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How to master golf course style with smart fashion choices

Golf has always been synonymous with elegance, tradition, and precision—not just in technique but also in style. A well-curated golf wardrobe balances performance, comfort, and aesthetics, ensuring that players feel as confident in their attire as they do in their swing. But what does it take to truly elevate your golf course style? Here’s how to make smart fashion choices that blend timeless sophistication with modern trends.

Tips for more style on the golf course

1. The power of smart basics

Every golfer’s wardrobe should be built on a foundation of smart basics—pieces that offer versatility, comfort, and a refined look. A well-fitted polo shirt in classic shades like navy, white, or soft pastels is a timeless essential, while tailored trousers or performance shorts ensure a sleek silhouette. Investing in high-quality, breathable fabrics with moisture-wicking technology enhances both comfort and elegance, allowing for ease of movement throughout the game.

Photo: Chervò

2. Layering with style and function

Mastering golf fashion means being prepared for shifting weather conditions. A lightweight windproof vest or a sleek quarter-zip sweater in a neutral tone can add sophistication while keeping you warm without restricting your swing. Advanced fabric technologies, such as Windlock® for wind protection and Sunblock® for UV shielding, ensure that style never compromises performance.

Photo: Chervò

3. Making a statement with trendy pieces

While classic golf attire remains a staple, incorporating trend forward elements can set you apart. Patterned polos, bold yet refined prints, and vibrant accents allow golfers to showcase personality while maintaining an elevated look. The latest trend sees an infusion of vintage looks into stylish golf wear, blending tradition with a fresh, contemporary aesthetic.

Photo: Chervò

4. The color palette that works every time

Timeless hues like blue, white, beige, and Chervò’s iconic green remain dominant, offering an effortlessly elegant look. Complementing these with soft blues and earth tones creates a polished and adaptable wardrobe that transitions seamlessly from the fairway to the clubhouse. The key is finding the perfect balance between neutrals and pops of color that reflect confidence and sophistication.

Photo: Chervò

5. Accessories that elevate the look

A well-chosen accessory can make all the difference. A structured cap, a leather belt, or a sleek pair of golf shoes can refine the overall outfit without being overpowering. Opting for performance sunglasses or UV-protective gear adds both practicality and flair, ensuring you stay protected while looking sharp.

Photo: Chervò

6. The ultimate blend of performance and elegance

Modern golf fashion is about merging technical innovation with timeless style. Leading brands like Chervò have mastered this balance, offering apparel that embodies sophistication while integrating cutting-edge technology for performance enhancement. With designs that fuse Italian excellence with advanced functionality, Chervò continues to set the benchmark for fashion forward golfers in Germany and beyond.

Photo: Chervò

Final thoughts

Dressing well on the golf course is about more than just style—it’s about confidence, comfort, and respect for the game. By making smart fashion choices, from well-tailored basics to trend-conscious statement pieces, golfers can create a wardrobe that is both stylish and performance-ready. Whether embracing classic refinement or experimenting with modern prints, the key is to find a look that embodies both elegance and functionality. For those looking to refine their golf wardrobe with trendsetting yet timeless pieces, Chervò remains a leading name in premium golf fashion—where performance meets Italian elegance on and off the course.

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Tiger Woods announces new clothing line Sun Day Red

After weeks of speculation, Tiger Woods officially announced his clothing line Sun Day Red on Monday afternoon. The announcement took place at an event near the Riviera Country Club, where Tiger Woods will participate in this week’s Genesis Invitational, marking his season debut. Sun Day Red is set to launch on May 1.

Tiger Woods and his red tradition

Following the announcement in January that Tiger Woods and Nike would end their collaboration after nearly 30 years, speculation arose about how Woods would dress in the future. Now, the new clothing line Sun Day Red was unveiled at an event in Los Angeles. The brand, launched in collaboration with TaylorMade, will debut on May 1 and is named after Tiger Woods’ tradition of wearing red on Sundays at tour events.

“It started with mom”, Woods said at the event. “Mom thought being a Capricorn that my power color was red, so I wore red as a junior golfer and I won some tournaments. Lo and behold, I go to a university that is red, Stanford is red. We wore red on the final day of every single tournament, and then every single tournament I’ve played as a professional I’ve worn red. It’s just become synonymous with me.”

Brand advertises luxury and innovation

As stated on the official website, Sun Day Red promises to “a brand that promises to bring a new and elevated standard to performance wear and luxury lifestyle fashion.” Additionally, it will offer “never-before-seen patterns, fabrication and technical detailing intended to elevate all levels of play.”

Tiger Woods sees the termination of his partnership with Nike and the establishment of his standalone brand under TaylorMade as the right timing and step in his life: “It’s transitional. I’m not a kid anymore. I want to have a brand I’m proud of going forward.” Sun Day Red will be based in San Clemente, California, rather than in nearby Carlsbad, where TaylorMade’s headquarters is located. According to TaylorMade CEO David Abeles, the brand stands alone. “It is independent from TaylorMade and it is run by an independent group of leaders that are part of my team.” This is not expected to change in the future.

Tiger Woods with first tournament appearance of the year

However, Tiger Woods will first focus on his first tournament of the year, the Genesis Invitational. Starting on Thursday, February 15, this will be the 82-time PGA Tour winner’s first tournament since December when he finished tied for 5th place at the PNC Championship with his son Charlie Woods.