Bryson DeChambeau’s latest venture beyond familiar fairways may not have ended with silverware, but his visit to India for the International Series India was a triumph in more ways than one. The two-time U.S. Open champion finished runner-up to fellow American Ollie Schniederjans at the season-opening event of the Asian Tour’s flagship series, held from Thursday to Saturday at the DLF Golf and Country Club near Delhi. While a four-stroke deficit meant DeChambeau fell just short of victory, his presence alone made history—never before had a reigning major champion teed it up on Indian soil. And he wasn’t alone. Flanked by his Crushers teammates and fellow LIV Golf stars like Joaquin Niemann—who shared third place with Abraham Ancer—DeChambeau’s participation underscored a broader narrative: the global expansion of professional golf.
From the outset, all attention was on DeChambeau, and he did not disappoint. He thrilled spectators with his power game, reinforced LIV Golf’s branding, and in doing so, shone a light on an untapped market that the PGA Tour continues to overlook. With marquee names such as Tiger Woods and Jordan Spieth showing little appetite for long-haul commitments, DeChambeau seized the opportunity. His investment in the region is no mere afterthought—his recruitment of Indian standout Anirban Lahiri to the Crushers speaks to a calculated effort to leverage local connections and fan engagement.
Speaking to the platform “Flushingitgolf,” the 31-year-old encapsulated his broader ambitions: “It’s going to be so much fun. But it’s more than just golf [in India], it’s about creating relationships. What’s wonderful about the game of golf is that you can create and develop relationships and inspire new fans all around the globe. That’s a really great thing. A sentiment that many in the sport would do well to embrace.
Beyond his on-course exploits, DeChambeau’s approach to personal branding and fan engagement sets him apart. In an era where golf media is evolving—balancing tradition with innovative platforms like TGL and the rapid growth of social content—DeChambeau has carved out a unique niche. His digital presence is no accident. YouTube influencer Joe Pompliano recently revealed that DeChambeau has funneled $1 million into his channel and employs a dedicated team to produce high-quality content. “Am I making money off of it right now? No, I’m not. That’s the cool part though, I hope that people see them doing it because there is a genuine interest in growing the game golf,” DeChambeau insists. And, for once, it’s easy to take him at his word.