Sun Day Red Archives

Legal dispute: Tiger Woods is in trouble with his new outfit label Sun Day Red. The company Tigeraire from Baton Rouge/Louisiana has filed a trademark lawsuit against the 15-time major winner, Sun Day Red and the outfit manufacturer TaylorMade.

Tiger Woods’ Logo is Claimed to Confuse Consumers

According to Tigeraire, which manufactures cooling systems for the sports sector, such as ventilation systems for football helmets, the trademark, which has existed since 2020, is being blatantly ignored, protected trademark rights and brand identity are being infringed and consumer confusion is being created: the application to register Sun Day Red’s trademark must therefore be rejected. Tigeraire refers to the similarities and likelihood of confusion between the logos of the two companies, which each show a stylised tiger. David Abeles, CEO of TaylorMade, commented on the process: ‘We have full confidence in the protection of our brand.’

After weeks of speculation, Tiger Woods officially announced his clothing line Sun Day Red on Monday afternoon. The announcement took place at an event near the Riviera Country Club, where Tiger Woods will participate in this week’s Genesis Invitational, marking his season debut. Sun Day Red is set to launch on May 1.

Tiger Woods and his red tradition

Following the announcement in January that Tiger Woods and Nike would end their collaboration after nearly 30 years, speculation arose about how Woods would dress in the future. Now, the new clothing line Sun Day Red was unveiled at an event in Los Angeles. The brand, launched in collaboration with TaylorMade, will debut on May 1 and is named after Tiger Woods’ tradition of wearing red on Sundays at tour events.

“It started with mom”, Woods said at the event. “Mom thought being a Capricorn that my power color was red, so I wore red as a junior golfer and I won some tournaments. Lo and behold, I go to a university that is red, Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

Brand advertises luxury and innovation

As stated on the official website, Sun Day Red promises to “a brand that promises to bring a new and elevated standard to performance wear and luxury lifestyle fashion.” Additionally, it will offer “never-before-seen patterns, fabrication and technical detailing intended to elevate all levels of play.”

Tiger Woods sees the termination of his partnership with Nike and the establishment of his standalone brand under TaylorMade as the right timing and step in his life: “It’s transitional. I’m not a kid anymore. I want to have a brand I’m proud of going forward.” Sun Day Red will be based in San Clemente, California, rather than in nearby Carlsbad, where TaylorMade’s headquarters is located. According to TaylorMade CEO David Abeles, the brand stands alone. “It is independent from TaylorMade and it is run by an independent group of leaders that are part of my team.” This is not expected to change in the future.

Tiger Woods with first tournament appearance of the year

However, Tiger Woods will first focus on his first tournament of the year, the Genesis Invitational. Starting on Thursday, February 15, this will be the 82-time PGA Tour winner’s first tournament since December when he finished tied for 5th place at the PNC Championship with his son Charlie Woods.