Tag: panorama

New golfer: Andy Murray has won three Grand Slam tournaments, two of them in the tennis mecca of Wimbledon (2013, 2016). The Brit was ranked number one in the world tennis rankings for 41 weeks from November 2016 and is a two-time Olympic gold medal winner in singles (2012, 2016). After his quarter-final exit in the Olympic doubles at the Paris Games, Murray finally ended his great career a few weeks ago. And what does someone like him do now in sport? The question is answered when you take a look at his CV, where his place of birth is Glasgow. So it’s no wonder that the Scot is now turning to the traditional sport of his homeland. Murray announced it on his social media pages. “I played tennis. I now play golf,” he wrote under his profile photo. And the goal of Murray is also clear: scratch.

Andy Murray is not the only tennis star, who is an avid golfer

Andy Murrays former rivals, Rafael Nadal and Novak Djokovic are also known to be avid golfers. Djokovic, who won a gold medal in Paris this year, competed in the All-Star match at the 2023 Ryder Cup in Rome.

Topgolf Callaway Brands has made a surprising decision: The company plans to split into two independent companies. This strategic realignment comes at a time when the company’s share price has fallen by more than 24 percent since the beginning of the year.

Callaway and Topgolf: separation as “best position for success”

Chip Brewer, President and CEO of Topgolf Callaway Brands, explained the rationale for this move: “Over the last decade plus, we have transformed Callaway into the No. 1 brand in golf equipment, while building a successful and complementary apparel and accessory business. We believe this business, on a stand-alone basis, will be well understood and valued by the market.”

Highlighting the successes since the merger with Topgolf, he added: “Topgolf is transforming the game of golf and is expected to deliver substantial financial returns over time. At the same time, Topgolf has a different operating model, capital structure and investment thesis than Callaway, and as a result, the Board has determined that separating Topgolf will best position Topgolf and Callaway for success and maximize shareholder value.”

🚨⛳️📄 #SPLITTING UP — Callaway Golf and Topgolf announce they’re splitting and will operate independently of one another. pic.twitter.com/5HjJa7OK0K

— NUCLR GOLF (@NUCLRGOLF) September 4, 2024

180-degree turnaround in corporate management

The planned split marks a clear departure from the strategy that led to the merger in March 2021. At the time, Brewer had emphasized the synergies between the two companies: “Callaway and Topgolf are just better together. […] This transformational merger has already created and will continue to create meaningful shareholder value.”

Following the separation, Callaway will retain its leadership position in the golf equipment market, with the #1 club and #2 ball brands in the US. The portfolio also includes brands such as Odyssey, Ogio, Travis Mathew and Jack Wolfskin. Topgolf, on the other hand, has revolutionized the traditional driving range business with its innovative concept that combines golf with entertainment and gastronomy. With over 100 locations in the USA and internationally, Topgolf has established itself as an independent brand.

The announcement of this split shows how the company management’s view has changed since the merger. It remains to be seen how the market will react to this strategic realignment.

The establishment of the Saudi Tour has split the professional golfing world: Since some of golf’s biggest stars have gained a foothold on the LIV Golf League, the players who have remained loyal to the PGA Tour only encounter them in exceptional circumstances such as the four Major tournaments. As a result, golf fans only very rarely get the chance to see the best players in the world compete for a title.

However, as part of a new TV event produced by BZ Entertainment and EverWonder Studio, there will now be a showdown between four of the most successful faces in golf. Two of them migrated to LIV Golf, two of them remained loyal to the PGA Tour. It is to be expected that the duel will be about more than just the better golf game.

PGA Tour and LIV Tour: McIlroy/Scheffler vs. Koepka/DeChambeau

Rory McIlroy and Scottie Scheffler form the “PGA Tour” team. Scottie Scheffler was almost invincible in the 2024 season and recently crowned his countless successes with victory in the FedEx Cup. He has developed into a protagonist of the PGA Tour in recent years. The second face representing the PGA Tour is none other than Rory McIlroy. The Northern Irishman stood up for his home tour, the PGA Tour, like no other during the trouble on LIV Golf and is therefore an indispensable player in the duel between the tours.

On the opposing side, two players who once faced each other in “The Match” are teaming up. LIV stars Brooks Koepka and Bryson DeChambeau, who have already been known as brawlers. The two players have several major titles and other successes between them and regularly compete for the top positions on the leaderboard on the LIV Golf League. Together they want to face the power of the PGA Tour stars and win the duel.

“Intense golf” at a ”great show”

The constellation is reminiscent of the format “The Match”, in which selected golf stars – including Koepka and DeChambeau – have already dueled several times. However, the new duel clearly differs from this format. “We’re leaning towards making it more like a Ryder Cup to develop it into a series that’s completely separate from The Match,” Bryan Zuriff, longtime producer of The Match and executive producer of the December event, told Golf Digest. Viewers can expect “real, intense golf”.

In addition to the sporting competition, Rory McIlroy is also looking forward to the setting of the event: “I’m thrilled to partner with Scottie in what promises to be an exciting duel against Bryson and Brooks in Vegas this December,” he wrote in a text message to Golfweek. “This isn’t just a contest between some of golf’s major champions; it’s an event designed to energize the fans. We’re all here to put on a great show and contribute to a goodwill event that brings the best together again.”

Michael S. Kim is a PGA Tour golfer who lives in Dallas, Texas. Born in South Korea and raised in California, he first came to prominence when he claimed his first PGA Tour victory at the John Deere Classic in 2018. But Kim is not only known for his precise shots, but also for running one of the most informative golf accounts on Twitter. He gives us a rare insight into the world of professional golfers and the multitude of free amenities available to them. From equipment to travel perks, here’s what the pros really get.

What do golf pros get for free?

Professionals get almost unlimited access to golf clubs, especially if they use them during the tournament. Whether it’s drivers, putters or special shafts, manufacturers make sure players are well equipped. However, as Kim emphasises, these items lose their appeal for the pros over time, as they are ultimately just ‘tools’ to do their ‘job to the best of their ability’. The situation is similar with golf balls: Kim, for example, regularly receives several dozen balls on order from Titleist during training weeks, depending on demand, without ever having received a cancellation. He normally receives three dozen balls for a tournament week.

The PGA Tour partnerships also provide players with travel benefits. For example, they enjoy preferential status with United Airlines, Avis and Omni Hotels. Although Kim emphasises that he rarely flies with United due to his home base in Dallas, these benefits are of great use to many of his colleagues.

Many of you asked what kind of free stuff we get access to so here’s a small breakdown:

Golf clubs: If you play it during the tournament, it’s almost unlimited. If you’re a free agent, you can test whatever you want and mostly get anything you need. A new driver for 5 weeks in a…

— Michael S. Kim (@Mike_kim714) August 17, 2024

How many outfits do golf pros get

However, not everything is perfectly organised: When it comes to clothing, there are significant differences depending on the partner company. While some companies deliver reliable, high-quality clothing, others experience delays or sizing problems. Kim emphasises that professionals have their clothes washed regularly and do not receive completely new outfits every week – this is more the case with the majors. Shoes are also not changed as often as you might expect. Kim claims to change his shoes about every month and a half, while other players who value perfectly matched outfits may request new shoes more frequently.

For the average golfer, having access to all these free amenities may seem like a dream. But as Michael Kim points out, it’s all part of the job. What seems glamorous from the outside, he says, is simply another aspect of the pros’ daily business, which is all about being as prepared as possible.