Categories
Equipment

TaylorMade Acquires Logan Olson Putters

TaylorMade announced the acquisition of Logan Olson Putters on Tuesday. The Logan Olson brand from the company founder of the same name produces putters for the luxury segment and is particularly popular and well-known in specialist and collector circles. Like Tiger Woods’ Sun Day Red, Logan Olson Putters will operate as a sub-brand in the TaylorMade portfolio.

The 27-year-old Logan Olson is the boss and main designer of the company of the same name. The entrepreneur has built up a reputation with high-quality blade-style putters. Olson’s putters have also been used at professional level, for example Scottie Scheffler won the Hero World Challenge in the Bahamas with a 2023 model. The putters from Logan Olson are limited, high-priced and usually sell quickly. Olson’s company is located in Fortuna, California, several hundred kilometers north of Carlsbad, California, the headquarters of TaylorMade.

Logan: “I Am Incredibly Proud”

In a press release from TaylorMade, Brian Bazzel, TaylorMade Vice President of Product Creation, said of Olson, “It’s not every day you stumble upon someone like Logan. His ability to merge creativity with such a technical process is nothing short of remarkable. Whether you’re a professional on Tour, someone who plays the game for the sheer love of it, or even a collector with a keen eye for finely crafted putters, Logan’s creations embody a level of craftsmanship that resonates with golfers of all abilities.”

Olson himself shared via a post on social media, “I am incredibly proud to announce that I’ve partnered with TaylorMade to bring my unique perspective on putters to professional tours as well as share my vision with the world. I can’t wait to take this brand to the next level.”

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Equipment Highlights Tours

Rory McIlroy WITB with TaylorMade at the DP World Tour Championship

Victory in the Race to Dubai was safe for Rory McIlroy, but the outcome of the DP World Tour Championship remained exciting right down to the last few holes. With two late birdies, McIlroy prevailed over Rasmus Hojgaard and his Callaway bag to win the DP World Tour season finale and the season ranking for the third time in his career. A look inside the Northern Irishman’s golf bag reveals that he remains loyal to his sponsor TaylorMade.

DP World Tour Championship 2024: WITB Rory McIlroy

(Image: TaylorMade)
Driver: TaylorMade Qi10 (9°)
(Image: TaylorMade)
Wood: TaylorMade Qi10 (15°, 18°)
(Image: TaylorMade)
Irons: TaylorMade P 760 (4) Irons: TaylorMade Rors Proto (5-9)
(Image: TaylorMade)
Wedges: TaylorMade MG4 (46, 50, 54, 60)
(Image: TaylorMade)
Putter: TaylorMade Spider Tour X
(Image: TaylorMade)
Ball: TaylorMade TP5X
Categories
Equipment

WITB: Nelly Korda Wins Seventh Tournament on LPGA Tour

Nelly Korda has once again prevailed and claimed her seventh victory shortly before the end of the season. her sixth win of the season. At the beginning of the year, she won six titles in seven starts on the LPGA Tour, including a major victory at the 2024 Chevron Championship. A look inside the American’s golf bag shows a set of TaylorMade clubs.

WITB: Nelly Korda 2024

(Image: TaylorMade)

Driver: TaylorMade Qi10 Max (10.5°)

Nelly Korda on why she plays the Qi10 Max Driver: “The reason why I picked the Qi10 Max driver is the look of it compared to the other models. When I put it down and look at it I feel like I can hit any shot I want with the subtle blue face and silver topline. When I look down at it I feel like I can aim it really well and I know where the center of the clubface too. For a golfer, if you don’t like the look of the club, you’re never going to be able to it hit. Once I put the Qi10 Max down and teed it up, I feel like I could hit any shot I wanted to.”

(Image: TaylorMade)

Woods: TaylorMade Stealth 2 (15°, 21°)

(Image: TaylorMade)

Irons: TaylorMade P770 (5)

(Image: TaylorMade)

Irons: TaylorMade P7MC (6-PW)

(Image: TaylorMade)

Wedges: TaylorMade Milled Grind 4 (50°,54°,60°)

Putter: TaylorMade Spider Tour X L-Neck

(Image: TaylorMade)

Ball: TaylorMade TP5x

“Nelly was looking to bring the spin down, especially on her driver, so we did some testing in September,” said TaylorMade Senior Tour Manager Ressa. “We saw the benefits of TP5x in her driver and irons bringing the spin down a couple hundred RPMs. Then, around the greens, her launch on chips was a little bit lower and she generated more spin around the greens with TP5x than TP5. She produced a lot more check in a preferred trajectory coming off of the TP5x versus the TP5. She’s been happy with the ball ever since.” 

Text created with Quotes from TaylorMade Golf.

Categories
Equipment What's in the Bag

WITB: Full TaylorMade Set Drives Charley Hull to Victory

Starting the day two shots behind the overnight leader, and fellow Team TaylorMade staffer Pia Babnik, Hull continued her sparkling form for the event. Hull began her charge sinking five birdies in the first seven holes to continue her dominance of the front nine. Once Hull reached the summit of the leaderboard, she never looked like relinquishing control.

With a vital birdie on 12 and two further birdies on the back nine Hull concluded on the best round of the day (66). Throughout the tournament Hull showcased incredible shot making and total control with her TP5x golf ball and Qi10 LS driver in the breezy conditions, whilst also slotting in a number of clutch putts throughout the event with her TP Juno putter. This hot streak in Riyadh represents Hull’s second win an Aramco Team Series event following her success in New York in 2021 and has found her back at the top of the podium following a series of near misses over the past couple of seasons.

Charley Hull WITB

Image: TaylorMade

Driver: TaylorMade Qi10 LS (10.5°)

Image: TaylorMade

Fairway wood: TaylorMade Stealth2 (15°)

Image: TaylorMade

Hybrid: SIM Max (19°)

Image: TaylorMade

Irons: TaylorMade P7MB (4-PW)

Image: TaylorMade

Wedges: TaylorMade MG4 (50°, 54°, 60°)

Putter: TaylorMade TP Juno

Image: TaylorMade

Ball: TaylorMade TP5x

Charley Hull Need to Know

  • Driving Distance average has increased 7 yards versus 2023
  • Second win on the Aramco Team Series (New York 2021)
  • 15th on the Rolex World Rankings
  • Hull has also placed 2nd at the other two completed events on the Aramco Team Series this season (Tampa and Korea)

Text: TaylorMade

Categories
Tips

Nine Tips: End-of-Season Golf Club Care

As the golf season draws to a close, it’s time to take care of your golf clubs, as they need careful inspection and maintenance to maintain their performance in the coming season. The experts at HIO Fitting have some valuable tips for golfers who want to optimally prepare their clubs for the winter break. They explain what is important to ensure that the equipment survives the winter break undamaged and is ready for the first rounds in spring.

HIO Guide: 9 Tips for Optimum Golf Club Care

1: Protect Clubs from Moisture

Moisture is the biggest enemy of all golf equipment. If clubs are exposed to moisture over the winter months, the risk of rust damage increases considerably. Clubs that are stored in an unheated, damp garage are particularly at risk. Rust can damage the material in the long term, cause rapid wear and tear and impair performance. It is therefore best to store the rackets in a dry place – for example indoors or in a heated garage – to prolong the life of the rackets.

2: Remove Dirt and Grime

All rackets should also be thoroughly cleaned before storage. Encrusted dirt and grass residue on the club faces not only impair the appearance but also the functionality of the grooves. A clean clubface is particularly important for wedges, as only clean grooves guarantee sufficient spin and control for the short game. A soft brush, soap and water should therefore be used to remove dirt from the club heads. Stubborn dirt in the grooves can be removed with a special groove brush or a groove cleaner. The club heads must then be dried completely.

3: Check Wedges

Wedges wear out faster than irons because they are used more frequently, are subjected to greater stress and the higher angle of inclination leads to more interaction with the ball. However, worn grooves can no longer generate the necessary spin, which has a negative effect on control in the short game. Wedges should therefore be checked regularly: If the grooves are flattened or uneven, either resharpening the grooves or replacing the wedges may be advisable.

4: Clean the Grips and Replace Them if Necessary

Grips are an often underestimated part of the club, but they have an enormous influence on the control of the club. Over time, sweat, dirt and dust accumulate on the grips, making them slippery and less ‘tacky’. A slippery grip leads to less control and can affect the feel during the swing. Who likes the feeling of the club almost slipping out of your fingers during the swing? The grip then becomes tighter and cramped – a bad shot is inevitable. The grips should therefore be cleaned thoroughly with soap and water to improve grip. If the grips are badly worn, we recommend regripping. This is also the ideal opportunity to give your own clubs a new look in your favourite colour.

5: Check Club Heads for Cracks and Bending and Shafts for Wear

Another important aspect of club maintenance is checking for structural damage. Over the course of the season, frequent use can lead to hairline cracks or bending of the club. Such damage is often invisible, but can have a negative impact on the stability and performance of the racket. The workshop experts at HIO Fitting can check the club heads for cracks or bends and repair them if necessary. If necessary, damaged club heads can be replaced with new ones.
In addition, the experts at HIO Fitting often find that some golf bags are not padded enough, causing them to ‘scrape’ against the shafts while being carried or pushed. As a result, material gradually wears away from the shaft. This happens particularly with drivers, woods and hybrids. The shaft, and therefore the club, loses a lot of its consistency and can even break in the worst case. The shafts in particular should therefore be checked for wear.

6: Have Loft and Lie Checked

The correct loft and lie setting is crucial for the performance and consistency of the clubs. Regular use – especially from the mat – can cause loft and lie to become misaligned. A change in tilt affects the distance and direction of the ball flight. In addition, the swing and speed of the players also change, which is why the angles should always be adjusted. Therefore, the loft and lie of the clubs should be checked regularly, especially before the start of the new season, by a professional fitter who will adjust the clubs precisely.

7: Analyse Wear Patterns

Analysing the wear on the clubface provides valuable information about possible swing faults. For example, one-sided wear on the heel can indicate that the ball is being hit too far inwards. Such an analysis can therefore help to recognise weaknesses in the swing and work on them in a targeted manner. This means that the winter break can be used optimally to improve the swing in order to start the next season with optimised technique.

8: Recognise Gaps in the Bag

It is a good idea to measure the shot distance for a gapping analysis in order to recognise gaps in the bag. Especially if new clubs have been added to the bag during the course of the season, this can result in unwanted overlaps or gaps. With a Foresight Simulator or another launch monitor and the support of a fitter, these gaps can be precisely measured and analysed to ensure that all distances are actually covered by the clubs in the bag.

9: Use Personalisation Options

Finally, freshly fitted equipment deserves a personalised touch. The experts at HIO Fitting therefore offer the option of applying individual stampings, laserings or colourings to clubs, for example. This not only ensures an unmistakable design, but also ensures that you identify with your equipment in a very special way.

Conclusion: Regular Care Pays Off!

Caring for your golf clubs at the end of the season is an important part of maintaining your equipment in the long term. From removing dirt and moisture to inspecting the club heads and analysing the distance – targeted care and maintenance will ensure that your clubs perform at their best again next season.
(Written by HIO Fitting)

Categories
Equipment

WITB: Tyrrell Hatton Wins with Ping in St. Andrews

For his third victory at the Alfred Dunhill Links Championship, Tyrrell Hatton puts a mixture of popular Ping models from recent years and the current season in his bag. With the latest wedges and irons, he impresses on the fairways, from the tee he relies on the G430 series from last year. A look inside the Tour winner’s bag.

A Look Inside Tyrrell Hatton’s Bag at the Alfred Dunhill Links Championship

Tyrrell Hatton relies on the latest woods and irons from Ping. The Englishman seems happy with the driver and woods from the G430 series and delivers first-class performances time and time again. The G430 LST driver has a slightly lower moment of inertia than the Max models and a smaller club head for less spin off the tee. As a fairway wood, Hatton then switches to the G430 Max versions to enjoy a little more forgiveness. As with the drivers, the face of the woods is designed with different thicknesses to compensate to a certain extent for miss-hits outside the sweet spot.

On the fairways and par 3s, Hatton then uses the Ping i230 irons from iron 3 to 6. The Players Distance irons are slightly wider in the sole and have a lower weight than the brand’s blades. Thanks to Mirco Grooves and a light cavity back, the irons still promise good trajectory control, which is always helpful for Scottish links golf. From the 7 iron to the pitching wedge, Hatton then uses the new Blueprint S irons from Ping. This classic cavity-back iron is said to have an improved sound compared to its predecessor and impress with its particularly high level of control.

Around the greens, Hatton uses the brand new wedges from Ping. The s159 wedges will succeed the Glide series in 2024 and impress with a mix of popular technologies and new innovations. Ping offers plenty of spin and different sole grinds. Hatton relies on the “S” grind, which offers plenty of bounce and versatility thanks to a heel and trail edge relief. On the green, the Englishman also uses a “vintage model”. The Ping Vault Oslo putter was first launched on the market in 2016 and, after some back and forth, still seems to be a favorite in Hatton’s bag. He uses the Titleist Pro V1x as his golf ball.

Categories
Equipment

Autumn Golf – A Buying Guide For the Golden Season

The leaves on the trees are changing color, the sun’s rays are fighting against the clouds, it’s getting cooler and the days are getting shorter. As autumn approaches, the signs for our favorite hobby also change – autumn golf is coming! We explain what you should bear in mind.

Autumn golf – it’s all about the right clothing

No matter what time of day, it’s likely to be wet at Herbst Golf. In the morning, dew will cover the course, at midday and in the afternoon it could get muddy and at dusk the dew will return and fog could spread. Apart from that, it can start to rain at any time. To ensure that you are prepared for all eventualities, your footwear, pants, jackets and headgear must be right.

Starting with the shoes, the lightweight summer shoes, some of which are made of simple mesh uppers, should be replaced with a weatherproof pair. There is plenty of choice here. Whether traditional leather versions with soft spikes, modern sneakers with water-repellent textile or pure autumn golf shoes with a warm lining, there’s nothing that doesn’t exist.

Normal golf pants often soak up water at the hem when wet. Either specially developed rain pants or pull-on rain pants can help against this. Both have the same purpose: to keep you dry. While the pull-on rain pants are simply put on over the “normal” golf trousers in bad weather, special rain pants are developed for themselves. Waterproof pockets, a thicker lining against the cold and a water-repellent outer layer make these pants the perfect companion during inclement weather.

While in summer you should make sure your clothing is as breathable as possible, sweaters, jackets and windbreakers for autumn golf have to fulfill other tasks. Without functioning as their own sauna, they need to keep you warm but not make you sweat. Ideally, they should also be waterproof.

If your hands get cold quickly, you’ll be happy to have thick mittens or winter golf gloves. The latter are designed to be worn on both hands and simply left on between swings. The mittens offer a little more warmth, but have to be taken off for the swing, as you can’t grip a golf club correctly with them on.

Even the head has been taken into consideration, as rain-repellent caps or warm hats make playing golf in the fall easier.

Autumn golf – adjust your equipment correctly

But the game also changes with the conditions. The wetter the ground, the less balls roll out after landing. Golf balls also fly shorter when the air is cold and wet. The loss of length is exacerbated by the multiple layers of clothing you wear, as you don’t swing quite as fast as you would in summer with an airy polo shirt. So there’s no need to panic, worry or rush to the pro store because something is wrong with your clubs. Losing a few meters is completely normal.

However, you can also take advantage of this because it is easier to place the ball on the fairways from the tee box as the balls do not bounce. The wet ground is also noticeable when hitting into the green, as less roll on a drive on the fairway due to wetness also means that irons and wedges roll less after landing on the green. Target shooting is the order of the day.

From an equipment point of view, there are numerous changes that make playing in such conditions easier. Firstly, if possible, the carry length should be increased. The further the ball travels in the air, the better. Modern drivers, woods and hybrids can be adjusted at the hosel. 1°-2° more angle does not hurt in any case, the slightly higher spin and the higher flight curve allow a few extra meters in flight and make playing easier.

Those who rely on long irons in summer could possibly pack hybrids in their bag again. With the larger sole, they are more forgiving on wet ground and better at preventing “fat” hits. The flight/roll ratio of hybrids also tends to favor more flight compared to long irons, which also helps in wet conditions.

In the short game, wedges with a lot of bounce and thicker soles are better. They do not cut so directly into the ground and with the help of the bounce the wedges literally jump out of the ground again. This phenomenon is most noticeable in the bunker, but it also works on soft ground.

The greens are generally slower, duller and do not roll quite as evenly. Putters that are heavier have advantages over lighter models here. Professionals simply swap the weight inserts to increase the weight. All of these equipment adjustments were clearly visible at the Masters 2020, as it was played in the fall instead of April.

In the summer months when the green is lush, the sky is blue and visibility is clear, yellow, orange or light green golf balls are highly visible. For some, they offer a clear advantage in flight and when searching. In the fall, things are a little different. Here you should rather use the classic white balls, which are easier to recognize and find under these conditions.

You can also use little helpers to remove the unavoidable mud from the game ball and help you to make much better contact with the ball. In addition to the club towel, there are also pocket-sized golf ball cleaners that can be conveniently taken onto the green.

Autumn and winter rules

Winter greens, cart and trolley bans or tee recommendations – on many golf courses, playing in the fall or winter is the norm. If there is ground frost, you can’t get the tee into the ground properly. In some cases, plastic tees break off with almost every shot. Winter tees, which you can simply lay down, provide a remedy. The right length for driver, wood and irons should be available in different heights.

Be careful with trolleys! As some golf courses prohibit the use of trolleys in wet or muddy conditions to protect the fairways, you should take a look at the homepage before your start time to see what the current status is in this matter. Lightweight pencil bags are ideal for carrying, but also offer less space for clubs and other items.

Categories
Equipment

Under Armour: Golf Collection With New Layers For Winter

Under a new all-encompassing identity for the Golf category that ties into the success of its performance footwear products in the Under Armour Drive Pro Spiked and Spikeless, the all-new UA Drive apparel layers and Drive Pro insulated outerwear will offer golfers modern silhouettes in new fabrications for maximum comfort, as well as the elevated performance and protection from the rain and cold that consumers trust Under Armour to deliver throughout the winter season.

Under Armour 2024: New layers for fall and winter

The standout new layering piece for FW24 is the UA Drive Midlayer. Available in a Crewneck, Hoodie, or ¼ Zip Pullover styles, the new Drive Midlayer is a must-have item for golfers that want a clean, simple design that delivers a super luxe fit and feel.

The new UA Drive Storm Sweaterfleece offers a modern take on one of the brands biggest franchises in Golf apparel, using subtle styling details to the zipper, cuffs and logo applications, plus woven overlays treated with Storm protection.

Stay Warm Through the Cold Season

In the insulated outerwear category, UA has expanded on the range from FW23 by introducing more levels of insulation than before.The full assortment of the UA Drive Pro Insulated Jacket and Vest, Drive Pro Storm Lightweight Insulated Jacket and Vest, and Drive Pro Storm Hybrid range, gives golfers a choice of over 20 different outerwear pieces, with each featuring unique technical properties to allow golfers to perform at their best by keeping them at the perfect temperature in the variable conditions golfers face through the Fall/Winter season.

The UA Drive Pro Insulated Jacket and Vest offer the most protection from the cold through a combination of UA ColdGear Infrared to the interior lining and recycled insulation materials. UA Drive Pro Insulation products feature quilting panels and hybrid blocking, as well as new metallic logo details to deliver an elevated look. Both the Jacket and Vest also feature full-zippered hand pockets to stash your essentials.

For true warmth without weight, golfers can trust in the UA Drive Pro Storm Lightweight Insulated Jacket and Vest. Using a durable stretch woven fabric with octafleece liner, which feels lighter and keeps you warmer, these garments also use UA Storm technology to repel water and without sacrificing breathability. Both pieces also utilise the metallic silver trim package across the zipper and logos, tying into the elevated look and feel of the other items in the Drive Pro outerwear range.

Perhaps the biggest update to the range, the UA Drive Pro Storm Hybrid Full-Zip and ½ Zip are now 70% warmer while being 33% lighter than the silhouette it replaces in the range for FW24. Utilising a hybrid design as the name suggests, Storm Daytona Spacer fabrication and a Storm stretch woven fabric are paired with lightweight insulation in different zones to optimise fit, warmth, comfort and performance.

Pro Storm Lightweight, Drive Pro und Drive Pro Storm (links nach rechts) von Under Armour. (Foto UA)
Pro Storm Lightweight, Drive Pro and Drive Pro Storm (left to right) from Under Armour. (Photo: UA)

Pants & Polos

In bottoms, UA is adding even more breadth to the range with the addition of new Matchplay Pants and Jogger options to complement the Drive Pants range carrying through from SS24, to sit alongside the ColdGear Infrared Winter Pants.T2G, Playoff and Iso-Chill Polos complete the apparel offering for FW24 with new print applications and colour stories to tie in with the full range.

Women & Kids

The Women’s and Kids ranges include all the new fabrics and technologies found in Men’s in appropriate silhouettes, colours and designs. Women’s UA Golf will include the Drive Midlayer a hero piece of the Men’s range, as well as a new Drive Flare Pant and Drive Storm Insulated products. All ranges are backed by a comprehensive selection of seasonal accessories including gloves, mitts, caps and winter headwear.

Text: Under Armour

Categories
Equipment

Guide: Driving Iron – A Safe Choice for Hitting the Fairway

Driving irons, also known as utility irons, close the gap between irons and fairway woods. They are becoming increasingly popular. The fitting experts at HIO Fitting explain why this alternative to hybrids can be an advantage in the long game.

Guide: Everything you need to know about the driving iron

Strong performance from the tee box

Driving irons have long been established among professionals, but they are also becoming increasingly interesting for amateurs. In the following, the experts from HIO Fitting show how these clubs work, who they might be suitable for and which models are currently in vogue.

Driving irons: efficiency and control

Long irons have always been difficult to play, which is why many golfers prefer to use hybrids or woods. However, for those who prefer the classic look of an iron, driving irons could be the solution. These clubs combine the traditional style of an iron with modern technologies to increase forgiveness and make longer shots easier. Most utility irons also use graphite shafts, which allow for easier acceleration of the club head. This combination of components and special technologies is intended to make driving irons easier to play.

Technology and construction

Driving irons initially have a wider profile in order to distribute more weight in the edges and on the underside of the club head. This increases forgiveness and makes it easier to launch the ball. Modern models are also often equipped with cavity technology and special fillings to improve club head speed and sound. The chosen head shape thus supports a ball flight with less spin, which achieves more distance due to the flatter flight curve and longer roll.

Target group and use

Driving irons tend to fly flatter than hybrids and are particularly suitable for tee shots. They can also be used for shots into the green, but this requires high swing speeds and therefore high ball speeds in order to achieve a higher ball flight and less roll. Players who often play from the fairway or semi-rough into the green and want a club that is easier to play than a long iron and also generates more spin may be better off with a hybrid.

Example models based on TaylorMade

Different manufacturers use different technologies in the development of their utility irons. Which of the models is best suited to individual use should therefore be analyzed as part of a professional club fitting. In the following, the experts from HIO Fitting present different concepts of driving irons based on three TaylorMade models.

TaylorMade has three clubs in its range that fall into the category of driving irons: the P UDI, the P DHY and the new P790 UDI. The abbreviation UDI stands for Utility Driving Iron, which means that TaylorMade strategically covers both common names for this category of clubs. While the P790 UDI is still very reminiscent of a traditional iron, the other two clubs in the P family are characterized by more exotic designs. The P DHY is more like a hybrid and is therefore also referred to as a driving hybrid. The P UDI, on the other hand, has a futuristic, thick and powerful design. All models promise increased precision and optimum trajectories with maximum forgiveness.

The fitter’s view on driving irons

So much for the theory, but practice can differ considerably. Thanks to 15 years of fitting experience, the HIO experts have been able to accompany countless customers in their search for the perfect golf clubs. There are always people who would like to play a driving iron, after all, its characteristics sound quite conclusive and also advantageous in many aspects. Already during the fitting, or at the latest out on the course, fitters notice that utility irons perform worse than hybrids in one area in particular, namely when it comes to the forgiveness of the club types. A driving iron is significantly more difficult to hit, flies flatter and is not as consistent behind the ball as the hybrid. The typical slice is also amplified with a driving iron. The hybrid, on the other hand, has a natural draw tendency, which benefits many golfers, especially in the long transport clubs. For these reasons, the experts at HIO Fitting find that driving irons are by far the least used and fitted clubs at HIO, as most fitting customers are won over by the strong performance of hybrid clubs.

Nevertheless, the experts can draw important conclusions for the iron game from the technology of the driving irons: In general, a wider iron is always advantageous to approach precision play with even more control. It can also be helpful to use a wider model in the long 5 or 4 irons in order to increase forgiveness. Ultimately, the clear advantage of graphite shafts can also be seen in the irons, as the club is easier to move without compromising precision – even for athletic players.

To summarize, driving irons are an interesting alternative to hybrids, especially for players who prefer the classic look and controllability of an iron. Utility irons are characterized by their special design, which is intended to improve precision and fault tolerance. However, hybrids often offer greater forgiveness and consistency, making them the more popular choice for most golfers. Ultimately, however, it all comes down to individual playing style, which is why a professional fitting is essential to find the club that best suits your needs.

Categories
Golfshoes LPGA Tour

Ecco Golf Ambassador Lydia Ko Claims Third Win in Four Starts at Kroger Queen City Championship


Lydia Ko extends her winning streak with a stunning performance at the Kroger Queen City Championship, capturing her third title in four starts. Following her recent AIG Women’s Open victory, Ko delivered an impressive final round of 63, solidifying her place as one of the game’s greatest talents in a remarkable 2024 season.

Ecco Golf and Lydia Ko: A Winning Partnership

ECCO GOLF ambassador, Lydia Ko, continued her hot streak this weekend at the Kroger Queen City Championship on the LPGA Tour in her first tournament since claiming her maiden AIG Women’s Open title last month. 

Ko, wearing Ecco Golf Tray, shot a scintillating final round 63, coming home in just 30 shots to take home her third win in her last four starts. 

Ko’s 22nd LPGA Tour victory rounds off what has been an incredible 2024 season for the Kiwi, following her Olympic Gold Medal and triumph at the AIG Women’s Open during the month of August.

Lydia Ko Shines at Kroger Queen City Championship

“It’s been pretty surreal. You know, I had the most unbelievable three weeks in Europe, and after having another three weeks off you’re not entirely sure what it’s going to be like,” Ko said. 

“I started off this event really strong, playing well the first couple days. I kind of hung in there yesterday and I said I know the other girls aren’t going to play bad golf, so I just have to try and play even better golf. To have a round like this to cap off a win is pretty special.”

Timo Vollrath, Head of Global Marketing at Ecco Golf, commented Ko’s latest: “Lydia continues to prove that she is one of the game’s greatest – she makes a habit of winning and for us, it is brilliant to watch. 

“It is a pleasure to work with Lydia, and to witness her journey in recent years has been a thrill. This streak of performances will go down as one the very best of all time, and we can’t wait to see what happens next!”

In addition to Lydia Ko, Ecco Golf shoes are worn in competition around the world by Esther Henseleit, Nanna Koerstz Madsen, Erik van Rooyen, Henrik Stenson, Freddy Schott, Thomas Bjørn, Janet Lin, Rick Shiels and Erik Anders Lang among others. For further information about Ecco Golf, please visit golf.ecco.com

(Text: Ecco)