Cobra introduces the new OPTM Drivers, setting new standards for precision and accuracy with four innovative clubs.
Launching in early 2026, Cobra unveils the OPTM driver family, marking a new era in driver design. Instead of focusing solely on maximum forgiveness, Cobra prioritizes directional stability of the clubhead. This is achieved through the new POI technology, which highlights a previously overlooked measure of precision to significantly reduce shot dispersion.
Cobra OPTM Driver: A New Approach to Directional Stability
The OPTM driver line introduces a generation of drivers where maximum distance or forgiveness is not the sole focus. Instead, the brand emphasizes the directional stability of the clubhead at impact. The foundation of this approach is Cobra’s newly developed POI (Point of Inertia) technology, which the company claims contributes decisively to more consistent drives.
POI Complements Traditional MOI
For years, driver design revolved around achieving a high MOI (Moment of Inertia), measuring resistance against twisting on horizontal and vertical axes during off-center hits. POI targets a new aspect by measuring diagonal and three-dimensional movements across all axes. A low POI reduces complex rotations, minimizing unwanted shot deviations. Cobra states this can cut dispersion by up to 23 percent.
AI-Optimized Design and Weighting
To keep POI low, Cobra combines AI-optimized head shapes with adaptive weighting in all OPTM models. The heads are rounder, shifting the center of gravity closer to the geometric center. External weights are precisely positioned to reduce rotation at impact. The goal is to blend high stability from MOI with enhanced directional accuracy through low POI.
Four Models Tailored to Players
The OPTM driver family includes four models designed for different player types. The OPTM LS targets players with high swing speeds and low handicaps, emphasizing low spin and maximum ball speed. The OPTM X serves as a versatile option with neutral ball flight. The OPTM MAX-K offers maximum forgiveness with high MOI, while the OPTM MAX-D focuses on slice correction and higher launch. All benefit from POI technology and a multi-material construction combining carbon crowns, titanium frames, and H.O.T. Face.
Customization and Market Launch
The concept is enhanced by the FUTUREFIT33 hosel system, allowing 33 independent loft and lie settings for extensive customization and quick on-the-fly adjustments. The OPTM drivers will be available in European markets from January 20, 2026, priced at €629.