Understanding the concept of Dynamic Loft can transform how you approach your iron shots and improve your ball flight significantly. Many golfers struggle with inconsistent launch angles, especially with mid-irons like the 7-iron, and the key often lies in the real loft of the clubface at impact.
Experience a breathtaking moment from Big Cedar Lodge where golf meets adventure in a way you have never seen before. This clip captures a stunning shot that will leave golf fans amazed by the skill and the setting.
The new Apex UT Iron from Callaway Golf Europe is designed for skilled players seeking precision and performance on the course. Combining advanced technology with a sleek design, this utility iron aims to deliver faster ball speeds and consistent spin for every shot.
Motocaddy, the world’s leading golf trolley brand, introduces the innovative QB2 Push Trolley, a groundbreaking model that combines compact design, smart features, and intuitive operation. With its sporty elegance and maximum functionality, the QB2 takes the on-course experience to the next level.
“The demands on push trolleys differ significantly from those of electric models. With the QB2, we’ve created a product specifically for golfers who value maximum usability and mobility,” explains Thorsten Kück, Managing Director of Motocaddy EMEA GmbH. “The sleek, sporty design of the 2025 model is combined with premium build quality. The launch of the QB2 is further proof of our drive for innovation and our commitment to providing golfers with products that genuinely enhance their game.”
Motocaddy has long been the best-selling trolley brand in Germany, with the award-winning CUBE leading the way in the push trolley segment. The new QB2 takes the range to a new level and reaffirms Motocaddy’s leadership in quality, design, and innovation.
The Motocaddy QB2 Push Trolley is available now at an RRP of €249.99 in four stylish color options: Blue, Graphite, Lime, and Red.
(Text: Motocaddy)
Golf is getting longer—or so it seems when watching the professional tours. Drives of 300 yards, new ball regulations, and debates over course redesigns dominate the headlines. But away from the cameras and the spotlight of major championships, the story is different. According to the 2025 Arccos Distance Report, amateur driving distance has remained virtually unchanged. Men are averaging 224,7 yards off the tee, women around 176,2 yards—numbers nearly identical to those recorded in 2018. The data comes from over 6.5 million tracked drives. And it paints a clear picture: the distance boom simply isn’t happening in everyday golf.
One factor that does make a clear difference is age. Male golfers between 15 and 19 years old average about 241,6 yards off the tee.
Those over 70, on the other hand, average just 190,5 yards. The pattern holds for women as well: in their 20s, average drives exceed 201,1 yards, while in their 60s, they dip to around 158,4 yards.
However, accuracy improves with every decade. Male golfers in their 70s find the fairway 60% of the time—compared to just 42% for those in their 20s. Less power, more precision.
Does hitting it farther mean playing better? According to Arccos, yes. Golfers with a handicap under 5 average 250 yards off the tee. Those with handicaps over 30? Just 185 yards. But it’s not just about length—it’s also about accuracy. Better players not only hit it farther; they also hit more fairways, with nearly a 9-point edge in accuracy over high handicappers. Distance and control aren’t mutually exclusive—in fact, they go hand in hand.
While Arccos presents the numbers with scientific detachment, the governing bodies R&A and USGA continue their heated discussions over distance and potential “rollback” ball rules—aimed solely at the game’s elite. The plan: a rollback of roughly 14 yards, but only for tour players. For everyone else, the Arccos data offers reassurance: there’s no need to worry. The average golfer isn’t hitting it farther than seven years ago. But they are, ever so slightly, getting more accurate.
For the upcoming 2025 season, Duca Del Cosma is stepping up its game — literally and figuratively. The Italian golf fashion brand has unveiled its Spring/Summer collection, combining new designs with technical upgrades aiming to make a difference where it matters: on the fairways.
At the heart of the new line-up are two innovative outsole concepts, alongside a revamped insole designed to keep golfers comfortable from the first tee to the 18th green. Whether you prefer classic looks or modern flair, Duca Del Cosma’s latest drop promises something for everyone.
At the core of the collection are the Airplay ROMA and Airplay MILANO outsoles. The ROMA sole leans towards a sporty profile, while the MILANO design carries a more traditional look. According to Duca Del Cosma, both models are built around one key feature: a lighter feel. The brand states the new models are up to 15 percent lighter than their predecessors, achieved through a recycled EVA midsole and a nylon shank designed to add stability during the swing.
In addition to the new outsole designs, Duca Del Cosma introduces the INSITE® ARCHRELIEF® insole across its 2025 range. This insole is developed to support the foot arch, minimize pressure points, and improve overall foot stability. It is featured in 32 different models for women and men. The insole material is made from 50 percent plant-based content, stated as part of Duca Del Cosma’s commitment to more sustainable production processes.
For women, the Spring/Summer 2025 line offers an even broader variety of styles, from athletic to classic. The sneaker-inspired LATINA model is equipped with the ROMA sole and a microfiber upper, while the TUSCANIA shoe features the traditional MILANO sole. Bold colors like Knockout Pink and Mint Green are part of the lineup, providing options for golfers looking to make a statement. The new CORTONA model pairs strong color accents with a sporty design and stable performance features.
The men’s lineup also focuses on diversity. The athletic FORO model combines modern materials with the new ROMA outsole and advanced insole technology. The updated DAVANTI 2 builds on the previous model and, according to Duca Del Cosma, incorporates feedback from European Tour player Joost Luiten. For those who prefer a more classic look, the DANDY LEGGERO and DAVINCI LEGGERO models offer leather uppers, the MILANO sole, and understated color options.
(This article was created using materials provided by Duca Del Cosma.)
Viktor Hovland is back in style. At the 2025 Valspar Championship, the Norwegian staged a dramatic finish, carding three birdies over his final five holes to secure his seventh PGA Tour title—and his first since winning the FedExCup in 2023. His equipment? A trusted blend of Ping, a new power-packed TaylorMade fairway wood, and familiar Titleist tools.
When it comes to the big stick, Hovland sticks with what works. The Ping G425 LST driver, set at 9 degrees, continues to offer him consistent distance and control off the tee. The “LST” stands for Low Spin Technology, and it delivers a strong combination of accuracy and power. Hovland has long favored this model, and it once again proved reliable on the tight fairways of Innisbrook’s Copperhead Course.
One of the fresh additions to Hovland’s bag is the TaylorMade SIM Ti 3-wood. Set at 15 degrees, this titanium-built fairway wood features a hefty 80-gram V-shaped sole weight designed to reduce turf interaction and generate more clubhead speed. It’s a potent weapon both off the tee and from the fairway—perfect for aggressive play on longer holes.
Complementing his long game setup is the Titleist U505 utility iron, which Hovland continues to rely on in the 3-iron slot. This driving iron is known for its solid feel, high launch, and precision—ideal for controlled tee shots and approach play where hybrids might deliver too little spin.
From 4-iron through pitching wedge, Hovland remains loyal to the Ping i210 irons, a 2018 classic. These players’ irons pair a compact muscle-back look in the shorter irons with a thinner, more responsive face in the longer irons. It’s a setup that’s served him well over the years—and continues to do so on tour.
For his wedge play, Hovland has recently transitioned to the Ping s159 wedges in 50° and 56°, both with the versatile S grind. Released in 2024, the s159 line boasts sharper grooves, optimized spin, and a buttery-soft feel—ideal for a variety of conditions around the green.
Completing his wedge setup is a familiar piece: the Ping Glide 2.0 lob wedge at 60° with a T grind, allowing Hovland to get creative with delicate shots and challenging lies close to the pin.
On the putting surface, Hovland continues to roll with his Ping PLD DS72 prototype—the same model he wielded with confidence during his FedExCup run. Its milled face and copper finish make it both a performer and a standout in the bag. On Sunday’s back nine, it once again proved its worth.
Hovland rounds out his setup with the Titleist Pro V1. Known for its slightly flatter flight and consistent spin profile, the Pro V1 delivers in all phases—especially in the short game, where its soft feel and responsive touch give Hovland the control he needs.
Golf has always been synonymous with elegance, tradition, and precision—not just in technique but also in style. A well-curated golf wardrobe balances performance, comfort, and aesthetics, ensuring that players feel as confident in their attire as they do in their swing. But what does it take to truly elevate your golf course style? Here’s how to make smart fashion choices that blend timeless sophistication with modern trends.
Every golfer’s wardrobe should be built on a foundation of smart basics—pieces that offer versatility, comfort, and a refined look. A well-fitted polo shirt in classic shades like navy, white, or soft pastels is a timeless essential, while tailored trousers or performance shorts ensure a sleek silhouette. Investing in high-quality, breathable fabrics with moisture-wicking technology enhances both comfort and elegance, allowing for ease of movement throughout the game.
Mastering golf fashion means being prepared for shifting weather conditions. A lightweight windproof vest or a sleek quarter-zip sweater in a neutral tone can add sophistication while keeping you warm without restricting your swing. Advanced fabric technologies, such as Windlock® for wind protection and Sunblock® for UV shielding, ensure that style never compromises performance.
While classic golf attire remains a staple, incorporating trend forward elements can set you apart. Patterned polos, bold yet refined prints, and vibrant accents allow golfers to showcase personality while maintaining an elevated look. The latest trend sees an infusion of vintage looks into stylish golf wear, blending tradition with a fresh, contemporary aesthetic.
Timeless hues like blue, white, beige, and Chervò’s iconic green remain dominant, offering an effortlessly elegant look. Complementing these with soft blues and earth tones creates a polished and adaptable wardrobe that transitions seamlessly from the fairway to the clubhouse. The key is finding the perfect balance between neutrals and pops of color that reflect confidence and sophistication.
A well-chosen accessory can make all the difference. A structured cap, a leather belt, or a sleek pair of golf shoes can refine the overall outfit without being overpowering. Opting for performance sunglasses or UV-protective gear adds both practicality and flair, ensuring you stay protected while looking sharp.
Modern golf fashion is about merging technical innovation with timeless style. Leading brands like Chervò have mastered this balance, offering apparel that embodies sophistication while integrating cutting-edge technology for performance enhancement. With designs that fuse Italian excellence with advanced functionality, Chervò continues to set the benchmark for fashion forward golfers in Germany and beyond.
Dressing well on the golf course is about more than just style—it’s about confidence, comfort, and respect for the game. By making smart fashion choices, from well-tailored basics to trend-conscious statement pieces, golfers can create a wardrobe that is both stylish and performance-ready. Whether embracing classic refinement or experimenting with modern prints, the key is to find a look that embodies both elegance and functionality. For those looking to refine their golf wardrobe with trendsetting yet timeless pieces, Chervò remains a leading name in premium golf fashion—where performance meets Italian elegance on and off the course.
Today, Callaway Golf, the industry leader in equipment design, performance, and innovation, announced a new equipment partnership with Jon Rahm and his LIV Golf team Legion XIII.
“We are happy to partner with a world-class athlete in Jon Rahm, and his Legion XIII team,” said Chip Brewer, President and CEO of Topgolf Callaway Golf Brands. “We’re committed to being an equipment leader wherever top players are competing. Now the time is right to cement our relationship with Jon and his team – utilizing his exceptional talent and stature within the game to help engage and excite fans around the globe.”
Rahm initially joined Callaway in 2021 and has earned both of his major championship wins – the 2021 U.S. Open and The Masters at Augusta in 2023 – while playing their equipment.
For the 2025 season, the current setup in Rahm’s bag includes the all-new Elyte Triple Diamond Driver, Apex TCB Irons, a Chrome Tour X Golf Ball, and an Odyssey Ai-One Putter. By partnering with Rahm, one of the best players in the world, and his team the Company can further showcase their innovative equipment at the highest levels.
“I’m so happy to enhance this incredible relationship with Callaway and also extend it with Legion XIII,” Rahm said. “I’ve played the best golf of my career with their equipment over the past four years, and they continue to set the bar higher with every new product line. I know this partnership will have a tremendously positive impact for me and my teammates.”
Text: Press release Callaway Golf
COBRA PUMA GolfTM, a leader in golf club and apparel innovation, is pleased to announce the signing of Rickie Fowler to a long-term extension that will keep the California native in the CPG family for years to come. Fowler, who initially signed with PUMA Golf in ’09 and COBRA Golf in ’12, will continue to wear head-to-toe PUMA Golf apparel and carry a full bag of COBRA clubs.
“The COBRA PUMA Golf brands are like family to me,” said Fowler. “The clubs and apparel are as good as it gets and the fact that they know what I look for in fashion and style gives me extra confidence on and off the course. While their products are incredible, I also truly value all the relationships I’ve built here throughout my career. Extending this partnership was a simple decision and I’m excited to stay part of these amazing brands.”
A six-time winner on the PGA Tour including the ’15 Players Championship, Fowler has been a stalwart in team competitions over the years as a five-time US Ryder Cup team member and three-time member of the US Presidents Cup team. The Oklahoma State alum also boasts top three finishes in all four majors and multiple international wins including the Scottish Open.
In addition to his success on the course, Fowler has also been a style icon since turning professional in ’09. Initially known for wearing his signature Sunday Orange, Fowler continues to lead the way in bringing style and fashion to the golf course, making him an ideal partner for COBRA PUMA Golf.
“We are thrilled to officially extend our relationship with Rickie and look forward to continuing our work with him for many years,” said Dan Ladd, President of COBRA PUMA Golf. “Rickie is a special talent who brings a competitive spirit and style to the game that we absolutely love. We’re very excited to keep him in the fold and watch how his career continues to develop.”
Text: Cobra Puma Golf