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What's in the Bag

WITB: Nacho Elvira wins the Soudal Open 2024 with Callaway

Nacho Elvira at the Soudal Open on the DP World Tour. (Photo: Getty)
Nacho Elvira at the Soudal Open on the DP World Tour. (Photo: Getty)

Nacho Elvira wins on the DP World Tour for the second time in his career. After his victory at the Cazoo Open in 2021, the Spaniard secured victory at the Soudal Open 2024 in Belgium on a thrilling final day. After three dominant days, Nacho Elvira had his problems, especially after a rain interruption on the final day, allowing his two pursuers Niklas Norgaard Moller and Romain Langasque to close the gap. In the end, however, a round of 71 was enough for the triumph in Antwerp. For his victory, Elvira opted for a bag similar to the one Xander Schauffele used at the PGA Championship the previous week and therefore put his trust in the equipment supplier Callaway.

WITB Nacho Elvira 2024 – With Callaway to victory

Nacho Elvira has the latest Paradym AI Smoke Driver in the Triple Diamond Max edition in his bag. This has a neutral to fade-oriented clubface, which is particularly aimed at low handicappers and tour pros. The club offers good handling from the tee, which should ensure a high ball launch and low spin. Among the fairway woods, Elvira also uses the same Triple Diamond model for golfers with a higher swing speed who are looking for precise ball control and a penetrating, low-spin ball flight. A Callaway X Forged Utility Wood bridges the gap to the Callaway Apex TCB irons. The Spaniard relies on the latest model from this year. When it comes to wedges, the newly crowned Tour winner puts the Callaway JAWS MD5 (50° and 54°) and the Callaway JAWS Raw (58°) in his bag. For the putter, Elvira opts for the White Hot OG Rossie from Callaway’s Odyssey brand, which specializes in the manufacture of putters. The Callaway Chrome Tour golf ball completes the Spaniard’s bag.

Nacho Elvira’s Bag

Driver: Callaway Paradym Ai Smoke Triple Diamond Max (8.5°)

Fairway: Callaway Paradym Ai Smoke Max (15°)

Utility: Callaway X Forged UT (18°)

Irons: Callaway Apex TCB ’24 (4-5) and Apex MB ’24 (6-10)

Wedges: Callaway JAWS MD5 (50°,54°; 10S) and JAWS Raw (58°; 12X)

Putter: Odyssey White Hot OG Rossie

Golf Ball: Callaway Chrome Tour

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Equipment

Ogio Presents New Premium Golf Bag Range

The new Shadow Bag from Ogio is available in four different colors. (Source: Azalea Group)
The new Shadow Bag from Ogio is available in four different colors. (Source: Azalea Group)

Taking inspirations from the aerodynamic lines and details of a luxury sports car, the Shadow is the latest addition to Ogio’s portfolio. The new bag combines modern design with a timeless aesthetic, including a perforated hip pad for maximum comfort and a magnetic pocket for accessories. To personalize the luxurious look of the bag, golfers have the choice of four different color options – the classic “White”, the silver-coloured “Moon”, the rich blue “Earth” and the sleek black “Midnight”.

Ogio presents new Shadow Bag for the 2024 season

In line with the philosophy that has made Ogio one of golf’s leading manufacturers, Shadow bags are exclusively crafted with premium materials to ensure maximum durability and performance. Michael Birch, sales and marketing manager, said: “The Shadow Bag has been a real passion project for us and something we’re very excited about adding to our portfolio. Creating something that is so aesthetically unique – without compromising the high standards of quality, performance and longevity that we hold all of our bag to – has been an incredibly rewarding journey for our brand and feels like the next step in our evolution as a manufacturer.”

The new Shadow Bags. (Source: Azalea Group)

The launch of the new Shadow Bags is set to continue the brand’s recent hot streak of market-shifting and eye-catching new ranges – including the chic Ogio Rise collection and a new wave of the popular Alpha Backpack, both of which debuted last year. It has been an eventful start to 2024 for Ogio, who unveiled an array of new golf accessories in January and a first-ever range of lightweight carry bags to be launched in Europe in February – the hugely popular Fuse.

 
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Owned by Callaway Golf Company, OGIO sits alongside a portfolio of global brands, including Odyssey, Topgolf, Toptracer, TravisMathew and Jack Wolfskin.

(Text: Azalea Group)

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Brands Equipment

Callaway Golf announces Minjee Lee as new staff professional

Minjee Lee joines Callaway as staff professional in 2024. (Photo: Callaway)
Minjee Lee joines Callaway as staff professional in 2024. (Photo: Callaway)

Today Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation, announced a new multi-year staff pro agreement with global women’s golf superstar, Minjee Lee. With this announcement, Lee will carry 14 Callaway clubs in the bag, including an Odyssey Putter, plus a Callaway golf ball, bag, and glove.

Minjee Lee joins Callaway Golf for 2024

The 27-year-old Australian native has been a dominant player throughout her golf career. Lee was the #1 ranked Women’s Amateur prior to turning professional in 2014, and since then she has won 10 LPGA Tour events, including major victories at the 2021 Amundi Evian Championship and the 2022 U.S. Women’s Open. She recently won two LPGA events in 2023 at the Kroger Queen City Championship and the BMW Ladies Championship. Her brother Min Woo Lee is also a Callaway PGA TOUR Professional.

“I’m thrilled to be joining the Callaway Staff, and I’m excited to see how their equipment will help my performance going forward,” Lee said. “They’re the most played club brand on the LPGA, so I’ve seen how good the product is, and how much it’s helped my brother take his game to the next level. Now that I’ve had a chance to try their new driver and the Chrome Tour Ball, I feel confident in my setup, and I know that this is the right decision for me.”

“Minjee is such a special talent, and we want to help her reach her goals, win more events, and compete on the biggest stages,” said Tim Reed, SVP of Pro Tour at Callaway Golf. “Our fitters have had a great experience so far working with her, listening to her feedback, and getting everything dialed for her game. We can’t wait to see what she achieves with our equipment in play.”

Her current bag features a Paradym Ai Smoke Triple Diamond Driver, an Odyssey Putter, and a new Chrome Tour X Ball.

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Equipment Professionals

Tom McKibbin joins Team Callaway

Tom McKibbin signs with Callaway. (Photo: Callaway)
Tom McKibbin signs with Callaway. (Photo: Callaway)

Callaway today announced the signing of exciting young Northern Irishman Tom McKibbin as a new Staff Professional.

A winner on the DP World Tour after just 26 starts, the 21-year-old Northern Irish golf prodigy claimed his breakthrough victory at last year’s Porsche European Open in Germany, and will play a full complement of Callaway and Odyssey equipment, including the new Chrome Tour Golf Ball.

Tom made an incredible start to his golfing career at a very young age. He captured the Junior Honda Classic title in his age group when he was just 12-years-old, and among his many other amateur accolades, at just 16-years-old, was one of the youngest ever players to represent Ireland at the 2019 Home Internationals.

In 2019, his US success continued when he won the prestigious Junior Invitational at Sage Valley Golf Club in South Carolina.

Prior to turning professional in 2021, Tom represented Ireland at the 2018 and 2019 European Boys’ Team Championship and played for Great Britain & Ireland in the Jacques Léglise Trophy the same years.

He will compete in his first DP World Tour tournament as a #TeamCallaway staffer at the Dubai Invitational, which begins this week.

Commenting on this important new signing, Peter Harrison, Director of Tour Relations, Callaway Golf EMEA, said: “Tom is an exciting prospect in the world of professional golf – already a proven winner – and we are proud to have yet another young star of the future join our Callaway and Odyssey families, representing us on the biggest stage.”

Tom added: “I’ve been testing new Callaway and Odyssey products with the Tour team over the winter and I can’t wait to put my new equipment into competitive play. I’ve been a long-time fan of Callaway equipment and I’m confident I can take a big step forwards in my career using their clubs and golf ball.”

Text by Callaway Golf

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Brands Equipment Products

Callaway Golf announces new Paradym Ai Smoke woods and irons

The new Callaway Golf Paradym Ai Smoke Family. (Photo: Callaway)
The new Callaway Golf Paradym Ai Smoke Family. (Photo: Callaway)

Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation, announced their new family of Paradym Ai Smoke Drivers, Fairway Woods, Irons, and Hybrids. Designed with extensive player data and a new Ai Smart Face to create sweet spots across the entire face, these clubs are available for pre-sale on January 12, and at retail starting on January 26.

“Sweeter from every Spot” – The new Callaway Paradym Ai Smoke Drivers 2024

The Paradym Ai Smoke Drivers represent a quantum leap forward in Callaway’s Ai journey, with the most sophisticated face they’ve ever created from player data and machine learning. The Ai Smart Face optimises driver performance using swing dynamics from thousands of golfers. By leveraging Ai and Machine Learning, these swing dynamics are used to create over 50,000 virtual face prototypes, optimising performance for each head shape.

With Ai Smart Face technology, micro deflections are activated upon impact helping to optimise launch and spin on off-centre shots. The result is sweet spots not just in the centre, but all over the face. The 360° Carbon Chassis has been refined to promote increased weight distribution. By adding an internal titanium support structure, the Carbon Chassis is now 15% lighter. This mass has been redistributed into the head to improve launch conditions and add forgiveness.

Four models are available: Ai Smoke MAX is suited for every level of player with a forgiving shape and adjustable perimeter weighting for up to 19 yards of shot shape correction. MAX D is built with high MOI, and a generously stretched profile for players looking for shot shape correction. Triple Diamond is for better players looking for increased workability, and MAX Fast promotes lightweight, easy-to-swing performance.

Paradym Ai Smoke Fairway Woods

The Paradym Ai Smoke Fairway Woods feature Callaway’s Ai Smart Face. Every face is designed to optimise launch and spin, creating sweet spots across the entire face. Based on player testing and feedback, the Callaway engineering team focused particularly on improving performance low on the face, where a lot of misses with fairway woods take place.

Their Carbon Chassis has been refined to promote enhanced launch, spin, and increased forgiveness. And the Tungsten Speed Cartridge pushes the centre of gravity (CG) low and forward for improved launch and distance.

Four models are available: Ai Smoke MAX is the most extensive offering for consistent launch and a neutral ball flight. MAX D is built with high MOI for players looking for shot shape correction, and Triple Diamond is suited for better players who want more workability. MAX Fast is the lightest weight model, providing a forgiving shape that’s easy to launch with draw bias.

Paradym Ai Smoke Hybrids

The hybrids use Ai Smart Face to promote maximum distance with tight dispersion into the green. They feature a shallower profile for high, easy launch while the Tungsten Speed Cartridge creates exceptional distance. A more pronounced sole camber offers enhanced turf interaction, ensuring precise, clean contact.

Three models are available: Ai Smoke features a brand-new contemporary design with a larger profile for amplified forgiveness and instilled confidence at address. Additionally, a more pronounced sole camber offers enhanced turf interaction, ensuring precise, clean contact. Ai Smoke HL is designed to increase distance, improve launch, and tighten dispersion. The lightweight Max Fast promotes more swing speed and launch.

Callaway Paradym Ai Smoke Irons

A total revolution in iron performance from Ai Smart Face. With the Ai Smart Face, the Paradym Ai Smoke irons promote exceptional distance, tight dispersion into the green, and optimal launch in a modern construction. The new shape consists of longer blade lengths, thinner toplines, and optimised sole widths to create a forgiving, yet streamlined look at address. An all-new Dynamic Sole Design features a pre-worn leading edge with variable bounce that cuts through the turf with extreme efficiency.

Three models are available in this game-improvement lineup: Ai Smoke is best suited for golfers with average to high swing speeds looking to maximise distance and improve dispersion. Ai Smoke HL is made for higher launch and more spin for players that need those added benefits. MAX Fast is built to optimise swing speed and increase launch.

Text: Callaway GolfThe new Paradym Ai Smoke family from Callaway promises better hits across the entire clubface. To achieve this, the developers are once again supported by artificial intelligence.

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Brands Equipment Products

Callaway announces new Chrome Tour and Chrome Soft Golfballs 2024

The new Callaway Chrome Soft, Chome Tour and Chrome Tour X Golfball 2024. (Photo: Callaway)
The new Callaway Chrome Soft, Chome Tour and Chrome Tour X Golfball 2024. (Photo: Callaway)

Callaway Golf, one of the industry’s leaders in equipment design, performance, and innovation, announced their new line of Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls. From cover to core, these golf balls are the new gold standard for Callaway in performance, and they will all be available at retail on February 2.

Every detail in this lineup has been optimised, including the new Hyper Fast Soft Core, mantle designs, new Tour Seamless Aero package, and the cover formulation. Each of these technologies are measured through industry-leading manufacturing, with over 100 million proof points, for the most consistent performance. Throughout the development, Callaway’s R&D team has worked extensively with some of the best Tour players in the game, incorporating their detailed feedback into the engineering and performance characteristics of these golf balls.

Callaway Chrome Tour Golfballs: Designed for the best golfers out there

Chrome Tour is engineered for better players who want the best in distance and feel. It provides outstanding performance with exceptional speed, consistent flight, incredible spin, and greenside control. The core is engineered for the optimised balance of long distance and soft feel. The aerodynamic package is built for consistently stable ball flights in any condition. Additionally, better players can aggressively go after shots from added spin through the bag, while the cover system provides outstanding control and Tour-level feel.

Chrome Tour X is for the best players who want speed and the ultimate control from their Tour Ball. It provides outstanding distance, workability, and spin so you can experience your best performance from tee-to-green. The core promotes maximum ball speed and distance, especially off the driver, while the Seamless Tour Aero promotes consistently penetrating flight with enhanced workability for every club. Better players can also take advantage of the spin and workability in Chrome Tour X to hit the most precise iron and wedge shots.

Completing the lineup, Chrome Soft provides outstanding performance with faster ball speeds, a new seamless Tour Aero to optimise your ball flight, increased greenside control, and soft feel. It’s built for aspirational players who are looking for a Tour quality ball. Chrome Tour, Chrome Tour X, and Chrome Soft will be available for purchase on February 2.

Text: Callaway Golf