Leaders in golf shoe innovation, ECCO GOLF, have announced the signing of LPGA Tour star Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and joins off the back of her most impressive year on tour to-date.
Alison Lee becomes brand ambassador for Ecco Golf
The World Number 18’s journey into professional golf was meteoric, going from college golfer to LPGA Tour player in just a year and a half, before featuring at the 2015 Solheim Cup for Team USA.
Whilst Lee is still chasing her first LPGA Tour victory, she has stepped into the winners’ circle twice on the Ladies European Tour to-date, having won the Aramco Team Series Sotogrande in 2021, and the Aramco Team Series Riyadh in 2023.
Lee, who has been a fan of ECCO GOLF shoes for a number of years, will step into the 2024 season wearing ECCO GOLF TRAY. “I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity,” she commented.
Timo Vollrath, Head of Global Marketing at ECCO GOLF, expressed his excitement about the new partnership: “We are thrilled to welcome Alison to the ECCO GOLF family,” he said. “Her impressive journey in golf perfectly embodies the values we have here at ECCO. We believe this partnership can help to elevate Alison’s game, and we’re excited to work with her in 2024 and beyond.”
The Ecco Golf Tray: a sporty sneaker for the golf course
The breathable and water-repellent golf sneaker seems to have won over Alison Lee. Thanks to Ecco’s Hydromax technology and a hard-wearing leather upper, the white studded shoe is said to be water-repellent and support good performance even in bad weather. The DriTan technology is said to save a lot of chemicals and water during the tanning process of the shoes.
In addition, the E-DTS Twist sole with enlarged studs in high-wear areas ensures good grip in many conditions, according to Ecco Golf. The removable insole is also padded and breathable for even more comfort. With many exciting color variations, the shoe is also a visual highlight, which will also be seen on the fairways of the LPGA Tour in the future.