This summer, Under Armour is putting a modern twist on the golf classics with the release of the UA Goin’ Under Golf Collection. The Goin’ Under Collection offers head-to-toe pieces for both men and women that golfers can wear from the course to the clubhouse. In this collection, golfers will hit the green feeling optimistic and inspired to lower their score – because when you look the part, you play the part. Why not make today the day that you ‘go under’ par and play the round of your life?
When designing new releases, Under Armour works closely with its athletes to incorporate their feedback to create performance solutions that meet and exceed their needs. With high-tech hoodies, jackets, and sweaters, this new line offers simple and clean styles that will keep golfers warm during early-morning tee times, while providing lightweight polos and tees to keep them cool as they grind through the hottest rounds.
Under Armour designer: “This accessible collection appeals to golfers of all levels and style preferences”
John O’Connor, Designer, Apparel Graphics at Under Armour: “The sport of golf has evolved tremendously so we knew we needed to evolve with it. We’re excited to bring The Goin’ Under Collection to life and offer bold options for golfers who want to stand out on the course. This accessible collection appeals to golfers of all levels and style preferences, combining quality clothing with modern designs, including the classics and some options with an edge.”
With both male and female golfers in mind, the Goin’ Under Collection features an assortment of polos, tees, skirts and shoes that has golfers covered from head to toe and perfectly complement some of Under Armour’s innovations. This includes Under Armour favorites like the UA Drive Goin’ Under Polo, a modern take on the signature Playoff Polo with a sport bomber collar paired with an abstract course camo print that golfers can dress with the beloved Men’s UA Drive Joggers. The UA Icon Fleece Goin’ Under Crew is fitted to layer with other pieces from the collection and pairs perfectly with the UA Empower Skort, flexible and lightweight to help female golfers feel comfortable with every swing. With a nod to one of the most iconic cinematic references in golf, the collection’s gopher mascot is also displayed across a couple of different tees and hats – perfect for the golfer ready to crush course records and stand out from the pack.
Shoes for all course conditions
The collection also features Phantom Footwear, which was launched as a hero style earlier this season and combines the comfort of a training shoe with the traction and knit upper of a golf shoe. Prompted by the growing popularity of golf, UA took the footwear that players usually wear off the course and used it as the inspiration for creating a golf shoe. The waterproof membrane uppers keep golfers’ feet dry, and ground-hugging traction helps them play through any course conditions.
With bold prints, modern twists, and detailed designs, all eyes will be on golfers when they suit up in the UA Goin’ Under Golf Collection this season. The collection is now live on UA.com and can be found in select UA Brand Houses.
Text: Under Armour