Cobra introduces the new OPTM Drivers, setting new standards in precision and accuracy with four innovative models.
Cobra kicks off 2026 with a new line of drivers. The OPTM driver family marks a new chapter in driver design by focusing on directional stability of the clubhead rather than solely on maximum forgiveness. This is made possible by the new POI technology, which emphasizes a previously overlooked measure of precision to reduce shot dispersion significantly.
Cobra OPTM Driver: A New Approach to Directional Stability
The OPTM driver family introduces a new generation of drivers where maximum distance or traditional forgiveness are not the sole priorities. Instead, Cobra focuses on the directional stability of the clubhead at impact. This approach is based on the newly developed POI technology (Point of Inertia), which promises more consistent drives.
POI as a Complement to Traditional MOI
For years, high MOI was considered the key metric in driver design, describing a clubhead’s resistance to twisting on off-center hits along horizontal and vertical axes. POI takes a different angle by measuring diagonal, 3D rotations across all axes. A low POI value reduces these complex rotations, decreasing unwanted lateral strike deviations. Cobra claims up to a 23% reduction in dispersion.
AI-Driven Shape and Weighting
To lower POI, Cobra employs AI-optimized head shapes and adaptive weighting in all OPTM models. The driver heads are rounder with the center of gravity closer to the geometric center. External weights are strategically positioned to minimize rotational movement at impact, combining high MOI with enhanced directional accuracy from a low POI.
Four Models Targeting Different Player Types
The OPTM driver family includes four models tailored to various players: the OPTM LS for high swing speeds and low handicaps emphasizing low spin and max ball speed; the OPTM X as a versatile model with neutral ball flight; the OPTM MAX-K offering maximum forgiveness with high MOI; and the OPTM MAX-D focusing on slice correction and higher launch. All models benefit from POI technology and multi-material construction featuring a carbon crown, titanium frame, and H.O.T. Face.
Customization, Campaign, and Release
The concept is complemented by the FUTUREFIT33 hosel system, offering 33 independent loft and lie combinations for extensive adjustability allowing quick custom fitting. The OPTM drivers will be available in European markets from January 20, 2026, priced at 629 euros.