TaylorMade presents its new golf clubs for the 2024 season. Qi10 is the name of the series, which includes everything from short irons to drivers in various designs for different types of players. Behind the cryptic name lies an achievement that TaylorMade is particularly proud of. With the “Quest for Inertia” (Qi), the industry giant claims to have entered a new dimension. A moment of inertia in the driver of 10,000 g/cm² is said to offer more forgiveness than any other club before. The other new products (fairway woods and irons) are also designed with playability in mind. For the better players, there are variants that promise low spin despite high forgiveness.
TaylorMade Qi10: New golf clubs for the 2024 season
TaylorMade Qi10 Max Driver: The Qi10 Max is the flagship of TaylorMade’s new driver series and aims to offer exceptional forgiveness. The Moment of Inertia (MOI) is specified at 10,000 g/cm², which according to the manufacturer is significantly higher than all previous in-house productions as well as those of the competition. A higher MOI potentially offers more forgiveness for shots that are not optimally hit. TaylorMade highlights that the driver enhances overall performance through the integration of four key technologies – including advanced construction methods, an optimised head shape, carbon face technology and a specially developed shaft. Stated benefits include a low and low centre of gravity for optimal launch and spin conditions, as well as improved ball speed and energy transfer at contact. The retail price of the TaylorMade Qi10 Max is €649.
TaylorMade Qi10 LS Driver: According to the manufacturer, the TaylorMade Qi10 LS Driver is designed for advanced golfers with higher swing speeds and is intended to offer a lower spin rate (LS = Low Spin) and a lower launch angle. The design includes a deeper clubface and a more compact overall head shape. TaylorMade promises that this model offers improved aerodynamics and an advanced adjustable weight system, resulting in a lower centre of gravity and optimised inertia for a forgiving but low-spin experience. The TaylorMade Qi10 LS is available at a price of €669.
TaylorMade Qi10 Driver: The standard Qi10 driver is described as an all-rounder that offers distance and forgiveness in a balanced form. The club head has a visually larger shape at address which, together with the Infinity Carbon Crown and a high contrast top rim, is designed to promote confidence at alignment. The Carbon Twist Face technology used aims to maximise and maintain ball speed across the entire clubface. Priced at €649, the TaylorMade Qi10 positions itself as a versatile option in the range.
The new TaylorMade Qi10 fairway woods and hybrids for the 2024 golf season
TaylorMade Qi10 Fairway and Rescue family: The TaylorMade Qi10 series of fairway woods and hybrids includes the Qi10, Qi10 Max and Qi10 Tour models, each designed for different types of players. All models emphasise an optimised clubface design that aims to maximise ball speed across the entire clubface. The Qi10 and Qi10 Max models are said to offer improved forgiveness and an increased launch angle thanks to the Infinity Carbon Crown and precisely positioned mass pads. The Qi10 Tour version, on the other hand, offers a more compact, titanium-based design with an adjustable weight system for customised flight curve options. Prices vary by model, with a starting price of €379 for the Qi10 and Qi10 Max Fairways and €329 for the corresponding Rescue models.
The new TaylorMade Qi10 irons for the 2024 golf season
TaylorMade Qi10 irons: The TaylorMade Qi irons are designed to deliver straight-line distance and precision in the game-improvement iron category. TaylorMade highlights the integrated system design, which is intended to provide optimised performance for each individual iron. Features such as cap-back design technology and customised HYBRAR echo dampeners are said to offer improved sound and feel. With prices starting at £183 per iron for the steel version, the Qi irons are aimed at a wide range of players looking to improve their accuracy and distance.
The HL irons are designed for golfers looking for a higher launch speed and faster club head speed. The lighter and loftier irons (HL = High Launch) are designed to provide increased trajectory and improved overall performance. With a similar price point to the standard Qi irons, these are designed for players who are specifically interested in optimising their long shots.
Both the TaylorMade Qi10 irons and the HL version are also available in a ladies version. The lofts are the same as in the men’s clubs. Only the shafts are designed for slightly slower swing speeds. Many female golfers will be particularly pleased that the clubs do not differ visually from the other models. No pink, no pastel – TaylorMade is now focussing on a sporty look here too.
TaylorMade expands its range with the Qi10 series
With the Qi10 series, TaylorMade is continuing its strategy of broadening its range of golf clubs. Golfers of all levels are catered for, without having to sacrifice individuality and personal requirements. While beginners will find a variant designed for support in the Max variants (woods) and the HL iron series, better players can make their own adjustments with the Qi10 Tour (fairway woods) and the Qi10 LS driver using a movable weight and thus adjust the new TaylorMade golf clubs according to their own wishes.