Jordan Spieth has been an integral part of the Under Armour team since 2013. The then 19-year-old golfer, mind you without a PGA Tour card, signed with the textile manufacturer and has remained with it to this day. Now Under Armour is extending its profitable deal with Spieth for another four years. The American will wear the brand’s golf shoes, clothing and accessories until 2029.
Jordan Spieth: “Under Armour took a chance on me”
“I was just leaving school and I guess in other sports I would have been considered a high draft pick, but at the same time I didn’t have PGA Tour status, which in golf means everything,” Spieht explained. The then 19-year-old had recently turned pro and has been playing at Under Armour ever since. He currently has a ten-year deal, which has now been extended by another four. The decisive factor for this is probably his victory at the RBC Heritage in mid-April.
“I’ve really enjoyed being on this journey with Under Armour since I turned pro, and I can’t wait to accomplish great things together in this next phase of my career,” Spieth said. “Like me, everyone at Under Armour challenges themselves to get better every day. I’m looking forward to continuing to test their newest innovations as I know their products will help me train and perform my best for years to come.”
Golfing for a good cause
In addition to the partnership extension, Under Armour will also support the Jordan Spieth Family Foundation with one million dollars (just under 920 thousand euros) over the next eight years. The non-profit organization under Spieth’s patronage aims to make it easier for young people to get into golf. It awards scholarships and creates open golf programs for young people. The focus is particularly on breaking down socio-economic barriers and thus making it easier to get into the sport. Spieth commented, “I think access is a big thing in golf. It’s a game that I love. So, I figure maybe there’s some people that don’t know that they love it yet. It’s a game that gets you outside. It’s active. It gets you moving around. And I think that’s obviously very healthy, no matter what background, or who you are.”
Under Armour looks forward to continued collaboration
Sean Eggert, vice president of sales at Under Armour, said, “We are incredibly honored to continue our relationship with Spieth in the years to come. He is an athlete who truly embodies what it means to strive for more. Jordan’s future is bright, as evidenced by his spectacular performance at Hilton Head this weekend, and we look forward to joining him on this journey as he continues to grow with us, challenge us and make us even better at what we do. We couldn’t be more proud to have him on our team.”