Nelly Korda's WITB with TaylorMade. (Photo: Getty)
Nelly Korda has once again prevailed and claimed her seventh victory shortly before the end of the season. her sixth win of the season. At the beginning of the year, she won six titles in seven starts on the LPGA Tour, including a major victory at the 2024 Chevron Championship. A look inside the American’s golf bag shows a set of TaylorMade clubs.
Nelly Korda on why she plays the Qi10 Max Driver: “The reason why I picked the Qi10 Max driver is the look of it compared to the other models. When I put it down and look at it I feel like I can hit any shot I want with the subtle blue face and silver topline. When I look down at it I feel like I can aim it really well and I know where the center of the clubface too. For a golfer, if you don’t like the look of the club, you’re never going to be able to it hit. Once I put the Qi10 Max down and teed it up, I feel like I could hit any shot I wanted to.”
“Nelly was looking to bring the spin down, especially on her driver, so we did some testing in September,” said TaylorMade Senior Tour Manager Ressa. “We saw the benefits of TP5x in her driver and irons bringing the spin down a couple hundred RPMs. Then, around the greens, her launch on chips was a little bit lower and she generated more spin around the greens with TP5x than TP5. She produced a lot more check in a preferred trajectory coming off of the TP5x versus the TP5. She’s been happy with the ball ever since.”
The new TaylorMade Kalea Gold womens clubs. (Image: TaylorMade)
TaylorMade has taken a further step in the development of golf clubs specifically for women with the introduction of the new Kalea Gold line. The Kalea Gold irons are part of this new premium line characterised by innovative technology and elegant design, according to TaylorMade. The clubs were designed by women for women and are intended to help players of all abilities improve their golf game.
The Kalea Gold irons are the result of a comprehensive development process in which TaylorMade involved a wide range of groups, playing strengths and types. This included the TaylorMade Women’s Advisory Board, which is made up of female golf professionals from different areas of the industry. This group, along with other test panels and feedback from users of the previous model, Kalea Premier, helped to accurately identify the needs and preferences of female golfers. A particular focus was placed on the appearance and performance of the clubs. The Kalea Gold family focuses on elegant colours such as white, blue and gold, a deliberate departure from the pastel shades often used for women’s clubs. The club heads of the irons are slim and modern in design, with a thinner topline that offers a clear, clean look in play.
Image: TaylorMade
TaylorMade Kalea Gold: Optics and performance should go hand in hand
The Kalea Gold Driver utilises the Carbonwood™ construction which allows the mass to be strategically placed in the club head. This optimises energy transfer, increases launch angle and maximises distance while ensuring a high level of forgiveness and stability.
The fairway woods and rescue clubs in the line are also equipped with the latest technologies. The Speed Pocket™ and Inverted Cone Face technology minimise miss-hits on off-centre shots. In addition, the ultra-light carbon construction ensures better launch conditions and higher ball speeds.
TaylorMade Kalea Gold irons: Maximum performance in a new design
Technologically, the Kalea Gold irons are characterised by several features that are designed for maximum performance. They utilise the Cap Back™ design in combination with Speed Pocket™ technology to optimise ball launch and forgiveness. The irons also feature an ECHO® Damper for improved sound and feel. The club faces are specially designed to enable higher ball speeds, which should lead to more length.
Another feature of the Kalea Gold irons is their increased loft option compared to the previous Kalea Premier version. This should better cover the gaps between the different clubs in the set and help players to achieve a consistent trajectory. In addition, the irons have a progressive upright lie angle, which supports a slight draw bias and should therefore help against the slice.
The Kalea Gold irons are not only suitable for beginners, but also for advanced golfers looking for a powerful club that will help them take their game to the next level. TaylorMade offers the irons with customisation options so players can tailor their clubs perfectly to their needs.
The Kalea Gold clubs will be available to pre-order from 20 August 2024 and will be available in stores from 6 September 2024. The prices for the individual clubs are in the premium segment: the driver costs £449 / EURO 599, fairway woods £249 / EURO 329, rescue clubs £199 / EURO 269, irons £122 / EURO 165 per iron and the putter £249 / EURO 329.
The new TaylorMade Hi-Toe 4 Wedges. (Source: TaylorMade)
In the world of golf, perfecting the short game can make the difference between a good score and a great score. TaylorMade recently introduced the Hi-Toe 4 wedges, an evolution of their successful Hi-Toe range, designed to set new standards in control and versatility. These wedges are the result of continuous research and development and promise to improve the game around the green for golfers of all abilities and playing conditions.
Source: TaylorMade
TaylorMade Hi-Toe 4 Wedges Continue Successful Series
Building upon the success of its predecessors, the Hi-Toe 4 wedges bring a new level of innovation to the course. As described by Matt Bovee, TaylorMade’s Global Category Director of Irons and Wedges, the new wedges “are a great option for any player who gains confidence from a wedge with a larger face and full-face grooves to ensure maximum spin regardless of where you strike it on the face.Now with Spin Tread RAW face technology and a new array of grinds, the Hi-Toe 4 has more performance and versatility than ever before.”
Larger Profile and Full-Face Grooves for Ultimate Control
One of the most noticeable changes in the Hi-Toe 4 wedges is the more pronounced toe mass pad, which gives the club a larger profile. This design feature provides golfers with an added layer of confidence, which should enable them to execute a full suite of short game shots with ease. Additionally, the wedges feature full-face grooves on lofts of 54°, 56°, 58°, and 60°, allowing golfers to utilize the entire face and strike the ball with good control from various parts of the face.
The Hi-Toe 4 wedges also incorporate an elevated center of gravity (CG), similar to the Milled Grind 4 wedges, promoting a low launch and maximum spin. This results in a penetrating, high-spin ball flight that should remain consistent across different playing conditions.
Debut of the Spin Tread Technology and Enhanced Aesthetics
TaylorMade’s Spin Tread technology makes its debut in the Hi-Toe wedge line with the Hi-Toe 4. This face finish is designed to increase friction and spin, displacing moisture in wet conditions to maintain control. Whether it’s a downpour or a dewy morning, golfers can expect the Hi-Toe 4 wedges to deliver consistent performance. The raw face finish reduces glare and enhances the overall appearance of the club.
Source: TaylorMade
The Hi-Toe 4 wedges not only perform but also stand out visually. The grooves extend across the entire clubface, ensuring maximum spin regardless of where the ball is struck. A distinctive gold bottom groove contrasts with the copper finish, assisting golfers in centering the ball at address and aiming accurately at the target. The copper finish not only reduces glare but also develops a unique patina over time, adding a touch of personalization to each wedge.
All-Terrain Grinds for All Playing Conditions
Recognizing the diverse needs of golfers, TaylorMade offers the Hi-Toe 4 wedges in multiple All-Terrain grinds. Each grind is machine-milled to ensure maximum sole consistency, catering to a wide range of playing conditions and swing styles. As Greg Cesario from the TaylorMade Wedge Design Team explains, these grinds were developed to offer golfers versatility and forgiveness, whether they are tackling bunkers or varying lies on the course.
Grind
Description
Available Lofts
ATS (All Terrain Standard Grind)
The most versatile grind, suitable for players with a neutral club angle. It enables generous manipulation of the clubface.
50°, 52°, 54°, 56°, 58°, 60°
ATV (All Terrain Versatility Grind)
Asymmetrical bounce with concave sole, ideal for flat entry angles and firm terrain.
56°, 58°, 60°
ATC (All Terrain C Grind)
Lowest bounce option with unique C-sole. Suitable for players with flat turns and firm conditions.
58°, 60°
The different grinds. (Source: TaylorMade)
Pricing, Availability, and Customization
Golfers can pre-order the Hi-Toe 4 wedges starting August 14th at a price of £149 / €199 / SEK 2,199 / NOK 2,199 / DKK 1,499 / CHF 199 per wedge. The wedges come standard with the True Temper Dynamic Gold Tour Issue 115g steel shaft and the Lamkin Crossline 360 Black/Copper 52g grip.
For those seeking a personalized touch, the My Hi-Toe 4 feature offers golfers the option to choose from fully raw, chrome, and black finishes, allowing them to tailor their clubs to their specific preferences.
WITB: Robert MacIntyre at the Scottish Open with caddie Michael Burrow. (Photo: Getty)
Just under six weeks after his maiden victory on the PGA Tour, Robert MacIntyre celebrates another emotional success on the DP World Tour. In front of his home crowd, the Scot showed strong nerves, especially on the final holes of the Genesis Scottish Open 2024, and overcame Australia’s Adam Scott with an impressive final spurt. MacIntyre relied on equipment from Titleist and TaylorMade for his extraordinary triumph.
WITB: Robert MacIntyre At The Genesis Scottish Open 2024
An overview of Tiger Woods WITB for the PGA Championship 2024. (Photo: Getty)
After another month break Tiger Woods makes his next tournament appearance at the US Open 2024. The record golfer trusts a mix of TaylorMade golf clubs with his iconic Scotty Cameron putter and a Bridgestone golf ball.
Rory McIlroys WITB for the Masters Tournament 2024. (Image: Getty)
Rory McIlroy attempts his 16th run for a Masters Tournament victory and the completion of his career Grand Slam. Take a look at the equipment of the Northern Irishman for the first major of the 2024 season. As always McIlroy trusts his longterm sponsor TaylorMade from driver to golf ball.
Rory McIlroy, Nelly Korda and Tiger Woods compete against each other in an Accuracy Challenge by TaylorMade. (Photo: Getty)
In this challenge organised by TaylorMade, the staff players of the well-known brand compete against each other. The accuracy of the professionals’ drives on the range is put to the test. Naturally, Tiger Woods, Rory McIlroy, Nelly Korda and co. will be using the latest driver from TaylorMade, the Qi10.
TaylorMade Challenge: Who hits the perfect centre?
TaylorMade wanted to answer this question and set its high-calibre staff players a demanding challenge. Using the Qi10 driver, the PGA Tour and LPGA Tour stars have to hit a narrow corridor on a slightly sloping fairway. Ten points are awarded for hitting the centre of the fairway, five points are awarded for hitting the slightly wider second area to the left and right of the centre and two points are awarded for hitting the fairway completely outside the markings. It was by no means a one-on-one competition, with TaylorMade putting “Team USA” with Tiger Woods,Scottie Scheffler and Nelly Korda against “Team International” with Rory McIlroy, Tommy Fleetwood, Charlie Hull and Brooke Henderson.
Who can claim victory in TaylorMades “Accuracy Alley”?
WITB: A look inside third-time-consecutive LPGA Tour winner Nelly Korda's bag. (Image: Getty)
Once again, Nelly Korda came out on top at last week’s Arizona Championship. Through her final round 65, Korda won by a margin of two strokes, marking her third consecutive win on the LPGA Tour. This is her set of club choices by TaylorMade, helping her become the first player in eight years on the LPGA Tour to do so.
The new Titleist Vokey SM 10 Wedges 2024. (Photo: Titleist)
Titleist is launching the tenth generation of its iconic wedges this season. In an interview with Golf Post, Aaron Luttrell, wedge expert at Titleist, talks about the development process of the new Titleist Vokey SM 10 wedges and Bob Vokey’s influence on the development of the new models.
“Bob Vokey is still our wedge guru” – Titleist with the tenth generation of the iconic wedges
Golf Post: Titleist Vokey released the new SM10 wedges. What’s making them better than previous generations?
Aaron Luttrell: A lot of times people ask, what do you do to make a better wedge? So at Vokey, what Bob’s kind of narrowed it down to is if you think about what makes a better wedge player, it’s usually being able to generate spin, being versatile around the greens and having good distance and trajectory control.
That’s really what we design our wedges around. How do we make each of those segments better for all players, not just the better player? What we typically do is we’re looking at improving each one of those areas every time we come out with a wedge. One of the big areas that we worked on for SM 10 was CG placement, which relates to distance and trajectory control.
All of them were kind of interconnected. You can’t really have one without the other. If you’re not striking the club in the right part of the face, you’re probably not going to take advantage of the CG or the grooves. So grind fitting is very important. That’s very related to versatility and shots around the green.
You’re obviously not going to get the spin that you want unless you have like the best grooves in the industry. So really if you look at what we did with trajectory and distance control, it’s a CG movement. So in the higher lofted wedges, in years past, we were able to push CG actually forward in front of the face, which allows the face to square up a bit easier or return to where the players set the club in.
I shouldn’t say square up because some people worry like, Oh, if I open the face, is it going to want to shut? No, it’s just going to want to return to where it started. It’s kind of a dynamic shift. Moving it forward allows that to happen. Moving it high or up keeps that flight down and it allows the player to manage the trajectory.
It also prevents some of those shots that want to roll up the face and take off high and weak. So really what we’re trying to do is push consistency, allow the player to, you know, deliver the club the way they want to deliver it and they get the results that they expect. So that was one thing in the higher lofted wedges and now in the lower lofted wedges, we kind of looked at where CG placement was relative to face center.
Looking at modern iron sets, a lot of those CG placements have started to migrate more toward face center or more toward the toe, not outside face center, but just moving that direction. We realized we were a little more heel-ward than where a lot of our irons are. Again, having the player be able to deliver it in the most consistent way possible.
You want the flow from your irons into your wedges to be very consistent. So we were able to move CG a little more from the heel, more towards the center and saw improvements in accuracy. The players that said that sometimes if they went after it a little bit, the ball, maybe would jump left there on them.
The progressive CG of the new Titleist Vokey SM 10 wedges. (Photo: Titleist)
Once in a while, that kind of has gone away now. So we had a lot of really excited players last few weeks about their gap and pitching wedge, which normally, you know, people get really excited about high lofted wedges because they hit all the tricky shots with it. But it’s nice to hear people saying, I’m really excited about my SM 10 pitching wedge as well.
So those are the things that we’ve kind of worked on as improvements technically. And then as far as profiles go, We worked really hard to make sure that they’re as consistent as possible. Really good look that we’ve gotten feedback on over the many generations, but looking at where the highest peak of the toe is and making it consistent throughout the set, making sure the blade length is very consistent throughout the set.
And then we went through a different process of designing the shapes. Before it was the whole wedge at once. What we did was, we looked at it a different way and designed the profile and then you put the sole on afterward and then manipulate it to get the CG positioning that you want.
So what that allows us to do is when you look down at a wedge and you’re getting fit and you say have four different 56 degrees, the only difference is going to be how the club goes through the turf. You’re not going to see a difference on the ground or in an open or closed position. They’re going to look identical, the only difference in performance is going to be the performance through the turf because of the, the solid ground.
Golf Post: How many different versions of the SM10 are there in total?
Aaron Luttrell: 25 in right hand, 25 in left hand. So, 25 different loft and grind optinons, the lowest lofted being 46, highest lofted being 62.
Golf Post: Obviously they’re called Vokey Wedges and Bob Vokey has been around forever, and he’s still known as the Wedge guru. But there’s probably a huge team behind him and I wonder, how much of Bob Vokey himself is still in these wedges.
Aaron Luttrell: Every step is vetted for, you know, but in truth Bob is in every R and D meeting. What he does is he allows his team or our R and D team to really be free with their ideas. And then he helps us reign everything back in because really he’s the one that really pays attention to what the players want as far as looks and feel and sound and performance through the turf.
So if he feels like anything may jeopardize, you know, the clean, classic look of a Vokey wedge or the feel or the performance, it gets tossed out. So really he’s a part of it, but at the same time he understands he’s not hand shaping the masters anymore. We have CAD design. We have all these things that can continue to push wedge play forward, but it’s in the vein of very classic workman style type. We have 3D printers, and we will 3D print a part and he will hand measure every single one of them and go back to the CAD designer that he worked with and say we need to make slight adjustments to this toe area or the width of the sole here. So he’s still a hundred percent involved. He is at work every day, He is one of the most dedicated people I’ve ever met to the craft.
Golf Post: What about the future of Vokey wedges. Which aspects of wedges will be decisive in the future?
Aaron Luttrell: We’re continually looking at every way that we can improve accuracy and control. There’s a lot in the works. Not much we can talk about yet… We do have a lot of ideas for the next generation, the generation after. The nice part about how we go about a design though, is like we launched on tour a week ago.
That’s when we actually get the most feedback on what we did this last time. So we start for the next one. So literally every time we launch a wedge, we’re learning something to make the next one better.
Golf Post: What was the first feedback from the tour players like?
Aaron Luttrell: It was great. We had 160 wedges in play, which was the most in play for any brand. And Vokey was far and away the most played. So, the number one model was SM 10, the number two model was SM 9. So, we’re our own best competitors and the transition so far has been very seamless. All the things that we worked on for SM 10 was feedback from SM 9.
So, we, all the players were very happy because they just said, well the little tweaks we asked for, you delivered on.
Golf Post: The SM10 come in three different finishes, right?
Aaron Luttrell: We actually added a new finish, yeah. This is the nickel finish. We had a finish called brush steel. It was a bit brighter. Nickel is a little bit more matte. It’s perfect in between finish between jet black and tour chrome. We think the durability is going to be pretty good.
And the look of it at address looks fantastic. So for the player that thinks, you know, Tour Chrome might be a little on the bright side and Jet Black may be a little too dark, Nickel will be that nice in between finish.
The new TaylorMade Golf Team-Members. (Photo: TaylorMade)
TaylorMade Golf Company, an industry leader in product innovation and technology, announced today the signings of some of the youngest and hottest prospects on the Challenge Tour to play TaylorMade equipment from 2024. With an average age of 22 they join an already incredibly talented stable of athletes plying their trade on both the DP World Tour and Challenge Tour as part of Team TaylorMade.
Four new players for Team TaylorMade Golf in the 2024 season
Angel Ayora
Angel, who won the first stage of Qualifying School at Donnington Grove Golf Club at the end of September, 2023, joins Team TaylorMade after he secured his Challenge Tour card for 2024. At just 19-years-old from Spain, Angel played both the AfrAsia Bank Mauritius Open and ISPS Handa Australian Open at the beginning of the 2023/2024 DP World Tour season, making the cut on both occasions, finishing 33rd and tied-21st, respectively.
Angel Ayora sings with TaylorMade. (Photo: TaylorMade Golf)
Angel is one the quicker players so getting him dialled in was very important. Tour Representative Sam Day started with a heavier driver shaft which offered him more control with little to no trade-off in club speed. Because of the better strikes and more connected feel with the driver, he was able to gain ball speed and play something that is designed to be more stable. His miss is to the right, so going down in head loft and using the FCT sleeve to change loft and face angle helped fix this problem (9.0 head set two clicks higher playing at 10.5 – the more loft added to a driver will close the face angle and therefore less likely to miss right). During golf ball testing, the soon-to-be-released 2024 TP5x was testing 3mph quicker with the driver, and when it came to irons, Sam actually moved his iron lofts a full 1 degree weaker to help him get better spin rates and land angles into the greens. Angel constantly works with his coach to increase his peak height, and with the new ball and iron lofts he gained 20 feet with his longer irons helping that stopping distance coming into greens.
Former French Number One Amateur, Martin Couvra, joins Team TaylorMade after becoming only the seventh player in history to win on the Challenge Tour as an amateur. Following his victory at the Challenge de España in September, 2023, Martin made the decision to turn professional. Martin finished the 2023 season ranked 46th on the Road to Mallorca rankings, solidifying a full Challenge Tour card for 2024 for the 21-year-old.
Martin Couvra sings with TaylorMade. (Photo: TaylorMade Golf)
Martin likes to see a fade with the driver so he likes to see the ball starting left and falling to the right. Tour Representative Mark Thistleton worked with Martin a lot around face angle, and they found that the more Mark opened the face, the more fade Martin produced, reacting to what he saw at address. Couvra settled on a 10.5 head set a little lower playing at 10 degrees with a little open face angle that gives him the look of a fade club at address. Mark then worked on wedge options to better fill his distances after spotting that Martin previously carried a 52 & 58 degree Hi Toe wedge and left himself a 20-metre gap between PW & 52. Martin ended up in the new MG4 50 & 54 wedges to have his approach play dialled in ahead of the season. They both spent a lot of the session working with the new TP5 ball, which Martin loved right away. Martin is not one of the longer hitters out there and found speed especially in the top end of the bag with the new ball which he was sold on right away.
Two-time Walker Cup star and Wake Forest University graduate, Mark Power (23), has put his trust in TaylorMade equipment as he starts the next phase of his career. Prior to heading to the US College system in 2019, Mark was a three-time winner of the Irish Boys Order of Merit (2016, 2017,2018) and two-time winner of the Irish Open Boys Championship (2016, 2017). Mark graduated in 2023 before making his professional debut on the DP World Tour at the Horizon Irish Open last year, finishing tied-33rd. He also made the cut at the ISPS Handa Australian Open this season on the DP World Tour and will ply his main trade on the Challenge Tour this year.
Mark Power sings with TaylorMade. (Photo: TaylorMade Golf)
Mark likes to play with a draw, and with the new Qi10 LS driver he was able to match the correct amount of launch and spin to make his go-to shot a lot easier and perform better. His drop-off in spin with his previous gamer was penalising his miss shot and therefore performance off the tee. Again, during ball testing, Mark gained 2mph ball speed switching into the 2024 TP5x golf ball from the 2021 TP5, and this was a massive step forward for him. Tour Representative Sam Day looked at the wedge and putter performance with the new ball to make sure the feel and sound married up with performance, which it did. The soft feel and low spin numbers he gained at the top end of the bag made this a clear winner.
North Carolina State University scholar, Max Steinlechner (24), from Austria, completes the roster for 2024. Max, a former Austrian Number One Amateur, had a stellar amateur career before heading off to play for the Wolfpack. He won the Austrian International Amateur Championship as a 17-year-old with a score of 11-under par, and won the Austrian Boys Strokeplay Championship for three consecutive years between 2015-2017. Max played the majority of his golf on the Challenge Tour in 2023, where he will look to build on a strong foundation moving into 2024.
Max Steinlechner sings with TaylorMade. (Photo: TaylorMade Golf)
Max is very much a feel player and likes to focus on feel when testing clubs almost as much as performance. He does not change equipment easily or without validation, but he very quickly fell in love with the Qi10 driver. Tour Representative Mark Thistleton tested a couple of new shaft options, settling on the new Graphite Design VF in a 60 TX, tipped 1.25”, which is a little more than standard. Max has lots of speed and an extremely good ball striker, he offers precise feedback and any small changes Mark made to his equipment were seen instantly in the resulting ball flight. During pre-season was Max’s first testing session with a TaylorMade Golf Ball. This made up a huge part of the testing procedure, testing the range of TaylorMade golf balls, diligently looking at the numbers and giving his precise feedback on sound and feel. Mark and Max soon concluded that the soon-to-be-released 2024 TP5x ball was the perfect fit for his game. It controlled his spin in the long game and offered great feedback and feel through the rest of the bag.
“The golfing world all sees the success stories at the top with the likes of Rory, Tommy and Nelly when they win golf tournaments. But what they don’t see is how much work goes on behind the scenes in Team TaylorMade to find and develop the next generation of top class players. We believe this crop of talented young players from across Europe all have what it takes to compete and succeed on a world stage in the very near future. Each has their own successes as an amateur to be proud of, but more than that, we see a maturity and an attitude in these guys that stands them apart from their peers and because of this they are a great fit for the TaylorMade family. We are excited to continue this journey with them and look forward to seeing the individual success stories from each of them over the coming months and years.”
-Mark Thistleton, Tour Representative, TaylorMade Golf
