Category: Panorama

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Panorama

The 150th Open at St Andrews generates over £300 million in economic benefit

Spectator records at the 150th Open. (Photo: Getty)
Spectator records at the 150th Open. (Photo: Getty)

The historic Championship provided a total economic impact of £106 million to Scotland – new money entering the economy – according to the study conducted by Sheffield Hallam University’s Sport Industry Research Centre (SIRC).

Independent research led by YouGov Sport also shows that £201 million of destination marketing benefit was delivered for Scotland, the Home of Golf, as a result of The 150th Open being broadcast worldwide through linear television and digital platforms.

The total economic benefit delivered last year is the highest in the history of the Championship.

Martin Slumbers is proud of the “world-class event”

Martin Slumbers, CEO of The R&A, said, “The 150th Open was a historic occasion for golf which has generated a substantial economic benefit for Scotland thanks to a record-breaking attendance at St Andrews and tens of millions of fans worldwide who watched the Championship broadcast.

“We enjoyed a hugely memorable week in which we welcomed tens of thousands of visitors to the home of golf for perhaps the most eagerly anticipated Open of all time that certainly lived up to its billing. We would like to thank all of our partners for their support and commitment to staging a world-class event.”

Culture Minister Christina McKelvie said, “Scotland is the Home of Golf and this independent report confirms the significant benefit The 150th Open brought to our economy.

“The Scottish Government has a long-standing track record of supporting golf events, including direct support for the annual men’s and women’s Scottish Open. Last year was an unprecedented success for golf events in Scotland, headlined by The 150th Open at St Andrews.”

Spectator influx from all over the world

The 150th Open attracted a Championship record 290,000 fans to St Andrews, surpassing the previous high mark of 239,000 set at the same venue in 2000. The study concluded that Fife alone had received a £61 million injection of new money as tens of thousands of visitors travelled to the region to attend the Championship.

Over half of the spectators who attended The Open (62.3%) travelled from outside of Scotland, including visitors from elsewhere in the UK (31%), the United States of America (19.2%), Canada (2.6%) and Republic of Ireland (2.3%). Around 48% of spectators stated that this was their first visit to The Open and 76% of visitors from overseas were making their inaugural trip to the Championship.

More than half (52%) of all spectators expressed an intention to attend at least one of the next three editions of The Open being played at Royal Liverpool (2023), Royal Troon (2024) and Royal Portrush (2025).

Economic benefit for the entire region

Paul Bush OBE, Director of Events at VisitScotland, said, “2022 marked a momentous year for golf in Scotland with a number of the world’s biggest and most prestigious golf championships returning home to be played over an action packed five weeks. Hosting the historic 150th Open last year in St Andrews, a venue synonymous with the greatest names and most memorable moments in golf, once again underlines the quality, scale and capability which Scotland has when it comes to showcasing major events to both domestic and global audiences.

“Today’s impact figures emphasise the importance of the Championships to both Fife and Scotland, and to the wider post-pandemic recovery with the scale of benefits strengthening another significant chapter in Scotland’s rich golfing history.”

Councillor Altany Craik, Fife Council, said, “We were delighted to welcome record-breaking numbers of visitors to Fife in 2022 for The Open. The past three years have been a very difficult time for tourism, and this provided a very welcome boost to our accommodation providers, restaurants and other tourism-related businesses. The Open is an ideal way to showcase Fife to an international audience, many of whom are visiting for the first time, and I hope that the positive experiences they had mean that many will come back again either for golf or for a holiday. The economic benefit to the area is clear to see, and we congratulate The R&A and partners on hosting such a successful event.”

(Text: The R&A)

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Fun Uncategorized

Arccos partners up with EA Sports for new game

Arccos partners up with EA Sports for their new game. Buyers will be offered access to a set of free Smart Sensors and trial to Caddie app (Source: Arccos)
Arccos partners up with EA Sports for their new game. Buyers will be offered access to a set of free Smart Sensors and trial to Caddie app (Source: Arccos)

How would you like to take your love for video gaming out onto the golf course and track your own performance? Well, now you can thanks to our ground-breaking tech partnership with global leader in video gaming EA Sports.

Buyers of the new EA Sports PGA Tour, the exclusive home of all four majors in a video game, launched worldwide on April 7. EA Sports PGA Tour players will access golf’s #1 on-course shot tracking system with Arccos, realistically enhancing their performance both in-game and the real-world.

Darren Feeney, Vice President of Marketing at Arccos Golf, commented: “We’re delighted to expand our member opportunities to the EA Sports community with this attractive offer, which we believe to be a first of its kind in the golf industry. EA is the true leader in the digital interactive entertainment space and involvement with the new EA Sports PGA Tour golf game acts as a perfect way to bridge the virtual gaming world with the on-course performance tracking of Arccos.”

As part of an exciting partnership, EA players will receive an in-game offer taking them to a co-branded webpage where they can redeem a free set of Arccos Smart Sensors and trial the award-winning Arccos Caddie app. The EA Sports collaboration enhances the interactive golf experience and connects players to the sport they love through interactive entertainment.

“We’ve gone above and beyond to bring the premier PGA Tour experience to players, with real-world golf data powering amazingly realistic gameplay,” said Ben Ramsour, Producer at EA Sports. “At the same time, we’re excited to encourage players of EA Sports PGA Tour to take their passion for golf out onto real-world courses. With Arccos, they can experience the same type of automatic shot tracking and strokes gained analytics that’s trusted by the world’s best players.”

Arccos has the largest on-course data set in golf with more than 670 million shots recorded during 14 million rounds in 162 countries worldwide. Over 700 billion separate data points power the most accurate Strokes Gained insights, providing golfers with personalized analysis for every scenario down to each club in the bag. Arccos helps golfer’s shoot lower scores and improve their handicap by an average of 5.71 strokes in their first year of membership.

The EA Sports PGA Tour will be the only game where golf fans can play all four Majors in men’s golf – The Masters, PGA Championship, US Open Championship and The Open – on world-famous courses.

The game incorporates new features like Pure Strike giving players all the tools required to attack each hole the same way PGA Tour stars do, plus a Road to the Masters career mode bringing tradition and unmatched stakes featuring Augusta National, challenges, tournaments and gear tied to The Masters.

It’s no secret that our Arccos team of Data Analysts and Engineers are very excited to play EA Sports PGA Tour and take on some of the best courses in the world from the comfort of their living rooms! (Text: Arccos)

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Panorama

Great Britain and Ireland: Golf participation continues to grow

Golf in the UK continues to grow. (Photo: Getty)
Golf in the UK continues to grow. (Photo: Getty)

“Sporting Insights” examines golf participation in the British Isles at regular intervals. For the year 2022, the second highest value of adult golfers since records began over 30 years ago is given. Golf in the UK continues to grow, according to the data.

Specifically, the data shows that 5.6 million adult golfers were on the courses of Great Britain and Ireland. The study, in cooperation with the R&A and the national associations of Great Britain and Ireland, only counted full-length courses of 9 or 18 holes.

Golf in the UK: 50 per cent growth

Golf participation in 2022 increased by 265,000 golfers, according to Sporting Insights, well above the 2021 figures (5.3 million) and only just below the record set in the 2020 pandemic year (5.7 million golfers). At the beginning of the corona pandemic, golf had experienced enormous growth.

The current figures also show a significant increase in the number of golfers compared to before the pandemic. In 2019, 3.7 million golfers were on the courses of Great Britain and Ireland. This represents a growth of more than 50 per cent in three years. This has included an increase in the proportion of female golfers: 20 per cent were female in 2022, up from 15 per cent in 2019.

“It is very positive to see the number of on-course adult golfers grow in Great Britain and Ireland last year,” Phil Anderton, Chief Development Officer of The R&A, was pleased to say. “The sport remains very popular on full-length courses as large numbers of lapsed or non-golfers who took up the sport during the pandemic continue to enjoy playing.”

Participation initiatives highlight health aspects

Additionally, the number of rounds played has also increased slightly. Compared to the previous year, six percent more rounds were played in 2022 and even almost a quarter more than in 2019 (24 percent). This was also helped by various campaigns, for example the “Golf is Good” participatory initiative in Wales. The R&A’s campaign, featuring ambassador Gareth Bale, successfully highlighted the health and wellbeing benefits of golf.

“The growth has been aided by the important work of golf bodies to drive participation initiatives and increase awareness of the benefits of the sport for physical and mental health, including our pilot health campaign in Wales last year,” Anderton said. “There remains significant interest in golf and while we recognise that there are economic challenges due to cost of living pressures, it is important for everyone involved to do their best to keep existing golfers in the sport.”

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Panorama

St Andrews: Construction work on golf’s most famous bridge causes debate

The landmark in St Andrews: Swilcan Bridge on the Old Course. (Photo: Getty)
The landmark in St Andrews: Swilcan Bridge on the Old Course. (Photo: Getty)

It is one of the best golf courses: St Andrews Links on the east coast of Scotland has attracted not only professionals but also photographers and tourists for years. One of the reasons for this is the Swilcan Bridge. The old stone bridge crosses the ‘Swilcan Burn’ canal of the same name between the first and eighteenth fairways of the Old Course and has become an important symbol of golf. However, reconstruction work around the iconic landmark is now causing uproar.

Turmoil over new paving stones in St Andrews

Day in and day out, tourists, amateur photographers and golfers head to Tiger Woods’ favourite course in St Andrews to take a photo of the legendary Swilcan Bridge. At almost any time of day or night, feet trample the grass around the bridge. Hardly a problem in summer, but in winter it gets muddy. But no matter what time of year the visitors come, one thing is clear: the trampled area around the bridge approach does not look nice. More mud than grass appears when the masses of people want to take their souvenir photos. A reason for those responsible in St Andrews to lend a hand. In an official statement, they announced that reconstruction work is underway around the bridge to remove the brown “eyesores”.

The solution: paving stones. The Swilcan Bridge has been lined with light-coloured paving stones on the left and right. This is to prevent the footpaths from being trampled in the future and the perfectly mown grass from becoming a trampled piece of earth. Instead of having the bridge closed to visitors several times a year, they opted for a “historic” option, as the statement says: “Historically the bridge has previously seen a stone pathway leading onto it and the current works are designed to see if we can replicate this while being fit for purpose for the amount of foot traffic it has to endure,” reads the statement. “The shape of the current installation covers the ground that receives the most traffic as the area where the majority of photographs are taken of people on the bridge.” However, these alterations are not always well received by admirers of the bridge.

Much ado about nothing?

Fans are venting their anger on social media. One Twitter user writes: “But they could have made it look so much better and more natural. This whole installation makes Swilcan Bridge look like a random bridge built 2 years ago and not one of the most historic landmarks in golf.” Evan Gale pokes fun at the ongoing discussions on the internet and posted this tweet with the caption: “Found the culprit”.

However, there are other views. “I’m of the opinion (as someone who hasn’t visited the bridge) that the reaction to Swilcan Bridge is a bit overblown…. it retains its iconic status regardless,” writes Ben from Philadelphia. Either way, the recent alterations are causing uproar in St Andrews and on social media. In the end, however, it is up to the operator which solution he chooses. Whether one likes the circular arrangement of the paving stones or a trampled piece of earth better is something everyone has to decide for themselves. In any case, the new variant looks better than the artificial turf solution from 2019.

The approach to Swilcan Bridge in 2019. (Photo: Michael F. Basche)

By the way, these improvements are not the only ones at St Andrews. Among other things, the clubhouse is currently being built with a basement and a new area for female members who have been registered at St Andrews since 2015. Female golfers have had to cope without their own changing rooms at St Andrews until now. For guests, male or female, the Royal & Ancient Clubhouse is not accessible anyway. They have to be satisfied with the St Andrews Links clubhouse. Whether these renovation measures will also cause a sensation will probably be seen in the coming weeks and months.

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Panorama

Golf Post Community Award 2023: These destinations are recommended by the community

Golf Post Community Award 2023 - International. (Foto: Golf Post)

For golfers, it is obvious to combine the annual vacation with the game of golf and make it a golf trip. Both within and outside Europe, the Golf Post community has already had unforgettable experiences and can make first-class recommendations. The clear favorite, however, is right next door: most of the golf courses that receive an award from the Golf Post Community, as well as all category winners, are located in our neighboring country of Austria. This speaks above all for the strength of the Austrian Golf Post Community, but also for Austria as a sought-after golf travel destination.

Golf Post Community Award 2023: The category winners

The Adamstal Golf Club in the foothills of the Alps in Lower Austria won five stars in the “Landscape” category. With a total of 27 holes, the golf course nestles into the hilly mountain panorama and amazes many a golfer. Streams, terrain steps, forest clearings and rock formations make the course unique and the golfing experience at the Golfclub Adamstal an unforgettable one!

The Golfclub Zillertal Uderns was remembered by most community members for its excellent maintenance. In the category “course condition” the golf course impresses with excellently maintained fairways. At 550 meters above sea level, the flat golf course invites to a sunny playing season from March to November under best conditions.

In the “welcome culture” category, the Murstätten Golf Club in southern Austria came out on top with five out of five stars. Whether golf course, restaurant or golf school – cordiality is written in capital letters at the Golfclub Murstätten, so that the club can call itself the winner in the category “Welcome Culture”. With a total of 27 holes in beautiful natural surroundings, the course is a popular destination that our community will rave about for a long time to come.

The Golf Club am Mondsee was voted top club in the “value for money” category by the Golf Post community. Last year, the golf club already won a community award, and this year it can also call itself the category winner. The Austrian golf course promises a coherent overall package at a fair price. Idyllic location and beautiful ambience at the Mondsee as well as Drachensee meet challenge and vacation flair.

In the last category, the “Gastronomy” category, the winner is the Dolomitengolf Golf Club in East Tyrol. This is also a repeat offender in the history of the Golf Post Community Award. Among other things, the golf club is remembered for its restaurant, which attracts not only golfers but also excursionists and gourmets. The restaurant promises culinary variety from small snacks for in between meals to daily fresh recommendations from the kitchen team.

From golfers for golfers

The Golf Post Community Award was presented for the fifth time this year, and for the first time international golf clubs were also honored. The “jury” here is the Golf Post Community, whose ratings paint an authentic picture of golf facilities in Germany. Golf clubs all over the world can also be rated beyond Germany. Up to five stars can be awarded in each of five categories. A total of 15 facilities outside Germany receive the coveted “Top Golf Club” award thanks to the best ratings. 35 other international clubs with an average rating of at least 4.5 out of 5 stars will receive the award as a recommendation from the community.

The international top golf clubs:

  • Golfclub Dolomitengolf Osttirol (Austria, category winner “gastronomy”)
  • GC Adamstal – Franz Wittmann (Austria, category winner “Landscape”)
  • GC Zillertal Uderns (Austria, category winner “course condition”)
  • Golfclub Murstätten (Austria, Category Winner “Welcome Culture”)
  • GC Achensee (Austria)
  • Club de Golf Alcanada (Spain)
  • GC Reit im Winkl Kössen (Austria)
  • GC Wilder Kaiser Ellmau (Austria)
  • Golf Club Novo Sancti Petri (Spain)
  • Gardagolf Country Club (Italy)
  • Diamond Country Club (Austria)
  • GC Kitzbühel (Austria)
  • Aphrodite Hills Golf (Cyprus)
  • Golfclub Klagenfurt-Seltenheim (Austria)
  • The Montgomery Maxx Royal (Turkey)

More Golf Post community recommendations worldwide:

  • GC am Mondsee (Austria, category winner “value for money”)
  • Gloria Golf Resort Belek (Turkey)
  • Grazer Golfclub Thalersee (Austria)
  • Pula Golf (Spain)
  • Lopesan Meloneras Golf (Spain)
  • Golf Club Crans-sur-Sierre (Switzerland)
  • Golf Club Salzburg Gut Kaltenhausen (Austria)
  • Mieminger Plateau Golf Park (Austria)
  • Monte Rei Golf & Country Club (Portugal)
  • Golf Son Gual (Spain)
  • Golf de Andratx (Spain)
  • Marco Simone Golf & Country Club (Italy)
  • GC Radstadt (Austria)
  • GC Seefeld (Austria)
  • GC Mondsee (Austria)
  • Canyamel Golf (Spain)
  • Franciacorta Golf Club (Italy)
  • Ile aux Cerfs Golf Club (Mauritius)
  • De Texelse Golf Club (Netherlands)
  • Carinthian Golf Club Dellach (Austria)
  • Colony Club Gutenhof (Austria)
  • Golfpark Klopeinersee-Südkärnten (Austria)
  • Praia d’El Rey Golf & Country Club (Portugal)
  • Pine Cliffs Golf & Country Club (Portugal)
  • Robinson Club Nobilis (Turkey)
  • Costa Navarino – The Dunes Course (Greece)
  • Lana Golf Club (Italy)
  • Arzaga Golf Club (Italy)
  • Golf Club Dolomiti (Italy)
  • Golf Club Linz St. Florian (Austria)
  • GC Schwarzsee (Austria)
  • Golfpark Bregenzerwald (Austria)
  • Golf Club Murau Kreischberg (Austria)
  • Arabella Golf Son Quint (Spain)
  • Golf Santa Ponsa I (Spain)

You have already played these golf courses? Then rate them now in the Golf Post Course Finder. Other golfers will benefit from your experience and you can also view tens of thousands of reviews and plan your next golf experience. You can also rate all other golf courses in Europe.

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Reports

Great Britain: Golf enthusiasm continues

The golf boom in the UK continues. (Photo: Getty)
The golf boom in the UK continues. (Photo: Getty)

Golf continues to prove popular in Great Britain, with ten percent more rounds of golf played in the first nine months of the year than in the equivalent period in 2021.

This is despite a small four percent drop in year-on-year play rates between July and September. It should however be remembered that the summer of 2021 was atypical, with rounds played experiencing an extended bounce after the lockdowns earlier in the year.

Continued strong participation in the UK

Contrasting against pre-lockdown years, Q3 2022 rounds were up 40 percent against 2019. Q3 was boosted by a drier than average July and August, but this alone does not account for the strong enduring appetite for golf.

The results can therefore be read as another indicator of strong ongoing participation. The North was the strongest performing region in 2022, recording one percent growth against the very strong third quarter of 2021.

“Golf continues to be a sport attractive across all levels of the game”

Richard Payne, Director at Sporting Insights, said: “This has been another good quarter for golf. The similarity in results between 2021 and 2022 suggests to us that golf is reaching a new normal baseline, which would be great news, because that normal is clearly a step up on where the game found itself before the pandemic. However, we are certainly not getting complacent because we know that the cost of living crisis is going to impact on leisure, putting pressure on memberships and green fee visits alike. What’s clear though is that golf is in a much better position to weather this storm thanks to the industry’s efforts over the last two years.”

Those efforts include work from The R&A to promote the links between golf and health. Phil Anderton, Chief Development Officer at The R&A, added, “It is again encouraging to see the positive data for rounds played in Great Britain for the third quarter of 2022.

“Golf was on the rise pre-pandemic and this latest data highlights how golf continues to be a sport attractive across all levels of the game through various formats. It is important for the sport to maintain this momentum and we are pushing initiatives such as the benefits of golf for your health strongly to continue to drive growth.”

Since 2000, Sporting Insights (previously known as Sports Marketing Surveys) has tracked rounds played at commercial golf courses across mainland Great Britain.

As part of Sporting Insights’ ongoing partnership with The Revenue Club, the Q3 report includes an additional section that looks at the booking channel trends from the 140 clubs that they work with.

(Text: Sporting Insights)

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Panorama

Captains Donald and Johnson take the Ryder Cup to the Colosseum

Luke Donald and Zach Johnson in front of the Colosseum. (Foto: Getty)
Luke Donald and Zach Johnson in front of the Colosseum. (Foto: Getty)

The two captains chipped shots from a specifically built platform to a Ryder Cup green located in Tempio di Venere Roma (Temple of Venus and Roma), in the shadow of the world-famous Colosseum.

European Captain Donald and United States Captain Johnson are in Rome to mark 12 months until Italy hosts its first Ryder Cup at Marco Simone Golf & Country Club, from September 26 to October 1, 2023.

The pair took the famous Ryder Cup trophy into the heart of Rome to the Colosseum, one of the city’s most historic sights which attracts millions of tourists each year.

Built in the 1st Century AD, the stone amphitheatre was a gathering place during the Roman Empire, with a capacity of around 50,000 people.

Captain Donald said: “The Colosseum is iconic when it comes to Rome, built back in 80 A.D., I was reading up about it. It is still the biggest amphitheatre ever be to built. It’s amazing they were able to do such amazing things back so many years ago.

“So to have that as a backdrop was a great showcase for Italy and a great showcase for Rome.”

Captain Johnson said: “It was an unbelievable morning and to share it with Luke and Diane and my wife was special. I mean, it’s almost surreal. The backdrop of the Colosseum, the Temple of Venus, it’s something that you just kind of pinch yourself. It was very spectacular, and I appreciate that opportunity, so thank you.”

The Captains’ visit to the Colosseum and Tempio di Venere Roma marked the second day of the Year To Go Celebrations, and the pair also hosted their first joint press conference on Tuesday afternoon.

Yesterday, Donald and Johnson were joined by 12 members of the Federazione Italiana Golf’s (FIG) Elite National Under 18 team – six boys and six girls aged 15-18 – and four members of the Elite Disabled team for the four-hole Captains’ Challenge match over the first, 16th, 17th and 18th holes at Marco Simone.

Approximately 300 local school children watched the event, which fittingly ended in a tie, with the two teams sharing the trophy.

On Monday evening, the two Captains joined 200 guests at the Official Gala Dinner which took place at the spectacular Palazzo Colonna.

Marco Simone will host the 2023 Ryder Cup from September 26 to October 1, 2023, when Europe will try to regain the Ryder Cup following defeat at Whistling Straits last year.

(Text: Ryder Cup)

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Panorama

Top ways to get more involved in golf

How to get more involved in golf. (Photo: Getty)
How to get more involved in golf. (Photo: Getty)

Golf is a fantastic sport with a long history. Unlike other sports, however, there is less of a communal viewing culture. You don’t typically see groups of friends meeting up to tailgate at the Ryder Cup or sports bars full of golf fans going wild during the final holes of the Korn Ferry Tour Finals.


Watching golf can be a bit of an isolated activity. It can also feel like there isn’t much else that you can do besides watch the tournaments and read news about what’s going in the various Championships.
Here are our top four suggestions for things you can do to get more involved in golf.

Bet on tournaments

Betting on sports is a great way to get more involved. When you have a little bit of money riding on the outcome of an event it makes it even more exciting. With the PGA, you can bet on the winners of individual Championships. Another popular bet type is futures bets, including on the winner of the FedEx Cup.


Golf isn’t just an American sport, in fact, it was invented in Scotland. The United Kingdom and Ireland both have extensive histories with golf. Betting on golf has been growing in popularity in Ireland in particular, likely due in part to the number of high-profile tournaments the country hosts.

The 112th Irish PGA Championship Pro-Am at the Wild Atlantic Dunes in Belmullet is just one example of the rich golfing culture the country has, and just one example of the tournaments you can bet on.

Make your voice heard about LIV

Sportswashing is a fairly new term, but the problem has been around for quite a while, and it has finally reached the golf world. If you’re unfamiliar with the term, sportswashing is when a corporation or government tries to improve its reputation by investing heavily in a sports team or tournament. It is a form of reputation laundering and incredibly problematic.


In Saudi Arabia’s case, the Public Investment Fund is being used to fund the LIV Golf Invitational Series in the hopes of distracting the public from their ongoing human rights violations. The massive payouts they are using to attract leading golfers are working and LIV is growing.


You can get involved by contacting top golfers, either through their agents or social media – whatever way the golfer has made themself accessible to fans – to either thank them for refusing to participate in LIV if they have already rejected an offer or encouraging them to do so if they are currently being scouted. You can also reach out to major golf sponsors to encourage them to pull any support from LIV.


This is not only an important human rights issue, but also a golf issue. By splitting professional golfers into two tours, both will be weakened. If half the top competitors aren’t in the PGA Tour, it will make wins less impressive. A split viewership will also drop viewing numbers, which can lead to loss of advertising revenue and less golf on TV.

Use a course app

There is an app for everything, and golf is no different. Some are designed to help you with your swing, some give club recommendations or track your progress over time. These are all great for your personal golf game.

There are also some great apps that can increase your engagement with professional golf. The PGA Tour App allows you to follow every shot as it happens and includes 3D shot tracking too. There are apps that also have all the breaking news, highlights and coverage.


Golfshot GPS is another app that adds another interesting element to the Tour — it allows you to navigate through over 40,000 courses worldwide. You can see all the distances between holes, the hazards and the lay of every inch of the course. This year’s BMW Championship is being held at the Wilmington Country Club for the first time in its history, making it a perfect opportunity to explore the course along with the players.

Get out on the course

Playing a sport is possibly the best way to get more involved with it. There is only so much you can learn about a sport by reading about it or atching it on TV, the best way to understand a sport is to play it yourself. You don’t have to go play on world famous courses or use top of the line clubs. Just spending some time at your local course with friends is a great way to turn golf from something you like to something you love.

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Panorama

Survey shows: The golf boom in the UK continues

A study shows: Golf remains a popular sport in pandemic times. (Photo: Getty)
A study shows: Golf remains a popular sport in pandemic times. (Photo: Getty)

The average number of rounds of golf played at courses across Great Britain was down 9% compared to Q2 2021. Despite this, the numbers continue to highlight growth above pre-pandemic levels.

A strong Q1 means that even with the Q2 numbers, rounds played in Great Britain are up 24% compared to the first half of 2021, although it is worth remembering that the first quarter of last year was affected by ongoing lockdowns, while April-June benefitted from the easing of restrictions and working from home.

Viewed even in their fuller historical context, the Q2 2022 figures represent a strong industry performance. April and May’s national rounds were the highest in the last five years with the exception of 2021.

(Photo: Sports Marketing Surveys)

This explains why rounds played remain up 19% in Q2 compared to 2019. That in turn indicates, encouragingly, that many of the new golfers attracted during and after lockdowns, including through successful efforts from governing bodies to change perceptions of the game, remain engaged.

The North was the best performing region in Q2 2022, down only 1% compared to 2021, but up 51% against 2019.

“We do expect growth against 2021 to continue to slow in the second half of the year”, cautioned Richard Payne, director of SMS. “Q2 2021 was an exceptional time, with the release from lockdown but still widespread working from home. We also expect the cost of living crisis to have an effect on leisure spend, in golf and other sports. This is likely to affect visitor rounds and equipment sales first, with many having already paid memberships for the rest of 2022, but there will undoubtedly be pressure on renewals in the coming months. So, whether rounds played can remain above 2019 is, in our view, one of the key metrics to look out for over the next six months and into 2023.”

Text: Sports Marketing Surveys

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Panorama

British Open preparation: Tiger Woods and Rory McIlroy on the course together

Tiger Woods and Rory McIlroy play together in preparation for the 2022 British Open. (Photo: Twitter/@RMTracker)
Tiger Woods and Rory McIlroy play together in preparation for the 2022 British Open. (Photo: Twitter/@RMTracker)

Earlier this week, Rory McIlroy and Tiger Woods competed in the famous JP McManus Pro-Am together with many other stars of the (golf) world. But while most professionals are now using the Scottish Open as a final rehearsal for the upcoming British Open 2022, the two superstars are preparing in their own way. McIlroy and Woods played a round of golf at Ballybunion Golf Club, one of Ireland’s top courses.

Tiger Tracking on Twitter

When Tiger Woods gets on a plane or plays a practice round, the golf world looks intently at social media. So it was before the other majors this year that the 15-time major winner played again a year after his nasty car accident. When Tiger landed at Augusta, crazy scenes played out on Twitter. Well, before the British Open, Tiger had flown across the pond early for the charity pro-am – not unnoticed by the attentive fan community either, of course.

Several pictures and videos of the relaxed round on the links course of Ballybunion GC with his friend Rory McIlroy are circulating on social media. In typically dreary weather, preparations are underway for the 150th Open Championship, which will be played on the Old Course at St Andrews next week. The Scottish Open followed by a Major would probably be too much for the convalescent who had cancelled the US Open. The superstar was also out in a cart at the JP McManus in order to rest the leg that had been so badly injured.

Together with Rory McIlroy, who is also taking a break from tournaments after energy-sapping weeks, Tiger seems to be enjoying the round of links golf. McIlroy shares memories of “back in the day”, as a video reveals. “I used to aim down the middle of the fairway, it would start down the right edge and then draw back to the middle of the fairway,” “Rors” told his playing partner, demonstrating his skills.

Tiger Woods and Rory McIlroy ahead of the British Open 2022

Of course, we don’t want to deny you the pictures and videos of the two superstars. Simply two legends of golf playing a casual round of links golf – delightful!