Callaway Apparel has unveiled a new micro-line of High Summer 2024 apparel for men and women, presenting a fresh, vibrant product line for the extended summer season.This collection will stay true to the brand’s authentic, performance-driven golf heritage, while delivering fashion-inspired polos, skorts and light layering garments specifically designed for the warmest part of the year.
Callaway Apparel 2024: Cooling Fibers and UV Blocking
A host of leading Callaway Apparel technologies also features across the new apparel capsule, including Eco Cooling, which comprises gel-like fibers interwoven into garments offering an immediate cooling effect, and Swing Tech™, which consists of re-engineered construction and materials that provide noticeably less restriction and more stretch to maximise range of motion.
UV Block fabric technology is also an important aspect of the High Summer micro-line and a key feature in the women’s long-sleeved garments, increasing the protection against the sun’s strong and harmful rays.
Finally, proven Opti Dry™Technology, a fast-drying Polyamide based fibre technology, offers the wearer the benefit of exceptional moisture management to keep you dry and light during high summer activity.
Commenting on this range extension, Helen Willsmer, Brand Director at Callaway Apparel, said: “With our Summers seemingly extending every year, it makes perfect sense to add a new micro-line that has been carefully curated for the warmer temperatures.
“As with all Callaway Apparel garments, our new High Summer capsule fuses athletic performance with a classic fit, and game-changing innovation.”
Text: Callaway Apparel