Between July 18 and 21, the 152nd Open Championship will take place at Royal Troon. The R&A has now published a study on last year’s tournament in Royal Liverpool, which shows the overall economic benefit for the Wirral and the wider Liverpool City Region of the event.
Royal Liverpool: Second highest attended Open Championship in history
The 151st Open attracted 261,180 fans to Hoylake, surpassing the previous attendance of 202,917 at Royal Liverpool in 2014. This made it the second highest attended Open Championship in history, behind only The 150th Open in St Andrews in 2022. So it is not surprising that the event generated an impressive overall economic benefit for the Wirral and the wider Liverpool City Region. A study conducted by Sheffield Hallam University’s Sport Industry Research Centre (SIRC) speaks of a total economic impact of £43.19 million. In addition there are £144 million of destination marketing benefit as a result of the worldwide broadcast of The 151st Open as shown by independent research led by YouGov Sport. These numbers are the result of engagement on linear television and digital platforms during the week of The Championship. A little reminder: By the way, Brian Harman is the reigning champion at Royal Troon this year.
A new name added to the most iconic trophy in golf.
— The Open (@TheOpen) July 23, 2023
Brian Harman, your Champion Golfer of the Year. pic.twitter.com/ute123jyZ7
Compared to the last staging of The Open in Royal Liverpool in 2014, the economic impact has increased by as much as 35%. One in four spectators at the tournament even came from outside England, which further underlines the popularity of the event. This summer, the 152nd Open in Royal Troon is sure to attract a lot of spectators from all over the world once again.