Mercedes Benz Archives

Motocaddy, Germany’s #1 electric trolley brand*, is continuing as a premium sponsor of the Mercedes-Benz After Work Golf Cup (AWGC), along with providing a number of game-changing models for golfers taking part in the prestigious MercedesTrophy German Final in September.

The AWGC is the luxury vehicle manufacturer’s most popular domestic event with up to 2,500 tournaments a year on over 200 golf courses throughout Germany. Specially designed for golfers who are looking for a sporting challenge, but rarely have time for day-long rounds of golf, the tournaments are held from May to October, played exclusively over nine holes, are only played on weekdays and start in the afternoon at the earliest.

“We have a long-standing and successful partnership with Mercedes-Benz and we’re looking forward to supporting more than 30,000 golfers that take part in the AWGC throughout the summer,” said
Thorsten Kück, Managing Director of Motocaddy EMEA based in Bochum. “Our premium electric trolleys can help golfers play nine-holes without taking too much time, while keeping the enjoyment
levels high,” he added.

Annual, monthly and weekly prizes, as well as leaderboard and daily prizes at each AWGC tournament are on offer for the 2024 season with a total value of over €250,000.

The brand that leads global sales in electric trolleys with over 600,000 sold worldwide is also
supporting the MercedesTrophy German final at Öschberghof in September, providing a fleet of high-tech electric trolleys for enthusiastic golfers to use while competing for the prestigious title and the chance to compete in the world final at the same venue.
An exclusive series of invitational golf tournaments conducted worldwide for Mercedes-Benz owners, the MercedesTrophy is competed in by more than 60,000 players from over 60 countries.

“The MercedesTrophy is such a prominent event in the German amateur golf calendar and we’re delighted to be able to have our game-changing electric trolleys available to those taking part in the
National final,” added Kück. “Much like Mercedes cars, our trolleys are innovation pioneers in their field along with leading the way in producing environmentally friendly models,” he added.

For more information about Motocaddy trolleys and other products including bags, batteries and accessories, please visit www.motocaddygolf.de or follow @motocaddy_de on Facebook and
Instagram.

*Source: Golf industry research specialists, Datatech. Market share based on units sold July 2023 to June 2024.

Earlier this week you were able to experience the Mercedes-Maybach GLS. What do you think of the car?

BL: I really like it. It’s a fantastic car, both visually and in terms of luxury and space. This for sure is the benchmark when it comes to a luxury SUV. Mercedes-Maybach stands for luxury at its best and this is the proof point. Beyond the interior and exterior design, which I really like, I especially appreciate the comfort. I guess you can’t get more comfort within a SUV. Definitely the perfect choice when you go on a (golf) trip with friends or family.

If you could take your family and friends out on a trip in the Mercedes-Maybach GLS. Where would you go?

BL: I guess in the US it could be almost everywhere, but definitely outside the big cities and closer to mountains and nature. Colorado and Utah would be good spots. In Europe it would be definitely the
Alps. I could imagine starting at my hometown in Bavaria and from there straight to the Alps – yes, that would be the perfect route.

This week at The Masters, all players get their very own dedicated Mercedes-Benz. Do you prefer a shuttle service or driving by yourself like this week at the Masters?

BL: Oh, I like being shuttled but it is always nice to hold the steering wheel yourself. It calms me down and lets me have a relaxed start into the day. The approach to the ANGC’s premises on
Magnolia Lane towards the club house is always a special sight. In addition, my own vehicle provides me with added safety as part of all the measures to protect against COVID-19.

After a dedicated Mercedes-Benz car at Augusta, what and where will you be driving next?

BL: I will be enjoying my own Mercedes-Benz back in Florida. I really like driving my own car, especially when I have the chance to take it to tournaments on the PGA Tour Champions.

You also were able to take a seat in the all-new Mercedes-Benz EQS with its Hyperscreen. What were your thoughts when you had a look at this feature?

BL: This for sure is the biggest screen I have ever seen in a car. But it makes perfectly sense and means a new level of driving assistance. It is like your personal caddy in your car. With its curved form, it reminds me of a golf hole from above.

(Text: Mercedes Benz)