMade clubs. (Photo: flickr)

Starting the day two shots behind the overnight leader, and fellow Team TaylorMade staffer Pia Babnik, Hull continued her sparkling form for the event. Hull began her charge sinking five birdies in the first seven holes to continue her dominance of the front nine. Once Hull reached the summit of the leaderboard, she never looked like relinquishing control.

With a vital birdie on 12 and two further birdies on the back nine Hull concluded on the best round of the day (66). Throughout the tournament Hull showcased incredible shot making and total control with her TP5x golf ball and Qi10 LS driver in the breezy conditions, whilst also slotting in a number of clutch putts throughout the event with her TP Juno putter. This hot streak in Riyadh represents Hull’s second win an Aramco Team Series event following her success in New York in 2021 and has found her back at the top of the podium following a series of near misses over the past couple of seasons.

Charley Hull WITB

Image: TaylorMade

Driver: TaylorMade Qi10 LS (10.5°)

Image: TaylorMade

Fairway wood: TaylorMade Stealth2 (15°)

Image: TaylorMade

Hybrid: SIM Max (19°)

Image: TaylorMade

Irons: TaylorMade P7MB (4-PW)

Image: TaylorMade

Wedges: TaylorMade MG4 (50°, 54°, 60°)

Putter: TaylorMade TP Juno

Image: TaylorMade

Ball: TaylorMade TP5x

Charley Hull Need to Know

  • Driving Distance average has increased 7 yards versus 2023
  • Second win on the Aramco Team Series (New York 2021)
  • 15th on the Rolex World Rankings
  • Hull has also placed 2nd at the other two completed events on the Aramco Team Series this season (Tampa and Korea)

Text: TaylorMade