The new Shadow Bag from Ogio is available in four different colors. (Source: Azalea Group)
Taking inspirations from the aerodynamic lines and details of a luxury sports car, the Shadow is the latest addition to Ogio’s portfolio. The new bag combines modern design with a timeless aesthetic, including a perforated hip pad for maximum comfort and a magnetic pocket for accessories. To personalize the luxurious look of the bag, golfers have the choice of four different color options – the classic “White”, the silver-coloured “Moon”, the rich blue “Earth” and the sleek black “Midnight”.
Ogio presents new Shadow Bag for the 2024 season
In line with the philosophy that has made Ogio one of golf’s leading manufacturers, Shadow bags are exclusively crafted with premium materials to ensure maximum durability and performance. Michael Birch, sales and marketing manager, said: “The Shadow Bag has been a real passion project for us and something we’re very excited about adding to our portfolio. Creating something that is so aesthetically unique – without compromising the high standards of quality, performance and longevity that we hold all of our bag to – has been an incredibly rewarding journey for our brand and feels like the next step in our evolution as a manufacturer.”
The new Shadow Bags. (Source: Azalea Group)
The launch of the new Shadow Bags is set to continue the brand’s recent hot streak of market-shifting and eye-catching new ranges – including the chic Ogio Rise collection and a new wave of the popular Alpha Backpack, both of which debuted last year. It has been an eventful start to 2024 for Ogio, who unveiled an array of new golf accessories in January and a first-ever range of lightweight carry bags to be launched in Europe in February – the hugely popular Fuse.
Owned by Callaway Golf Company, OGIO sits alongside a portfolio of global brands, including Odyssey, Topgolf, Toptracer, TravisMathew and Jack Wolfskin.
TaylorMade Golf Introduces the Team TaylorMade Junior Set. (Photo: TaylorMade Golf)
TaylorMade Golf introduces the Team TaylorMade Junior set, the results of extensive research and engineering by the same engineers that design equipment for Tiger Woods, Rory McIlroy and Nelly Korda. The Team TaylorMade Junior Set is unisex and was designed to be offered in three different sets by age groups of 4-6, 7-9 and 10-12.
TaylorMade: Exclusive content from the World’s best Golfers
Team TaylorMade athletes and ambassadors created exclusive content for juniors available to those who purchase the Team TaylorMade Junior Set. Rory McIlroy, Tommy Fleetwoodand Brooke Henderson, as well as brand ambassadors Gabby Golf Girl, Chris Trott and Grant Horvat help unlock the secrets of the game with tips, tricks and drills to help junior golfers jumpstart their golf journeys.
The Team TaylorMade Junior Set is unisex and available for three different age groups. (Photo: TaylorMade Golf)
This makes the set a blend of introductory golf content for parents looking to get their kids into the game of golf, while also being a high performing product specifically designed for different age groups.
Junior Equipment designed with a purpose
Led by a 400cc 17° Titanium driver with a large flexible face and a low Centre of Gravity (CG) designed for maximum distance and forgiveness, each club in the set is built to allow for proper fundamentals to be developed from an early age. The set has the appropriate weight, length and loft to avoid poor technique arising from having to counteract for improper equipment.
The Team TaylorMade Junior Set 1 Driver. (Photo: TaylorMade Golf)
Fairways and hybrids feature a low-profile face, ample loft and low CG to make the clubs as easy to hit as possible. Team TaylorMade Junior Set irons and wedges are both designed for high launch and playability. The irons are equipped with TaylorMade’s inverted conetechnology seen in Qi Irons featuring a flexible face and lightweight components.
The Team TaylorMade Junior Set 3 Wedge. (Photo: TaylorMade Golf)
Compared to P·Series irons at 270g, the TaylorMade Junior Set heavy 7-iron is 248g and the light 7-iron is 205g. The TaylorMade Junior Set putter measures 315g compared to the average TP Collection Blade at 350g.
The Team TaylorMade Junior Set 3 7-iron. (Photo: TaylorMade Golf)
The bag and headcover colours are blue and white with the Team TaylorMade Junior Set logo. The stand bag itself is water and stain resistant with a large ball pocket, water bottleholder and adjustable double strap to make it easy to carry.
The Team TaylorMade Junior Set 2 Bag. (Photo: TaylorMade Golf)
Tony Finau brings two drivers to the Masters Tournament 2024. (Image: Getty)
When looking at Tony Finau’s golf bag, some long-established Masters Tournament fans might be reminded of an edition 18 years ago. Back then, in 2006, Phil Mickelson won his second green jacket at Augusta National. And he did so with a special set of clubs. Like Finau this year, “Lefty” relied on two drivers back then.
The reason behind Tony Finau’s unusual bag at the Masters Tournament 2024
The explanation for this “double lotto” in Finau’s bag is relatively simple. During his tournament preparation, the American realised that he could only use his 3-wood on a single hole (hole 8) and set about looking for an alternative. The solution presented itself in the form of a second driver. In addition to the Ping G430 LST with 7.75 degrees of loft, Finau will be adding another Ping G430 LST to his bag for the Masters Tournament 2024, but this one has around 9 degrees of loft and a shaft that is three-quarters of an inch shorter. According to Ping, Finau can use it for his tee shot on five holes (holes 2, 7, 10, 14 and 17). The driver is also more forgiving than the comparable 3-wood and even with the higher loft, the long hitter still manages 300 yards or 275 metres.
Putter patent for Tony Finau
Although not in his tournament bag, Tony Finau now uses a specially designed putter for training rounds at home. Together with his equipment supplier Ping, Finau has designed a prototype that fulfils his special requirements. The American relies on his putter particularly for short shots from the first cut around the greens and turns it 90 degrees for these shots so that he catches the ball with the heel. The new putter is said to have a cube shape, placing the weight directly behind the golf ball. The patent, which was presented on Wednesday ahead of the Masters Tournament 2024, features Finau himself as well as Tony Serrano, Head of Putter Design at Ping, and CEO John A. Solheim.
The idea started from Finau using the toe of his putter to hit certain putts. Finau liked the feel and worked with Tony Serrano, PING Principal Design Engineer, and John A. Solheim, PING Executive Chairman, to design a #PLD prototype that delivered similar feel and allowed him to… pic.twitter.com/zLBaeQf1En
“When Tony turns his putter over and hits a putt with the toe, all the mass is directly behind the ball,” Serrano said. “So he came to us and said, ‘How can we make a putter that has some of these feelings and attributes and sounds that I get when I turn this putter over?’”
Rory McIlroys WITB for the Masters Tournament 2024. (Image: Getty)
Rory McIlroy attempts his 16th run for a Masters Tournament victory and the completion of his career Grand Slam. Take a look at the equipment of the Northern Irishman for the first major of the 2024 season. As always McIlroy trusts his longterm sponsor TaylorMade from driver to golf ball.
Akshay Bhatias winning WITB with Callaway and Odyssey at the Valero Texas Open 2024 (Image: Getty)
The 22 year old Akshay Bhatia secured his top spot on the leaderboard early on. But in a stunning final round Denny McCarthy closed Bhatias lead and forced a playoff. But Bhatia stayed cool and secured his second PGA Tour win at the Valero Texas Open 2024. In his Bag is a mix of Callaway Classics and new models of the 2023/24 season.
Rory McIlroy, Nelly Korda and Tiger Woods compete against each other in an Accuracy Challenge by TaylorMade. (Photo: Getty)
In this challenge organised by TaylorMade, the staff players of the well-known brand compete against each other. The accuracy of the professionals’ drives on the range is put to the test. Naturally, Tiger Woods, Rory McIlroy, Nelly Korda and co. will be using the latest driver from TaylorMade, the Qi10.
TaylorMade Challenge: Who hits the perfect centre?
TaylorMade wanted to answer this question and set its high-calibre staff players a demanding challenge. Using the Qi10 driver, the PGA Tour and LPGA Tour stars have to hit a narrow corridor on a slightly sloping fairway. Ten points are awarded for hitting the centre of the fairway, five points are awarded for hitting the slightly wider second area to the left and right of the centre and two points are awarded for hitting the fairway completely outside the markings. It was by no means a one-on-one competition, with TaylorMade putting “Team USA” with Tiger Woods,Scottie Scheffler and Nelly Korda against “Team International” with Rory McIlroy, Tommy Fleetwood, Charlie Hull and Brooke Henderson.
Who can claim victory in TaylorMades “Accuracy Alley”?
The new special edition Golf Pride Masters grip. (Image: Golf Pride)
Golf Pride, an industry leader in golf performance equipment, is celebrating the annual trip to Augusta, GA with the unveiling of its 2024 Honorary Starter grip, a commemorative version of the MCC Plus4™ that is available through select retailers beginning April 8. Golf Pride has a long and storied history of success in Augusta with its first victory coming in the 1967 tournament. Over the last 56 years, Golf Pride has been trusted by the hands of 43 champions, including an unprecedented run of 17 consecutive victories between 1987 and 2003.
Golfers Favorite Grip In A New Masters Look
Golf Pride’s MCC collection is the most widely used golf grip in the world. This is true at the amateur level as well as all professional tours across the globe. In fact, MCC will be trusted by many of the athletes competing in the 2024 tournament. Golf Pride expects to be in the hands of at least 80% of players in Augusta with MCC representing 30% of those players.
As such, this grip is designed to evoke the prestige, lore and mystique of the tournament and pays homage to the success of both Golf Pride and MCC over the years in Augusta. As with all MCC Plus4 models, it is a hybrid golf grip designed with a larger lower hand section that simulates four additional wraps of tape to encourage lighter grip pressure, reduced tension, and increased speed.
“The first major championship of the season is here and we are proud to have been trusted by the hands of so many past champions in the event’s storied history,” says James Ledford, President of Golf Pride. “The legends who have chosen our grips over the past 60 years are a testament to the innovation, quality and longevity of our brand. The Honorary Starter pays tribute to the past while utilising the modern technology that has made Golf Pride the most recognisable grip brand in the world.”
The 2024 limited edition design will be available in both standard and midsize.
About Golf Pride
Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, NC, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard – in performance and design. To learn more about Golf Pride, go to golfpride.com.
WITB: A look inside third-time-consecutive LPGA Tour winner Nelly Korda's bag. (Image: Getty)
Once again, Nelly Korda came out on top at last week’s Arizona Championship. Through her final round 65, Korda won by a margin of two strokes, marking her third consecutive win on the LPGA Tour. This is her set of club choices by TaylorMade, helping her become the first player in eight years on the LPGA Tour to do so.
The new spring/summer collection 2024 of Mizuno. (Source: Mizuno)
Mizuno’s Spring Summer 2024 Golf Apparel Collection has a distinctly urban-influenced look. Striking in simple black and white with crew necks, trace scripts and bold logos, at the same time, harnessing the core elements of Mizuno’s established core golf performance technologies and materials.
Mizuno Polos
Mizuno’s spring/summer collection introduces a vibrant array of polo shirts designed to elevate both performance and style on and off the golf course. Among the standout pieces is the Squad Polo, boasting a modern streetwear-inspired design infused with Mizuno’s Move Tech technology for enhanced agility and comfort. The Squad Polo features a ribbed blade collar and prominently displays the iconic Mizuno Runbird logo on the chest, embodying a fusion of athleticism and contemporary fashion. Complementing this, the Ace Polo offers a refreshing take on the traditional golf shirt with a short zip and intricate floral print detailing, making it versatile for various occasions. Meanwhile, the Trace Polo makes a bold statement with its striking color block design and ‘MIZUNO GOLF’ print, while the Cali Cool Polo channels the laid-back vibe of the California coast with its eye-catching aesthetic. Rounding out the collection are the Fragma Polo and Fragma Drop Polo, featuring intricate RB maze designs and lightweight Mizuno Move Tech properties for unparalleled performance. Additionally, the Cali Cool Stripe Polo and Laser RB Polo add further diversity with their distinctive features, including typography accents and unique print patterns. With each polo shirt crafted from soft, stretch fabric and equipped with Quick Dry Technology, Mizuno ensures both comfort and functionality, making these garments essential additions to any golfer’s wardrobe this season.
Two of the new Polo shirts (Source: Mizuno)
Stay Stylish and Protected
Mizuno unveils a lineup of midlayers and jackets as part of its spring/summer collection, catering to golfers seeking both style and functionality on the course. Leading the pack is the RB ¼ Zip, a versatile piece designed to combat cooler summer mornings with its combination of Move Tech technology and heavier material, ensuring comfort and warmth in varying conditions. Complementing this, the Mizuno Trace ¼ Zip merges streetwear flair with classic design elements, featuring bold ‘MIZUNO GOLF’ typography and Move Tech properties for added insulation on brisk days. For those looking for crossover appeal, the G-Style Hoodie 24 emerges as an ideal choice, offering high stretch and substantial fabric suitable for both the course and leisure wear. Similarly, the G-Style Crew presents a streetwear-inspired option with its typography detail and exceptional stretch fabric. Additionally, the Drizzle Hoodie T stands out as a lightweight yet protective option, equipped with wind protection, water-repellent properties, and a zip-away hood for quick adaptation to changing weather conditions. With each piece adorned with the iconic Runbird logo and crafted with Move Tech properties, these midlayers and jackets ensure golfers stay comfortable, stylish, and prepared for whatever the season brings.
Stylish midlayers (Source: Mizuno)
Stylish Trousers and Shorts
The brand introduces a fresh array of trousers and shorts in its latest spring/summer collection, designed to enhance performance and style on the golf course. Leading the lineup is the Reset Trouser, boasting water-repellent capabilities for optimal comfort and protection against the elements. With an improved tapered fit and available in new leg lengths, including 30L, 32L, and 34L, these trousers offer versatility and a tailored look for golfers of all sizes. Complementing the trousers are the Mizuno Reset Shorts, featuring the same enhanced tapered fit and crafted from high-stretch, lightweight fabric. Equipped with water-repellent properties and Mizuno Move Tech, these shorts provide golfers with freedom of movement and comfort throughout their game. With both options prioritizing performance and functionality, Mizuno continues to innovate its apparel lineup, ensuring golfers can perform at their best while staying comfortable and stylish on the course.
Peter Malnati with his Scotty Cameron Special Select Putter at the 2024 Valspar Championship. (Photo: Getty)
On a thrilling final day, Peter Malnati emerged at the top, clinching his first PGA Tour victory since 2015. With a final round of 67 at the Valspar Championship at Innisbrook Resort’s Copperhead Course, Malnati impressed primarily with precision and speed – two attributes significantly influenced by his choice of clubs.
