Cobra introduces the new OPTM Drivers, setting new standards for precision and accuracy with four innovative clubs.
As 2026 begins, Cobra is launching a new line of drivers that marks a new chapter in driver design. Instead of focusing solely on maximum forgiveness, the brand highlights directional stability of the clubhead. This is made possible by the new POI technology, which emphasizes a previously neglected measure of precision and aims to significantly reduce shot dispersion.
Cobra OPTM Driver: A New Approach to Directional Stability
The OPTM driver family introduces a new generation of drivers where not only maximum distance or high forgiveness is prioritized. Instead, Cobra focuses on the directional stability of the clubhead at impact. This approach is based on the newly developed POI (Point of Inertia) technology, which Cobra claims contributes to more consistent drives.
POI Complementing Traditional MOI
For years, a high MOI value has been the gold standard in driver design, indicating resistance to twisting on off-center hits along horizontal and vertical axes. POI targets a different aspect by measuring how the clubhead moves diagonally and in three dimensions across all axes. A low POI value reduces these complex rotations, minimizing unwanted lateral deviations. Cobra reports up to a 23 percent reduction in shot dispersion thanks to POI.
AI-Optimized Shaping and Weighting
To achieve a low POI, all OPTM models feature a combination of AI-optimized clubhead shapes and adaptive weighting. The heads are designed rounder to shift the center of gravity closer to the geometric center. Additionally, external weights placed at recalculated positions reduce rotational movement at impact. The goal is to combine high stability through MOI with improved directional accuracy via low POI.
Four Models Tailored to Different Players
The OPTM driver family includes four models designed for various player types. The OPTM LS targets players with high swing speeds and low handicaps, offering low spin and maximum ball speed. The OPTM X serves as a versatile model with neutral ball flight characteristics. The OPTM MAX-K provides maximum forgiveness with high MOI, while the OPTM MAX-D focuses on slice correction and higher launch. All variants benefit from POI technology alongside a multi-material construction featuring a carbon crown, titanium frame, and H.O.T. Face.
Adjustability, Launch Campaign, and Release
The concept is complemented by the FUTUREFIT33 hosel system, allowing 33 independently adjustable loft and lie combinations for extensive customization, enabling quick on-the-fly shaft adjustments. The OPTM drivers will be available in European markets starting January 20, 2026, with a retail price of 629 euros.