Golf Fashion Archives

As part of the new agreement, the Hawaii-based brand, Maui Jim, not only renowned for their superior lens technology and premium collections. But also, it will supply eyewear to DP World Tour staff working at events across the world.

Benefiting from global marketing rights as well as an onsite presence at several tournaments throughout the season. The agreement will also enable Maui Jim to further engage with golf fans around the world across traditional news media and digital platforms.

Besides being the Official Eyewear Supplier to the DP World Tour, Maui Jim will also become the Official Eyewear Supplier to two Rolex Series events each season. The BMW PGA Championship at Wentworth Club in the UK, and the season-ending DP World Tour Championship at Jumeirah Golf Estates in Dubai.

The brand is already a familiar site in professional golf, with brand ambassadors including professionals such as Miguel Angel Jimenez and Jorge Campillo.

About Maui Jim

Invented more than 30 years ago to combat the harsh rays of the Hawaiian sun. All Maui Jim sunglasses cut 100 percent of harmful UV rays and 99.9 percent of glare from above, below and behind each lens.

Maui Jim’s PolarizedPlus2® lenses increase definition and depth perception. This is particularly important for golf, and can be found in a wide variety sport and casual styles for both men and women.

Martijn Van Eerde – Senior Director, Marketing EMEA & APAC of Maui Jim.

“We take great pride in the renewal of our partnership. In 2019 we boosted our presence in golf by becoming official supplier of the Tour. A relationship that quickly proved to work very well. Therefore, we immediately saw a great fit between our teams and culture. The pandemic of course abruptly interrupted progress. However, now we feel very fortunate to be able resume our joint efforts with this milestone agreement.

Golfers around the world, as well as many working in and around the sport, can benefit greatly from using our products and technology. We look forward to working with the European Tour group across the DP World Tour. As well as to further develop that potential alongside our efforts in tennis, Formula 1, SailGP and of course Manchester United partnerships.”

Max Hamilton – Commercial Director at the European Tour group.

“We’re delighted to welcome Maui Jim as our Official Eyewear Supplier. Also excited to see their products in use by our teams across the world during the new DP World Tour season. The brand is premium, high tech, and globally minded. Therefore, this partnership felt like a perfect fit for both parties. We look forward to promoting the brand to golf fans through a series of digital and tournament specific activations.”

Press Release by European Tour Group Communications

Author: Stefan Batsch

If one asks about the public image of golf, the prejudice of the sport of old, white men with rigid regulations and dress codes from the last century persists. Especially among the younger ones, i.e. the ones who are so urgently needed in the sport, golf is viewed as uptight, deadly serious and bourgeois. If you follow the discussions about shorts on the Tour, colored socks or even collarless shirts, you will notice how our dress codes are still stuck in the old days. On the other hand: just the fact that the discourse takes place at all also shows that something is happening. Golf is finally becoming more casual, fresher, more lifestyle as new small labels from the States, Australia, Japan, South Korea, and finally also from Europe are mixing up the scene. With new colors and designs, with charming, smart and witty ideas and lots of attention to detail they are taking the necessary step from stuffy clubhouse fashion to lifestyle, blowing winds of change onto the fairways AND the street, create looks for sports and everyday life. We would like to introduce some of them to you little by little.

True Linkswear – TL-01

A golf shoe that doesn‘t look like one? Currently there are a few. But one that comes across so retro, minimalistic and as casual as an Adidas Stan Smith, so cool and yet so light that you would love to even wear after the round – that‘s rare. Can I have some more of those, please! Available in gray, black and white.

139,- € via truelinkswear.eu

Orlebar Brown – Jarrett Marini Stripe Polo

Polos – still the garment par excellence in our favorite sport. But who’s saying they always have to look the same? Orlebar Brown, the British brand for sports and beachwear, has got some polos made of the finest terry cloth on the market that feel so unique and are as stylish as a 70’s bond hanging at the pool with a view over Côte d´Azur. You don‘t wanna change it anymore.

145,- £ from orlebarbrown.com

Cayce Headcovers

There are people who like little bears, tigers or a funny Santa Claus as head covers. And there are people who would rather put a sock on it than be seen with something like that. There’s a good bunch of manufacturers who are bringing stylish versions onto the market. We particularly like the colorful pieces of Cayce, here the “transfusion” model, a co-op with Fade Golf.

from 49,99 $ via caycegolf.com

Iliac – Merinostretch Cardigan

Whenever we see old pis of Arnold Palmer sporting his stylish cardigans, we’re asking ourselves: where have they gone, the light, beautiful cardigans? Hands down: Justin Thomas leaves the best impression when he’s wearing a cardigan – visually. This version made of Merino from Iliac Golf is it. Iliac is the brand of skate and snowboard pioneer and former Pro Bert La Mar, who now prefers to change green for snow or the concrete in his free time.

164,50 $ on iliacgolf.com

Muni Kids – Drip Arnie Tote Bag

Speaking about Arnie… if you wanna go hand in hand through life with the legend forever, sharing the small things for the round, but also your shopping goods or your laptop with him, the Arnie Tote Bag is just the right one. Muni Kids, a small fine golfwear brand from Portland, delivers Arnie as a pop art piece for every day’s life. Also available as a t-shirt. „You must play boldly to win.“

25,- $ via munikids.com

Birds Of Condor – Neverfind Bucket Hat

This streetwear and golf brand from Australia is already a household name as they always deliver tongue-in-cheek designs on our favorite topic. Shirts, sweaters, caps, lots of fun accessories and these bucket hats, popular with the youngsters. Nevermind if you can never find your ball, plenty more out there mate.

39,95 $ (AUD) on birdsofcondor.com

Uther – Mayan Aztek Tour Towel

Sorry, but we’re sick of seeing the same huge company logo towels over and over again! Uther produces golf towels that bring color and taste to the course – here in a Native Americans design. It‘s almost a shame to use it to clean one’s equipment.

35 $ from uthersupply.com

Criquet – The Driving Glove

Criquet should be known to some of you already. Their polos, sweaters and jackets stand for clean design, comfort and high quality. Always a bit different, but without being deliberately edgy. For them gloves doesn’t always have to be white. The tasty Driving Glove is available in black, green and yellow.

35 € via criquetshirts.com

Random Golf Club – Randamu Tee

Erik Anders Lang, known from golf adventures, recently launched his own line for street and golfwear. A logical step since he has many followers and stands for a new type of golf: loose, casual but stylish, always with a tiny bit of street smartness. I’d wear it from clubhouse to night club to random golf club.

T-shirt 35,- $ from erikanderslang.com

TinyMtn – Pete Dye Course French Lick Miniatur

At the beginning of the year one of the great course architects, Pete Dye, died at the blessed age of 94. Few of us will have been lucky enough to play one of his treats, but you can now put one of his masterpieces in miniature on a scale of 1: 20,000 – the French Lick in Indiana. Nice gift, nice appreciation, we think.

Get it for 47.67 € (and many other miniature courses) via shapeways.com/shops/tinymtn