Categories
Equipment

Titleist Introduces New TSR2 & TSR3 Hybrids

The most played hybrids on the PGA TOUR since 2014, Titleist hybrids have always set the highest standard for performance and playability. The all-new TSR2 and TSR3 models – available for fittings and presale on Feb. 2 and in golf shops worldwide beginning Feb. 23 –continue to raise the bar with advancements and refinements that will benefit all players seeking long iron alternatives.

These new additions to the TSR metalwood family come in two distinct models: the TSR2 hybrid, which offers forgiving speed and performance, and the TSR3 hybrid, which delivers next-level precision and workability.

The TSR2 and TSR3 hybrids make their PGA TOUR debut this week at The American Express, joining a TSR metalwoods line that continues to gain momentum across the worldwide professional tours. The versatility and gapping options offered in the TSR hybrid lineup make for a seamless transition in players’ bags from TSR drivers and fairways.

“TSR2 and TSR3 hybrids offer players options at the top end of the bag,” said Tom Bennett, Principal Product Manager – Fairways & Hybrids. “Players can choose between the more classical shape and high launch of the TSR2 or the refined profile and adjustability of the TSR3. Both clubs provide a fast, forgiving, and high-launching long-iron alternative that gives the golfer the confidence to pull off any shot.”

TSR Hybrid Offerings:

TSR2: A high launching, mid-low spin, forgiving long-iron replacement, best-suited for players that deliver the club in a sweeping motion. An extended blade length, a deeper CG, and a reimagined sole shape bring even better forgiveness and improved turf interaction than its popular predecessors, all packed into a classic hybrid profile.

  • Features head weight adjustability (same as driver/fairway)
  • RH and LH Lofts: 18°, 21°, 24°


TSR3: 
A flatter trajectory, and a refined shape inspired by popular predecessors. Highly adjustable, featuring a new 5-position SureFit Adjustable CG Track System that allows players to dial in their ideal setup. Tailored to players seeking workability and precision, the TSR3 hybrid has a refined tour-inspired shape that gives players the confidence to hit any shot.

  • Enhanced 5-position SureFit CG Adjustability
  • Features head weight adjustability (same as TSR3 driver/fairway)
  • RH and LH Lofts: 19°, 21°, 24°

TSR Hybrid Performance and Technology:

  • Reimagined shaping and profiles: The TSR2 hybrids are classically shaped and have a slightly lengthened blade length, shifting the impact center further from the shaft, which increases face flex and results in more speed and forgiveness | TSR3 hybrids feature an iron-like hybrid profile inspired by popular predecessors, and a slight reduction in offset helps improve performance
  • Deeper, More Forgiving CG & High Inertia Body: In TSR2, Titleist engineers pushed the CG deeper while keeping it low, making high-launching and soft-landing approaches with maximum forgiveness even easier | TSR3 hybrids are more stable due to a higher inertia body, preventing deflection and twist when playing from difficult conditions
  • Faster Through the Rough: Added sole relief pockets on both TSR2 and TSR3 are designed to move the club faster through all rough conditions, heavy or light. Less surface area means less friction and less chance to drag or grab, also resulting in smooth turf interaction from the fairway.
  • Performance-Tuned Adjustability: With a refined 5-position SureFit Adjustable CG Track System, it is now easier than ever to dial in the exact setup you need in the TSR3 with a wider and more precise range of CG placements.
  • Player-Influenced Sound & Feel: Amazing sound and feel are paramount in the design of a superior golf club. Both hybrids have been tuned to deliver the acoustic and physical feedback each player needs to develop consistency and trust.

Availability and Price: Titleist TSR2 and TSR3 hybrids are available for fittings and presale on Feb. 2 and in golf shops worldwide beginning Feb. 23. | MAP: $299

Categories
Equipment

 Wilson Golf Introduces New Dynapower Club Range

 Nearly 70 years after Wilson Sporting Goods Co. redefined expectations around power and distance in iron play, Wilson Golf is introducing an all-new Dynapower range of Woods and Irons to present one of the most successful franchises in the game’s history to another generation of golfers.

Wilson Golf revitalises the Dyna-Powered legacy

Revitalising the Dyna-Powered legacy that revolutionised the game with game-changing weight distribution on its iron sets from 1956 onwards, the rebirth of the famous franchise as a modern classic includes the first Wilson Tour spec fully adjustable driver and distance inspired irons, plus fairway woods and hybrids. 

“We first changed the game of golf seven decades ago and it’s time to do it again,” said Tim Clarke, President of Wilson Golf. “Just like the original concept, these newwoods and irons are built with adding more power in mind, as we continue to innovate and deliver top-of-the-line products that raise the confidence of golfers at all skill levels. This time we’ve used advanced AI technology to redefine golf club power options and we’re extremely proud of this new line of Dynapower products and the impact they can have,” he added.

Wilson Dynapower Driver

The new Dynapower Driver is one of the most adjustable drivers ever created by Wilson andavailable in both Carbon and Titanium head options. It comes with a host of custom fitting combinations – from swing weight, flex, shaft, loft & lie – that enable golfers to find the perfect club off the tee, depending on preferred shot shape and ball flight. 

Employing advanced Artificial Intelligence methods, thousands of clubhead aesthetics were analysed using the same computer design process that produced the award-winning Wilson D9 wood range. Simulating a wide variety of data variations to produce the most effective design possible, it resulted in the deployment of exclusive PKR2 Technology on both Carbon and Titanium heads, providing a dynamic face thickness optimised over an extended area of the clubface for fast ball speeds and maximum forgiveness on off-centre hits. A new dynamic 6-way adjustable hosel enables fitters to make quick shaft changes, while golfers can benefit from easy one-click launch and spin adjustments.

“Research shows golfers hit 25% more GIR from the fairway, while around 60% of average 10-handicappers hit the green from 125-150 yards out, so that’s why the powerful new Dynapower Driver offers many golfers the best opportunity to post better scores,” said Jon Pergande, Manager of Wilson Golf Club Innovation based in Chicago. 

Aimed at the avid golfer looking to work the ball off the tee, the lightweight Carbon composite panels on the crown and sole, plus a 12g weight moves the Centre of Gravity low and forward creating a lower spinning driver head with neutral to fade ball flight tendencies.

Designed more at the aspirational player looking to maximise distance with a straighter ball flight, the Titanium head incorporates a 16g rear weight that produces a high MOI driver with a deep, rear Centre of Gravity delivering a forgiving higher launch angle with a neutral to draw bias.

Wilson Dynapower Irons

Engineered primarily for the aspirational 10+ handicap golfer, the Dynapower Irons – featuring a distinctive Wilson red tread for men and teal for women – have been designed to appeal aesthetically to single digit players looking for more distance and occasional mishit management in their game.

They feature variable thickness for each section of the face to make more of the clubface hot, especially the centre-to-toe area where approximately 85% of shots are hit.

“The face on the new Dynapower irons is the thinnest we’ve ever designed relative to the overall average thickness,” said Pergande. “The thinner topline, generous offset and a longer smooth hosel provides a pleasing look at address and the AI methods helped us to reposition weight to drive new solutions for both power and distance,” he added.

Using advanced Artificial Intelligence methods in designing irons for the first time – the same computer process used successfully with the Dynapower and D9 woods – thousands of clubhead data variations and aesthetics were analysed to produce the most effective and pleasing shape possible. The resulting design then incorporated the pioneering Wilson Power Hole 3.0 technology to deliver maximum ball speed across the face of each club.

The latest clubs from the brand with more Major wins in irons than any other (62) feature heel-to-toe weighting for a higher MOI and a lower centre of gravity design to deliver stability on off-centre hits that also fuels higher launch and steeper descent angles. 

Wilson Dynapower Fairway Woods and Hybrids

Designed using the same AI techniques as the Driver, the new Wilson Dynapower Fairway Woods and Hybrids feature a high MOI head design and advanced Tour-inspired shape for full confidence off the tee and deck. The stylish fairway woods incorporate a 12g rear weight that delivers a forgiving high launch angle and ball trajectory. Testing by Tour players during the development of the clubs has resulted in a flatter profile for a clean setup behind the ball. 

The Dynapower Hybrid features variable face thickness and internal weighting to position the Centre of Gravity low and back to produce an easy-to-launch ball flight that is more forgiving. The Tour-preferred flatter profile is also incorporated for confidence at setup.

For more information on the new Dynapower range and all Wilson Golf products, including woods, irons, wedges, putters, balls and accessories, visit www.wilson.com.

Categories
Equipment

Callaway Golf announces new Paradym Family of Woods and Irons

Designed for a complete shift in performance from unparalleled distance, forgiveness, and all-new product constructions, Paradym golf clubs will be available for pre-sale on January 20th, and available at retailers nationwide on February 24th.

Callaway Paradym Drivers

An industry-first 360 Carbon Chassis eliminates titanium from the body, so engineers can push weight and stability to the limit. The 360 Carbon Chassis promotes unprecedented weight redistribution for maximised distance, with a Triaxial Carbon crown and Forged Carbon sole that are 44% lighter than a titanium chassis. This massive weight saving is repositioned both forward to enhance ball speed, and toward the back of the clubhead for increased forgiveness.

To further increase ball speeds, the Company’s industry-leading A.I.-designed Jailbreak system enhances stability for faster ball speeds, while an all-new A.I. face optimisation enhances speed, launch, spin, and now downrange dispersion. Paradym is the first driver to utilise Callaway’s industry-leading Face Cup technology. The face cup is paired with a powerful, forged titanium face, a combination that provides higher energy transfer to the ball than a standard driver face insert.

Three models are available: Paradym is suited to a wide range of players, with Callaway’s best combination of distance, forgiveness, and adjustability. Paradym X is best suited for players who want exceptional forgiveness and a slight draw bias, and Paradym Triple Diamond is ideally suited for better players who want to work the ball.

Callaway Paradym Fairway Woods

This completely new construction eliminates weight from the body and repositions it for unprecedented gains in ball speed and MOI. The A.I.-designed Jailbreak Batwing Structure is pushed to the perimeter to stiffen the body, while allowing the face to flex for high ball speeds. Plus, every model has been uniquely designed with a specific player in mind to fully maximize their performance.

Three models are available: Paradym features progressive shaping, and it’s the most robust offering that fits a wide range of player types. Paradym X will fit players looking for our most forgiving shape with a high launch and a slight draw bias. And Paradym Triple Diamond is for stronger players who are looking for a penetrating ball flight with lower spin.

Callaway Paradym Hybrids

The first hybrid designed with Callaway’s A.I.-designed Jailbreak with Batwing Technology for high ball speeds. The Jailbreak Structure, a Tungsten Speed Cartridge and an A.I.-designed 455 Face Cup are all implemented for maximum distance. A Cutwave Sole design helps to improve the club’s performance through the turf, making this Callaway’s most versatile hybrid ever made. Two models are available: Paradym is for golfers who want a mid-sized, wood-shaped hybrid that’s long with excellent versatility and control, while Paradym X is built for maximum forgiveness and versatility.

Callaway Paradym Irons

A first in forging, the Paradym Shift Construction is designed to amplify speed and feel. Callaway’s industry-leading A.I. face technology is applied to a high-strength Forged 455 Face Cup, creating their most powerful forged iron face ever. Each face is uniquely optimised for more speed, higher launch, and increased spin consistency. The all-new Hollow Body design features Speed Frame construction for added stiffness to the body and support for the Forged 455 Face Cup. This unique construction is the catalyst that stabilises a thinner face for incredibly fast ball speeds.

The forged face and patented Urethane Microspheres deliver the ultra-soft feel and premium sound that discerning players demand, and internal tungsten weights are placed precisely to enhance launch conditions and improve speed on mis-hits. Two models are available: Paradym is designed for golfers who are looking for a players’ distance iron with a combination of consistently fast ball speeds, refined shaping, and premium forging. Paradym X is for players who are looking for an iron that’s incredibly long with premium forged feel.

(Text: Press release Callaway)

Categories
European Tour

Keith Pelley named Chairman of the International Golf Federation

The IGF was founded in 1958 and is the recognised International Federation within the Olympic and Paralympic Movement.

Keith Pelley wants to present golf as a “sport for all”

Pelley said: “I am very honoured to accept this important and prestigious role and I look forward to working with Annika and Antony Scanlon, the IGF’s Executive Director, as well as the individual member Federations and Tours, to continue to develop our sport globally. 

“I have always said that I believe golf is the most inclusive of all sports and the IGF, through its relationships with these member organisations and the Olympic and Paralympic Movement, undoubtedly has an important part to play in promoting this internationally and showcasing golf as a sport for all.”

Antony Scanlon, Executive Director of the IGF, said: “We are grateful for the leadership of Keith Pelley and Annika Sörenstam as we continue to encourage the international development of the sport of golf. 

“As two prominent members in the international golf landscape, Keith and Annika will bring extensive experience and knowledge to our overall strategy and we are thrilled to have them in these key roles. I also want to thank PGA TOUR Commissioner Jay Monahan for his tenure as the IGF Chairman and we’re delighted to have him continue on the Board moving forward.”

In August 2015, Pelley became the fourth Chief Executive in the 50 year history of the European Tour group, which incorporates the DP World Tour, the European Challenge Tour, the Legends Tour and the G4D Tour, and is the Managing Partner of the Ryder Cup in Europe.

During his time in the role, the Canadian has overseen a period of significant evolution through the European Tour group’s commitment to Driving Golf Further and its guiding principles of being innovative, inclusive and global.

This includes the introduction of the Rolex Series, a landmark partnership which saw DP World become the title partner of the group’s main Tour, and the creation of a global pathway system through partnerships with international Tours and an  operational joint venture with the PGA TOUR. The latter partnership also led to the Genesis Scottish Open becoming the historic first co-sanctioned event between the two Tours this summer. 

Pelley has also overseen a closer collaboration with the women’s game, including co-sanctioned events such as the Volvo Cars Scandinavian Mixed, and the introduction of the ground-breaking G4D Tour (Golf for the Disabled) in conjunction with the European Disabled Golf Association (EDGA), of which he is a Board member. 

Prior to joining the European Tour group, Pelley was President of Rogers Media in Toronto where he was responsible for leading the overall operations of the company’s diverse portfolio. Before that, he was Executive Vice President of Strategic Planning at CTVglobemedia, President of Canada’s Olympic Broadcast Media Consortium, President and CEO of the Toronto Argonauts Football Club and President of The Sports Network in Canada.

Sörenstam, who has 97 worldwide professional victories during her prestigious playing career, was re-elected for a second two-year term as IGF President, which she’ll serve from 2023-2024.

During her 15-year, Hall-of-Fame playing career, Sörenstam rewrote the LPGA and Ladies European Tour record books, won countless awards and changed the way women’s golf was played, viewed and covered. In 2007, she created the ANNIKA Foundation, which provides golf opportunities at the junior, collegiate and professional levels while teaching young people the importance of living a healthy, active lifestyle through fitness and nutrition.

(Text: DP World Tour)

Categories
European Tour

The DP World Tour and BMW Group sign five-year partnership extension

The DP World Tour and BMW Group have signed an extension to their partnership that will see the leading premium automotive brand BMW remain an Official Partner, and the Official Car, of the DP World Tour until the end of the 2027 season.

As part of the agreement, BMW will also remain as Title Partner until 2027 of both the BMW PGA Championship – a Rolex Series event – and the BMW International Open, where it will remain the promoter of the tournament.

This partnership extension cements BMW as one of the Tour’s longest standing partners. The relationship dates back to 1989, when BMW ran and promoted the first BMW International Open in its hometown of Munich. BMW then became Title Partner of the BMW PGA Championship at Wentworth in 2005.

BMW Group underpins position as global partner in golf

As an Official Tour Partner, BMW will benefit from highly visible branding and product placement at DP World Tour tournaments each season and across the Tour’s media and digital platforms. BMW will also enjoy access to the Tour’s premium hospitality services and Pro-Ams to create unique customer experiences. As Official Car of the DP World Tour, BMW will continue to supply its luxury high end and fully electric vehicles to the DP World Tour and make a valuable contribution to a sustainable tournament experience for players, staff and fans.

“The close collaboration with the European Tour group, which started back in 1989 with the inaugural BMW International Open, played an important role in the BMW Group becoming one of the most reliable and dedicated partners in international golf. We are delighted to continue along this successful path with the DP World Tour, and to bring innovative developments to both the sport and our events,” said Bernhard Kuhnt, Senior Vice President BMW Group Europe. “The BMW International Open and the BMW PGA Championship are tournaments that are very popular with golf fans and players alike, thanks to their long tradition and the excellent sporting and BMW brand experience. Based in two core markets in Europe, these events will form important pillars of our worldwide commitment to golf going forward.”

Guy Kinnings, Deputy Chief Executive and Chief Commercial Officer of the European Tour group, added: “The BMW brand stands for luxury, innovation, and sportiness – all values that closely match our own and the Tour benefits significantly from partnering with such an iconic brand and respected partner of the game of golf. Over the last 33 years we have developed an extremely close working relationship that continues to drive strong value to BMW’s global engagement in sport. With this extended partnership, we will have ample opportunities to use the DP World Tour to showcase both their range of products and our collective leadership credentials in passion areas such as sustainability and technology innovation.

Together, we will also make sure that the BMW PGA Championship and BMW International Open keep innovating to elevate the fan experience and continue to be key moments on the sporting and entertainment calendars in Germany and the UK each year.” 

(Text: DP World Tour)

Categories
Uncategorized

McIlroy returns to the K Club for the Horizon Irish Open

World Number One and reigning Race to Dubai champion Rory McIlroy will return to the site of his first professional victory on Irish soil when he tees it up in the Horizon Irish Open at The K Club from September 7-10, 2023.

The four-time Major Champion secured a famous victory at the County Kildare venue in 2016 after producing a stunning birdie-par-eagle finish to win the island of Ireland’s national open by three strokes.

McIlroy ended a stellar season in style last month as he won the Race to Dubai for a fourth time – adding to his FedEx Cup triumph on the PGA TOUR – and reaching the rank of World Number One for the ninth time.

The Horizon Irish Open will form part of McIlroy’s final preparations for next year’s Ryder Cup in Rome and fans can now purchase tickets to see his return to The K Club here.

“It’s where I’ve had the most success”

“The Irish Open is a tournament that I grew up not just watching on TV but attending as a kid, seeing all my favourite players there over the years,” said McIlroy. “It’s always been such a well-supported event. I’ve had my fair share of support and great memories at that tournament and going back to The K Club, it’s where I’ve had the most success and I’m obviously excited to get back there.

“The atmosphere was electric during that final round in 2016 and I’m looking forward to seeing the fans out in force at The K Club once again.”

History was made at the Horizon Irish Open last year as Adrian Meronk became the first winner from Poland on the DP World Tour when he claimed the title at Mount Juliet Estates. First played in 1927, the Irish Open is one of the world’s most famous national opens, with Meronk adding his name to a list of former champions that includes Seve Ballesteros, Sir Nick Faldo, Pádraig Harrington, Colin Montgomerie, José María Olazábal and Jon Rahm.

Fans are urged to secure tickets for the Horizon Irish Open well in advance as demand is high for the five-day festival of golf, starting with the Pro-Am on Wednesday September 6. Premium Experiences are also available for all for tournament days and can be purchased here.

(Text: European Tour Group Communications)

Categories
European Tour PGA Tour

DP World Tour, PGA Tour, Japan Golf Tour announce formal pathway

The DP World Tour and PGA TOUR jointly announced today a new landmark partnership with the Japan Golf Tour Organization (JGTO) that will see the top three players on the JGTO Order of Merit earn membership onto the DP World Tour for the ensuing season, beginning with the 2022-23 campaign.

The formal pathway further enhances the existing global pathway system, as the leading 10 players on DP World Tour’s Race To Dubai Rankings [in addition to those already exempt] will earn cards on the PGA TOUR, beginning with the 2024 season, as part of the operational joint venture partnership between the PGA TOUR and DP World Tour announced in June.

“We are delighted to establish this formal pathway” – Keith Pelley (CEO, DP World Tour)

In addition to these new formal pathways, which also includes access to DP World Tour Qualifying School for leading players not otherwise exempt, the JGTO will work alongside the DP World Tour and PGA TOUR on other key business areas, including strategic development and commercial growth, as well as further discussion about future areas of collaboration and support. Among those is a continued commitment to the ISPS HANDA – CHAMPIONSHIP, which is set to make its debut on the DP World Tour schedule next April 20-23, 2023, at PGM Ishioka GC in Omitama, Japan.
 
Keith Pelley, Chief Executive Officer of the DP World Tour, said, “The Japan Golf Tour Organization has produced many incredibly talented players over the years, and we are delighted to establish this formal pathway as part of golf’s meritocratic system, defining clear routes for players from the other international Tours to earn status on the DP World Tour and potentially go on to play on the PGA TOUR.
 
“There are players from 34 different countries exempt on the DP World Tour in 2023 and, alongside our first tournament in Japan next April, today’s announcement further underlines our position as golf’s global Tour.”

Monahan sees the PGA Tour as “game’s highest stage”

Jay Monahan, Commissioner of the PGA TOUR, said: “Japan has a long, storied history of producing world-class golf talent that deserves the opportunity to compete on the game’s highest stage, and today’s announcement is recognition of that. Over the past 30 years, 25 players have claimed at least one victory on both the PGA TOUR and Japan Golf Tour, including current Japan Golf Tour Chairman Isao Aoki, who in 1983 became the first Japanese-born player to win on the PGA TOUR when he holed out for eagle on the 72nd hole to win the Sony Open in Hawaii. His legacy continues today with eight-time JGTO winner Hideki Matsuyama and will now endure for years to come under this new pathway.”
 
Isao Aoki, Chairman of the Japan Golf Tour Organization, said, “We are proud of the rich tradition the Japan men’s golf tour has established over the last 40 years, and this development is the next step in the journey of our organization. Our players have made significant contributions to the global game since our tour’s inception in 1973, and we are excited that the next class of Japanese players will soon be able to reap the rewards that their predecessors helped create for them. We are looking forward to working with both the PGA TOUR and DP World Tour on the next era of professional golf development in Japan.”

(Text: European Tour Group Communications)

Categories
Equipment Products

TaylorMade P-Series: P-7MB – “The Ultimate in Shot Making”

The all-new P·7MB was designed for the best ball strikers in the world who demand surgical control and precision shot making. Each strike with P·7MB is sensory overload, delivering unfiltered feedback and best-in-class feel.

As a result of detailed fee dback from testing with Rory McIlroy and Collin Morikawa, P·7MB features a shorter blade length, brand new sole geometry, and progressive offset to create a minimalist profile that’s designed to control shot shape and trajectory.

TaylorMade P-Series: P-7MB – narrower sole, slightly more bounce

The sole of P·7MB is one millimeter narrower than previous, meaning TaylorMade engineers had to add slightly more bounce to the leading edge which creates a completely different sensation through the turf.

Total effective bounce is a combination of sole width and bounce angle, which engineers were able to perfect by increasing the bounce angle to keep the sole from getting caught in the turf.

“The narrower sole width of P·7MB is a direct result of testing and feedback from Rory McIlroy, Collin Morikawa and our TaylorMade Tour pros. Rory and Collin worked with us to identify the right sole geometry and bounce to match what they were looking for and we perfected that with P·7MB. Having two of the best players in the world being a driving force behind the design of this iron have us extremely excited to bring it to the marketplace.”
(Matt Bovee, Director, Irons Product Creation)

TaylorMade P-7MB: “blend of traditional muscle back with a contemporary look”

P·7MB is a seamless blend of traditional muscle back iron performance with a contemporary look and design. The shorter blade length of P·7MB allowed TaylorMade engineers to create an updated backbar using symmetrical geometry. This allows for more mass to be positioned directly behind the face to support the point of impact and elevate feel. This design creates a timeless look both in the playing position and in the bag. P·7MB also features the Compact Grain Forging and machined face and grooves that are also seen in P·7MC.

TaylorMade P-7MB Specifications, Pricing & Availability

P·7MC & P·7MB are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1,643 / CHF 229 per iron. P·7MC & P·7MB are offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S120g) as well as Golf Pride Z-Grip 360 in Grey/Black
Press Release by TaylorMade Golf

Categories
Equipment Products

TaylorMade P-770: “Built For Those Who Love The Grind”

The all new P·770 features a compact, tour proven shape with a thinner top line, less offset in long irons and a shorter blade length when compared to P·790. With its hollow body construction and forged L-Face, the 2023 P·770 yields elevated distance, forgiveness and excellent feel in a smaller sized head.
P·770 features FLTD CG™, a strategic design that positions the centre of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set to the shorter, weaker lofted irons. The tungsten weighting scheme in the long and middle irons has been redesigned, shifting more weight to the longer irons’ low tungsten mass, and a reduction in the middle irons’ tungsten, resulting in an ascending CG through the set.

New TaylorMade P-770: Forgiving long irons and sportive scoring clubs

This encourages easier launch and playability in the long irons, while optimising trajectory and spin in the scoring clubs. The intuitive concept promotes consistency and control from top to bottom.
The sound and feel of P·770 is pristine with the addition of SpeedFoam Air™, the technology introduced in 2021 with the launch of P·790. SpeedFoam Air dampens sound and strategically supports the face with a material 69 percent less dense than SpeedFoam, which was seen in the prior generation of P·770.

In addition to the added speed made possible by the thinnest P·770 face TaylorMade has produced, the Thru-Slot Speed Pocket™ and Inverted Cone Technology help unlock increased ball speed across the face and forgiveness low in the face, where mis-hits happen most commonly.

TaylorMade P-770: “A clean and classic iron”

“P·Series irons need to be technical, elegant and timeless and the new P·770 design has all of that in spades. We wanted to take as much performance and hide it on the inside of the iron to where you look at it and it looks like a clean and classic iron with the pearl satin chrome finish and a hint of mirror on the toe. On the inside, the technology we have poured into this iron creates a product that we believe is truly one of one in this space.”
(Matt Bovee, Director, Irons Product Creation)

TaylorMade P-770: Specifications, Pricing & Availability

P·770 irons are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £ 165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1, 643 / CHF 229 per iron. P·770 is offered in 3-PW/AW and comes equipped with KBS Tour Steel shafts (X 130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black.
Press Release by TaylorMade Golf

Categories
Equipment Products

TaylorMade P-7MC: “Play as Good as They Look”

With precision playability and a hint of forgiveness, every angle of the all-new P·7MC is meticulously scrutinised to meet the performance demands of the game’s best ball strikers.

The tour-inspired P·7MC fits the eye of discerning players. With minimal offset and perimeter weighting, this classically shaped iron delivers ultimate control and precision. A narrow sole and tight leading edge ensure consistency through the turf.

TaylorMade P-Series: P-7MC – “sophisticated craftsmanship comes to life”

TaylorMade’s Compact Grain Forging™ process uses 2,000 tons of pressure, more than double the industry standard. Used in both P·7MC and P·7MB, the additional force gave TaylorMade engineers precision control at a micro level, producing a tighter grain structure for the best possible feel and strength properties.

Compact Grain Forging delivers a refined composition inside and out. The sophisticated craftsmanship comes to life with a satin finish and forged “Metal-T” within the cavity back, creating the unmistakable aesthetic of a premium TaylorMade iron.

TaylorMade P-7MC: “There’s no better feeling than a solidly hit forged iron”

Precision in P·7MC is paramount, which is why the face of this iron is continued to be machined. Machining the face ensures precision and quality with TaylorMade’s most aggressive score line geometry for exacting shot making.

“There’s no better feeling than a solidly hit forged iron. For pure ball strikers, the consistency of P·7MC rivals anything in the marketplace today and has been a favorite among skilled golfers. For players who chose to combo, our cohesive design language allows you to seamlessly pair it with either P·770 or P·7MB. No two golfers play the game exactly alike, and one of the things I love about our P·Series family is the ability for golfers to personalise a set to match their needs and maintain aesthetic unity.”
(Matt Bovee, TaylorMade Golf, Irons Product Creation)

TaylorMade P-7MC Specifications, Pricing & Availability

P·7MC & P·7MB are available for preorder on December 6 and at retail beginning January 20, 2023 for an RRP of £165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1,643 / CHF 229 per iron. P·7MC & P·7MB are offered in 3-PW and come equipped with KBS Tour Steel shafts (X130g, S120g) as well as Golf Pride Z-Grip 360 in Grey/Black
Press Release by TaylorMade Golf