Chapeau to the DP World Tour social media team. It couldn’t be more imaginative and funny. Whether it was the staged round table to find a Ryder Cup team captain or the self-help course in anger management for Tyrrell Hatton – it was all world class, including the cinematic realisation. The creative team’s latest coup is an influencer training course for tour professionals aka: How do I put myself in the limelight in the best and most effective way, how do I generate maximum attention. It goes without saying that there is a pinch of self-irony and a wink. But enough words, the result speaks for itself:
