Category: Equipment

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Equipment Products

Motocaddy launches new Hydroflex Carry Bag

Motocaddy releases a new bag available in three colours. (Photo: Motocaddy)

Motocaddy, the UK’s top-selling golf cart bag brand, has unveiled a new lightweight waterproof HydroFlex carry bag with updated modern styling, improved storage options and cutting-edge design to provide golfers with the flexibility they need to extend their season through the wetter winter months. Incorporating game-enhancing features, the lightweight (2.3kg) and waterproof new model offers golfers a comfortable carry bag featuring an integrated stand system that also fits perfectly onto any Motocaddy trolley.

Motocaddy: Perfect fit with the trolley

This image has an empty alt attribute; its file name is 2023-HydroFLEX-Red-on-Trolley.png
HydroFlex Red on Trolley. (Photo: Motocaddy)

“It was always going to be hard to improve on the award-winning HydroFlex, which has been a top seller since it was launched two years ago, but we feel that the sporty styling, subtle branding and colourful trim helps to make the new bag more eye-catching and appealing than ever before,” said Oliver Churcher, Motocaddy Marketing Director.

“The new Hydroflex provides golfers with the perfect bag for winter golf when trolley bans begin and carrying is the only option. We’ve designed it as a traditional carry bag that can also fit perfectly onto any Motocaddy trolley, meaning golfers don’t have to keep changing their bag depending on the condition of their course,” he added.

Features of the HydroFlex from Motocaddy

Features include a moulded hip pad, an adjustable rear stand lock, and an easily adjustable dual carry strap with quick release connectors for comfort when carrying clubs around the course.

This image has an empty alt attribute; its file name is 2023-HydroFLEX-Blue-with-Strap.png
HydroFlex Blue with Strap. (Photo: Motocaddy)

Easy-open Japanese YKK zips, plus thermo sealed and heat-welded seams provides 100%waterproof protection, along with a rain hood, while five full length dividers and five spaciouspockets offers ideal organisation for golfing equipment and valuables. A towel and accessory hook, internal umbrella sleeve and an external beverage pouch are also incorporated.
Available later this month in Blue, Lime or Red colourways making it even easier for golfers to match a bag with the trolley of their choice.

(Text from Motocaddy)

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Equipment

Duca del Cosma: Georgia Hall plays the Solheim Cup in new shoes

Team Europe superstar Georgia Hall will be striding into her fourth Solheim Cup later this week in new Duca del Cosma shoes. (Source: Duca del Cosma)
Team Europe superstar Georgia Hall will be striding into her fourth Solheim Cup later this week in new Duca del Cosma shoes. (Source: Duca del Cosma)

Duca del Cosma ambassador and Team Europe superstar Georgia Hall will be striding into her fourth Solheim Cup later this week in the super stable AVANTI shoes as she looks to help her team retain the coveted cup on the pristine fairways of Spain’s Finca Cortesin. Seeking a third win in a row with Team Europe, Georgia has selected to wear this distinctive style from the luxury Italian brand’s advanced Pro Spike collection, offering top performance and modern style features in equal measure.

Duca del Cosma: Maximum stability and comfort

Developed for pro golfers and amateur players alike, the lightweight waterproof shoes feature a striking white design with a distinctive red outsole and Softspikes PULSAR cleats to deliver a sturdy grip during the swing. Additional traction nubs enhance stability and
ensure Georgia can play in ultimate comfort during her forthcoming matches against the United States.

“We’re thrilled that Georgia will be representing Team Europe once again and look forward to seeing our premium shoes being worn at the event for very first time,” said Frank van Wezel, Chairman of Duca del Cosma. “Georgia is a fantastic golfer with a seriously impressive record on golf’s biggest stages, and we’ll be cheering her on in every match,” he added.

Having made her Solheim Cup debut as a 21-year-old in 2017, Hall secured a spot in this year’s European team via world ranking places and is looking to build on her record of 7.5 points from 13 matches when play gets underway on Friday. The top-ranked women’s star signed with Duca del Cosma in August and debuted the brand’s stylish golf shoes at the AIG Women’s Open at Walton Heath.

Duca del Cosma: Premium quality

Duca del Cosma sells premium Italian-designed shoes in 40 different countries across the world and operates from its own subsidiaries in The Netherlands (HQ), United States, UK and South Africa. Each shoe is handcrafted in Portugal using the finest materials available to deliver unrivalled performance, all-day comfort and a super stable fit.

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Equipment

TaylorMade Golf unveils new Spider Tour Series

TaylorMade revitalises the essence of this iconic franchise with the release of the Spider Tour Series (Image: TaylorMade)
TaylorMade revitalises the essence of this iconic franchise with the release of the Spider Tour Series (Image: TaylorMade)

With unmatched stability and an unmistakable shape, for nearly two decades Spider putters have been claiming major championships and stacking victories across professional tours globally.

Introducing the Spider Tour Series: A New Era of Putter Excellence

Today, TaylorMade revitalises the essence of this iconic franchise with the release of the Spider Tour Series – a family of high MOI putters with five unique models featuring renowned technologies such as True Path™ Alignment, Pure Roll™ and TSS weighting.

Within a design that will always be synonymouswith stability, each Spider Tour Series putter is crafted using multi-material construction to push weight low and back in the head for high levels of inertia. Engineers created superstructuresthat maintain the shape of a classic Spider Tour, then utilised thin wall undercuts to remove excess weight.

Enhancing Stability and Performance: Spider Tour Series Innovations

With the Spider Tour Series, TaylorMade is utilising the same Pure Roll insert that rose to prominence with the original Spider X putter. Moulded from a Surlyn material, it delivers a soft yet responsive feel with grooves that are angled 45° downward to help impart better topspin and anend-over-end roll.

“Spider putters have long been synonymous with stability, which directly translates to high-MOI performance. The unconventional shape creates a more stable platform that protects ball speed on mishits and delivers a more consistent roll across the face. Our new Spider Tour Series maintains our iconic technological features, including True Path and Pure Roll, while also delivering a range of shapes and CG locations to match a variety of putting styles”, says Brian Bazzel, VP of Product Creation.

In this new series we have different weight options with different centreof gravity placements to help different golfers’ putt better.

Models and Prices

Spider Tour

Spider Tour is one of the most recognisable shapes in the putting world, accounting for dozens of victories on professional tours across the globe. TaylorMade is breathing new life into the company’s most popular creations with enhanced materials, a new colour and refined weight distribution. The Spider Tour model has a CG location of 35mmfrom the face, 5,700 MOI and 29° of toe hangon a small slant hosel. Spider Tour has over 700 MOI more than the previous model.

Spider Tour X

Made popular as the putter of choice for Rory McIlroy, the Spider X shape has been one of the most sought-after in the franchise. It was originally designed to convert players who loved blade putters into mallets, using acompact shape and modern look to deliver a more blade-like feel with the added benefits of alignment and forgiveness that are incumbent to Spider putters. TSS weights in Spider Tour X are placed farther forward, generating more face rotation and a CG placement that is 33mm from the face compared to 35mm of Spider Tour. This model has MOI of 5,000 and 30° of toe hang on the small slant hosel.

Spider Tour Z

Spider Tour Z is one of two new shapes in this line-up, paying homage to the Spider Tour with a wing shaped back. The perimeter of this putter sits low in the ground to provide a comfortable feeling at address and help frame the golf ball for easy alignment. TSS weights on this model are placed very far forward to encourage more face rotation and a blade-like feel. It has a CG location of 29mm from the face, 5,050 MOI and 29° of toe hang with a small slant hosel.

Spider Tour V

Spider Tour V eliminates the wing structure and creates a more modern streamlined look. It is the smallest putter in shape and size in the line-up, providing the most rotation of the bunch. Spider Tour V has a CG location of 27mm from the face, MOI of 4,900 and 32° of toe hang with a small slant hosel.

Spider Tour S

The Spider Tour S is a larger version of the original Spider. The putter head is 3 mm longer and 8 mm wider in comparison. Spider Tour S is constructed at a heavier head weight and only offered at 35” and 38” lengths, with both featuring counterbalance grips for maximum stability. Spider Tour S has a CG location of 38 mm from the face, 6,063 MOI and is face balanced. It will be available in Spring of 2024.

Prices, Availability & Specifications

Spider Tour series putters are available at retail on October 27with an RRP of £299/€399/4,299SEK/4,299NOK/2,999DKK/399CHF. All models come equipped with a white/yellow Super Stroke GT 1.0 Pistol grip and gloss black PVD KBS shaft.

Text: TaylorMade

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Equipment Uncategorized

Equipment: Vibrant designs light up new Galvin Green women’s collection

The part two Galvin Green collection. (Photo: Galvin Green)
The part two Galvin Green collection. (Photo: Galvin Green)

Women golfers seeking the most vibrant outfits for this Autumn can count on the latest collection from premium hi-tech golf apparel brand Galvin Green, with a striking pallete of colours and patterns on offer in every apparel category throughout the extensive line-up.
Featuring more than 30 distinctively bold styles, including seven new garments, the 2023 Part Two range has been designed to ensure women golfers can light up the fairways over the cooler months wearing ultra-modern styles that deliver top performance.
“Women golfers can expect a superior level of style and sophistication from the incredibly vibrant colourways and patterns on offer in our latest performance-driven collection,” said Product Manager Sofia Ask Klason. “We expect the new designs to be especially popular with those golfers seeking some of the most sustainable, long-lasting garments on the market without compromising on the incredible attention to detail that we take great pride in at Galvin Green,” she added.

The use of responsibly sourced bluesign® approved fabrics confirms the brand’s commitment to minimizing its social and environmental impact, while providing golfers with incredible warmth and comfort whatever the weather.

The new Part Two Fall Collection from Galvin Green

The latest addition to the 100% waterproof jacket range is the AIDA style in GORE TEX fabric with a lightweight mesh lining for added warmth and breathability. The chic design features a two-way front zipper in White to deliver an eye-catching appearance; shaped sleeves and adjustable cuffs for easy movement; plus, an elasticated drawstring at the hem to deliver the perfect fit. The bright Coral/White/Cool Grey option is sure to draw attention for all the right reasons. Available in two other colour combinations, the fully waterproof and windproof jacket can be matched with the lined ANNA pants in a wide range of sizes. Other standout waterproof jackets include the mesh-lined ANYA in a refreshing Blue option; the dashing ALLY style in GORE-TEX Paclite® Stretch fabric in as many as four stylish colourways; plus the ALICE GORE-TEX Paclite® in a vibrant Sugar Coral colour. The versatile LEORA full-zip jacket is the latest addition to the water resistant and windproof INTERFACE™ range. Made from stretch fabric and Thermore® padding to deliver a high warming effect, the jacket features a soft quilted pattern across the front and back of the garment for all-day comfort and an exceptional look. The style is available in three classy colours to ensure it can be worn with several outfits both on and off the golf course.
It is joined in the latest outerwear range by the padded LENE gilet constructed from partial stretch bluesign® approved fabric and LARISSA full-zip jacket in four colourways. The three garments are designed to be paired up with the LEVANA INTERFACE-1™ trousers, now available in a new Navy option, to form the ideal outfit for golf in demanding conditions.
The eco-generation INSULA™ range of warm mid-layers crafted using recycled polyester from PET plastic bottles is strengthened by the addition of the DARLENA – the brand’s first ever padded Women’s sweater. The soft and stylish garment provides an extremely warm and breathable option for chilly days, while offering a supremely sophisticated look. It is complemented by the introduction of the trendy DAGMAR hoodie with a subtle ‘GG’ logo and slits at the hip to deliver a sporty appearance, while the DONYA V-neck sweater rounds out the new warm options on offer in the INSULA™ range.
A marine-inspired combination of the MALENA shirt and matching MABEL skort in the Navy/White/Blue Bell colourway spearheads the VENTIL8™ PLUS range offering top breathability and thermal regulation during the round. Designed using soft and comfortable stretch fabric, the stylish pairing delivers an individual look that will be sure to catch the eye of playing partners.
Other top pairings include the popular MELANIE short-sleeve shirt style and smart NICOLE trousers in four matching colour combinations, plus the MEG sleeveless shirt and vivid NESSA skort for warmer days. The highly breathable NICCI leggings are a great option for those seeking a versatile piece that can be worn both on and off the course. The base layer range is comprised of the patterned ELLA shirt in SKINTIGHT™ fresh fabric offering UV 50+ protection for golf in sunny conditions, while the ELAINE shirt and EBBA leggings have been specifically designed to deliver incredible warmth in colder weather.

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Equipment

TaylorMade introduces new Wedge with All-New Spin Tread Technology

The TaylorMade Milled Grind 4 (MG4) is the newest addition to the TaylorMade Wedge Familiy. (Source: TaylorMade)
The TaylorMade Milled Grind 4 (MG4) is the newest addition to the TaylorMade Wedge Familiy. (Source: TaylorMade)

TaylorMade unveils its latest breakthrough in wedge design – the Milled Grind 4 (MG4) with the all-new Spin Tread technology. Built upon the success of its predecessors, MG4 represents a significant advancement in the Milled Grind family, offering golfers acombination of spin control, versatility and premium feel.

A Game-Changer in Wet Conditions

Bill Price, the Senior Director of Product Creation, Putter & Wedge is extremly happy about the new wedge: “This is a major step forward in the progression of the Milled Grind family. With MG4 we have evolved our approach to wet spin and developed an all-new Spin Tread technology. We use a laser etching treatment to create face roughness, which translates to better friction and moisture channeling for optimal ball control, especially on partial shots.”

This innovation proves crucial, particularly in wet conditions, where players experience higher launches and reduced spin. By combining the laser treatment with strategically designed grooves and a raw face, TaylorMade has achieved notable improvements in wet spin rates compared to prior models while also increasing face durability. The technology works in a similar fashion to the tread on a tire, which creates space for water to exit so the tire can have direct contact with the pavement and better grip the road. In the case of MG4, the treads channel away moisture and allow the golf ball to stay on the face longer while imparting more spin. With MG4, TaylorMade has not only focused on performance and technology,but also prioritised aesthetics and player feedback. MG4 features a refined finish with a slightly darker tint, minimising glare and providing a more unified appearancethat blends seamlessly with the raw face as it oxidises over time. Furthermore, the redesigned back geometry enhances the wedgewith a more solid and softer feel – all complimenting its refined Tour-inspired shaping and address versatility.

Innovative Wedge Design: Unveiling Enhanced Feel and Versatility

Greg Cesario of the TaylorMade Wedge Design Team says what he thinks is important about new wedges: “The feel component is a significant factor. By replacing thechrome-plated face withraw finishes early in the Milled Grind evolution, we were able to influence spin and also enhance the overall feel of the wedge. Adding our reconstructed backbar, with more weight positioned directly behind the strike zone, allows us to help players achieve their desired shot trajectories and spin rates with premium feel and confidence.”

Sole Grind Options for Performance Excellence

TaylorMade has introduced a comprehensive range of sole grinds in the MG4 lineup,offering golfers more versatility while also simplifying the selection process. The grinds are categorised into three main options: low bounce (LB), standard bounce (SB) and high bounce (HB). However, to cater to different swing dynamics, the company added alternative options in each category, providing a total of six bounces to meet the player’s unique requirements. The new MG4 wedge range features the following sole grinds:

Standard Bounce (SB): All-around performance that prevents excessive digging and allows the clubhead to glide through the turf smoothly. Standard Bounce C (SBC): Provides increased versatility for players who prefer to manipulate face angles, without compromising bounce performance. High Bounce (HB): TaylorMade’s standard high bounce designis playable for skilled golfers and defies the convention that high bounce wedges are only for high handicappers. In fact, Rory McIlroy uses a HB 60° Milled Grind 4 depending on course conditions. High Bounce Wide (HBW): With an increased sole width, this high bounce option offers improved playability and excels in sand play. Tiger Woods Grind (TW): Offered in 56° and 60° lofts, each sole on the MG4 TW was inspired by Tiger’s grind. The 56° wedge is a dual sole with heavy heel relief, while the 60° has an extremely high bounce on the leading edge with a shaved heel. Designed to be supremely versatile, these unique grinds allow Tiger to take on any shot, on any course, anywhere in the world. Milled Grind 4 wedges are available in two premium finishes, Tour Satin Chrome and Tour Matte Black (SB only). Milled Grind 4 will be available at retail on September8, 2023 with an RRP of £159/€199.

(Text: TaylorMade)

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Equipment

Arccos tracking system arrives at Ping, TaylorMade and on the PGA Tour

Arccos announces partnership with the PGA Tour and other well-known names in the golf industry. (Foto: arccos)
Arccos announces partnership with the PGA Tour and other well-known names in the golf industry. (Foto: arccos)

Arccos, the world’s largest on-course tracking system and a leader in connected A.I. golf products, today announced a strategic fundraising round featuring several of the game’s biggest brands and most impactful businesses, headlined by the PGA Tour alongside PING, Inc., TaylorMade Golf Company, Cobra and Topgolf Callaway Brands Corp. among others. In conjunction with this investment, Arccos has also been designated “The Official Game Tracker of the PGA Tour.”

Arccos becomes “Official Game Tracker of the PGA Tour”

Arccos provides the ability for golfers to capture their performance on more than 40,000 courses worldwide and track their game just like the pros, who have access to information on the PGA Tour through real-time data collected by ShotLink powered by CDW. The Arccos
Caddie App automatically captures every shot a golfer takes, provides an A.I. powered GPS rangefinder, caddie advice and personalized analytics for all game facets.

“This strategic round, validated by participation of many prominent brands in golf, further strengthens our ability to achieve Arccos’ mission of harnessing data and A.I. for game improvement,” said Sal Syed, Arccos CEO & Co-Founder. “With the support of these industry leading partners, we’ll be able to fully leverage and accelerate the growth of the game’s largest data set. Our goal is to help the game’s ecosystem, allowing golfers, coaches, club fitters and
product designers make smarter decisions that are based on real performance data.”

PGA Tour: “we are thrilled to be part of this journey”

“On the PGA TOUR, we understand the value of collecting and reporting information on every shot, by every player during tournament competitions,” said Lance Stover, PGA TOUR Senior
Vice President, New Ventures. “Arccos’ offering is geared to consumers who are not able to compete on TOUR. Given the size of the golf industry, the sophistication of Arccos’ game tracking solution and the OEM partners it has in place, a tremendous opportunity exists to bring this capability to many more golfers, and we’re thrilled to be part of that journey.”

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Apparel Equipment

New Galvin Green range reflects the ocean in top design

The new Galvin Green apparel collection 2023. (Photo: Galvin Green)
The new Galvin Green apparel collection 2023. (Photo: Galvin Green)

The 2023 Part Two collection of top designs launching in August from premium high-tech golf apparel brand Galvin Green reflects the influence of the ocean on the game of golf, with a vibrant palette of colours and patterns that will resonate with golfers who enjoy playing coastal courses.
The latest designs from the brand at the forefront of clothing technology and sustainability incorporate an array of mesmerising maritime motifs and prints, matched with bright colours across each apparel category to ensure serious golfers can play with full confidence in their clothing in all weather conditions.
“The maritime world plays a key role at many golfing venues around the world and so we wanted to showcase this aspect in our latest all-encompassing golf apparel collection,” said Designer Batur Raza Muhammad. “These distinctive designs feature some of our brightest and popular colours to deliver stylish looks, while the use of the latest high-tech fabric technologies guarantees our promise of unrivalled performance that golfers have come to expect from Galvin Green,” he added.
Working with responsibly sourced bluesign® approved fabrics across all apparel categories, the brand is introducing more than 100 new pieces to offer men, women and junior golfers the most extensive choice of long-lasting golf apparel on the market.

The new Part Two Men’s Collection

Headlining the new GORE-TEX jacket options is the sporty AXLEY half-zip with a striking hexagonal print and contrasting piping across the chest to deliver a signature Galvin Green look. The timeless waterproof and windproof style features a mesh lining for added warmth, as well as shaped sleeves, adjustable cuffs and chest tabs for easy movement and a comfortable fit. It comes in three modern colourways, including the nautical-themed Navy/Blue/White option.
Another addition is the stretch fabric ASHFORD Paclite® half-zip jacket. It features the subtle brand logo in a tonal print that spans the chest and a contrasting zipper to ensure the versatile option can be worn both on and off the course. The lightweight garment is available in three stylish colour combinations.
The jacket range is comprised of 27 pieces that can be matched up with three different waterproof pants to form the ultimate rain suit. These include the top-of-the range ALPHA pant; lined ANDY style offering added warmth, plus the ARTHUR Paclite® pant in a practical and lightweight design.


The trendy LUCIEN is a welcome addition to the versatile INTERFACE™ jacket range and is a great windproof and water repellent option. The breathable jacket features a vivid strip with woven Galvin Green branding to the right side of the garment and provides a warming effect level 2. The ultra-modern LATHAN vest in a sharp design completes the standout INTERFACE™ options and incorporates stylish colours, including Navy/White, Cool Grey/Navy and Forged Iron/Black.

The eco-generation INSULA™ range of warm mid-layers is bolstered by the arrival of the smart DURANTE in an athletic design for the coldest days on the course. Available in three striking patterns, the sweater features Thermore® padding on the shoulders and back to deliver extra comfort and warmth. It is joined by the on-trend DESMOND hoodie incorporating a new lightweight material.
Launched earlier this summer, the leading VENTIL8™ PLUS shirt range offers more than a dozen styles, including the MALCOLM and MO shirts that feature striking maritime prints inspired by the natural beauty of bucket list golfing venues to deliver unrivalled premium looks and top performance. All VENTIL8™ PLUS shirts provide excellent moisture-transportation properties and breathability to keep the body dry, while offering UV 20+ protection in warmer temperatures.

The Galvin Green Part Two Women’s Collection

The new women’s GORE-TEX range delivers top performance in the harshest of conditions and is headlined by the all-new AIDA waterproof jacket with lightweight mesh lining for added warmth and breathability. It features a two-way front zipper for a perfect fit and comes in a super eye-catching Coral/White/Cool Grey option for a perfect blend of functionality and style.
A new addition to the water resistant and windproof INTERFACE™ jacket range is the LEORA. Made from stretch fabric and Thermore® padding for a warming effect level three, the versatile jacket features a soft quilted pattern and comes in three classy colours.
The leading INSULA™ line-up is strengthened by the addition of the DARLENA – the brand’s first ever padded Women’s sweater. The soft and stylish mid-layer provides an extremely warm and breathable option. It is complimented by the sporty DAGMAR hoodie with a subtle ‘GG’ logo and slits at the hip for the perfect fit. The garment is also crafted using the new lightweight material.
A marine-inspired combination follows into the VENTIL8™ PLUS range. The MALENA shirt in the Navy/White/Blue Bell colourway and matching MABEL skort spearhead the stylish options for women golfers designed to deliver top breathability and thermal regulation in warm conditions.

The Galvin Green Junior Collection

The trendy RYKER hoodie leads the way in the contemporary range for younger players. Designed to deliver unrivalled comfort, the garment features the distinctive ‘GG’ logo at the centre and prominent branding on the left sleeve. The RAZ sweater is also new in a vibrant, ocean-themed Blue colourway. The full Part Two collection is completed by a selection of shorts and skorts, SKINTIGHT™ thermal garments, plus complementary accessories such as caps, belts and bandanas.

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Equipment

TaylorMade Launches the Latest Iteration of the Acclaimed P 790 Irons

TaylorMade announces the all-new P·790, with each iron individually designed to perform exactly how golfers need it. (Source: TaylorMade)
TaylorMade announces the all-new P·790, with each iron individually designed to perform exactly how golfers need it. (Source: TaylorMade)

TaylorMade Golf’s P·Series irons each have their own unique artistry that positions them among the highest-performing irons in the marketplace. Recently TaylorMade announced the all-new P·790, with each iron individually designed to perform exactly how golfers need it. With precision mass optimisation in each iron, tungsten weighting and SpeedFoamTM Air, every individual iron has a unique internal structure. This AI-optimised construction is engineered to create an unrivaled blend of distance, forgiveness and accuracy. “P 790 is a collision of art and engineering. The allure lies not only in the clean design and visual appeal, but also in the high-performance machine that lives within. It’s the total package, an ideal blend of external elegance and internal power”, says Matt Bovee, the Director of Product Creation Irons.

FLTD CG-Technology for consistent performance

For the first time, P·790 features FLTD CGTM, a strategic design that positions the centre of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set. This intuitive design concept allows for easier launch and more forgiveness in the long irons, while the shorter, weaker lofted irons are designed to control ball flight and optimise spin. In the long irons (3-4), CG has been shifted almost a millimeter lower compared to previous generations, while CG starts to creep up as you go through the set. Overall, there is a linear trend from low-to-high giving the golfer spin exactly where they need it to promote accuracy, control and consistency from top to bottom.

It’s what’s inside that counts

The internal structure of every P·790 iron was uniquely designed with AI-driven mass optimisation, ensuring every gram of weight was strategically placed to deliver the best possible result with that specific iron. The most notable visual difference from one iron to the next is the sound stabilisation bar, which sits above the tungsten weight framework. Located in the three through seven irons, each bar is uniquely shaped and positioned to individually optimise feel and performance by controlling the amount of unsupported space between the internal structure and the topline of the club. The design minimises unwanted vibrations at impact and ensures that every iron creates a premium forged feel with optimal CG placement. In the long irons, the sound stabilisation bar moves more toward the centre of the club while the tungsten weight frame is positioned nearer to the sole. Mass distribution is specifically arranged to lower the centre of gravity, making it easier to launch the golf ball high with low-lofted irons. Compared to prior generations of P·790 irons, a larger face opening gave engineers more space to push tungsten weights farther towards the toe. In conjunction with a thick-thin back wall that creates additional mass savings, this new construction allows for a shift in mass that’s designed to produce more consistency throughout the set. Moving weight lower and towards the perimeter of the club further allowed engineers to design for improved forgiveness and control CG positioning. Within the scoring clubs (8-PW), CG progressively shifts higher for more control, better spin properties and enhanced accuracy.

Refined Aesthetics and proven technologies

P·790 irons have always been revered for their clean and minimalistic appearance, and the latest model upholds that history. A band of tour satin scratch bisects the pearl satin chrome finish to create premium appeal. With refined aesthetics, P·790 irons seamlessly blend with P·770 irons in a combo set to create a unified look throughout the bag. The 2023 P·790 irons still feature SpeedFoamTM Air, which is 69 percent less dense than the original SpeedFoam. A forged 4140 high speed face creates a hollow body construction that houses the internal technology and sustains a premium feel. A staple of TaylorMade designs, the Thru-Slot Speed PocketTM works in unison with unique internals constructions to expand the sweet spot while also protecting ball speeds on low face strikes. P·790 irons include machined grooves for precision craftsmanship, a characteristic that is paramount throughout the P·Series lineup. P·790 features a pearl satin scratch finish and tour satin stripe that runs down the middle of the club, with a sharp tonality on the polishing.

The all-new P·790 irons are available for pre-order on August 8, 2023, with sets hitting the shelves on September 1, 2023. They sell for £172 or €220 per iron for the steel version and £200 or €257 for the graphite version. P·790 irons are offered in 3-PW, AW (RH/LH) with True Temper Dynamic Gold 105 (S) and Dynamic Gold 95 (R) steel shafts and Mitsubishi MMT 75S, 65R and 55A graphite shafts. P·790 irons come equipped with Golf Pride’s Z Grip +2.

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Equipment

Duca Del Cosma signs women’s golf superstar Georgia Hall

Duca del Cosma, the premium Italian golf fashion brand, has signed top ranked women’s superstar Georgia Hall. (Source: Duca Del Cosma)

Duca del Cosma, the premium Italian golf fashion brand, has signed top ranked women’s superstar Georgia Hall to wear its latest Pro Spike shoes on a global basis from this month. The British Major winner and European Solheim Cup star will make her first appearance in Duca del Cosma shoes at the AIG Women’s Open on 9 August at Walton Heath, attempting to become the first home golfer to win the prestigious title on two occasions.

Georgia Hall: A Trailblazer in Golf, Embracing Duca del Cosma

When capturing her first Major in 2018 at Royal Lytham & St Anne’s, she became the first player to shoot four sub-70 rounds in the tournament’s brand that offers the widest selection of golf shoes for male and female golfers on the market, also embraces her fourth consecutive appearance as a stalwart of Europe’s Solheim Cup team in Spain this September. She has an impressive record in the event with eight wins, including four straight victories in the 2019 competition. The eight-time Tour winner picked up another professional title recently at the Aramco Team Series – London, when she led Team Hall to victory. “I love everything about the Duca del Cosma brand – from the quality of design and comfort of the shoes to the storyline behind the Italian styling and craftsmanship,” said Georgia. “I want to win more Majors and Solheim Cup matches, so being able to wear the best shoes on offer for women golfers can only help me in my quest and I’m excited to represent the brand.

”Commenting on the signing, Frank van Wezel, Chairman of Duca del Cosma, said: “We’re thrilled to welcome Georgia to the Duca family and are confident that she will add a great deal to the profile and appeal of the brand, as we offer even greater choices of styles and colours in our women’s collections of golf shoes and boots. Her standing in the women’s game and ambition to add more titles to her name make Georgia the perfect ambassador for the Duca del Cosma brand,” he added.

Duca del Cosma Welcomes Georgia Hall: A Perfect Fit for the Brand

Georgia will be showcasing the signature AVANTI Pro Spike shoes as part of the Women’s Pro Collection introduced earlier this year. Developed for professional golfers to wear over long periods of play, the lightweight, waterproof shoes feature an elegant white design and striking red outsoles with soft spikes, plus technology that delivers maximum stability during the swing. Designed to meet the rigorous demands of a Tour season, the super stable AVANTI shoes enable Georgia Hall to walk close to an estimated 2.5 million steps in comfort during her busy golfing schedule each year.

The holder of an MBE, Georgia became a British golf sensation when she was the first player to hold both British Girls’ and Ladies’ Amateur titles at just 17 years old. Turning professional in 2014, she worked at her game consistently with unwavering dedication and was rewarded with a place on the 2017 Solheim Cup team at the age of 21 and played in all four matches. She joins a team of other Duca del Cosma brand ambassadors, including six-time DP World Tour winner Joost Luiten, emerging Dutch star Daan Huizing and fellow LPGA golfer Kelly Tan.

Duca del Cosma sells premium Italian-designed shoes in 40 different countries across the world and operates from its own subsidiaries in The Netherlands (HQ), United States, UK and South Africa. Each shoe is handcrafted in Portugal using the finest materials available to deliver unrivalled performance, all-day comfort and a super stable fit.

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Equipment

Famous Sun Mountain Golf Brand gets a Makeover

The sun mountain C130 & DIVA cart bags (foto: sun mountain)
The sun mountain C130 & DIVA cart bags (foto: sun mountain)

Sun Mountain, the authentic golf bag, golf cart, travel gear and outerwear company behind many of the game’s most successful product innovations over the past four decades, has undergone a radical brand makeover designed to boost its global growth in coming years.

The new-look Sun Mountain follows the acquisition of the famous company in March last year by the Los Angeles-based Solace Capital Partners private equity firm and the adoption of an ambitious three-year strategic plan intended to maximise the brand’s full sales potential.

“We’re now in a position to drive the brand forward as never before and offer golfers an even greater choice of products in those categories where Sun Mountain is often the clear market leader or leading innovator,” said CEO/President Ed Kowachek, who has been with the company for 38 years. “Our aim has always been to provide golfers with game-changing gear that just keeps getting better and we’re on track to deliver more of the same in the years ahead.

“Thanks to an expanded in-house design team, golfers and our retail partners across Europe and Scandinavia can look forward to seeing even more new lines reflecting the quality of our functional Ahead of Time designs, high-end materials and manufacturing attention to detail in a wider selection of options,” he added.

Sun Mountain has been the #1 or #2 golf bag brand in the U.S. since 2007, with the record-breaking C-130 cart bag currently the top-selling model. First to introduce a bag with an integrated stand mechanism, its pioneering Eclipse model became a record seller.

It was also the first brand to launch a fully waterproof bag that became known in Europe as the H2NO, followed by other notable landmarks such as the E-Z Fit Dual Strap System a decade ago, the 14-way club divider and the Eco-Lite bags made using fabric from 25 recycled plastic bottles released in 2019.

H2NO Litespeed stand bag

The award-winning travel gear includes the ultra-manoeuvrable ClubGlider range and the compact Kube carrier that are market-leading club transport bags; while the trendsetting   3-wheeled push carts feature the popular Speed Cart V1R and PX3 models, plus a host of accessories; and the golfing outerwear range designed to extend the playing season for men and women includes the most technically advanced and stylish jackets, pants and pullovers.

For more details of the Sun Mountain ranges, visit https://www.brandfusion.co.uk/ourbrands/sun-mountain.

Text: Sun Mountain