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Tiger Woods and the proximity to power

The new factors in professional golf: power lust, geopolitical aspects, economic influences, elitism, plus digital fire from media people 4.0.

In this context, the news fit that Kai Trump, the US president’s ambitious niece, is now sponsored by TaylorMade with a so-called NIL contract, according to which college athletes can benefit to a certain extent from “name, image, and likeness” . The 17-year-old is a prospective student at the University of Miami and has 5.4 million followers on social media.

Meeting of Tiger Woods and Kai Trump

Only a cynic would suspect that Tiger Woods had a hand in this—after all, he has recently been very visibly and seeking proximity to power in a variety of ways, fraternizing with the Trump clique, and allowing himself to be used for their agenda in more ways than just the National Black History Month.

 
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Next meeting with Trump: The future of golf will be decided at the White House

Prove what had to be proven: 2025 is the year in which the world’s order is being rearranged. On a large scale – politically, economically, socially – and on a small scale, in golf, for example. And everything stands and falls with the disruptor, the self-proclaimed big shot in the White House, who wants to put his stamp on everything that is of interest and useful to him on this globe. Golf, anyway. Donald Trump may not have settled the tug-of-war between the Saudi Arabian sovereign wealth fund PIF and the PGA Tour for an investment in the commercial venture PGA Tour Enterprises within 15 minutes, as he once boasted. But negotiations have progressed at a breathtaking pace since Agent Orange returned to the Oval Office – not least because the parties are hoping for The Donald’s diktat for the U.S. Department of Justice. Last Thursday, a delegation of the establishment was again with the president, Commissioner Jay Monahan and player representative Adam Scott, who had already been heard the other day, as well as Tiger Woods, who had been unable to attend the previous time – and PIF boss Yasir Al-Rumayyan, which was the biggest news item of the meeting.

After the hours-long meeting, the PGA Tour released the usual blah-blah statement and spoke meaninglessly of a “constructive working session”. What was significant, of course, was not only that Trump’s “leadership” was once again praised, but that Al-Rumayyan was consistently and respectfully referred to as “His Excellency”. Monahan has sounded different before, but now it is time to bow down before the new balance of power and Trump’s presidential and private economic ties with the Saudis.

The president, in turn, took advantage of Woods’ presence and celebrated a high-profile joint appearance with the 15-time major winner on the occasion of National Black History Month, which, in view of Trump’s otherwise openly displayed racism, is not without a certain irony. At a dinner for the governors of the US states the next day, the president then declared: “There is a good chance that we will make it. I think there is a very good chance.”

 
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“And there’s Trump, who lives and breathes golf and has extensive business dealings with the Tour, with LIV and with Saudi Arabia. This is his world; in a public appearance post-meeting he led a “Ti-ger” chant and showered praise on Scott (“I’ve always tried to swing like Adam, it never worked out that way”) and he would love nothing more than to be the toast of the game.” Dylan Dethier in Golf.com

However and whenever it happens, one thing is clear: the future of golf will be defined and decided in the White House – and everything points to it being decided soon. If Trump puts the brakes on the Department of Justice, the only sticking point remaining is the future and staffing of the LIV league, which Al-Rumayyan apparently wants to hold on to.

The latest rumor was spread by Rex Hoggard from the “Golf Channel”. He claims to have learned from a LIV’ler that professionals from the rival circuit will be allowed to compete in the Players Championship (March 11-16) on the PGA Tour, of all things at their flagship event. However, the fact that the LIV event in Singapore is scheduled for that weekend speaks against this.

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The Tough Reality Behind the Dream of the PGA Tour

The road to the PGA Tour is paved with talent, dedication, and financial risk. For many aspiring professionals, mini tours provide a proving ground, but as Alex Romo recently highlighted, they come with a steep price—and no guarantees.

$2,500 Upfront – and No Promises

Reaching the PGA Tour is a long and costly journey. Most players start on mini tours—small, regional circuits designed to give professionals competitive experience. Unlike the PGA Tour, however, these events offer no guaranteed income. Players pay entry fees, cover travel expenses, and hope to play well enough to turn a profit.

Golf professional Alex Romo recently shared the financial breakdown of a week on the Asher Tour: a $1,350 entry fee, $600 for accommodations, $280 for gas, $60 for golf balls, and $200 for food. That totals roughly $2,500 before hitting a single shot.

For players who fail to make the cut, the financial loss is immediate. There are no appearance fees, no safety nets—just the reality of professional golf at an unforgiving level.

Breaking Even Requires Elite Play

Even for those who make the cut, turning a profit is far from guaranteed. At the event Romo analyzed, tournament winner Michael Feagles finished at 16-under par over three rounds, earning $20,000. A strong payday, but the numbers below him tell a different story.

To break even, a player needed to finish at least seventh, which required shooting 10-under par. Romo pointed out that a scratch golfer—typically considered elite at the amateur level—would average around 75 on this course. To contend, a player needed to perform at the level of a +6.3 handicap, just shy of Scottie Scheffler’s +7.5.

On the PGA Tour, that kind of golf is worth millions. On a mini tour, finishing seventh merely covers expenses. Those who barely made the cut but finished near the bottom saw little return. The last-place finisher after the cut earned just $600—well below the $2,500 needed to break even.

No Clear Path to the PGA Tour

Unlike the Korn Ferry Tour or international development tours, mini tours do not offer Official World Golf Ranking points or direct promotion pathways. Instead, they serve as testing grounds—players who consistently perform well may attract sponsor interest or receive exemptions into higher-level events. But success on a mini tour does not guarantee a PGA Tour opportunity.

For Romo, this particular event ended with a missed cut by three strokes. His 72.5 scoring average translated to a +2.5 handicap—a strong showing on a demanding course. But without making the cut, there was no prize money. And without prize money, the $2,500 investment became just another expense in the pursuit of a bigger dream.

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TaylorMade and Dustin Johnson: Parting ways after 18 years

For nearly two decades, Dustin Johnson and TaylorMade were inseparable. But after 18 years, their partnership has come to an end, and the two-time major champion is now without an official equipment deal, as confirmed by Golf.com.

From Rookie to Brand Icon

When Dustin Johnson turned professional in 2007, he immediately trusted TaylorMade. With their clubs, he secured 24 PGA Tour victories, won the U.S. Open in 2016, and triumphed at the Masters in 2020. Two contract extensions, in 2016 and 2021, highlighted the close bond between player and brand.

However, Johnson’s move to the LIV Golf League in 2022 shifted the dynamics of the partnership. While he continued using TaylorMade equipment, he became less visible in the brand’s marketing campaigns. Now, with his contract expiring, TaylorMade has opted not to renew the deal.

A Quiet Farewell

The season opener of the LIV Golf League in Riyadh made it official—Johnson no longer wore a TaylorMade cap, instead featuring logos of his 4Aces team and New Era. The split, long anticipated, was now confirmed.

Since joining LIV Golf, Johnson’s visibility in the sport has diminished. The Saudi-backed league’s tournaments do not contribute to the Official World Golf Ranking, causing the former No. 1 to drop to 578th place. His 2024 major championship performances have also been underwhelming, with two missed cuts and a best finish of T31 at The Open Championship.

Equipment-Free, But Still Using TaylorMade Clubs

Despite the end of his sponsorship, Johnson hasn’t completely moved on from TaylorMade. At the LIV opener in Riyadh, he had a Qi10 driver in his bag—though without the brand’s logo on his cap. Instead, he sported his team’s and New Era’s emblems. The split from TaylorMade follows another major departure—his separation from Adidas in 2023 after 15 years. His team is now outfitted by Extracurricular.

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Outlook on golf development: “Golf is still in great health”

While the number of rounds played in the first three quarters of 2024 decreased compared to 2023, the figures for the fourth quarter reflect a different trend: in the period from October to December, the average number of rounds played in the UK rose by 17%. As a report by Sporting Insights shows, more golf was played on British courses at the end of 2024 than in the same period the previous year. The statistics allow conclusions to be drawn about how the popularity of golf is developing globally. Sporting Insights has been recording all rounds played on commercial golf courses on the British mainland since 2000.

Golf development: Optimism despite slight decline

“Upon publishing the half-year figures last year, we suggested that a lot of underlying indicators for growth were still strong. After a Q3 that was effectively flat against 2023 and now a strong Q4, we still feel that analysis holds,” said John Bushell, joint MD of Sporting Insights.

Play was particularly high in the north of England: There, the increase was 30%.The southern and northern regions of the UK saw a slight increase over 2023 throughout the year. As a result, despite the decline in the first three quarters, the average number of rounds played for the year fell by just 2% nationally, and is slightly higher than 2022 levels. There were also more average tee times used in 2024 than in 2023.

Sporting Insights believes that assessment of golf’s popularity falling back to pre-pandemic levels is exaggerated. According to Bushnell, the results show that the supposed decline in popularity has been overestimated: “As fashionable as it can be to put golf down, the truth is that the sport has demonstrated now over multiple years a sustained boost in participation, especially female participation, and in the total amount of play. Key metrics don’t get much more key than that.”

Difficulties due to rising costs

Nevertheless, there are challenges, as Bushnell acknowledged: “Golf is not immune to economic pressures affecting discretionary spending, and we know that many clubs are also feeling the pinch of rising operational costs, which will be a theme of 2025 and beyond. However, the bottom line is that golf does appear to have become a critical part of so many people’s lives that it is so far weathering the economic storm, at least as far as appetite to step up to the tee goes. […] Golf is still in great health and we are positive for 2025.”

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Mourning in the Woods household: Mother Tida passes away at the age of 80

At the age of 80, the mother of golf legend Tiger Woods passed away on Tuesday, February 4. The world star made the announcement in a statement via his social media channels. Born in Thailand, she was an important pillar for Woods and is also said to have been the origin of the legendary “Sunday-Red” shirt. Most recently, she attended the TGL match in her adopted home of South Florida last week.

Touching statement from Tiger Woods

“It is with heartfelt sadness that I want to share that my dear mother, Kultida Woods, passed away early this morning. My Mom was a force of nature all her own, her spirit was simply undeniable. She was quick with the needle and a laugh,” Woods said in a social media statement. “She was my biggest fan, greatest supporter, without her none of my personal achievements would have been possible. She was loved by so many,  but especially by her two grandchildren, Sam and Charlie. Thank you all for your support, prayers and privacy at this difficult time for me and my family. Love you Mom.”

Tida, as she was often called, is said to have been a major influence on Tiger’s career. She always demanded respect and sporting behavior from him. “ She’s a very tough, tough old lady, very demanding… I love her so much, but she was tough,” Tiger said about his mother in an interview with USA Today in 2017. She was also the driving force behind Tiger’s red shirts on finals days. “Mom thought being a Capricorn that my power color was red, so I wore red as a junior golfer and I won some tournaments,” Tiger Woods said at the launch last year of the Sun Day Red brand. “I go to a university that is red — Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

Kultida met Earl Woods in the 1960s during the Vietnam War as a soldier in the US Army when they were both stationed in Thailand. Tida followed Earl to New York, where they married. They moved to California and in 1975 Eldrick Tont Woods, who would later make golf history as Tiger, was born. Her husband Earl died in May 2006.

TGL holds a minute’s silence for Tida

Tiger’s mother was also remembered at yesterday’s TGL event. Just a few hours after the news broke, fans and golf stars held a moment of silence for Tida at the SoFi Center. Afterwards, ESPN TGL presenter Matt Barrie addressed the audience: “Sad news today in the golf world as everyone here at TGL, TMRW Sports and ESPN is remembering Tida Woods, the mother of Tiger Woods, who died this morning at the age of 80. Tida was a towering figure in Tiger’s life, someone he described as ‘a force of nature all her own.’ Prior to the match tonight here at SoFi Center, we held a moment of silence honoring Tida Woods, who was so instrumental in Tiger’s life and his success. Throughout his amateur career as a young phenom in California and through his major championships and even here at TGL, the very league her son co-founded, she was here to support him. Last week, in fact, last Monday, Tida was ever present here at SoFi Center, cheering on Tiger, who got the win. Our thoughts and prayers with Tiger, Charlie and Sam and everyone for the loss of Tida Woods. Our thoughts and prayers are with his family.”

Co-host Scott Van Pelt also had his say and shared a little insight into his encounter with Tida on the golf course. “Getting to know her was such a treat,” Van Pelt said. “We developed a little tradition through the years, on Sundays of majors. I’d see her, as her son teed off — she was in red, always, of course — and she’d ask me, ‘What do you think, Scott?’

“I’d say, ‘Well, Tida, I think your saw is going to do what you taught him to do.’ She’d always smile and say, ‘We’ll see.’ And then we did.”

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Storm Éowyn destroys golf courses

Damage report: ‘Storm Éowyn caused severe devastation in Ireland, Northern Ireland and Scotland on Friday,’ reported the news agency Agence France Press (AFP), for example. ‘Gale-force winds with record wind speeds of over 180 kilometres per hour uprooted trees, knocked down power lines and caused train and flight cancellations. In Ireland, a man was killed when a tree fell on his car, according to police reports. In total, almost a million households were temporarily without power.’ Und naturally, Éowyn also hit a lot of golf courses. The most prominent ‘victim’, for example, was the world’s most famous opening hole. On hole 1 of the Machrihanish Old Course on the Scottish peninsula of Kintyre, known as the Battery, where a cut in the Atlantic Ocean has to be played over from the tee, the storm drove the sea inland and flooded the fairway. Until further notice, the round therefore begins with hole two.

There are also documents of destruction from other places; the comments speak for themselves:

It remains to be seen what further damage will be reported – especially in terms of coastal erosion, which by its very nature affects link courses in particular.

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Donald Trump promotes Saudi involvement in the USA – What this means for golf

The news is not directly related to golf, but the implications are obvious: Donald Trump, the right-wing populist in the White House, is boosting the American economy with the help of Saudi Arabia, to whose tune he danced during his first term as US president. Saudi Crown Prince and de facto ruler Mohammed bin Salman wants the PIF sovereign wealth fund to invest an additional 600 billion dollars in the USA over the next four years and to buy US goods and weapons. The strongman of the regime in Riyadh made this promise to the 45th and now 47th President of the United States last week in a telephone call after his inauguration. Bin Salman is thus courting Trump’s favour and positioning the monarchy as a counterweight to the expected economic and trade conflicts with China, Europe and possibly also Russia.

Friendly relationship between Donald Trump and Saudi Arabia

Bin Salman and Trump have maintained a friendly relationship since Trump’s first term in office. Just how close the business relationship is was demonstrated shortly after the re-election when Bin Salman’s business vizier Yasir Al-Rumayyan was spotted in Trump’s neighbourhood. The PIF led by Al-Rumayyan has direct and indirect economic ties with the US president’s holding company, which benefits from Saudi construction projects and LIV Golf League events at Trump golf courses, six in total since 2022.

The consequences of the growing Saudi influence in the USA are also likely to spill over into the golf industry. The approval of the Saudi minority stake in PGA Tour Enterprises, for example – including Trump’s muzzle for the US Department of Justice and a presidential moratorium on all bureaucratic hurdles – which the PGA Tour and PIF have been working on since June 2023. The Donald recently reiterated in a podcast that it would take him less than 15 minutes to finalise the deal between the PIF and PGA Tour: ‘We have bigger problems than that, but I think we should have one tour. And the best players in the world should compete against each other on this tour.’ He speaks from the heart of golf fans. Or Trump sympathisers like Bryson DeChambeau.

Tempi passati: Definitely gone are the days when Democratic Senator Richard Blumenthal, in his capacity as Chairman of the Senate Investigative Committee, castigated ‘the ability of a brutal, repressive regime to buy influence over a cherished American institution’. Now the Republicans are in charge and a different wind is blowing in the USA in general, a quasi-dictatorial wind fuelled by the tech oligarchs. The PGA Tour and the PGA of America are also likely to hang their flags in the same wind sooner or later, having withdrawn tournaments and majors from the Trump Organisation eight years ago. Even more so if a separate world tour is actually created, organised by PGA Tour Enterprises – and thanks to the protected PIF participation, certainly also with guest appearances on Trump courses. Turnberry in Scotland, for example, which has been put on ice by the R&A for the Open-Rota and therefore lies fallow in terms of major tournaments, springs to mind.

By the way, Trump played golf with PGA Tour commissioner Jay Monahan last November shortly after his re-election. And the following day, he and ‘special advisor’ Elon Musk met PIF boss Al-Rumayyan, with whom Musk also has business ties, at a martial arts event in New York. And so the circle closes.

Even Rory McIlroy assumes that a US President Donald Trump would be more conducive to reunification: ‘He has good relations with Saudi Arabia. He loves golf and has a good relationship with golf. He’s a lover of golf. So, who knows.’ It will be an exciting four years. Politically. Economically. Socially. And also for men’s professional golf.

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TGL: Atlanta Drive Makes a Statement Against New York

The third match day of the TGL brought a new match and a new record in the still young history of the league. Atlanta Drive GC, led by Justin Thomas, Billy Horschel and Patrick Cantlay, beat New York Golf Club 4-0 at the SoFi Centre in Palm Beach Gardens. This was the first shutout victory in the young history of TGL.

TGL: Atlanta Drive Takes Early Command

Atlanta controlled the action right from the start. Even in the ‘triples’ format, in which all three players on the team take it in turns to hit, the team’s dominance prevailed. The very first hole set the tone for the entire match. Cameron Young’s tee shot landed out of bounds and Atlanta Drive took the opportunity to take the lead with a solid par. In contrast, New York continued to struggle with accuracy on the greens in the triples session.
Justin Thomas established himself as the driving force behind Atlanta Drive GC. The two-time major winner holed a 7-metre putt on the fourth hole to take a 2-0 lead into the individual matches.

Justin Thomas Leads Atlanta to a Perfect Debut

Atlanta Drive followed up in the individual matches. Justin Thomas defeated Young with a birdie on the tenth hole, while Billy Horschel scored against Matt Fitzpatrick after the latter landed in the water and then in two bunkers. Thomas went one better with another long putt on the 13th hole and finally secured Atlanta’s historic shutout – and didn’t even have to resort to the strategic ‘hammer’ option to secure the 4-0 win.

Preview to the Upcoming Challenges

With this win, Atlanta Drive moves to the top of the SoFi Cup standings and now prepares for a doubleheader on 17 February against Los Angeles GC and The Bay Golf Club. New York Golf Club, on the other hand, with two losses under their belt, will take on Jupiter Links GC in an attempt to salvage their season.

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Lifestyle Panorama

Watch: DP World Tour Stars receive influencer training

Chapeau to the DP World Tour social media team. It couldn’t be more imaginative and funny. Whether it was the staged round table to find a Ryder Cup team captain or the self-help course in anger management for Tyrrell Hatton – it was all world class, including the cinematic realisation. The creative team’s latest coup is an influencer training course for tour professionals aka: How do I put myself in the limelight in the best and most effective way, how do I generate maximum attention. It goes without saying that there is a pinch of self-irony and a wink. But enough words, the result speaks for itself: