A look at the viewing figures for last week’s golf TV broadcasts shows that the women’s events were by far the most popular with golf fans. The Solheim Cup was a highlight in the women’s tournament calendar that dominated the TV landscape. Neither the LIV Golf League nor the PGA Tour aroused anywhere near as much interest.
Solheim Cup 2024 dominated the ratings
Compared to the last Solheim Cup, which took place in Spain in 2022, the ratings increased significantly in this year’s edition, according to Josh Carpenter from Sports Business Journal. The singles matches on Sunday in particular sparked interest behind the screens, with an average of 657,000 viewers watching on NBC on the final day, more than twice as many viewers as the previous edition of the continental competition. On Saturday, the ratings were similarly high with 634,000 viewers. The figures were particularly pleasing in view of the fact that the Cup fell on the second Sunday of the National Football League. As the Cup finished in the early afternoon in the Eastern time zone, the events did not overlap for the most part.
LIV Golf and PGA Tour put in the shade
The season finale in the individual rankings of the LIV Golf League took place at the same time as the Solheim Cup. Also one of the highlights of the year, it didn’t stand a chance against the women’s competition. Although Jon Rahm won the tournament in Chicago and thus also the season title, the tournament attracted far less attention with only around 89,000 spectators. On Saturday there were still 134,000 spectators.
LIV viewership from this weekend per @SportsTVRatings: 89,000 for Sunday on CW for Jon Rahm’s win
Saturday’s second round: 134,000. pic.twitter.com/ptJUia8TaO
— Josh Carpenter (@JoshACarpenter) September 17, 2024
However, the PGA Tour received the least attention, with just 69,000 spectators. The Procore Championship was the first event of the Fall Series, which was watched by only around a tenth of the spectators who were rooting for the ladies.
The figures for the Solheim Cup are particularly pleasing in terms of viewing figures throughout the year. The declining ratings were notable throughout the PGA Tour season and were underscored by double-digit declines for all three FedEx Cup Playoff events, according to Sports Media Watch. The Tour Championship saw a 13 percent drop in viewership, while the FedEx St. Jude Championship was down 31 percent and the BMW Championship was down 19 percent.