Cobra introduces the new OPTM Drivers, setting new standards for precision and accuracy with four innovative clubs.
Starting in 2026, Cobra launches a new range of drivers with the OPTM family, opening a new chapter in driver design. Instead of focusing solely on maximum forgiveness, the brand emphasizes directional stability of the clubhead. This is achieved through the new POI technology, which highlights an often overlooked measure of precision and aims to significantly reduce shot dispersion.
Cobra OPTM Driver: A New Approach to Directional Stability
The OPTM driver family introduces a new generation focused not just on distance or high forgiveness but on the directional stability of the clubhead at impact. The foundation of this approach is the newly developed POI (Point of Inertia) technology, which Cobra claims contributes significantly to more consistent drives.
POI Complementing Traditional MOI Metrics
Traditionally, a high MOI (Moment of Inertia) has been the key driver design goal, measuring resistance against twisting on horizontal and vertical axes during off-center hits. POI targets a different aspect by measuring the diagonal and three-dimensional movements of the clubhead across all axes. A lower POI reduces these complex rotations and unwanted side deviations, resulting in up to 23 percent less dispersion according to Cobra.
AI-Driven Shaping and Weighting for Low POI
To minimize POI, Cobra applies AI-optimized clubhead shapes and adaptive weighting across all OPTM models. The heads are made rounder to bring the center of gravity closer to the geometric center. Additional external weights positioned strategically help minimize rotational movements at impact. The goal is to combine high stability from MOI with enhanced directional precision thanks to low POI.