Titleist introduces the new AVX golf ball, featuring modified spin and advances in every layer defining the new AVX.
Enhanced Performance from Tee to Green
With the new AVX golf balls, Titleist presents an evolution based on the feedback from AVX players. Offering increased spin around the greens without altering the proven characteristics in the long game, the new AVX golf balls target players seeking maximum distance, a penetrating ball flight, and a notably soft feel.
The new AVX features low spin in the long game and exceptional distance. A new, faster core with a revised formula enhances ball speed and adds length while retaining the signature soft feel. This is complemented by a newly tuned high-flex mantle layer that specifically reduces spin on long shots. The result is a low, penetrating ball flight that excels especially off the tee.
Aerodynamics have also been optimized. The four-sided 346-dimple design supports a low, stable ball flight on drives while allowing a higher maximum trajectory on mid-iron shots. This ensures the AVX delivers consistent performance across the entire distance, from tee to green.
The new Titleist AVX (Photo: Titleist)
Modified Control in the Short Game with the New Titleist AVX
Special attention was given to the short game. A softer urethane cover increases spin and improves control on approaches, chips, and pitches. This creates more stopping power on the greens without compromising length or ball flight. Every layer of the ball has been utilized to precisely tune spin, increasing or reducing it where critically needed.