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TaylorMade introduces new Wedge with All-New Spin Tread Technology

TaylorMadeGolf, an industry leader in golf equipment innovation, unveils its latest breakthrough in wedge design – the Milled Grind 4 (MG4) with the all-new Spin Tread technology.

TaylorMade unveils its latest breakthrough in wedge design – the Milled Grind 4 (MG4) with the all-new Spin Tread technology. Built upon the success of its predecessors, MG4 represents a significant advancement in the Milled Grind family, offering golfers acombination of spin control, versatility and premium feel.

A Game-Changer in Wet Conditions

Bill Price, the Senior Director of Product Creation, Putter & Wedge is extremly happy about the new wedge: “This is a major step forward in the progression of the Milled Grind family. With MG4 we have evolved our approach to wet spin and developed an all-new Spin Tread technology. We use a laser etching treatment to create face roughness, which translates to better friction and moisture channeling for optimal ball control, especially on partial shots.”

This innovation proves crucial, particularly in wet conditions, where players experience higher launches and reduced spin. By combining the laser treatment with strategically designed grooves and a raw face, TaylorMade has achieved notable improvements in wet spin rates compared to prior models while also increasing face durability. The technology works in a similar fashion to the tread on a tire, which creates space for water to exit so the tire can have direct contact with the pavement and better grip the road. In the case of MG4, the treads channel away moisture and allow the golf ball to stay on the face longer while imparting more spin. With MG4, TaylorMade has not only focused on performance and technology,but also prioritised aesthetics and player feedback. MG4 features a refined finish with a slightly darker tint, minimising glare and providing a more unified appearancethat blends seamlessly with the raw face as it oxidises over time. Furthermore, the redesigned back geometry enhances the wedgewith a more solid and softer feel – all complimenting its refined Tour-inspired shaping and address versatility.

Innovative Wedge Design: Unveiling Enhanced Feel and Versatility

Greg Cesario of the TaylorMade Wedge Design Team says what he thinks is important about new wedges: “The feel component is a significant factor. By replacing thechrome-plated face withraw finishes early in the Milled Grind evolution, we were able to influence spin and also enhance the overall feel of the wedge. Adding our reconstructed backbar, with more weight positioned directly behind the strike zone, allows us to help players achieve their desired shot trajectories and spin rates with premium feel and confidence.”

Sole Grind Options for Performance Excellence

TaylorMade has introduced a comprehensive range of sole grinds in the MG4 lineup,offering golfers more versatility while also simplifying the selection process. The grinds are categorised into three main options: low bounce (LB), standard bounce (SB) and high bounce (HB). However, to cater to different swing dynamics, the company added alternative options in each category, providing a total of six bounces to meet the player’s unique requirements. The new MG4 wedge range features the following sole grinds:

Standard Bounce (SB): All-around performance that prevents excessive digging and allows the clubhead to glide through the turf smoothly. Standard Bounce C (SBC): Provides increased versatility for players who prefer to manipulate face angles, without compromising bounce performance. High Bounce (HB): TaylorMade’s standard high bounce designis playable for skilled golfers and defies the convention that high bounce wedges are only for high handicappers. In fact, Rory McIlroy uses a HB 60° Milled Grind 4 depending on course conditions. High Bounce Wide (HBW): With an increased sole width, this high bounce option offers improved playability and excels in sand play. Tiger Woods Grind (TW): Offered in 56° and 60° lofts, each sole on the MG4 TW was inspired by Tiger’s grind. The 56° wedge is a dual sole with heavy heel relief, while the 60° has an extremely high bounce on the leading edge with a shaved heel. Designed to be supremely versatile, these unique grinds allow Tiger to take on any shot, on any course, anywhere in the world. Milled Grind 4 wedges are available in two premium finishes, Tour Satin Chrome and Tour Matte Black (SB only). Milled Grind 4 will be available at retail on September8, 2023 with an RRP of £159/€199.

(Text: TaylorMade)