Admission: While the LIV Golf League likes to indulge in superlatives, there are some protagonists on the competition circuit who take a very realistic view of the construct. Brooks Koepka, for example, who, as usual, doesn’t mince his words and clearly states that the LIV has not developed as desired. ‘Look we’re four years in, it’s just getting its feet wet and figuring out what direction they want it to go,’ said the five-time major winner on “The Joe Pomp Show” hosted by Joe Pompliano, an entrepreneur and investor who likes to get involved in the business of opinion-making in golf. Koepka admitted during the interview: ‘We are behind, to be quite fair. Behind where we should be. From bringing sponsors in to hitting the international market and the US market.”
Brooks Koepka: LIV Golf behind expectations
But it’s fun, it’s evolving, technologies evolving, and look its just golf at the end of the day, and you got to make it more fun and entertaining and the attention span that the younger generation has isnt as long as everyone sitting on the couch watching golf for five six hours.
“You have to be able to innovate and create different things – thats what we’re trying to do, TGL’s doing the same thing – its just a matter of putting a good product out in front of people and at the end of the day if you put good golf in front of people they are going to want to watch it.
Brooks Koepka
The 34-year-old obviously combines this with a side blow against the previous LIV impresario Greg Norman, even if he does not mention his name. But criticism resonates when Koepka places his hopes in the new CEO Scott O’Neil: ‘Obviously, there’s been a lot of change and hires of people within LIV, and I think Scott’s a great guy, and he can lead LIV to where it needs to be and where I think it should be’