The latest innovation on the wrist with Shot Scope. (Photo: Shot Scope)
Shot Scope, the golf industry leader in advanced GPS and shot tracking technology, has introduced a new feature called ‘hole maps’ to its market-leading X5 watch. This feature overlays individual data onto every hole through an interactive map view, allowing golfers to efficiently navigate the course using their own yardages. This innovation marks the first time players can access their personalized data mapped onto the current hole, enhancing their ability to tackle any course strategically.
David Hunter, CEO of Shot Scope, highlights the significance of this addition: “The addition of hole maps to the X5 is something existing users can really make use of, seeing how the bank of statistics they’ve already collected can be used to inform their round as they take on each hole.”
Shot Scope: “Full Hole Maps” on over 36,000 golf courses worldwide
These hole maps are available for free via a firmware update to any Shot Scope X5 user and provide detailed layouts of every hole, including distances to the pin and middle of the green. The X5 now serves as a comprehensive course guide on the wrist, tailored with individual data to assist in making key strategic decisions.
Furthermore, the X5’s full-color touchscreen display utilizes personalized data to access Performance-Average distances for a golfer’s three longest clubs, aiding in informed club selection off the tee. The zoom map and target line features help golfers find the perfect line off the tee, reducing the impact of blind tee shots and providing data that a laser alone cannot.
The new hole maps establish the X5 as a GPS golf watch with unmatched performance qualities, including automatic performance tracking and over 100 statistics, such as Strokes Gained. Real-time distances to all greens, hazards, and doglegs on over 36,000 preloaded courses worldwide ensure golfers have everything they need on their wrist while they play.
Priced at $299.99, the X5 is part of Shot Scope’s affordable high-tech GPS and performance tracking products, which have no subscription fees and offer free firmware updates. With these innovative features, Shot Scope continues to redefine the GPS watch category, connecting data and golfers to drive improvement on the course.
Callaway is said to be up for sale. The truth behind the rumors and what the PIF has to do with it. (Source: Getty)
A report in the South Korean newspaper Chosun Daily suggests that one of the leading manufacturers of golf equipment could be up for sale. According to the report, the major shareholders of Topgolf Callaway have instructed a key manager to look into the possibility of spinning off the golf equipment and hardware business to focus solely on the state-of-the-art Topgolf driving ranges. The report states that Callaway would be valued at nearly $3 billion and that a South Korean “strategic investor is reportedly interested in acquiring the company.” To put the reported value in perspective: Korea-based Centroid Investment Partners acquired TaylorMade Golf in 2021 from New York-based KPS Capital Partners for $1.7 billion – a figure that remains the largest acquisition in the history of the golf equipment industry. After the report was published on Wednesday, Topgolf Callaway’s share price rose by more than ten percent.
Callaway denies rumors
When asked by Golf.com, a Callaway representative issued the following statement: “While it is our long-standing practice not to respond to market rumors and speculation, in light of the unusual market activity today and a recent media report in Korea about discussions of a possible sale of the company or its golf equipment business, we confirm that we are not aware of any such discussions. We do not intend to comment further on this matter and we assume no obligation to make any further announcements or disclosures should circumstances change.”
Topgolf Callaway CEO Chip Brewer emphasized that Callaway equipment would remain a big part of the message at Topgolf, particularly the Chrome Tour golf ball. “The business has performed exceptionally well from a brand perspective in 2023,” he said. “Our U.S. dollar market share positioned us as the No. 1 club brand and the No. 2 golf ball brand. In clubs alone, we were No. 1 in total clubs, drivers, fairway woods, hybrids and irons.”
PIF reportedly interested in Callaway
Shortly after the rumor that Callaway was up for sale emerged, wild speculation arose on social networks. Even multiple major winner and LIV golfer Phil Mickelson commented on one of them. Golf journalist Bob Ball published the idea on X (formerly Twitter) that the Saudi Arabian sovereign wealth fund PIF could be interested in a takeover of the manufacturer and explained why he thought this was likely: “The acquisition of Callaway Golf by PIF would create an alliance between LIV Golf, Top Golf and Callaway,” Ball explained. “This would be a direct counter-offensive against the alliance of Tiger Woods, the PGA Tour, TGL, Popstroke and TaylorMade.” The integration of LIV Golf into Top Golf would lead to a wider audience, he explained: “With LIV Golf integrated into every Top Golf, local amateur teams could compete in fun local competitions – league play days with lots of food and free drinks. This would attract a lot of new and younger fans to LIV Golf.”
Finance insiders have known for a while that Callaway Golf is for sale. I think there’s a good chance that PIF might buy it for a couple big reasons.
First, it creates an alliance of LIV Golf, Top Golf, and Callaway. That is a direct counter offense to Tiger’s alliance; the… pic.twitter.com/HsD4FsjmYw
— Bob “Golf” Ball (@BobBallPdx) March 21, 2024
Ball also pointed out that a purchase of Callaway Golf by PIF would thwart the plans of TGL and the PGA Tour to utilize Top Golf to compete with the team concept introduced by LIV. Lastly, Ball emphasized that the purchase would likely be cheaper than investing in the PGA Tour and that Callaway is a solid revenue source. Additionally LIV stars Jon Rahm and Phil Mickelson are strongly associated with Callaway. The latter has already shown enthusiasm for Ball’s idea on X. Even after Callaway dismissed the rumors as false, Ball remained steadfast in his belief that the acquisition of the equipment giant would be a good deal for PIF and LIV Golf.
I haven’t heard anything about this but what a great idea and I pray this happens ?
TaylorMade aims to revolutionize style and performance with the new SpeedSoft and SpeedSoft Ink golf balls. (Source: TaylorMade)
The newly released SpeedSoft golf ball plays a critical role in TaylorMade’s dynamic lineup of 2024 golf balls. This low-compression design was developed with one goal in mind: To deliver the softest feel possible while maintaining explosive speeds for the average golfer. Powered by a new PWRCORE technology that makes it the softest ball in the TaylorMade range, combined with competitive pricing, SpeedSoft is the ideal blend of performance and affordability. It features a low compression core that compensates for distance and an ultra-soft feel on iron shots and approach shots around the green.
TaylorMade aims to revolutionize golf ball style and performance
“SpeedSoft represents a significant step forward in our ongoing commitment to deliver performance products for golfers of all abilities. With a deliberate focus on developing a low compression design, this is the first time we have created a TaylorMade golf ball with a compression differential below 50. SpeedSoft stands out as a game changer due to its unprecedented combination of soft feel and explosive speeds.” – Josh Dipert, Director of Product Development Engineering, Golf Ball.
The new SpeedSoft golf balls from TaylorMade. (Source: TaylorMade)
Building on SpeedSoft’s low compression ratio and soft feel, the new SpeedSoft Ink showcases vibrant visual technology expressed through a distinctive ink splatter design. Designed with high contrast and high visibility in mind, SpeedSoft Ink introduces Taylormade’s patented multi-axis printing technology at a more accessible price point, bringing the brand’s leading visual technology capabilities to a wider audience for the first time. Beyond the performance benefits of visual technology, SpeedSoft Ink represents a canvas of personality and style ideal for those who dare to break convention and change the look of golf balls for the core golfer.
The SpeedSoft Ink series is designed to bring color to the golf course. (Source: TaylorMade)
Golf balls with visual technology
“The market demand for golf balls with visual technology is increasing and reflects a growing segment of golfers who are looking for more than just the traditional white ball experience. We feel this segment has been ignored until now, and with SpeedSoft Ink we are meeting this demand while taking a bold step towards the modern golfer’s desire for visual technology without sacrificing performance,” said Michael Fox, Senior Director of Product Creation, Golf Ball. “Offered in four different color options (green, red, blue and pink), the SpeedSoft Ink offers a wide range of options that are bursting with personality.
SpeedSoft and SpeedSoft Yellow are available from retailers at an RRP of 36 euros per dozen. The new SpeedSoft Ink is available for 38 Euro per dozen.
Footjoy presents new styles for men and women for the 2024 season. (Source: Footjoy)
New for 2024 is the introduction of the Tempo Series – a collection of technical outerwear for men and women designed with functional pieces for year-round use. The lightweight, high-tech fabrics feature temperature-regulating properties, keeping golfers warm or cool depending on conditions. Breathable, moisture-wicking, water-repellent, and stretchy fabrics enable golfers to play freely and confidently. Pieces include the Sun Hoodie, Tech Midlayer, and Softshell Vest.
The new Temposeries men’s wear. (Source: Footjoy)
Footjoy presents new series for men and women
The men’s collection includes a tech midlayer with a mesh fabric mix, a sun hoddie with a stylish hood and a lightweight softshell vest. For women, footjoy presents the new lightweight hoddie, made from micro-poly jacquard fabric with moisture-wicking properties and a zippered mesh back pocket and the temposeries jacket that features bi-stretch fabric for superior performance and flexibility, a full DWR coating and open entry pockets.
The new Temposeries women’s wear. (Source: Footjoy)
Footjoy unveils new colorways
In addition to the Tempo Series, the Spring-Summer collection for men introduces four new color palettes inspired by golfing by the sea – Ocean Park, Huntington, Dunes, and Arcadia – featuring exciting new prints and patterns. Ocean Park blends sky blue, ocean blue, deep blue with white and berry; Huntington features coral red, sea glass, navy, and white; Dunes consists of violet and lilac tones of mist, storm gray, thistle, and moss, while the Arcadia Collection combines light pink, cliff gray, gravel, and white. New highlight designs include scallop, flag, primrose, and thistle, as well as hand-drawn 19th hole and golf course prints.
New colorways for men. (Source: Footjoy)
The Essentials collection for men has also been expanded with new colors: Riviera Blue and Pink now adorn the most popular polo and midlayer models. The two women’s collections offer a range of striking floral prints and patterns with matching headwear and belts. The Tuscan Poppy Collection combines pink, red, black, and white, while the Lavender Fields Collection includes navy, mint, lavender, and white. These are complemented by a more extensive Essentials range featuring a selection of polos, pullovers, jackets, pants, and shorts. Highlights include a new sleeveless romper, patterned pants, and fashionable floral prints.
“Innovative styles and practical clothing pieces”
Colin Mynott, Footjoy Product Manager, says: “We at FootJoy are thrilled to offer a new apparel series that stands out in the current golf landscape. The Tempo Series features materials that are both versatile and comfortable, providing golfers with protection from changing temperatures and natural elements all day long. With our new color and technology stories in our men’s and women’s collections, we offer golfers innovative, stylish, and practical clothing pieces that make every day a golf day.”
Jordan Smith will represent Galvin Green on the DP World Tour. (Source: Galvin Green)
Hi-tech golf apparel brand Galvin Green has named its global Tour player line-up headlined by Swedish star Alexander Björk on the PGA Tour and Englishman Jordan Smith leading the brand’s presence on the DP World Tour.
Alexander Björk and Jordan Smith set to represent Galvin Green
Having achieved an impressive stroke average of 69.59 across the DP World Tour calendar in 2023, Björk is set to play most of his golf on the flagship US Tour following a career best season that saw him finish 11 th in the Race to Dubai rankings to earn a sought-after PGA TOUR card.
Hot off the back of a T2 finish at the Jonnson Workwear Open in South Africa, Jordan Smith will be seen wearing Galvin Green garments for another year after a strong showing on the DP World Tour in 2023, where he achieved four top 10s, plus a T20 and T41 finish at the 123rd US Open and 151 st Open Championship respectively.
“We’re so pleased that Alexander earned his PGA Tour card which was fully deserved after a superb season of consistent golf,” said Conor Petters, Galvin Green Global Tour Manager. “It was also great to see Jordan come some close on Sunday after being in contention so often during the course of last year,” he added.
Björk and Smith are joined by five other Tour players
Five other tour players will wear Galvin Green apparel in the 2024 season. They include fellow Englishman Laurie Canter wearing the brand’s clothing during tournaments on LIV Golf as a wildcard player and the DP World Tour. Former Walker Cup star Jake Bolton is one of the newest recruits to wear the latest men’s range featuring products such as the 100% waterproof and windproof ARMSTRONG GORE-TEX Paclite® jacket in a three tone design, plus the breathable MO shirt in moisture wicking VENTIL8™ PLUS fabric with a cross-body gradient print across the chest.
Alexandra Swayne, 23, will wear the brand’s vibrant women’s styles for a second successive season having made her Ladies European Tour debut last year, while 29-year-old Danish Nanna Koerstz Madsen joins the line-up alongside Corinne Viden on the LET circuit.
“We are delighted to continue supporting our new and established Tour players and believe each member of Team Galvin Green will prove to be valuable brand ambassadors in front of global audiences in 2024,” added Petters.
The new Duca del Cosma golf shoe range 2024. (Photo: Duca del Cosma)
Luxury golf fashion brand Duca del Cosma is today unveiling its bold SS24 golf shoe range headlined by a pioneering lightweight outsole technology and a host of vibrant new designs that dare to be different from other models on the market.
Duca del Cosma: New sole for even more comfort
The functional Airplay 15 outsole is applied to four new styles that enable golfers to enjoy out-of-the-box comfort and game-enhancing performance by using the most premium materials in a smart sole design. Crafted to reduce foot fatigue, while maximizing support and stability through a sturdy and lightweight construction, the outsole has been developed and tested in collaboration with brand ambassadors, including DP World Tour star Joost Luiten and LPGA Tour player Kelly Tan.
Standout golf shoes across the four distinctive style categories – ‘Pro’, ‘Fashion’, ‘Sporty’ and ‘Classic’ – include the ultra-modern DAVANTI men’s and chic OLIVERA women’s sneaker-style designs; classic DAVINCI men’s style and dazzling AVIVA women’s shoe in a prominent animal print; plus the limited-edition JUBILEE and ALANA styles that are a nod to the brand’s 20-year anniversary. Several award-winning shoes remain in the collection with the addition of striking new colour combinations to elevate the product offering to even greater heights.
“We want to push the boundaries of modern golf shoe design”
“This latest range shows exactly why we dare to be different and continue to push the boundaries of modern golf shoe design,” said Dolf Stoffberg, CEO at Duca del Cosma. “These styles really bridge the gap between on and off course wear, while featuring a stunning array of colours and patterns to ensure golfers stand out for all the right reasons,” he added.
The Airplay 15 outsole features an advanced dual-component build comprised of a high shock absorption CMEVA midsole for added comfort and flexibility, plus an offset medial toe bumper and traction nubs on the durable outsole unit to deliver optimal performance and uncompromising grip during the golf swing. A strategically positioned heel-strike to the rear of the outsole improves the walking gait and promotes a solid stride.
Further innovations in the SS24 collection include a waterproof sock system with OnSteam® recyclable microfibre technology applied to several shoes, while the breathable ARNEFLEX® insert sole is also manufactured using recycled materials and delivers unrivalled all-day comfort. A total of 11 outsole technologies across four different Duca Fit Systems ensures there is a golf shoe in the range to fit all foot types and sizes.
The new models from Duca del Cosma at a glance
The DAVANTI shoe incorporates the super technical Airplay 15 outsole to offer top golf shoe performance and ultimate versatility. Offering a contemporary look, it can be worn on the course as well as in everyday life and is made using a combination of premium Nappa leather and abrasion resistant onDura Nilo technical nylon in contrasting colours to make a strong statement. The waterproof construction delivers protection in wet conditions, while the offset toe bumper provides extra durability on areas most prone to wear. The top-quality design is available in three striking colourways – Light Blue, Green/Grey and Marina.
The 2024 Davanti golf shoe. (Photo: Duca del Cosma)
The sophisticated DAVINCI shoe enhances the brand’s popular classic golf shoe line-up and provides a truly luxurious appearance for those seeking an extra special design to confidently stride down the fairways. The waterproof shoe features an upper crafted from embossed full-grain leather to offer incredible comfort straight out of the box and is offered in White and Light Blue with a colourful Airplay 11 outsole to catch the eye.
The award-winning POSITANO shoe is now available in two new vivid colour combinations – White/Blue and White/Blue/Red. The award-winning waterproof shoe features the ultra- lightweight D-Eva outsole offering flexibility to ensure golfers can enjoy the walk in a lighter shoe without sacrificing crucial foot support.
The limited-edition men’s JUBILEE and women’s ALANA shoes have been designed to mark the brand’s 20-year anniversary and deliver a superb individual look. Both shoes incorporate a predominantly Red and White colour scheme and the new Airplay 15 outsole, while the JUBILEE features a distinctive silver emblem to the side of the shoe for an extra special look.
Among the other popular shoes in the men’s collection for 2024 are the GIRONA in three colours; sporty FLYER and GIORDANO shoes; plus the classic DANDY and CHURCHILL styles.
The award-winning BERNARDO and ORLANDO pro spiked designs are carried forward.
Even more choice for women in the 2024 season
The ultra-modern OLIVERA sneaker style shoe spearheads the women’s offering with its advanced design and supremely fashionable appearance. Crafted using various forms of premium Nappa leather, the stylish shoe really stands out from the crowd, especially in the Orchid/Pink colourway, which has been a best-selling colourway amongst stockists.
The new Olivera golf shoe. (Photo: Duca del Cosma)
The dazzling AVIVA shoe with its prominent animal print is sure to be popular with women golfers seeking a luxurious pair of golf shoes this season. The bold design offers best-in-class support via a heightened heel on the advanced Airplay 17 outsole and features a lightweight and breathable upper to ensure feet remain cool and dry all day long. For every pair sold, the brand will donate money to the Hoedspruit Endangered Species Centre to help save the critically endangered King Cheetah that inspired the pattern on the trendy shoe’s upper.
Designed with fashion-conscious golfers in mind, the ALESI features an on-trend jacquard print with contrasting details to offer a supremely elegant look and feel. Available in two fashionable colours, the style incorporates the lightweight Airplay 17 outsole with strategically positioned traction points for a seamless combination of function and fit.
Other fashion-forward shoes in the women’s collection are the award-winning SERENA, BELLEZZA and ALEXA styles, plus the chic KING CHEETAH and BOREAL designs in two standout colours. The SABINA and AVANTI pro spiked models are carried forward.
The new Golf Pride Reverse Taper putt grip 2024. (Photo: Golf Pride)
Golf Pride, a leader in the golf industry, has introduced its newest product, the Reverse Taper putter grip. This grip, which will be available in retail stores and on golf courses from March 4, uses Reverse Taper technology. According to the manufacturer, this technology is designed to optimally support both hands during putting in order to ideally align the club head at the moment of ball contact.
Golf Pride Reverse Taper: Innovative technology for optimized performance
With its 75-year history and based on extensive consumer testing, Golf Pride developed the Reverse Taper putter grip. According to the manufacturer, this grip is designed to be slimmer at the top and wider at the bottom, which should help stabilize the top hand and reduce tension in the bottom hand, which in turn could lead to smoother acceleration through the stroke.
The grip is made of polyurethane, which the manufacturer says provides the right softness, texture and weight to give golfers more consistency and confidence. The grip is said to be soft to the touch, yet responsive and offers unique traction elements to aid speed control for both hands. It also features a vibrant color palette and visual cues and textures designed to support correct finger placement, regardless of the player’s preferred grip style. Despite the different sizes, the weight of each model remains the same, which the manufacturer claims ensures a balanced feel in the “sweet spot” and allows players to feel the club head throughout the swing.
The Reverse Taper is available in two sizes and three unique shapes
Round – Universally popular for all grip techniques, with a traditionally round upper section that transitions into a wider lower section. Pistol – A classic pistol grip designed to help establish the top hand, especially popular with players using the left-hand-low technique (for right-handed golfers). Flat – With a slightly oval shaped upper section, often favored by golfers using a palm-to-palm putting style.
“Within the putter grip category, we observed a trend in which manufacturers were actively trying to design products that removed the hands from the putting process, whereas our research indicates that by optimising the connection between the hands and grip, players can improve their performance,” says James Ledford, President of Golf Pride. “Through hundreds of concept iterations, our innovation team created Reverse Taper, which has tested quite positively with players of all skill levels.”
Arccos announces their partnership with DP World Tour player Edoardo Molinari. (Photo: Getty)
Arccos – the leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – today announced an exclusive partnership that will see Edoardo Molinari, a DP World Tour player and Analytics advisor for more than 35 top professionals including Matthew Fitzpatrick (U.S. Open champion), Viktor Hovland (FedExCup champion), Nelly Korda (Women’s PGA Championship winner) and the European Ryder Cup Team, become Arccos’ Chief Data Strategist & Lead Tour Ambassador to help expand the game’s most powerful and intuitive analytics platform.
In his new role, Molinari will become an investor in Arccos and his StatisticGolf service will be renamed Arccos Pro Insights as he continues working with top-ranked players worldwide. Molinari will also leverage the Arccos system – which was recently approved for use on the PGA TOUR – to seamlessly capture his personal shot data during competitions and practice rounds. He will showcase the Arccos logo on his apparel, promoting the company’s mission to empower golfers at every level with datadriven insights.
“I’m very impressed with the Arccos game tracking system as it is delivering tremendous benefits to so many players around the world,” said Molinari. “It’s the perfect complement to the platform I’ve built for the game’s most elite pros. Joining forces with Sal Syed and his team of amazing data scientists, analysts, engineers and designers, will make an immediate impact. I know we’re poised to pioneer groundbreaking advancements in analytics, helping every golfer become smarter about practice, preparation, and on-course decision-making.”
Recently named European Ryder Cup Team Vice Captain for the second time, Molinari has frequently been called a “stats genius” by tour stars and golf media. As a player, Molinari won the 2005 U.S. Amateur Championship, claimed three DP World Tour titles, was on the winning 2010 Ryder Cup team and reached #14 on the Official World Golf Ranking.
A graduate of a five-year engineering program at the Polytechnic University of Turin, the 42-year-old Italian began recording and analyzing his own stats in 2003. During golf’s COVID-19 hiatus, Molinari conceived and launched StatisticGolf, which quickly became the most used and trusted analytics platform on professional tours. In 3 years, his clients have captured 27 worldwide wins including: US Open, Ryder Cup, FedExCup, and DP World Tour Championship.
“The sophistication of what Edoardo has built surpasses anything that I’ve seen in the field of golf analytics,” said Sal Syed, Arccos CEO & Co-Founder. “Edoardo is not only brilliant with data, he has the perspective that comes from being one of the world’s best players. That combination is totally unique and a big reason why major champions and Ryder Cup winners give so much credit to his work. By pairing Edoardo’s approach with what we’ve built at Arccos, we’ll redefine analytics, to perfectly address the needs of pro golfers, as well as elite amateurs, junior golfers and recreational players.”
Golf’s #1 game tracker, Arccos has built the game’s largest on-course dataset. Today that includes almost 900 million shots and over 1.5 trillion data points recorded during 18 million rounds by Arccos members. The system, which consists of a lightweight smart sensor in each club grip that pairs with a mobile app, has long been trusted by amateurs and elite players worldwide.
Arccos recently launched Link Pro, a revolutionary device that tracks a player’s shots automatically without a phone and works inside a player’s front pocket to seamlessly capture on-course data. Ideal for use in professional competitions, Link Pro is the size of a car key fob and comes standard with a wireless charging case that provides up to 12 rounds on a single charge.
Late last year, Arccos announced a strategic fundraising round featuring several of golf’s biggest brands and most impactful businesses, headlined by the PGA TOUR alongside PING, Inc., TaylorMade Golf Company, Cobra PUMA Golf and Topgolf Callaway Brands Corp. (NYSE: MODG), among others. The company’s focus: fully leverage and accelerate the growth of the game’s largest data set to help the entire golf ecosystem by allowing players, coaches, club fitters and product designers make smarter decisions that are based on real performance data.
About Arccos Golf LLC
Arccos Golf LLC is revolutionizing the game tracking experience by integrating Artificial Intelligence with real-time on-course data to deliver unparalleled insights that help players maximize their potential. Listed among the “World’s Most Innovative Companies” by Fast Company, Arccos boasts the golf industry’s richest data set. Its official partners include PGA TOUR, PING, Cobra PUMA Golf, TaylorMade, Srixon-Cleveland Golf, Club Champion, EA Sports and Golf Digest.
For more information, please visit: www.arccosgolf.com.
The new Motocaddy golfbags of the 2024 season. (Photo: Motocaddy)
Motocaddy is providing golfers with an abundance of choice this season by launching four brand new models in contemporary styling and colourways, while incorporating more spacious pockets and game-enhancing features than ever before. The latest bags include a new luxury M-TECH top of the range model, as well as all-new versions of the brand’s best-selling Dry-Series, feature-packed Club-Series and compact Lite-Series, alongside this season’s versatile HydroFLEX carry bag launched last Autumn.
The 2024 bag range is completed by the popular Pro-Series model and award-winning PROTEKTA organiser cart bag – bringing the total Motocaddy selection this year to seven feature-packed models in 19 different colourway combinations, making it easy for golfers to match an eye-catching and functional bag with the trolley of their choice.
“We continue to lead the way in providing golfers with the largest selection of golf bags designed specifically with trolley users in mind,” said Marketing Director, Oliver Churcher. “While it’s not easy to change something as popular as the previous Dry-Series, we believe we’ve enhanced the look and features on this year’s bag as well as the other new models to provide something to suit every golfer at different price points. We continually strive to improve our products to enhance the enjoyment for everyone out on the course,” he added.
The new Motocaddy card bag range 2024
Combining top-quality materials with luxury finishes, the new M-TECH cart bag is styled to complement any Motocaddy electric trolley, not just the premium trolley of the same name. Incorporating cutting-edge Carbon design and wide-ranging features, the new M-TECH bag includes 14 full-length dividers, a jumbo putter well, plus Chromed zip pullers and accessory hook. There are 10 spacious pockets – the most ever included within a Motocaddy bag – offering four options for garments, plus spaces for dry valuables, insulated food & drink items, and an easy-access external beverage pouch. Additional features include an umbrella sleeve, towel hook, strap passthrough channel, pen holder and scorecard pouch.
(Photo: Motocaddy)
As with each bag and trolley in the range, the M-TECH cart bag also features the brand’s exclusive EASILOCK® system that locks it onto a Motocaddy trolley and removes the need for a lower bag support strap. Two holes on the trolley’s lower bag support align with two removable pins on the base of the bag to ensure golfers can secure their bag more easily and quicker than ever before. The flagship M-TECH cart bag is available from March in a classy Black/Charcoal.
The new Dry-Series card bags 2024
Super-lightweight and 100% waterproof thanks to the durable TPU Nylon fabric, thermo sealed zips and heat-welded seams, the latest bags in the award-winning Dry-Series feature nine spacious pockets, 14 full-length dividers and easy-open Japanese YKK zips for snag free opening. Additional features include new thermoform panels for added styling and a premium feel not normally seen on waterproof bags, an umbrella sleeve, a Velcro glove patch, towel hook, pen holder and scorecard pouch, plus a removable panel at the front of the bag to allow for club cresting.
(Photo: Motocaddy)
The waterproof fabric is supported by a waterproof rain hood, with the bag providing easy-access carry handles and an anti-twist base for seamless transportation on and off the course. Including EASILOCK® compatibility, the new Dry-Series is also available from next month in four eye-catching trim colours (Blue, Red, Lime and Fuchsia). Lightweight and durable, the new feature-packed Club-Series offers a combination of value and style with nine generous pockets, 14 full-length dividers, an external umbrella holder and a dedicated putter well. Created using a durable Nylon fabric for a premium look, additional features include a towel and accessory hook, scorecard and pen holders and an anti-twist base. Available in three colour trim options (Red, Blue and Lime).
(Photo: Motocaddy)
The new Lite-Series from Motocaddy
Constructed from a super lightweight Nylon fabric, the new Lite-Series is the lightest (2.3kg) and most compact cart bag in the Motocaddy range. Incorporating seven pockets and 14 dividers in a spacious top layout, the Lite-Series includes an impressive selection of standout features, including a waterproof rain hood, towel and accessory hook, an umbrella loop, easy access carry handles, an anti-twist base and EASILOCK® compatibility. Available next month in Blue, Red or Lime trim colours.
(Photo: Motocaddy)
“By adding these four new cart bags to the popular HydroFLEX, Pro-Series and PROTEKTA options, we can offer golfers the most comprehensive choice available to match with their electric or push trolleys. We’re looking forward to seeing even more Motocaddy bags out on golf courses this season,” added Churcher. With updated modern styling, improved storage options and cutting-edge design, the latest HydroFLEX carry bag provides golfers with the flexibility they need throughout the season, especially during the wetter winter months. Incorporating game-enhancing features, the super lightweight and waterproof model offers golfers a comfortable carry bag option, featuring an innovative integrated stand system that also fits perfectly onto any Motocaddy trolley. Standout features include a moulded hip pad, a rear stand lock, and an easily adjustable dual carry strap with quick release connectors for ultimate comfort when carrying clubs around the course. Easy-open Japanese YKK zips, plus heat-welded seams and an easy-access rain hood provide excellent waterproof protection, while five full length dividers and five spacious pockets offer impressive storage for equipment and valuables. The HydroFLEX is available now in Blue, Lime or Red colourways.
Alison Lee signs as new Ecco Golf ambassador. (Photo: Ecco Golf)
Leaders in golf shoe innovation, ECCO GOLF, have announced the signing of LPGA Tour star Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and joins off the back of her most impressive year on tour to-date.
Alison Lee becomes brand ambassador for Ecco Golf
The World Number 18’s journey into professional golf was meteoric, going from college golfer to LPGA Tour player in just a year and a half, before featuring at the 2015 Solheim Cup for Team USA.
Whilst Lee is still chasing her first LPGA Tour victory, she has stepped into the winners’ circle twice on the Ladies European Tour to-date, having won the Aramco Team Series Sotogrande in 2021, and the Aramco Team Series Riyadh in 2023.
Lee, who has been a fan of ECCO GOLF shoes for a number of years, will step into the 2024 season wearing ECCO GOLF TRAY. “I can’t wait to get started in 2024 wearing ECCO GOLF shoes. They are by far the most comfortable golf shoes I’ve ever worn, and having the opportunity to take the next step with the brand as a global ambassador is a wonderful opportunity,” she commented.
(Photo: Ecco Golf)
Timo Vollrath, Head of Global Marketing at ECCO GOLF, expressed his excitement about the new partnership: “We are thrilled to welcome Alison to the ECCO GOLF family,” he said. “Her impressive journey in golf perfectly embodies the values we have here at ECCO. We believe this partnership can help to elevate Alison’s game, and we’re excited to work with her in 2024 and beyond.”
The Ecco Golf Tray: a sporty sneaker for the golf course
The breathable and water-repellent golf sneaker seems to have won over Alison Lee. Thanks to Ecco’s Hydromax technology and a hard-wearing leather upper, the white studded shoe is said to be water-repellent and support good performance even in bad weather. The DriTan technology is said to save a lot of chemicals and water during the tanning process of the shoes. In addition, the E-DTS Twist sole with enlarged studs in high-wear areas ensures good grip in many conditions, according to Ecco Golf. The removable insole is also padded and breathable for even more comfort. With many exciting color variations, the shoe is also a visual highlight, which will also be seen on the fairways of the LPGA Tour in the future.
