OGIO Europe has unveiled its limited-edition signature design for 2024, the eye-catching tequila-themed Agave Ahora golf bag range, just in time for the next happy hour.
Inspired by the agave plant used to create the popular spirit, the collection serves up a fun-filled print of agave flowers and tequila glasses, accompanied by a slice of lime and cube of ice.
The new Design Highlight in the OGIO Golf Bag Range
Continuing to shake up the golf bag market, the white and green design is the latest bold, stand-out marquee colourway produced by OGIO and is available on three of the brand’s much-loved golf bags.
Launching for the first time in Europe at the start of this year, the Fuse Stand Bag – now available in six colourways following the launch of the Agave Ahora collection – is designed as a lightweight, bold and functional carry option for golfers of all ages and abilities. All Fuse bags come with a four-way full length divider top for traditional organisation of clubs and six front facing pockets, including a rapid snap access pocket.
Featuring OGIO’s unique silencer technology, a premium 15-way moulded top that delivers a more efficient way of organising sets by easily locking each club into place to prevent noisy rattling and damage, the All Elements Silencer Cart Bag is available to buy in the Agave Ahora design, while the All Elements Woodē Hybrid Bag – a full waterproof bag featuring an eight-way top – is also available in the design.
Michael Birch: “We Have Always Looked to Push the Boundaries”
Michael Birch, head of OGIO, said: “At OGIO, we have always looked to push the boundaries when it comes to creating something different and distinctive in a crowded marketplace.
“Our limited-edition Agave Ahora design is a great example of that, and if pre-sales are anything to go by, this promises to be one of the most popular golf products in the history of our business.”
The latest OGIO range hits the market just a month after the release of its first premium synthetic golf bag, the OGIO SHADOW.
Taking inspiration from the aerodynamic lines and meticulously crafted details of a luxury sports car, the SHADOW is the latest addition to OGIO’s industry-defining portfolio. The bag combines modern design with a timeless aesthetic, including a perforated hip pad for maximum carrying comfort and a magnetic pocket for accessories.
Founded in 1987, OGIO has become well established with its inventive designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of sports.
Text: OGIO
